YOUTH LITTER SEGMENTATION RESEARCH

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ANTI-<strong>LITTER</strong> SCHEMES EQUAL ENTHUSIASM FOR… Name and shame Tokens for prizes Collecting types of litter Each would benefit from fine tuning May be suited to different school cultures Many still sceptical about likely impact of all schemes
Anti-Litter Messages
Page 1 and 2: YOUTH LITTER SEGMENTATION RESEARCH
Page 3 and 4: RESEARCH OBJECTIVE “To understand
Page 5 and 6: SPONTANEOUS IMAGE OF ‘LITTER’
Page 7 and 8: WHY DOES THIS AGE GROUP LITTER? •
Page 9 and 10: WHEN WOULD THEY BE MOST LIKELY TO L
Page 11 and 12: THE REASONS FOR LITTERING LAZINESS,
Page 13 and 14: “A crisp pack on the way home fro
Page 15 and 16: Focusing On Their Schools
Page 17 and 18: HOW DIFFERENT ARE THEIR SCHOOLS? TH
Page 19 and 20: HOW DIFFERENT ARE THEIR SCHOOLS? -
Page 25 and 26: School Approaches To Litter - And P
Page 27 and 28: THE CURRENT ANTI-LITTER MEASURES UN
Page 29 and 30: ANTI-LITTER PUNISHMENTS • For the
Page 31 and 32: CURRENT MEASURES “We’d taken a
Page 33 and 34: PUPIL’S SUGGESTIONS FOR RESOLVING
Page 35 and 36: OPINIONS OF CURRENT ANTI-LITTER SCH
Page 41: OPINIONS OF CURRENT ANTI-LITTER SCH
Page 45 and 46: PUPILS’ SUGGESTIONS FOR ANTI-LITT
Page 47 and 48: ATTITUDES TOWARDS ANTI-LITTER STIMU
Page 49 and 50: ATTITUDES TOWARDS ANTI-LITTER STIMU
Page 51 and 52: SUCCESSFUL ELEMENTS OF THE VARIOUS
Page 53 and 54: ATTITUDINAL SEGMENTATION From gener
Page 55 and 56: ATTITUDINAL SEGMENTATION I’m Just
Page 57 and 58: ATTITUDINAL SEGMENTATION I’m Hard
Page 59 and 60: SEGMENT MAPPING FEMALE I’m Just N
Page 61 and 62: GENERAL AWARENESS OF THE IMPACT OF
Page 63 and 64: CONCLUSIONS THE PROBLEM It proves m
Page 65 and 66: TOWARDS SOLVING THE PROBLEM Underst
Page 67: CHANGING BEHAVIOUR - BY SEGMENT CUR

YOUTH LITTER SEGMENTATION RESEARCH

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