YOUTH LITTER SEGMENTATION RESEARCH
YOUTH LITTER SEGMENTATION RESEARCH
YOUTH LITTER SEGMENTATION RESEARCH
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OPINIONS OF CURRENT ANTI-<strong>LITTER</strong> SCHEMES<br />
- ‘TOKENS FOR PRIZES’-<br />
USING NEIGHBOURHOOD WARDENS TO DISTRIBUTE TOKENS FOR GOOD <strong>LITTER</strong>ING<br />
BEHAVIOUR AND BAD. THE CLASS WITH THE MOST CREDITS WINS A PRIZE<br />
• This scheme was popular because of the idea of a prize, but the actual mechanism<br />
came in for considerable criticism:<br />
– It would be difficult to spot pupils out of school “But you take your blazer off when<br />
you leave school”<br />
– It would be unfair if good behaviour went un-noticed “People could be putting stuff<br />
in the bin but wouldn’t be recognised for doing it”<br />
– The idea of being ‘spied upon’ was seen as intrusive “People wandering around<br />
looking at you”<br />
• The suggested improvement was that of a simple competition, as opposed to a ‘token<br />
based’ scheme (eg simply collecting as much litter as possible)<br />
• In any case, all agreed that “The prize would have to be pretty good”<br />
• The most popular prizes were school trips or money/free lunches
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