YOUTH LITTER SEGMENTATION RESEARCH

OPINIONS OF CURRENT ANTI-LITTER SCHEMES
- ‘NAME AND SHAME’-
HEADTEACHERS NAMING AND SHAMING
LITTERING OFFENDERS
• Opinions were very much polarised
• Those who voted for it (a mix of all types) felt that the idea of being ‘named and shamed’ in
assembly would be a real deterrent “You wouldn’t do it again if you were called out in
assembly”; “Nobody would want the humiliation in front of the school”
• Some suggested certain ‘improvements’
– Total humiliation “Make them wear a dress, or a sign saying ‘litterbug’”
– Only for repeat offenders “Can’t be just if you put stuff near a bin and it blew away and
you didn’t chase it”
– Total surprise “If they didn’t know they’d been seen and were suddenly called out in
assembly then it may work better”
• The only concern from those who feared the scheme was that some (harder) pupils would
take it as a badge of honour “Some people might think it’s cool to get their name called out
and to stand up”; “Some may think it funny or cool to be named”