YOUTH LITTER SEGMENTATION RESEARCH
YOUTH LITTER SEGMENTATION RESEARCH
YOUTH LITTER SEGMENTATION RESEARCH
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ATTITUDES TOWARDS ANTI-<strong>LITTER</strong> STIMULI<br />
‘STALKER!’<br />
STALKER!<br />
You are never more than a few metres from a rat.<br />
They are breeding rapidly because they are ‘grazing’ off discarded food.<br />
Keep rats away. Use a bin or take litter home.<br />
• With 23 votes, this was the most effective message - with an even split between<br />
boys and girls, especially older year girls<br />
• The idea of a rat being in close proximity had a great impact on them:“I’m terrified<br />
of rats”; “The idea of being near a rat is gross”; “When you know you’re a few<br />
meters from a rat that’s really bad”<br />
• Several had ‘first hand’ experience of rats and so this really hit home “The other<br />
day I saw a rat jump out of the sewers”; “I’ve heard that they eat the leftover<br />
burgers around the B&Q - I don’t go there”
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