YOUTH LITTER SEGMENTATION RESEARCH

IS IT OF CONCERN TO PUPILS?
• Most were quite ‘matter of fact’ when asked if they were bothered by the litter at
their school “You don’t really notice, you just get used to it”; “No big deal really, if it
was tidier I wouldn’t notice”
• A few were quite interested in improvements “It would be nice if there was less
mess, not kicking rubbish around I suppose”; “At least you wouldn’t have to worry
about tripping up in it”
• Only a handful were very keen “You have to walk through it all”; “People might
respect the school more then”
• Most saw it as a joint responsibility: “They should provide the bins but we
shouldn’t drop it”; “It may be our responsibility because we’re dropping it but it’s
also theirs because they should try to stop us”; “If we took more care not to drop
the rubbish then it wouldn’t be as bad”
– However, a handful felt “That’s what the caretakers are paid for”