YOUTH LITTER SEGMENTATION RESEARCH

DOES THEIR SCHOOL HAVE A LITTER PROBLEM?
• All schools appeared to have litter in the grounds, albeit to varying degrees: “It’s
not that bad at the moment”; “It’s absolutely everywhere”
• Lunches and Breaktime were seen as the worst times for litter generation “It’s a
mess, you can see all the seagulls come down after lunch and breaktime”; “It’s
when we’re all outside, that’s the problem”
• The main ‘litter hotspot’ was seen to be the playing field (particularly in the
summer), as there appeared to be few bins in that location “All around the fences
of the field - about a million crisp packets”
• Many also saw the canteen/dining area as an issue - and the blame lay with a
lack of (empty) bins “Chewing gum all over the bottom of tables in there”; “Bins
get full in the canteen and so stuff is chucked at them”
• Other hotspots included (in no order): playground, corridors, outside stairs,
around vending machines, outside the canteen, around the school gates
• The cleanest areas appeared to be the classrooms (as few were allowed to eat in
them)