The Official Magazine of ISE 2012 - Amazon S3

The Official Magazine of ISE 2012

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WELCOME 

A bigger ISE, 

a bigger RISE 

This time of year means many things to many people. For us at Integrated 

Systems Europe, it is a critical period when many of our exhibitors are 

finalizing their plans for the show, attendees are booking their hotel and 

travel arrangements, and the associations who own our event – CEDIA and 

InfoComm International – are starting to take bookings for the education 

sessions they will be hosting during the show. It is also the time when we 

traditionally publish RISE – the official visitor magazine of ISE, of which this 

is the third annual edition. 

Just as our 2012 event will be the largest in ISE’s history, so this edition of 

RISE is also the largest ever – with more new technologies being showcased 

than ever before. We’ve also added complete listings of InfoComm and 

CEDIA education sessions, and given more space to show highlights, many of 

which are completely new to ISE for 2012. 

As in previous editions of RISE, you’ll also find information on our 

pre-show Conference programme, and on a number of ways in which you 

can make the most of your visit not just to ISE, but to the beautiful city of 

Amsterdam which has become our event’s natural home. 

Finally, conveniently located across the centre pages of RISE, you’ll find an 

overview of our 2012 floorplan, which gives you some idea of just how big the 

next ISE is going to be. 

We hope you enjoy reading RISE, and that the magazine inspires you to 

get more value out of your visit to ISE than ever before. 

Mike Blackman 

Managing Director 

Integrated Systems Events 

The No. 1 show for professional AV and 

electronic systems integration presented by 

ISE 2012 will take place at the Amsterdam RAI, 31 January - 2 February 2012 

Opening hours: 

Tuesday, 31 January, 2012 | 9:00 - 18:00 

Wednesday, 1 February, 2012 | 9:00 - 18:00 

Thursday, 2 February, 2012 | 9:00 - 17:00 

Admission details: 

Online pre-registration: 30 EUR 

Onsite registration: 50 EUR 

Platinum Sponsors 

Gold Sponsor 

Rise 

3

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See us at ISE 2012 | Stand #1N73. 

© 2011 The AVC Group, LLC

R 


See us at ISE 2012 | Stand#1N73. 

®

INSIDE 

ise 

The Official Magazine of ISE 2012 

9 

Bigger, brighter, better! 

An introduction to the 

largest event in ISE’s eightyear 

history 

40 

Dynamic Events 2012 

Introducing a new forum for 

the large-scale event design 

business 

49 

ISE 2012 Highlights 

Six pages of activities taking 

place on and off the show 

floor 

13 

34 

36 

Innovations for growth 

Fifteen pages of new 

products making their debut 

at ISE 2012 

ISE 2012 Overview 

A plan view of ISE 2012’s 

record-breaking 11 halls at 

the Amsterdam RAI 

A-to-Z Exhibitor List 

All the exhibitors at ISE 

2012, all in one place 

42 

44 

47 

DiSCO – the Digital 

Signage Conference 

ISE’s digital signage and 

OOH conference enters its 

fourth year 

InfoComm Future 

Trends Summit 

Future Trends returns to 

ISE with more thoughtprovoking 

debate 

ISEKeynote Address: 

Gerhard Schulz 

Ingram Micro VP unveils 

his “Blueprint for Businesss 

Growth in the Digital Age” 

56 

64 

ISE Eduation Zone – 

powered by InfoComm 

and CEDIA 

Full listings of education 

sessions being hosted during 

ISE 2012 

Amsterdam – ISE’s 

engaging host city 

A great location for business 

– and a perfect place to relax 

Rise 

7

We now live in a digital world, accessing content from Blu-ray, satellite, cable, 

mobile devices, media servers and the Internet. 

Be prepared and step into the digital world, by using our new trade-in program: 

simply swap out your current analog switchers and replace them with Crestron 

DigitalMedia, without new wires or terminations. 

What are you waiting for? Ask about our new analogue to digital trade-in 

programme today! This program runs till 31st of December 2011. 

Crestron International - Oude Keerbergsebaan 2 - 2820 Rijmenam - Belgium 

+32 (0)15 50 99 50 - info@crestron.eu - www.crestron.eu

Bigger 

Better 

Brighter: 


With its largest-ever show floor and a host 

of new networking and education initiatives, 

the next Integrated Systems Europe will be 

not just the largest event of its kind ever held 

in Europe; it will be a truly global forum for 

AV business... 

Rise 

9

Occupying more halls of its Amsterdam RAI venue, 

hosting a more diverse range of exhibitors, and staging a 

greater number of global new technology launches than 

ever before, the next Integrated Systems Europe will 

be the largest professional AV and systems integration 

trade show ever held in Europe. 

From Tuesday 31 January until Thursday 2 February 2012, 

manufacturers, distributors, integrators, specifiers and technology 

managers from over 100 countries worldwide will converge on 

Amsterdam, all with the same series of goals in mind – to discover 

new technologies, to network with business contacts old and new, 

and to acquire the market intelligence and technical knowledge 

necessary to stay one step ahead of the game in the years to come. 

With one new hall added, ISE 2012 will occupy a footprint 

some 15% greater than the 2011 show, which itself had offered a 

larger area of exhibit space than any previous Integrated Systems 

Europe. Dozens of companies will be showing their wares at ISE 

for the first time, while Sony is among a number of manufacturers 

returning to the show after missing the 2011 event. 

Well in excess of 30,000 people are expected to attend ISE 

during the three days – all of them bona fide members of the 

systems integration community, taking their place in what is 

globally recognized as one of the most focused B2B trade shows to 

serve AV and its related markets. 

challenges to the event community. 

The list of speakers for Dynamic Events 2012 reads like a 

“who’s who” of the large-scale event design industry, with each 

presentation being followed by a panel discussion looking at a 

specific area of event technology: light, sound, video, and staging. 

Running alongside Dynamic Events is the 2012 edition of 

DiSCO – the Digital Signage Conference (see pages 42-43). Now 

in its fourth year, this one-day meeting point for the global digital 

signage and out-of-home advertising industry offers a unique 

insight into how technologies of today will shape the network rollouts 

and business models of tomorrow. 

Interactive and ‘touch’ technology 

will again be a major theme in 2012 

ISE now has a larger concentration of 

digital signage technology than any 

other trade show in the world 

Eve-of-show activities: thought leadership and business 

development 

The action begins the day before the show opens, on Monday 30 

January, with a series of Conferences and, for the first time this 

year, an ISE Keynote Address designed to define not just the week’s 

events but also the shape of the systems integration industry in 

tomorrow’s business climate. 

New for this year is Dynamic Events 2012 (see pages 40-41), 

a one-day international forum for the event production industry. 

Organised by Mondiale Publishing in association with the company’s 

magazines TPi and mondo*dr, Dynamic Events is dedicated to the 

use of lighting, sound, video and staging technologies in large-scale 

entertainment and sporting environments. The 2012 edition will 

focus on international ceremonies which receive a global televised 

audience and which, because of their scale, their need for creative 

innovation and their mission-critical nature, pose particular 

Organised by Invidis Consulting in conjunction with the 

trade association OVAB Europe, DiSCO – the Digital Signage 

Conference will this year offer a compelling mix of presentations 

alternating between the story as told by the user – focusing on 

the concept, issues and solutions – and the view of the supplier 

or manufacturer who will provide the perspective from ‘the other 

side’, looking at the technologies and products that were the 

platform for the solution. 

The third and final co-located Conference taking place on 

Monday 30 January is InfoComm International’s Future Trends 

Summit (see pages 44-45). After an acclaimed launch at ISE 2011, 

the Summit will again embrace a wide variety of topics, with 

the goal of creating an engaging conversation about the many 

technologies, changes and challenges affecting the professional 

AV industry today. Subjects to be covered range from the latest 

in displays to network bandwidth challenges, to using Cloud 

computing, and more. 

At the close of all three Conferences, delegates will converge 

with other ISE attendees from every link in the integration value 

chain to hear the first-ever ISE Keynote Address (see page 47). 

Gerhard Schulz, Senior VP at Ingram Micro, will deliver his 

‘Blueprint for Business Growth in the Digital Age’ – a 40-minute 

insight into how one of the world’s largest IT industry distributors 

has diversified from volume to value and beyond into vertical 

markets. 

Describing the journey along which Ingram has stayed one 

step ahead of integrator and reseller requirements by meeting new 

manufacturers and discovering new technologies to distribute, 

Schulz will explain how integrators and resellers, in turn, can stay 

ahead of end-user demands by embracing the transition from 

analogue to digital – as well as outlining the dangers of failing to 

do so. 

10 Rise

The Keynote will be followed by an Opening Reception at which 

manufacturers, distributors, integrators and end-users alike will be 

invited to meet with one another over complimentary drinks and 

hors d’oeuvres, all on-site at the RAI and within a few steps of 

ISE’s exhibition halls. 

Eleven halls, one mission: to educate and inspire 

As well as hosting more exhibitors and a greater range of new 

opportunities than ever before, ISE 2012 will also offer a series 

of new concepts designed to make visiting the show an even more 

valuable experience. 

For the first time in 2012, Digital Signage technology will be 

focused on a single area, occupying the whole of Hall 10 and an 

adjoining section of Hall 9 at the Amsterdam RAI. The end result 

will be a larger gathering of digital-signage solutions than at any 

other trade show in the world – with complimentary technologies 

such as multimedia control, signal management, displays and 

much more readily accessible elsewhere on the show floor. 

Meeting demand from exhibitors and visitors alike, ISE 2012 

will also see a larger Residential Solutions Area than ever, with new 

stands in Hall 7 providing a logical and convenient addition to the 

established zone in Halls 1, 4, and 5. 

Another innovation is the Unified Communications Hall – 

a single area dedicated to audio, video and data conferencing, 

collaboration and communication within the enterprise. Presented 

in conjunction with the IMCCA, this highly focused area – 

occupying the whole of Hall 12 – will incorporate its own purposebuilt 

Theatre space for presentations, and offer a ‘one-stop shop’ 

for both integrators and their customers. 

Joining forces: CEDIA and InfoComm drive new Education 

Zone 

In the meeting rooms above Hall 12, ISE will for the first time 

offer its programme of association-led education sessions in a single 

location (see pages 56-63). The ISE Education Zone, powered by 

InfoComm International and CEDIA, will have a single reception 

“The action begins the day 

before the show opens, with 

a series of Conferences and, 

for the first time this year, an 

ISE Keynote Address” 

area where attendees can register for courses offered by either 

association, with all tuition rooms located in the same building 

and simplified signage offering a much more convenient way for 

visitors to attend multiple sessions. 

Also new for ISE 2012 is ‘Integration in Action’, a series of show 

features designed to demonstrate the power of AV and associated 

technologies, and the end-user appeal that can be created when 

solutions from multiple manufacturers and other suppliers are 

combined together in compelling and creative ways. 

From networked inter-operability on the AVnu Alliance stand 

to application-focused presentations in an expanded 3D Theatre, 

novel uses for interactive technologies and the latest trends in largescale 

display, ‘Integration in Action’ promises to demonstrate not 

just technical innovation but new ways in which end-customers 

can receive a rapid and reliable return on their investment. 

“More than ever in 2012, ISE will offer ‘all the connections you 

need’,” comments Mike Blackman, Managing Director, Integrated 

Systems Events. “We are proud to be hosting the largest show floor 

in the history of our event, and equally proud to be adding so 

many new initiatives designed to appeal not just to our existing 

attendee base, but to people who have never visited ISE before. 

“While ISE remains a European-flavoured event, it is now a forum 

for global business, and expect to be receiving visitors from more 

countries than ever before in 2012. Regardless of your company’s 

place in our industry’s value chain, your level of experience in our 

community or your country of origin, we guarantee you a warm 

welcome in Amsterdam at the end of January!” 

After expanding its footprint yet again, ISE now occupies 11 halls of the Amsterdam RAI 

Rise 

11

It works in concert with your imagination. 

The Da-Lite Design Center answers your needs for custom projection screens and 

wood products. Whether your projects are for custom integrators, exhibit 

designers, or producers and directors for corporate and stage events, the Da- 

Lite Design Center can produce the custom solutions they have always dreamed 

about. 

Fixed frame or electric, front or rear projection screens that upstage the 

competition in size, fabrics and options, the Da-Lite Design Center is your 

complete custom design resource. From easy to use online Start Work Request 

forms to our Design Center Experts, nobody makes it easier to get the custom 

solutions your customers demand. 

The Da-Lite Design Center, another Da-Lite difference you can profit from. 

Because a picture is worth a thousand words. 

For a free catalog and screen 

recommendations, call or find us online. 

+1 574 267 8101 

www.da-lite.com/designcenter 

Visit Da-Lite At Stand #2A42

Innovations 

for growth 

With over 700 exhibitors occupying 11 halls of the Amsterdam 

RAI, ISE 2012 will play host to more global technology launches 

than ever before. The next 15 pages offer a showcase for just some 

of the innovations on show… 

Kauber V70+ lift – a universal 

solution for professionals 

The V70+ Lift is yet 

another product from 

Kauber, a projection screen 

manufacturer. The lift was 

designed to be used in 

professional installations, 

where precision and 

repeatability are of utmost 

importance. The lift’s 

standard reach is 70cm, but 

its unique constriction enables 

personalization of various 

parameters – from color to 

range, which can be extended 

to 200cm. 

The Kauber V70+ works 

with most available projectors 

and can be used both in 

conference halls and in home 

cinemas. 

The lift was constructed 

using the finest line runners 

and the Somfy motor, with a 

5-year warrantee. The lift has a 

solid aluminum construction. 

Many years of experience in 

the production of projection 

screens enabled the creation 

of the perfect lift – which will 

fulfill the expectations of even 

the most demanding users. 

Once again Kauber has 

manufactured the product 

which will make viewing 

experience even more 

memorable. 

Stand 4V28 

Sometimes less is all you need! 

DIS is proud to introduce our new state of the art Digital 

Discussion System DDS 5900. 

Elegantly designed and incorporating exceptional features 

it stands out from the crowd. In a world where every word can 

mean so much, it provides you with just the equipment you need 

for hearing and for being heard. 

DDS 5900 will cover all your future needs. Not YEARS only is every 

microphone unit configurable as either delegate ANNIVERSARY 

or chairman unit 

– it can even be configured for interpretation. Simple, affordable 

but yet so flexible and of course without compromising the 

superior sound quality already characterised by DIS standards. 

For more information about this new member of the DIS 

family, please visit our website www.dis.cc and our stand at ISE 

2012. 

Stand 3C119 

YEARS 

ANNIVERSARY 

Rise 

13

Advantech’s OPS digital signage 

player makes digital signage 

applications intelligent and connected 

Advantech, the embedded platform and integration 

services leader releases its Intel Open Pluggable 

Specification (OPS) compliant digital signage player 

ARK-DS220. The ARK-DS220 is powered by an Intel 

Atom D525 dual-core processor (fan-based) and 

Intel Atom N455 single-core processor (fanless) with 

integrated NVIDIA GT218 (ION2) graphic module for 

Full HD playback. Compliant with the OPS, its slot-in 

module design effectively lowers deployment and field 

maintenance costs to simplify device installation, usage, 

maintenance and upgrades. ARK-DS220 slot-in module 

is connected via a JAE 80-pin connector, and includes 

the HDMI, DVI-D, DP, UART, and USB2.0/USB3.0 signals. 

The player-screen communication interface via UART 

and HDMI CEC provides status reporting and control, 

and also supports digital audio/video signals via HDMI 

or display port, for picture-perfect content reproduction. 

ARK-DS220 also supports 1x GigaLAN, 1x COM 

ports, and 2x USB2.0 giving a great selection for data 

communication in display applications. The entire design 

makes digital signage applications more intelligent and 

connected. 

Volfoni proudly introduces 

SmartCrystal Pro – latest 

innovation in passive 3D 

technology 

With SmartCrystal Pro, Volfoni now provides a passive 

system that works with any single-lens 3D projector. 

When placed directly in front of the projector lens, the 

SmartCrystal Pro polarization modulator generates 3D 

images onto a silver projection screen for viewing with 

passive glasses, which Volfoni is also releasing now. 

With its ergonomic design that combines high 

performance with top-notch engineering, SmartCrystal 

Pro is perfect for boardroom presentations, conferences, 

Stand 10S130 

classrooms, lectures, or settings where high-quality 

simulation and visualization are key. With a plug and play 

philosophy this polarization modulator stands out as it not 

only syncs by cable but also wirelessly. There is no easier set 

up. 

This brand new polarizer, made up of a multi-layer 

stack of liquid crystal elements, based on Volfoni’s newly 

developed Surface Switching Technology, allows for highspeed 

operation and optical efficiency, creating a crisp and 

bright 3D image. 

Stand 7Q195 

Chief shows a complete line of AV rack solutions at ISE 2012 

Chief Raxxess Series racks are designed to make 

the installation process as easy and efficient as 

possible. Inspired by installers, Raxxess racks are 

engineered to the highest level of quality with 

features like extra space in the bottom of a rack 

for mounting small components and ventilation 

options that can be used consistently across the 

product line 

New to the product line are the G1 Series 

gangable rackand W1 and W2 series onwall 

racks. These new solutions round out 

the offering of recently redesigned products, 

including the E1 Series enclosed rack, S1 Series 

knock-down rack and F1 Series furniture rack. 

Complementing these solutions is a full line 

of accessories designed for use with multiple 

Raxxess Series racks. The line includes thermal 

management accessories like the new 1U fan 

panel, and filtered fans to protect equipment 

from dust. 

Please visit booth 2A52 and discover our 

latest in AV rack solutions. 

Stand 2A52 

14 Rise

Da-Lite introduces recessed electric screen for video conferencing 

The new Tensioned Conference Electrol from Da-Lite is a 

revolutionary electric screen that allows the projection screen 

and video conferencing camera to be completely concealed when 

not in use. The housing of the Tensioned Conference Electrol 

is designed to be recessed in the ceiling and includes a trim 

flange for a clean, finished installation. The shelf for the video 

conferencing camera lowers via arms behind the screen surface. 

When retracted, the screen surface and video conferencing 

shelf arms are completely concealed by closure doors, allowing 

the room aesthetics to remain undisturbed. The Tensioned 

Conference Electrol is available in sizes up to 10’ wide with any 

of Da-Lite’s industry leading selection of proprietary flexible 

front projection surfaces to compliment any installation. 

Stand 2A42 

AMX makes HDCP 

‘analogue simple’ with 

new all-in-one 

presentation switcher 

AMX will be putting its new Enova DVX-3150HD ‘allin-one’ 

presentation switcher in the spotlight at ISE 2012. 

The Enova DVX-3150HD features advanced technology 

for end-to-end distribution of HDMI signals with full 

HDCP, without interruption or key constraints and 

with all the simplicity of analogue, using InstaGate Pro 

technology. The hybrid system is a complete solution for 

control, audio and video, all in a three rack unit space. 

More audience interaction 

with the Philips multi-user 

touch 55” LED display 

Deliver vital information or marketing messages to your 

audience with the ultra thin (75mm) multi-user touch 

LED Display – BDT5530EM. 

Thanks to the 6 or 32 simultaneous touch points, you 

can also engage your customer much closer than ever 

before. With an invisible infrared grid on the top of the 

screen, you can enjoy amazing accuracy and fast response 

times, even when touched by a finger, glove or stylus. 

This multi-user Touch Screen can be used in 

horizontal position. It is delivered with four stainless 

steel feet which can be mounted at the back corners of 

the monitor. With this feature you can turn this display 

into a Touch Table. 

The BDT5530EM is part of Philips BDT Multi-Touch 

Series. Consisting of 30 different Multi-Touch products in 

various categories, and available in an array of sizes, this 

new range of Philips multi-touch professional displays is 

one of the most wide-ranging in the industry. 

Stand 10N135, 10N141 

The DVX-3150HD is an all-in-one 10x4 switcher, 

controller, scaler, transcoder and converter with built-in 

professional grade audio processing. This ‘future-proofed’ 

solution easily integrates HDCP into system designs, 

delivering hassle free plug-and-play operation of digital 

and analogue video and audio. It simplifies installations 

by eliminating HDCP key constraints – sending HDCP 

signals to every display with no delays. 

Stand 2C50 

Rise 

15

ISE 2012 | HALL 2, BOOTH 2A52 

AV MOUNT AND RACK SOLUTIONS FROM CHIEF 

G1 Series Gangable Racks 

Chief’s Raxxess ® Series is a flexible family of AV rack 

systems with unmatched functionality. The newest 

addition G1 Gangable racks boast installer-friendly 

features like pre-welded ganging nuts and cushioned 

packaging to save time and money. 

Stop by Chief booth 2A52 to experience all the G1 

has to offer, and learn about all our latest solutions: 

Ultra Short Throw Projector Mount, WM21US 

Heavy-Duty Projector Mount, VCMU 

Interactive Whiteboard Mount, WBM2 

ARE YOU A CHIEF CERTIFIED PARTNER? 

Register at www.chiefmfg.com/certification 

+31 0 495 580 852 www.chiefmfg.com 

©2011 Milestone AV Technologies, a Duchossois Company. Chief is a division of Milestone. RISE_Jan12.

New small, powerful and reliable media player for digital signage 

The AOpen Digital Engine DE67-HA is the strongest 

player in the Digital Engine product line. This new 

edition supports Intel 2nd Generation CPU (Sandybridge) 

with the possibility to include Intel Active Management 

Technology (AMT 7.0). Intel AMT enables the user to 

manage, diagnose, and recover the system even when 

it’s powered off. 

AOpen’s unique Small Form Factor (uSFF) Digital 

Engine makes for one of the world’s smallest semiindustrial 

media players with such strong capabilities. 

The compact size makes it easy to install behind a 

display without increasing the space between the 

wall and the display or to integrate in a kiosk or other 

specially designed presentation system. 

For more information please e-mail 

Digital_Signage@AOpen.com or visit us at ISE at the 

AOpen booth. 

Stand 10N129 

MultiView II enhancements 

lead to even easier 1080p 

replication 

Even the most flexible solution for the extension, 

distribution and switching of pro AV signals over UTP can 

be improved upon, and the engineers at Magenta Research 

have done just that with the 2012 ISE introduction of 

MultiView II. Fully backwards compatible with all existing 

MultiView and Mondo Matrix technology, MultiView 

II introduces a wide variety of user-friendly features, 

including advanced DDC and EDID options, fourth pair 

configuration, full sync control, and more robust (though 

still optional) skew compensation. All adjustments and 

configurations are made with external, easy-to-use front 

panel buttons and configuration LEDs. 

All these updates ensure that it will be even easier to 

use MultiView to send 1080p resolution video to distances 

of 610 meters, with options for matrix switchers that can 

expand from 16x16 all the way to 256x512. 

Stop by Magenta’s booth (4U30) to see all our new 

products. 

Stand 4U30 

Sunfire showcases award 

winning dynamic series 

subwoofers 

Sunfire, Stand 1N73, is showcasing its Dynamic Series 

Subwoofers, including the Series’ 12” Model which was 

awarded the European Imaging and Sound Association’s 

2011-2012 EISA Award in the Home Theater Subwoofer 

category. The Sunfire Dynamic Series’ 12” Subwoofer is 

the perfect blend of form and function and the ideal choice 

for systems where small size and high output are required. 

The DS family is also the first in the Sunfire line built 

around energy efficient Sunfire Class-D amplification, 

dynamically adjusting the output of the subwoofer’s power 

supply to suit the requirements of the incoming audio 

signal. With the inclusion of a low-power standby mode, 

signal-sensing or always on power option, combined with 

continuously variable phase, crossover and volume controls 

set this Sunfire series aside from all competitors in this 

range. www.sunfire.com 

Stand 1N73 

Rise 

17

Niles CM ceiling mount 

loudspeakers offer high design 

and superior sound for all 

applications 

New Kaleidescape 

M700 disc vault 

The award-winning M700 Disc Vault works in concert 

with a Kaleidescape server to deliver the premier moviewatching 

experience for your home. 

It automatically imports large numbers of movies and 

albums onto your server, and the integrated player creates 

stunning audio and video from Blu-ray Discs and DVDs. 

Any number of players can be added to make your entire 

collection available throughout your home. 

With the industry’s fastest Blu-ray start time, movies 

start right away, and Kaleidescape Scenes make them more 

enjoyable than ever. Whether it’s your favourite feature 

film, short scene, television episode, or concert song, you 

can find and watch it instantly. 

Visit us on Stand 1P90 at ISE 2012 where the M700 

Disc Vault will make its European debut. Also on show 

will be an immersive demonstration of CinemaScape for 

2.35 projection cinemas and Kaleidescape’s new App for 

iPad. 

www.kaleidescape.com 

Niles, Stand 1N73, is debuting its new CM Architectural 

Loudspeakers line, which blend seamlessly into any environment 

thanks to completely paintable low-profile grilles. They are the first 

in-ceiling speakers to deliver Niles’ legendary sound quality and 

remain all but invisible, satisfying audiophiles and design aficionados 

alike. The CM line features 12 models, each specifically tuned and 

voiced to provide the optimal solution for every conceivable in-home 

audio system. All speakers in the line feature premium components 

such as copper caps, high-level crossovers and Kapton voice coil 

formers to deliver the exceptional sonic performance expected 

from Niles loudspeakers. Whether installing in a home theater, a 

shower, a location with a shallow depth requirement or a location 

requiring a small, powerful 3.5” ceiling-mount speaker, the Niles CM 

architectural Speaker line has the ideal speaker solution. They come 

standard with round grilles, and square grilles are available for added 

design flexibility. 

Stand 1P90 

www.nilesaudio.com 

Stand 1N73 

With one touch Crestron makes classroom presentations available to everyone 

At ISE 2012 Crestron will be showing its Capture-HD, 

a high-definition lecture capture device for university 

campuses and corporate enterprises. Capture-HD provides 

staff and presenters with a one-button solution to schedule, 

record, publish online and view lectures, presentations, 

medical procedures and seminars. 

Capture-HD is smartly designed as a complete and 

practical meeting and lecture capture solution that’s both 

easy to use and budget-friendly for wide-scale deployment 

across any campus or corporate environment. With 

Capture-HD students and staff can now view presentations 

and lecture series in HD from wherever and whenever 

they choose, including from popular mobile devices such 

as an iPhone, iPad or laptop, providing more options for 

accessing academic and corporate content. 

With two models to choose from, Capture-HD offers 

flexibility for all popular camera types and video resolutions. 

Be sure to visit Crestron at ISE: Hall 1, booth F6 

Stand 1F6 

18 Rise

Aavara unveils daisy-chain 

meeting room projector sharing over Cat5e system 

Aavara MPS1000 designed to share meeting room projector 

and audio speaker system by all team members via Cat5e 

daisy-chain system. Sender to Sender, Sender to Receiver with 

video & audio, each connected by single Cat5e cable. Simple 

installation. Just push a button to quickly switch VGA video 

& audio between presenter’s notebook. 

Easy implementation in Daisy-Chain topology and connect 

each sender by single Cat5e UTP cable. 

Unlike VGA switch’s Star topology, messy cabling & 

difficult to hide all cables from VGA switch to each 

presenter location 

Easy to share and switch by single Present Button just at 

side of presenter 

Max. distance from Sender to Receiver up to 150M 

Supported VGA resolution up to 2048x1536@60Hz 

Auto video signal equalizer to ensure best quality at long 

distance transmission 

Special designed Control Panel integrated video/audio and 

Present Button on meeting room desk, clean and neat 

Pure Hardware design, no software required to ensure 

maximum compatibility 

Stand 10K138 

M8 — new standard for 

outdoor LED display 

M8 is the new effort of AOTO research and development by 

strong R&D team and master designer. With 8.0 pixel pitch, 

M8 is the highest resolution led display for outdoor in the 

world which becomes the new standard for high-end events and 

installation market. With its super slim design in 7.7cm, anti-UV 

and high contrast shade, 9.5kgs weight each tile, full IP67w and 

high precision calibration technology, M8 help you realize your 

dream design as you need! 

Know more about us, kindly check AOTO at 

www.szaoto.com. See M8 at booth 11N60 at ISE 2012. 

Stand 11N60 

Meet NuVo’s upcoming highfidelity 

wireless player portfolio 

The new Player portfolio from NuVo excels in 

performance, versatility, and convenience, as a 

wireless multi-room audio solution unlike any other. 

The multiple interchangeable Player options 

(40-watt P100, 120-watt P200, 3-zones-in-1 rackmountable 

P3100) build the system a zone at a time, 

while third party automation connectivity delivers 

a solution that fits, perfectly, into any home. Each 

Player is also its own source component, with 

built-in streaming for network-stored content 

and a variety of Internet Radio services. Additional 

line input, USB, and aptX Bluetooth connectivity 

furthers flexibility for the user. 

Engineered to offer superior, impeccably 

delivered audio, the Players are equipped to 

distribute any song to anywhere with the highest 

performance quality possible. Utilizing the latest 

Wi-Fi protocol, employing audio lossless delivery 

and high-grade synchronization, as well as 

Audyssey audio enhancement technologies, the 

Players make it easier than ever before to enjoy 

high-fidelity, mastering-grade audio. 

Stand 1P122 

Rise 

19

You turn it on. We make it work. 

Introducing the latest Xantech control 

system innovations. 

The new Xantech ISM4 Intelligent System 

Manager automatically monitors and controls the 

power states of up to four IR components. Simply 

monitor) and the ISM4 does the rest, powering up 

each individual component and making sure they 

all stay in sync. It features full IR and RS232 for 

control, monitoring and sensing of audio, video, 

current, light, voltage or any heartbeat of any type 

in a single unit. 

IR ports, relays, digital I/O’s and 2 discrete LAN 

ports, the WIC1200 keeps any conference room, 

classroom or corporate AV system in full control on 

its own or through any web-enabled device via its 

on-board web-server. 

For 40 years, Xantech has worked closely with 

custom installers and consultants to develop 

unique insights into the design, integration and 

control of a wide variety of AV Control Systems 

in all kinds of commercial installations. So always 

start with Xantech. Because we make everything 

you need to make everything else work. 

For web-based control and automation, the new 

Xantech WIC1200 Web Intelligent Controller 

integrates numerous Xantech technologies into 

one versatile system. With multiple RS232 ports, 

WIC1200 

ISM4 


See us at ISE 2012 | Stand#1N73. 

© 2011 The AVC Group LLC 

xantechcommercial.com

d&b audiotechnik presents its 

white range on stand 1N28 

d&b audiotechnik will present its complete White range of 

sixteen loudspeakers at ISE on stand number 1N28. The range 

consists of two Series of integration loudspeakers that bring the 

d&b renowned sound qualities within the scope of installers 

meeting the exacting specifications of architects and specifiers. 

The xS-Series comprises seven loudspeakers that spread over 

a broad range of sizes and output powers and three matching 

subwoofers. The xA-Series comprises four loudspeakers that 

employ different HF dispersion technologies including line 

source waveguides and two matching subwoofers. Each dedicated 

subwoofer range includes a passive cardioid design that is driven 

by a single amplifier channel. Both Series share the same clean 

and unobtrusive industrial design to which discreet mounting 

hardware is attached, and special version cabinets offering RAL 

colours and weather resistant options. 

These new d&b systems offer visual, physical, acoustical and 

electrical integration in a manner that meets the most demanding 

specifications. 

Stand 1N28 

New: Barco’s all-in-one signal processor 

Barco recently unveiled the new ImagePRO-II, a high 

performance video scaler, scan converter, switcher 

and transcoder in one. Converting any input signal 

to any output format, the ImagePRO-II is the most 

advanced multi-format processor for the rental and 

staging industry. With features like HDCP and EDID 

management, USB back up and restore, multiple 

interface support and Athena scaling, the ImagePRO- 

II offers the most versatile switching and scaling 

technology. 

As the ultimate video tool box, the ImagePRO-II 

has been designed with the road in mind. Enduring 

severe temperature extremes and with characteristics 

like field replaceable DVI connectors, 1RU form factor 

and professional EtherconTM and BNC connections, 

the ImagePRO-II supports the demanding 

environment of any live event. 

ImagePRO-II will be on display at ISE, come visit 

Barco in hall 11, booth #11H65. 

For more information go to 

www.barco.com/entertainment 

Stand 11H65 

Reply technology now in battery-less keypad 

Fleetwood Group Inc., the manufacturers 

of Reply Technology, the world’s most 

reliable Audience Response Technology; 

are introducing a new battery-less keypad. 

The new system will allow participates 

a faster response time and great polling 

range without the expense of replacement 

batteries… ever! 

With over 500 votes per full charge, 

the system has the longevity to last 

through even the longest of meetings. For 

quick recharge, simply place the keypads 

back in the carrying case. A full-cycle 

recharge takes less than 30 minutes. 

The new battery-less keypad will 

eliminate the added cost associated with 

replacement batteries, reduce complications 

associated with proper disposal of lithium 

cell batteries, lower shipping weights and 

ease shipping paperwork. The new system 

will benefit the end users bottom line as 

well as significantly reducing the carbon 

footprint. 

For more information or to see a 

demonstration, visit Fleetwood Group. 

Stand 1M44 

Rise 

21

AMX introduces new Modero X 

series 

AMX, the leading manufacturer of unified control and 

automation solutions, will be showcasing the groundbreaking 

new Modero X Series family of frameless, panoramic and 

widescreen touchpanels. Offering an intuitive user experience 

and a truly ergonomic design, the Modero X Series redefines 

touchpanel technology by giving users a new ‘control surface’ on 

New commercial IR kits debut 

from Xantech 

Xantech, Stand 1N73, is spotlighting its newly expanded line 

of IR products, which include the new CIRP (Projector IR 

Control), CIRS (Conference Room/Classroom Control) and 

CIRV (Large Venue IR Control) kits. Xantech’s new IR systems 

are specifically designed to address typical challenges facing 

installers today, including IR operation with plasma or LCD 

TV’s; interference from CFL (compact fluorescent lighting) 

and sunlight; and distance limitations within a single kit. These 

kits are specifically geared for use in classrooms, conference 

rooms, houses of worship etc., and engineered for the utmost in 

reliability to provide contractors and system integrators complete 

control solutions in any environment they face. 

www.xantech.com 

Stand 1N73 

which to perform multiple activities, all at the same time. 

Putting a new perspective on the concept of touchpanel 

design, the Modero X Series combines edge-2-edge glass and a 

low-profile, to deliver a more usable space and a richly engaging 

user experience. First to be released will be the panoramic 

models which will be available in both a 20.3”, measuring an 

impressive 18.7” long by 7.75” tall with over 145 square inches 

of usable control surface; and a 19.4” which measures an equally 

impressive 18.7” wide by 5.15” tall and delivering over 96 square 

inches of usable control surface. 

Stand 2C50 

Condeco launches new state of the art room screen at ISE 2012 

Condeco launches its latest digital meeting room sign, 

the Condeco Touch. Advanced features include: 

Check in facility to confirm room use 

Instant bookings from the screen 

Order catering items 

Scheduling of VC calls 

The Condeco Touch links directly to Microsoft 

Exchange which avoids the need to purchase additional 

software and allows users to book the room directly 

from MS Outlook with instant synchronisation between 

screen and Outlook. 

The sleek aluminium and glass design incorporates 

the latest in touch screen technology to display the 

meeting information. It also incorporates an RFID card 

reader to identify the person checking in or making 

bookings and high brightness LED room indicators to 

provide clear indication of the room status. 

The screen can also link to Condeco’s award winning 

room and desk booking software which provides 

utilisation reporting, plus an advanced management 

console for a company’s concierge team to manage the 

more complicated room booking requests. Visit us at ISE 

2012. 

22 

Rise 

Stand 4V35

12 years in the search for the 

near perfect loudspeaker 

design 

12 years in the search for the near perfect loudspeaker design 3 years 

intensive testing and design process and 6 month of fine tuning, 

Artcoustic finally announces the launch of the new SL Range of 

67mm Deep Array Speakers (17/11/2011) 

Artcoustic are proud to announce the brand new SL Array Range. 

This range is designed for the very finest Hifi, home cinema and 

commercial applications. The SL Range is the finest speaker we have 

ever produced and raises the bar for what is possible in loudspeaker 

design. 

Stand 7T185 

Business looks better with 

BRAVIA – the Sony BRAVIA 

professional range 

With nine models to choose from, the sleek BRAVIA 

Professional LCD and LED Displays offer a range of affordable 

screens to enhance any business backdrop with an elegant, stylish 

look and feel. 

Delivering unrivalled image quality – automatically adjusted 

to suit the environment – the displays are available in 32”, 40”, 

46”, 55”, 60” and 65” screen sizes. 

The 65” monolithic design FWD-65HX920P, the latest 

edition to the range, delivers the highest quality digital signage 

for larger professional, educational, corporate and retail 

environments. Featuring Full HD resolution, Intelligent Peak 

LED backlight, Motionflow XR 800 and an Ambient Sensor 

(adjusting both brightness and colour temperature), the FWD- 

65HX920P also has stunning 3D capability. 

USB playback delivers quick content deployment, and 

our Intelligent Presence Sensor ensures a personalised viewing 

experience whilst providing eco-friendly energy savings. 

See the BRAVIA Professional displays at ISE. 

Stand 7H224 

New HETEC hardware: 

multiviewer & eye-catching 

video wall designs 

At ISE 2012 Hetec launches V-Switch quad XP. 

This MULTIVIEWER KVM switch displays four 

computers / videos simultaneously on a single 

display or touch screen with keyboard and 

mouse control. 

In addition to preconfigured Quad, PiP and 

Fullscreen modes, every source can freely 

be sized and positioned on the display. Image 

transparency of overlapping parts can be set. 

Each source is displayed at full frame rate 

even when showing four digital full HD movies 

simultaneously. 

The KVM console board guarantees flexible 

handling of transparent USB 2.0 peripherals 

such as printers, external memory, cameras, 

3D mice, or finger printers. Connect a memory 

stick to the switch to copy data from one 

computer to the stick and from there to any 

other computer connected to V-Switch quad XP 

– without being networked. 

At ISE Hetec also demonstrates an eyecatching 

video wall design: wall layout matches 

video content. Using V-Match C9 hardware 

VIDEO WALL CONTROLLER, different types of 

displays can be combined such as projectors, 

monitors, LCD TVs, LED panels of any screen 

size and resolution. Live cameras and full HD 

videos can be switched, mixed, and zoomed 

on the video wall. As pure hardware V-Match 

C9 is made for 24/7 use in professional video 

installations where real time video performance 

and quick setup is required. 

www.hetec.com 

Stand 3C140 

Rise 

23

Welcome to the most exciting way 

to create television programming... Live! 

Introducing the world’s most advanced live production switcher! ATEM 

switchers include advanced technology and powerful features, all built into a 

familiar M/E design that’s fast and easy to use! With an advanced broadcast 

SDI based design, ATEM also includes HDMI connections for connecting 

HDMI consumer cameras or computers! The new ATEM has been totally 

redesigned with Blackmagic Design technology and quality. Live switching 

multiple cameras is the lowest cost and fastest video production possible! 

Live Creative Power 

Get the most creative solution for live switching, with 

cut, mix, wipe, dip, DVE, graphic wipe and stinger 

transitions! Load clips into the 2 built in media players 

for exciting custom animated stinger transitions! ATEM 

includes a built in DVE with 3D borders, light source and drop shadow! 

You can even use the DVE for transitions! 

Incredible Features 

Only ATEM includes 4 upstream keyers, each with 

independent chroma, pattern, shaped and linear 

keying, 2 downstream keyers, graphic wipes, stinger 

transitions, 2 built in media players, DVE transitions and 

more! The built in multi view allows all cameras, preview and program to be 

viewed on a single SDI or HDMI monitor, so ATEM is perfect for portable 

location use! Now you can cover any live event, anywhere! 

*SRP is Exclusive of VAT 

More Connections 

ATEM includes loads of SDI and HDMI connections for 

professional SDI cameras or HDMI consumer cameras! 

All inputs feature re-sync so you can plug in anything! 

You get 6 program outputs in SDI/HD-SDI, HDMI, HD 

component and USB 3.0, plus down converted SD-SDI and composite 

video. The multi view includes SDI and HDMI, plus you get 3 aux outputs. 

Built to Perform 

ATEM uses a familiar M/E style of operation so you get 

an instantly familiar workflow that’s fast and easy to use. 

ATEM includes a software based control panel for Mac 

and Windows! If you need a hardware control panel then 

simply add the ATEM 1 M/E Broadcast Panel for a true broadcast grade 

solution. ATEM even uses an FAA certified operating system for a high 

reliability broadcast grade design. 

ATEM 1 M/E Production Switcher € 

1,855 * 

Full 2 RU ATEM switcher chassis includes Mac and Windows control software. 

ATEM 1 M/E Broadcast Panel € 

Traditional M/E style broadcast quality hardware control panel. 3,725 * 

Learn more today at www.blackmagic-design.com/atem

ELAN g! celebrates first anniversary with KNX compatibility & 

introduction of chinese character support 

ELAN® Home Systems, Stand 1N73 is now a member of the 

KNX Association, which maintains the worldwide standard 

for all applications in home and building control. At the same 

time, the industry-leading ELAN g! Entertainment and Control 

System is now compatible with KNX Certified lighting, climate, 

shade, and input/output devices. What’s more, ELAN g! now 

features a full 5,800 simplified Mandarin Chinese character 

set across all TS touch screens, HR2 remote control, computer 

interface, on-screen display, iPhone, and iPad user interfaces. 

With the addition of Chinese, the ELAN g! Entertainment 

and Control system now supports a total of seven languages: 

English, Chinese, Russian, Spanish, French, Italian, and Swedish. 

www.elanhomesystems.com 

Stand 1N73 

Bosch Security Systems 

announces OMNEO media 

networking architecture at 


New range of in-wall lighting 

control from Crestron 

Bosch Security Systems will announce OMNEO, its media 

networking architecture at ISE 2012. OMNEO is comprised 

of two components: program transport and system control for 

professional media networking applications. 

OMNEO networks operate over standard Ethernet 

networks, and will be fully compliant with emerging standards. 

The system has an audio program transport protocol suite that 

offers low-latency, high-quality multichannel audio stream 

exchange. OMNEO also has a robust control protocol suite 

that provides reliable and secure system control for pro media 

networks of all sizes, from small to intercontinental. 

The system control component is called OCA, for Open 

Control Architecture. It includes many features for flexibility, 

reliability, security, and compatible growth over the years. 

As a part of the InfoComm’s education programme at ISE 2012, 

Mr. Anton Thielen, OMNEO Expert EMEA at Bosch Security 

Systems will deliver a seminar titled: Trends, Challenges and 

Expectations for Signal Transport and System Control in the AV 

Market on January 31st at 16:00 – 17:00 

Stand 3B112 

Crestron’s CLWI range is a new series of products 

that make the perfect retrofit lighting control 

solution and will be on show at ISE 2012. Designed 

for the European residential market, the range is 

ideal for electricians and installers looking to make 

their first move into lighting control installations. 

Featuring a range of in-wall dimmers and 

keypads, the CLWI range is easy to install and 

offers programming-free set-up to ensure a 

stress-free installation. When attached to a 

Crestron network it also functions as a keypad, 

sending commands to trigger whole-room lighting 

scenes or distributed audio functions. 

Supporting up to six buttons, the in-wall 

dimmer or switch serves as user control 

interface in any Crestron system. Its single-box 

form maximises control in a small space while 

increasing the opportunity for multi-room Crestron 

control. Also available are aesthetically matched 

standalone keypads which use Cresnet or infiNET 

EX wireless communications. 

Visit Crestron at ISE 2012 – Hall 1 F6. 

Stand 1F6 

Rise 

25

Your education… 

Image 

cou ourte 

tesy of 

Senso 

sor 

y Intern rnatio 

tional 

…is our business 

CEDIA are offering the following courses at ISE 

Tuesday 31st January 

Wednesday 1st February 

Thursday 2nd February 

Home Cinema Design Workshop – 

1 Day 

€150 for CEDIA members and €200 for non-members 

Introduction to Residential Custom 

Installation – 3 hrs 

€90 

Choosing and Using Control 

Systems – 3 hrs 


Maintenance and Aftercare - 

Developing a strategy for a 

recurring revenue stream – 3 hrs 


Technology and Consumer Trends – 

1.5 hrs 


Embracing the Cloud – 1.5 hrs 


IP for Integrators – 3 hrs 


HDMI Troubleshooting – 3 hrs 


The Art of Project Documentation 

– 3hrs 


Practical Media Delivery over IP 

Technologies – 3 hrs 


Developing Profitable Business 

Processes – 3 hrs 


Technology and Consumer Trends 

– 1.5 hrs 


Embracing the Cloud – 1.5 hrs 


CEDIA EST2 Certification Exam 

(English, French and Spanish) 


Delivering 3D – 3hrs 


Introduction to HVAC systems – 

3hrs 


20% Discount 

Early Bird 

for all courses booked 

before 4th January 2012 

For more information about our courses 

visit www.cediaeducation.com 

To book your place visit www.iseurope.org

Sony introduce the newest addition to their installation 

projector range 

Sony expands their popular F-Series business and education 

installation projectors to six models with the introduction of the 

VPL-FH35. Designed for larger and more demanding venues 

requiring brighter projections and advanced features with WUXGA 

resolution, the VPL-FH35 delivers long life, low maintenance and 

powerful performance. 

The VPL-FH35 installation projector, like the popular 

VPL-FH30, offers a large throw ratio for replacement business, 

impressive horizontal and vertical lens shift capabilities and side by 

side content from two different inputs. 

The VPL-FH35 incorporates BrightEra inorganic TFT 3-LCD 

panels developed by Sony to deliver improved panel light resistance, 

higher resolution, high brightness and increased panel reliability. 

The VPL-FH35 has been designed to deliver a projector packed 

with innovative technology and a range of functions, yet with 

affordability in mind within this price conscious market. 

All Sony business projectors come with a three year support 

pack, with the ability to upgrade for total peace of mind. 

Stand 7H224 

Cloud adds spot announcement capabilities to PM range of 

microphones 

Cloud Electronics Ltd has added two new models to its 

popular PM range of Zone Paging Microphones. the New 

PM4-SA and PM8-SA – feature identical functions to the 

existing PM4 & PM8 but introduce Spot Announcement 

capabilities to the range giving the user/operator access 

to pre-recorded announcements, adverts, stings, alarm 

sound or even warnings from the push of a button or fired by 

remote contact closure switches from a timer, PIR or similar 

device. 

The microphones are capable of holding up to four 

(PM4-SA) or eight (PM8-SA) pre-recorded messages, of 

any length. These are stored internally on a standard SD 

memory card, housed in a dedicated card slot, accessed 

through the base plate of the unit. Simultaneously, up to 

four (PM4-SA) or eight (PM8-SA) pre-announcement chimes 

can be stored on the same card. 

Stand 11D93 

Chief introduces new interactive solutions at ISE 2012 

Last year Chief® introduced the new Interactive Short Throw 

Projector Mount with eBeam Technology, capable of 

transforming any projection-ready surface into an interactive 

presentation tool. The installer-friendly solution is easy to set up; 

simply mount the short throw arm, install the software, connect a 

PC and projector, and you’re ready to go! 

This year Chief is introducing additional interactive solutions 

for both short throw projectors and flat panels. The new interactive 

wall combines three standard short throw projectors and Chief’s 

interactive wall mounts to create an expansive 5m wide interactive 

space – ideal for corporate training and higher education. Chief 

is also exhibiting a new interactive flat panel mount to transform 

standard TVs and monitors into interactive solutions. Using eBeam 

Technology and the user-friendly stylus, the solution is sleek, 

functional and easy to install. Stop by booth 2A52 for hands-on 

demonstrations of these products and all our latest solutions. 

Stand 2A52 

Rise 

27

Element One launches 

Convers 220 – the new 

benchmark for retractable 

monitors 

German based Element One has designed the next stage in the 

evolution of their well-known Convers series. The Element One 

designers refer to their ideas and solutions as ‘New Visual Origins’: 

The 22“ screen is equipped with a next generation Full HD LED 

panel, housed in anodized aluminum and antireflective coated 

glass, which are beautifully crafted in a completely new style. 

It is available with or without a tilt-function which has 

separately controlled motorization. 

The Convers 220 is assembled entirely in Germany with new 

mechanical and electronic components designed in-house. The 

result is an even smarter and lower noise machine. 

Installation is simplified for either surface integration or 

mounting from below via custom designed rails. Screen may be 

raised for installation and service purposes manually – a uniquely 

intelligent addition in this compact solution measuring only 

620x100x526mm. 

Stand 9F129 

Utility and elegance in rails! 

Unitech Systems introduces the new ceiling Rail-System, 

combining utility and elegance! 

The new flexible Rail-System has been designed to meet the 

modern needs of AV market, providing features of horizontal and 

vertical motion, as well as rotation, in combination with a low 

profile aluminum rail, easy to hide or unify with other features of 

ceiling. 

The new systems’ unique element is an elegant aluminum 

ceiling rail accompanied by features like: 

horizontal run length up to 12m & in any intermediate length 

manual or automated smooth linear motion 

manual or automated full rotation up to 345degrees 

fixed arms or customized mounts 

vertical lift mechanism up to 2,5m 

invisible cable routing inside the rail 

maximum suspended weight up to 50kg 

elegant design 

coloring of rail in anodized colors 

safety in application 

Proving true its mission statement, Unitech Systems designs 

innovating products, facilitating at maximum the utility of AV 

equipment. 

Stand 12E91 

ELO touchsystems interactive digital signage from TE Connectivity 

TE Connectivity is continuing to expand their Elo 

TouchSystems Interactive Digital Signage (IDS) product 

line with the addition of new touch technologies and 

sizes. The latest model is a 55” touch display which, like 

the rest of the family, is designed and manufactured to 

support constant use in commercial applications. The 

addition of new touch technologies will deliver more 

critical choices for large-format, interactive displays 

specifically designed and manufactured to support public 

use, an environment which tends to be very harsh on 

touch systems. 

The portfolio features panel technologies that are 

scratch resilient protected by a durable steel chassis 

made from industrial grade components for a long-life of 

reliable performance. Optional computer modules, fieldinstallable 

through docking integration, are available in 

two processor configurations. 

The Elo TouchSystems Interactive Digital Signage 

solutions can be experienced at ISE 2012 in hall 10. 

Stand 10K144 

28 Rise

“Out of the box” audio 

innovation from ATON 

The AH66T-KT Whole House Kit from ATON®, 

Stand 1N73, redefines the multi-room audio category 

with the first ever out-of-box solution for music, with 

plug and play support for iPod & lighting control. 

At the core is a multi-zone controller with a built-in, 

RDS-enabled AM/FM tuner plus six additional sources, 

rated at 60 watts of power per zone with a line level preoutput 

for subzones. Also featured are 2 built-in RS232 

ports ready for an iPort iPod dock and Lutron 

RadioRa2® lighting control. The kit’s gems are its 

six OLED2 in-wall capacitive touch touchpads with 

full-color OLED displays for the system’s metadata text, 

graphics and channel icons, plus interchangeable, décormatching 

faceplates. 

The system also includes a dedicated IR input 

for every zone with a full, discrete IR code-set for 

integration along with four IR emitters and four 

talkback emitters. Advanced customization is a few 

clicks away with the new ATON SystemWorx 

software for Dealers. 

www.atonhome.com 

Stand 1N73 

The most exciting way to create 

television programming… Live! 

ATEM 1 M/E switcher features cutting edge technology 

and the most advanced features. ATEM gives you the 

power to create exciting live programs with impressive 

cut, mix, wipe, dip, graphic wipe and stinger 

transitions. ATEM also features DVE with 3D borders, 

light source and drop shadow. 

Simply load your clips into the 2 built in media 

players and start creating eye-catching custom 

animated transitions. ATEM also includes loads of SDI 

and HDMI connections for connecting both professional 

and consumer cameras. And with built in multi view, 

all cameras, previews and programs can be viewed on 

a single SDI or HDMI monitor. What’s more, ATEM gives 

you full control of your live programming with an easyto-use 

M/E design software based control panel for both 

Mac and Windows. If you need a hardware control panel, 

simply add the stylish ATEM 1 M/E Broadcast Panel for 

the ultimate live broadcast solution. Visit Blackmagic 

Design at ISE 2012 in hall 7. 

Stand 7C190 

Projecta Tensioned Descender Large Electrol, ceiling recessed 

large venue projection screen 

For an inconspicuous installation of a large venue projection 

screen Projecta introduces a new ceiling recessed product: 

the Tensioned Descender Large Electrol. The Tensioned 

Descender Large Electrol is available up to a width of 450 cm in 

combination with front and rear projection screen surfaces 

The Tensioned Descender Large Electrol is an electric 

projection screen for ceiling recessed installation with featured 

with a tab-tensioned projection surface for a perfectly flat 

viewing area. The projection screen surface is tensioned in all 

four directions by a heavy duty aluminum extruded slat bar and 

nylon tensioning cables on each side to match with the parabolic 

curves of the screen. The end result is a projection viewing area 

that is evenly tensioned and suitable for all critical applications. 

The unique Easy Serviceability System ensures that even when 

the projection screen is installed, the motor and screen surface 

are accessible for adjustments and maintenance. 

Stand 2C42 

Rise 

29

Shaping the future of AV 

ISE 2012 Hall 7, Stand 7H224 

See how Sony innovations 

are helping to transform the 

AV market. Join us at ISE 2012 

to experience breathtaking 

technologies with our full 

product portfolio in action. 

Immerse yourself with the 

world’s first 4K projector 

for high-end home theatre 

installations, delivering 4x 

the resolution of Full HD. 

See digital signage come alive 

with our Ziris Canvas video wall 

featuring high impact visuals. 

Get hands-on with our latest 

projectors, designed to meet the 

needs of specific applications. 

See the future shape of AV with 

Sony at Hall 7, Stand 7H224 

www.pro.sony.eu 

© 2011 Sony Europe. Sony, make.believe, Ziris and their 

respective logos are trademarks of Sony Corporation.

MegaWall Series 3000 

High performance WQXGA image 

processor with windows (PIP) 

controller 

The new Megawall Series 3000 processor from 3D Perception is 

fully configurable, allowing the user to specify the exact number 

and type of inputs and outputs. Designed for flexibility, ease of 

use and reliability, it may be used with flat screens, video cubes or 

projectors. The intuitive and user-friendly GUI allows the output 

windows to be arranged across the visual display in any manner. 

Features include: 

Up to 2560 x 1600 resolution 

Fully configurable 

Interactive positioning of windows 

Real-time hardware 

Image alignment and blending 

Overlap generator 

Crop and zoom functionality 

Diagnostic features 

Redundant power supply option 

Scaling 

Hot swappable cards 

Presets 

Stand 7N200 

Smart Quad by Analog Way, 

11 x 2 seamless switcher with 

Quadravision mode 

Analog Way presents Smart Quad (Ref. 

SQD200), a powerful MultiViewer designed for 

Videoconferencing, Command and Control Centers 

and Medical facilities. 

With 7 universal analog inputs plus 2 fitted with 

DVI and 2 fitted with HD-SDI, Smart Quad is a 

powerful Seamless Switcher offering multi-format 

quadravision. Indeed, it allows the display of up to 

4 computer or video sources on the main output. 

The 4 windows can be displayed according to 12 

different pre-programmed presets that can be 

selected by the operator. Different effects and 

seamless transitions are available (zoom, cut, 

fade, wipe, slide, smooth move, etc.) to manage the 

windows. An included video output provides SD or 

HD-TV formats in various signals from composite 

video to HD-SDI. Smart Quad can be controlled 

from its front panel, its Remote Control Software 

or from Analog Way’s Event Controllers Axion2, 

Orchestra, TRK-800 or RK-300. 

Stand 3A112 

Philips new 42” display with 

full 3D experience 

Deliver your messages in stunning 3D, with 

excellent picture quality and no need for special 

glasses. With 28 views you can deliver jaw 

dropping images that will amaze your audience. 

The new 42” 3D Display is designed to grab 

people’s attention with the sharpest and most 

vivid 3D resolution available in the market. 

Taking advantage of lenticular technology, the 

BDL4251VS achieves its excellent quality of 3D 

images thanks to its 28 lenticular views via which 

the audience is able to peek around objects. 

This in combination with the widest 3D viewing 

angle available in the market and the possibility 

to change the optimal viewing distance of the 3D 

display, this offers the audience an even more 

enjoyable and memorable visual experience. 

The display is able to play both 2D and 3D 

(2D+Z) images and videos content in full HD, 

and 3D videos and images making it extremely 

flexible as a digital signage tool. 

Stand 10N135, 10N141 

Rise 

31

InfoComm Means Business 

InfoComm International ® , the trade association for the commercial AV industry, provides you 

with discounted products and services aimed at advancing your business and career. 

• Make connections with your peers at member 

roundtables and industry networking events. 

• Expand your skills with industry training. 

• Improve your business performance 

through industry standards and best practices. 

• Demonstrate your knowledge by earning the 

Certified Technology Specialist (CTS ® ) credential, 

the only AV industry certification accredited under 

the International Standard ISO/IEC 17024. 

• Gain a marketing edge by showing your 

company’s commitment to certification and 

training through our Certified AudioVisual 

Solutions Providers program. 

A full education program is being offered 

onsite in the Education Area in Hall 12. 

Onsite CTS testing is also available. 

Visit us at stand 11N100 between Halls 

10 and 11! 

Take your business to the next level 

– join InfoComm International today. 

Contact: 

Godwin Demicoli, CTS ® Regional 

Director, Europe 

europe@infocomm.org 

+49 (0) 8102 784 5409 

Chris Lavelle, CTS ® Regional 

Director, UK and Ireland 

ukireland@infocomm.org 

+44 (0) 1442 345101 

Jonathan Seller, CTS ® Regional 

Director, Middle East and Africa 

africa-me@infocomm.org 

+61 2 8206 0979

Analog Way makes your show easy with the event controller 

Axion2 

Axion2 (Ref.ARC200) is a high-end Remote Controller 

designed for Live Events and Multi-Screen Venues. Axion2 

is compatible with Analog Way’s new generation of Seamless 

Switchers including Di-VentiX II, Eikos, and Smart MatriX. The 

machines can be controlled either as stand-alone processors or 

in combination, including Soft Edge Blending configurations. 

Axion2 can control up to 6 independent screen configurations 

in different locations and store up to 90 presets per screen 

configuration. A Sequences mode allows the creation of up to 

9 sequences per screen configuration. Simply by pressing the 

Take button, each sequence preset can be recalled. An Auto Take 

button can launch a series of Sequences either on demand or 

as a continuous loop. Axion2 also offers Off-line programming 

enabling a large part of the show to be pre-programmed in 

advance. Axion2 was recently upgraded with 14 key points. 

These improvements include the choice between an AZERTY 

or QUERTY keyboard to enter information. Moreover, the 

IP addresses of the Axion2 and all the connected devices are 

automatically displayed on the screen’s setup page. 

Stand 3A112 

Aavara HDMI over IP Solution 

features easy IR remote 

channel switching + video 

wall 

Multi-Casting Signage/DOOH Can Be So Easy by Aavara 

HDMI Over IP Series- PB5000IR-Receiver 

Aavara unveils the new HDMI over IP-Multicasting 

PB5000IR with easy IR Remote control, optimizing a great 

HD video distribution solution for DOOH & Residential 

deploy. It delivers stunning Ultra High Quality 1080p 

HDMI Video broadcast over IP network, now adding the 

new feature of easy video channel switching by IR Remote 

Control. Gives you completely flexibility and freedom at 

easy way. Ideal for Digital Signage projects which change 

video source/channel frequently at end user side. 

Powerful, Flexible, Scalable Video Wall System with Easy 

Web UI Control by HDMI Over IP 

Aavara also adds Video Wall support models based on 

PB5000 platform which scalable up to 8 x 8 video wall. It’s 

easy to configure by Web UI Control Portal. Flexible, Easy 

to install and future expend if required. Including bezel 

& gap compensation function that made overall picture 

smoothly. 

Stand 10K138 

MegaWall Series 1000 standard 

HD image processors 

The new Megawall Series 1000 processors from 3D 

Perception are now available in over 40 different 

configurations! Designed for flexibility, ease of use 

and reliability, they may be used with flat screens, 

video cubes or projectors. The intuitive and userfriendly 

GUI allows the output windows to be 

arranged across the visual display in any manner. 

Features include: 

Up to 1920 x 1080/1200 resolution 

Real-time hardware 

Interactive positioning of windows 

Overlap generator 

Image alignment and blending 

Scaling 

Crop and zoom functionality 

Presets 

Stand 7N200 

Rise 

33

ISE 2012 Overview 

A hall-by-hall plan of Integrated Systems Europe at the Amsterdam RAI, 31 Jan - 2 Feb 2012 

Education 

zone 

powered by 

Holland Entrance 

Unified Communications 

Find Barco at Hall 11,

Europa Entrance 

stand #H65 

www.barco.com


# 

3D Perception 

3d-berlin 

A 

7N200 

9C142 

Arrive Systems Inc. 

Artcoustic 

ArtSound – House of Music 

Ashly Audio 

Ateis Europe B.V. 

12C74 

7T185 

11N68 

7V214 

7F205 

Bleu Comm' Azur 

Bluefox 

BMB Electronics B.V. 

Bo EDIN AB 

Boeckeler Instruments 

7V197 

10N134 

1P35, 1P22 

7D172 

2E60 

A.D.J. Supply Europe B.V. 

11K52 

Aten 

11N59 

Bosch Security Systems B.V. 

3B112 

Aavara Innovation Corp 

10K138 

Atlona 

4U63 

Bowers & Wilkins (B&W) 

11F84 

Abi China Limited 

3C123 

ATON 

1N73 

Brähler ICS AG 

12A92 

Absen 

11E52 

Attero Tech 

7V217 

BrightSign 

10K136 

ABtUS Singapore PTE Ltd 

1P20 

Audac 

5U92 

Broadata Communications Inc. 

5V90 

ACTIVE AUDIO 

1H76 

Audio Design Associated (ada) 

1N40 

B-Tech International Ltd. 

1P62 

ad notam AG 

7P190 

AudioNetwork GmbH 

1N48 

BTX 

2A55 

Adam Audio GmbH 

7R172 

Audio-Technica LTD 

1K78 

BXB 

3A101 

Adam Hall GmbH 

Adamson Systems Engineering 

Adder Technology 

Adeo Group - Adeo Screen - Screen 

Research 

Advantech Europe B.V. 

AED Group 

AEG Gesellschaft für moderne 

Informationssysteme GmbH 

AF Electronics GmbH & Co.KG 

AGATH 

Airgo Signage 

Albiral Display Solutions and Arthur 

Holm 

Alcons Audio 

Alcorn Mc Bride 

Aldous Systems 

AMC Baltic 

Ampetronic 

Amphion Loudspeakers 

AMX 

Analog Way 

Anovo Co., Ltd 

Anxin Science and Tech Co., LTD 

AOpen 

AOTO 

Apantac 

APart Audioprof 

APEX 

APO International (HK) Co. Ltd. 

Aquavision 

Arbor Media 

ARCH 

Archean Technologies 

Armagard 

7F180 

7E170 

6H132 

1M5 

10S130 

3A84 

7F195 

4V50 

5S120 

9A136 

1N5 

6N132 

9D104 

5U88 

5S86 

11D86 

4U75 

2C50 

3A112 

9B147 

7T180 

10N129 

11N60 

11N67 

1P110 

7D170 

5R120 

5V115 

1E108 

11N36 

7M201 

10R116 

Audiovox German Holdings GmbH 

Audipack 

Aurora Multimedia 

Australian Monitor 

AV Magazine / AV Europe 

AV Stumpfl 

AVC Group 

Avenview Europe 

AVer Information Inc. 

Avers Screens Sp. z.o.o. 

Aviom, Inc. 

Avitech 

AVnu Alliance Pavilion 

AVTEK 

AVuno 

Axel Joost Elektronik 

B 

BACATA 

Barco 

Barix AG 

barox Kommunikation GmbH 

Barth Acoustics 

Bay Audio 

Beijing PowerCreator Information 

Technology Co., Ltd. 

Beijing Really Sun Technology Co., Ltd 

BenQ Europe B.V. 

beyerdynamic GmbH & Co KG 

BG Radia 

Biamp Systems 

Bittner 

BitWise Controls, LLC 

Black Box Network Services 

Blackmagic Design 

7S190 

1F40 

11F38 

11D80 

6N152 

1H17 

1N73 

1OQ143 

12E90 

4U26 

3D140 

11H51 

7Q220 

11N56 

1E56, 1E58 

3A130 

9D145 

11H65 

2E70 

10P148 

11D84 

5R122 

12A82 

11N31 

4U35 

1M100 

5U128 

1H80 

7F190 

5U88 

10R136 

7C190 

C 

C&C Technic Taiwan Co., Ltd. 

Cabasse 

Cabletime Ltd - IPTV 

Calibre UK Ltd 

CAMCO Produktions- und 

Vertriebs-GmbH 

Canon Europe N.V. 

Canton 

Casio Europe GmbH 

Cayin Technology Co., Ltd. 

CEDIA 

CeeLab AS 

Celexon GmbH & Co KG 

Ceratec Audio Design GmbH 

CES Audio Inc. 

Ceymsa Audiovisual, S.A. 

Chainzone Technology (Foshan) Co., 

Ltd. 

Cheer Ascent International Ltd. 

Chief MFG 

Christie Digital Systems, Inc. 

CINEAK 

CinemaTech 

Cité LED technologies 

Citygrow 

Clear-Com 

Clearone Communications 

clearvoice-systems GmbH 

Click Effects 

Clockaudio Limited 

Cloud Electronics Limited 

Colum Electronics Ind. Corp 

Comm Product Technologies 

3B126 

5R121 

3D106 

3B104 

1H76 

1F80 

11D44 

4R36 

10P116 

1Q66 

12C80 

4U80 

11P40 

7C170 

6N148 

11E32 

7R180 

2A52 

1H27, 1H40 

1N90 

4R78 

9D145 

5V96 

11D76 

3C112 

7E198 

9B152 

11C66 

11D93 

1E116 

2E52 

36 Rise

COMM-TEC Vertriebsgesellschaft 

GmbH 

Community Professional 

Loudspeakers 

ComQi 

Concept Digital 

Condeco Ltd 

Conen Produktie GmbH & Co. KG 

Connessioni 

Control4 

Coolux GmbH 

Coptermotion 

Cotina Co., Ltd 

Covid 

Creator Corporation China 

Crestron 

CUE, a.s. 

Current Audio 

Curve LED GmbH 

CYP (UK) LTD 

D 

d&b audiotechnik GmbH 

D.A.S. Audio 

Daktronics 

Dali A/S 

Da-Lite Screen Company, Inc. 

Darklight Technology Limited 

Data Display Solution 

Dataton 

Datavideo Technologies Europe B.V. 

D-BOX Technologies 

2A70, 2A73 

7M176 

10K118 

11H77 

4V35 

11N52 

7V220 

11H78 

7N176 

9A121 

11D85 

4R68 

11D60 

1F2, 1F6, 1F7, 1F17 

1M122 

5T86 

7H210 

5T113 

1N28 

1H78 

1K2 

7S180 

2A42 

9A122 

10Q144 

7K170 

11C84 

1N40 

Ekta 

ELAC Electroacustic GmbH 

ELAN Home Systems 

Electric Sound Benelux 

Electrosonic 

Elektrosil Systeme der Elektronik 

GmbH 

Element One Multimedia GmbH 

Elite Screens GmbG 

Elmo Europe SAS 

Elo TouchSystems 

EMP Tek 

empure 

Entertainment Experience, LLC 

Epson Europe B.V. 

Equipson SA 

Ergonomic Solutions 

Ergotron 

ErgoXS 

EuMediaNet 

Euromet srl 

European Service Point 

Euroscreen Srl 

Evertz 

Expromo Europe 

Exterity Ltd 

11C79 

7Q200 

1N73 

1M90 

11C35 

10S112 

9F129 

1P5 

4U62 

10K144 

5U88 

7V197 

1N40 

1F52 

5R98 

9B144 

1N80 

11N43 

10P151 

9G118 

7N190 

1N62 

9A111 

10S124, 10R126 

11E72 

Extron Electronics 2C24, 2C36, 2E24, 

2E36 

Eyevis 

F 

Fantek 

1N6 

7E220 

Guangzhou Grandview Crystal Screen 

Co., Ltd 

H 

HAGOR Products GmbH 

HAI (Home Automation Inc.) 

Haivision Network Video 

Hall Research 

Hangzhou Gaoke Industry & Trade Co. 

Ltd 

Hantarex Electronics / Samber Italia 

S.p.A 

Harman International 

Harris 

HDBaseT Alliance 

HDI Dune Europe GmbH 

HETEC 

High Definition Golf 

Highgrade Tech Co., Ltd 

Highlite International 

Hitachi Europe Ltd 

HK Audio 

Home Cinema Europe 

HP / AMD 

HPC Technology Inc. 

Huizhou DESAY Intelligent Technology 

Co. Ltd 

Hylex 

HY-LINE Computer Components 

GmbH 

Hyundai IT Europe GmbH 

I 

9B121 

11K58 

5U88 

10Q122 

1M2 

7T210 

11E70 

3C120 

10N116, 10N118 

7K210 

7M198 

3C140 

7T174 

5R114 

11C67 

4S34 

7C215 

1N40 

12C86 

7M216 

11D32 

3A127 

12F85 

10N120 

Definitive Technology 

7S167 

Fasttel 

7Q174 

IAG 

1N68 

Delta 

11E44 

FBT Elettronica spa 

7N180 

IBASE 

10K125 

Design Q LLC 

4U61 

Fisheye / BLiNKBLiNK 

9A121 

i-Chips USA 

7P225 

Designmate 

DeToma GmbH 

DEXON Systems Ltd. 

Digigram 

Digital Projection Ltd. 

DIS Danish Interpretation Systems 

DISE 

DIVUS GmbH 

diz kiosks 

DLS Sweden 

domeprojection.com 

Doremi 

Draper Inc. 

DSP4YOU Ltd 

DSplay by Cyberstream 

D-Tools, Inc. 

Duran Audio 

DV Signage 

DVIGEAR, Inc. 

DVS Digital Video Systems AG 

Dymo 

DynaScan Technology Inc. 

E 

Earthquake Sound Corp. 

easescreen 

Easylamps 

EAW Europe 

ECEN ELECTRONICS CO., LTD. 

Ecler-Laboratorio de Electro- 

Acústica S.A. 

EDBAK 

EIKI Industrial Co., Ltd. 

E-J Electronics Co. Ltd 

4V34 

1N64 

3B120 

7H170 

4S82 

3C119 

10K110 

7V197 

10P153 

5S114 

9F135 

11N51 

1M22 

7N207 

10K114 

1N40 

11D64 

9B138 

1P49 

7R217 

2A40 

11C80 

1P140 

10N130 

4V21 

1F115 

1E112 

11H38 

1P52 

1F66 

3B140 

FlatFrog 

Fleetwood Group 

Flexible Picture Systems Inc. 

Focal JM Lab 

Fohhn Audio AG 

Foreground Europe 

Forte A-BUS 

Fortress Inc. 

Frame Jazz Display Co. Ltd 

Fraunhofer Institut 

Nachrichtentechnik 

Friendlyway AG 

FSN Inc. 

FSR, Inc. 

Funktion One 

Future Automation 

G 

G&BL 

G+M Elektronik AG 

GDS Global Display Solutions Spa 

Gefen 

Genelec OY 

Gerriets GmbH 

Gira Giersiepen GmbH & Co.KG 

GLUX - LED Creative-Tech 

Goldish Co., Ltd 

GONSIN Digital Equipment 

Corporation 

Goo Systems Global Distribution 

GP Acoustics GmbH 

Greensound Technology 

Guangthou Hedong Electronics Co., 

Ltd 

1G100 

1M44 

7H172 

5T110 

7K180 

11H76 

5U88 

1N40 

10P113 

9C141 

9A119 

10K140 

7P215 

7E180 

4R70 

7E200 

7E174 

11P93 

1M63 

1K76 

1N30 

7P170 

11F52 

10N147 

12E78 

7Q176 

11H52 

7V210 

7V198 

ICT Innovative Communication 

Technologies AG 

I-Display 

Iemke Roos Audio 

IHSE 

iiyama 

Ikon AVS 

ILS 

IMAGE Systems GmbH 

Imerge HD 

IML Worldwide 

in-akustik GmbH Co& KG 

Infinitus 

Infitec Global Sales GmbH 

InfoComm International 

INNES 

InOut 

Inovadis 

Installation Europe 

Intelix LLC 

intelligent Technics 

Interactive Voting System bv 

Intertek 

Intuilab 

IP Pavilion 

IRIDE SISTEMI S.rl. 

iRidium Mobile Ltd. 

ISCE 

J 

James Loudspeaker 

Jansen Display s.r.o. 

Jiangsu CLP Lamp Optoelectronics 

Technology Co. 

1F75 

10N148 

1H76 

10R122 

9F141 

11E78 

1E72, 1E68 

7S200, 7T200 

1M43 

7M206 

5S102 

10K121 

7H220 

11N100 

10R144 

1P100 

2A50 

9C106 

1N34 

5V116 

1E114 

11C76 

7C180 

9A138 

9F146 

7V191 

7E214 

11N58 

10P157 

7H192 

Rise 

37


JK Jingke Education System Co., Ltd 

12A85 

Microtech Gefell GmbH 

7H205 

Prase Engineering 

1N100 

JNM Display Co., Ltd. 

JTS PROFESSIONAL CO., LTD. 

11D59 

7H190 

MIC-Touch An intelligent interface for 

conferences 

7M200 

Premier Mounts 

Premium Electronic Co., Ltd 

4S56 

9B100 

Jung, Albrecht GmbH & Co.KG 

11K38 

Midas Consoles Benelux 

3A102, 3A100 

Primare AB 

7Q205 

Jupiter Systems 

2C49 

Midwich 

11E64 

Pro Audio Stash 

5U86 

Just Lamps LTD 

1H100 

Minicom Digital Signage Div. 

10K118 

Probright Technology Inc. 

7Q210 

K 

KaCsa Audio 

Kaleidescape 

KAUBER 

KCEI 

Kern&Stelly Medientechnik GmbH 

Key Digital 

Kindermann GmbH 

KINDWIN OPTICAL (SHENZHEN) 

LIMITED 

Kinetik Labs 

Klewel Webcast 

Kling & Freitag GmbH 

Klotz A.I.S. GmbH 

KNX 

KOMTECH Kommunikationstechnik 

GmbH 

Kramer Electronics Ltd. 

Kuang Chien Computer Co., Ltd 

L 

Lab.Gruppen 

L-Acoustics 

Lake 

Lang AG 

Laud Media 

Lavajobs 

Lectrosonics, Inc 

Legamaster International B.V. 

Leurocom Electronic Display 

LG Display 

LG Electronics 

LG PDP MultiVision 

Liberty AV Solutions 

LifeSize Communications 

Lighthouse Technologies Limited 

Lightware 

Link Srl 

Listen Technologies - prodyTel 

LMP Lichttechnik Vertriebs GmbH 

Loewe AG 

Loxit Ltd. 

Lumens Digital Optics Inc. 

Lumio Inc. 

Lutron EA Ltd 

M 

M Production Company 

5V100 

1P90 

4V28 

4V73 

1M70 

5V130 

4R34 

11E38 

5V110 

7N205 

7F215 

7F200 

7V197 

1N110 

1F18 

9B118 

5R92 

7K200 

5R92 

1H74 

7T219 

7M219 

6H150 

11H45 

11P73, 11P76 

11N45 

11N75 

7S220 

1N34 

12B94, 12C92 

11E62 

3A134 

7M190 

3A122 

7V218 

7P200 

9F104 

1K100 

10R118 

5R86 

11D38 

Mitsubishi Electric Europe 

MK Sound 

ML Audio + Carbons GmbH 

Mode Al 

Mode Lighting 

ModernSolid Industrial Co., Ltd. 

Mondiale Publishing 

Monitor Audio Ltd. 

Montarbo 

Multi Caisses Inc 

MultiTouch Ltd 

Muxlab 

N 

Nanjing Magon Opto-Electrical 

Science and Technology Co., Ltd. 

NAPAKEO-IPRESO 

2A24, 2A25, 2A36 

5R112 

5R105 

11D66 

1P4 

5R110 

11L50 

5T92 

7E210 

12A80 

11K37 

1H2 

9A116 

9D145 

NEC Display Solutions GmbH 4R24, 4R20, 4S20, 

4U19, 4U20 

NEETS 

Neutrik AG 

NewHank Quality AV products 

Newstar Products Europe 

Nexcom UK Ltd 

Nexio Co., Ltd 

Nexo S.A. 

NextWindow Ltd. 

Niles Audio Corporation 

Novus GmbH & Co. KG 

NTi Audio AG 

NuVo Technologies 

O 

OMB srl 

OmniMount Systems 

One Systems, Inc 

Onelan Ltd. 

Ophit Co. Ltd. 

Opticis Co. Ltd 

Optoma Europe 

Opus Technologies 

Oray / Erard Pro 

Orion 

OXID eSALES AG 

P 

Pan Acoustics 

Panasonic Marketing Europe GmbH 

Panphonics OY 

3D128 

1F69 

7C175 

4U70 

10R142 

9F131 

1H76 

10Q136 

1N73 

5V128 

1F117 

1P122 

9G132 

1N80 

7H207 

10P136 

10P111 

1Q20 

4R56 

5T98 

3C82 

4R60 

7C180 

7F210 

1H56 

10K113, 1E78 

Procab 

Procella Audio 

Proficient 

Projecta bv 

projectiondesign 

Prysm Inc. 

PS Audio 

PTN Electronics Limited 

publitec GmbH / - hive industries - 

Pure Acoustics 

Purelink GmbH 

purSonic 

Q 

Q-Better Lda 

QOMO HiteVision 

QSC Audio Products, LLC 

Quadra Concepts 

Quince 

R 

Radiant Opto-elec Technology Co. Ltd 

Radvision 

Rako Controls 

Rane Corporation 

Rayco Technologies 

RBH Sound 

RCF S.P.A. 

RDL Europe B.V. 

Realtime Visions GmbH 

RedEye 

Redleaf 

Reference Laboratory srl 

Reflecta 

Reprolux Screens 

Retop LED Display Co., Ltd 

Revolabs 

Revox GmbH - Gira Giersiepen 

RGB Spectrum 

RGBlink (Xiamen) Corporation Ltd 

RGG LED 

RH & L Technology, LTD 

RichTech System Ltd. 

RIEDEL 

RJS Electronics Limited 

Roland Systems Group 

Ross Video 

Rotapanel International BV 

5V94 

7M186 

1N80 

2C42 

1M27 

9C129 

1P95 

11K48 

1F90 

11N64 

5S105 

7P184 

10K152 

11F58 

3A84 

12B74 

9A106 

11N40 

12B86 

1P80 

7W186 

11N31 

1N40 

7M180 

7M196 

9G140 

4V62 

3C123 

7E211 

7M210 

3C99 

11P70 

12B92 

7P170 

3B106 

11C34 

7R210 

12A81 

9C144 

11C52 

4V33 

3A136 

10Q142 

10N146 

M4B S.A. 

9G144 

Paradigm Audio Visual 

3A106 

RSF Europe 

11C51 

Maas Electro Systems 

4V74 

Paul Clubbe Marketing 

3B102 

RTI 

4S60 

Magenta Research 

4U30 

Peavey Electronics 

3A111 

Russound 

1P18 

Marshall Elect. 

Martin Audio 

Martin Professional A/S 

Matrox Electronic Systems GmbH 

Maverick 

Media Sprint Joachim Gulba e.K. 

MEDIALON 

Memedia 

Merging Technologies SA 

Meyer Sound 

Micro-Star 

2E40 

1F110 

11D52 

1G122 

5U98 

5R128 

7P210 

10K146, 10K142 

7E196 

1M80 

7P220 

Peerless-AV Europe 

PENTACON GmbH 

Percon Export S.L.U. 

PeTa Bearbeitungstechnik GmbH 

Philips Dynalite 

Philips Public Signage 

PhotonX 

Picturall Ltd 

Pinanson 

PixLed 

Planar Systems (Video Wall) 

polytouch 

11N65 

1N40 

5R104 

9B129 

5S99 

10N135, 10N141 

7W208 

9A121 

6H152 

11C41 

3A82 

7C180 

S 

S.Y. Electronics Ltd 

Sage Opto 

Sahara Presentation Systems Plc 

Samsung Electronics 

SANYO Sales & Marketing Europe 

GmbH 

Sat & Sound 

Scala Connected Signage 

Schneider Digital 

Schneider Kreuznach 

10R120 

11D58 

3D99 

9C111 

1H50 

10R124 

10K122 

7M218 

1N40 

38 Rise

Schnick-Schnack-Systems GmbH 

7T225 

Sony 

7H224 

Unique Automation 

1N2, 4U74 

Schulte Elektrotechnik GmbH & Co KG 

5U90 

Sopar SRL 

12C73 

Unitech Systems 

12E91 

Screen Excellence 

Screen Innovations 

Screen New Technologies 

screenFOOD Digital Signage & 

Multimedia Solutions 

ScreenLine 

Sedna GmbH 

Seeburg 

Sennheiser 

Shanghai EASI Computer Technology 

Co., Ltd 

Shanghai Pallas Electric Co., Ltd 

Sharp Electronics Europe GmbH 

Shenzhen A-OK Technology Grand 

Development Co.,Ltd 

Shenzhen BAKO Optoelectronics Co. 

Ltd. 

Shenzhen Chip Optech Co., Ltd 

Shenzhen CLT Led Technology Co., 

Ltd. 

Shenzhen Createk Electronic Co., Ltd. 

Shenzhen Dicolor Optoelectronics 

Co., Ltd. 

Shenzhen Eastar Electronic Co. Ltd 

Shenzhen Elnor Co., Ltd. 

Shenzhen Gloshine Technology Co., 

Ltd 

Shenzhen Hiboled Photoeletricity Co., 

Ltd. 

Shenzhen iBoard Technology Co., Ltd. 

Shenzhen Infiled Electronics Co., Ltd. 

Shenzhen Jonsung Electronics 


Shenzhen LAMP 

Shenzhen Leyard Opto-Electronic Co., 

Ltd. 

Shenzhen Liantronics Co., Ltd. 

Shenzhen Lightking Optoelectronics 

Tech Group 

Shenzhen Mansion Electronic Co., Ltd 

Shenzhen Mary Photoelectricity 

Shenzhen Newstar Optoelectronics 

Co. Ltd 

Shenzhen Reach Software 


Shenzhen Top Technology Co., Ltd 

Shenzhen Topvision Optoelectronic 

Technology Co., Ltd 

Shenzhen Uniview Led Co., Ltd 

Shenzhen Yaham Optoelectronics Co., 

Ltd. 

Showkube 

Shure Europe GmbH 

signagelive 

SignPoint 

Simply Reliable Software 

SINEW TECHNOLOGY CO., LTD 

Sinoscreen Ltd 

Sirkom Europe, S.L. 

SKB Europe 

Smart Home 

SMART-E 

SmartMetals Mounting Solutions B.V. 

SMS Smart Media Solutions 

Sommer Cable 

Sonance 

Sonic Foundry Inc. 

Sonos Europe BV 

SONUS GmbH 

7Q190 

1N40 

9C143 

10K116 

4S70 

9A121 

7H200 

2C66, 2C80 

11K33 

9C102 

11F78 

3C130 

11P44, 11P42 

7P216 

11C36 

9B117 

10K137 

11N37 

11P72 

7T215 

11C31 

11C85 

7S210 

7C210 

11N38 

11E34 

11C58 

11P65 

7S170 

11G38 

11K31 

1E79 

11N44 

11C55 

11D38 

11D46 

7H180 

3C88 

10P115 

9C148 

2E64 

10N132 

1P2 

10S126 

7V183 

4V36 

5S92 

9D129 

4U24 

5U110 

1N57 

3A120 

11H58 

1N110 

Sound Leisure LTD 

Soundtube 

SP Controls Inc. 

Space 3D Solutions 

SpeakerCraft 

SpectraCal 

SpinetiX S.A. 

spo-comm GmbH 

Squadrat GmbH 

Stealth Acoustics and AudioControl 

Steinway Lyngdorf A/S 

Stewart Audio 

Stewart Filmscreen 

Stinova Ltd 

Streamit BV 

Structured Cable Products / 3D Now 

Sunfire 

SurgeX International 

SVI 

Symetrix Inc. 

SysComTec 

T 

t&mSystems 

TAG c/o Audio SUD 

Taiden Industrial Co., Ltd. 

Tannoy Ltd. 

Tau Audio Solutions 

tci GmbH 

TDI Group 

TeamMate 

Tecco 

Techflex, Inc. 

Techflow 

Technomad 

Tecnovision S.P.A. 

TELETASK - Home Automation 

Televic Conference 

Tendzone Digital Audio Matrix 

Teracue AG - IPTV Systems 

Texas Instruments DLP 

Thinklogical 

TM Audio Pixelsource 

Tonar & Allitone 

tonwelt GmbH 

Toshiba LED Display Systems 

TOTEM Acoustic 

11N70 

11E85 

7W210 

5S88 

1N80 

4V72 

10K120 

10K142, 10K146 

9A100, 9A102 

5S110 

9B102 

7V217 

1F30 

10K139, 10K150 

11C78 

11F70 

1N73 

1N68 

7S177 

1H76 

10P122 

7E190 

11D53 

3C115 

5R92 

11D87 

7V197 

5V127 

11E58 

3A83 

7P195 

10R130 

3D144 

1M14 

7R170 

3C128 

7C178 

1E80 

4R56 

1F21 

1H90 

4R57 

7P180 

11C90 

5S124 

Tradefair 11D72, 11E76, 

11E77, 11F80 

Triad Speakers Inc. 

Tributaries 

Tridelity AG 

Tri-Net Electronics Co. Ltd 

Trinnov Audio 

Tripleplay Services Ltd 

trivum GmbH 

TRUMEDIA with Digital Screens 

TSD Technology Co. Ltd 

TTL Network 

Tüchler Bühnen-& Textiltechnik 

GmbH 

Tutondo by ATEC Srl 

TV One 

U 

UNICOL 

Unilumin Group Co., Ltd. 

1P84 

1N40 

10K123 

7W204 

7R185 

11D74 

7V190 

10Q130 

10S118 

7T218 

3B100 

1E62, 1E66 

3C106 

10R135 

11P58 

Universal Champion Electroacoustic 

Technology 

URC 

UTREMA 

V 

Vaddio 

Vantage 

VBrick Systems Inc. 

Velodyne Acoustics 

Verrex 

VESTEL 

VICOM 

Vidabox LLC 

VidCAD 

Video Furniture International 

VidiTouch International 

ViewSonic Europe Limited 

VINYL I 

Vioso GmbH 

VisionAD S.àr.l 

VisioSign A/S 

Visio-Tronic 

Visix, Inc. 

VISS LIGHTING (SHENZHEN) Co., LTD 

Vistaplus Co., Ltd. 

Vitec 

Vity 

VIVATEQ GmbH 

Vivitek Corporation 

Vogel's Products 

VOLFONI 

VQ 

VTRON 

VUTEC Corporation 

W 

Wanin Visual Technologies, ltd 

Waterfall Audio 

Wealleys Technology Co., Ltd. 

Whirlwind 

Williams Sound 

WolfVision 

Woop Jobs 

WUXI LEXIN AV EQUIPMENT CO., LTD. 

Wyrestorm Technologies 

X 

Xantech 

Xiamen Interactive Technology Co., 

Ltd 

Xi'an Qingsong Technology Co. Ltd 

Xilica Audio Design 

XTA 

X-Way 

Y 

Yamaha Music Europe GmbH 

YCD Multimedia 

YESCO Electronics 

YODN International Inc. 

Z 

Zaag Technology Co., Ltd 

Zhuhai Lenscen Electric Co., Ltd 

ZTE Corporation 

3A110 

1P35 

5R121 

1F122 

1M17 

10Q116 

1P130 

12A86 

9D141 

10P130 

9B111 

7V215 

12A76 

11N42 

4V18, 4V22 

9A114 

4U73 

10K135 

10P142 

10K142, 10K146 

10S114 

11D38 

11F66 

12B80 

1K90 

4U60 

4R84 

1M45 

7Q195 

12F79 

1N130 

3D112 

11P74 

5S122 

5V118 

7H215 

6H148 

1M11 

9B131 

7S217 

5U122 

1N73 

11C38 

11E66 

7C175 

7F170 

7S215 

1H6 

11E70 

9A129 

5V120 

9B145 

7S175 

12E85 

Rise 

39

Focusing on th 

Dynamic Events, the newest addition to ISE’s pre-show Conference programme, will provide an 

international forum for world’s large-events design industry 

Very little – if anything – in the AV industry pushes the technology, 

or challenges the creativity and skills of its people, as much as 

live events. While the underlying hardware and software may 

often be the same, there are worlds of difference between a fixed 

installation that will be commissioned when it’s finished and that 

will remain in place for 

years – and an installation 

that has to go live at a 

precise moment, and that 

may well only remain 

in place for a matter of 

hours. For the most part, 

fixed installations are 

about productivity, cost 

saving, revenue generation 

– while, typically, a live 

event is about spectacle 

and entertainment. 

‘Dynamic Events’ is a new conference that will run the day 

prior to ISE officially opening its doors and that will focus on the 

use of lighting, sound, video technology and staging in large-scale 

entertainment environments. Created by Mondiale Publishing 

40 Rise 

– whose industry-leading titles include ‘Total Production 

International’ – the conference is aimed not only at those in the 

events industry, but those who would like to know more about it. 

2012 being an Olympic year, the sessions will focus on the opening 

and closing ceremonies of major sporting events. 

“With the London 

Olympics 2012 playing 

such an important part in 

next year’s diary, the theme 

for the conference will 

focus on the ceremonies 

held at summer and 

winter Olympics,” notes 

Ben Chadwick, Event 

Manager at Mondiale 

Publishing, “whilst also 

drawing on experiences 

from soccer World Cups, Super Bowls, Commonwealth Games, 

Asian Games, Rio carnivals, Pan American Games, New Year’s Eve 

spectaculars and many more events that receive a global televised 

audience. This platform has been shaped to offer a diverse and 

informative conference on an international scale.” 

“Our platform has been shaped 

to offer a diverse and informative 

conference on an international scale” 

Ben Chadwick, Mondiale Publishing

e spectacular 

“Nearly every year there are a number of major events happening 

somewhere in the world,” continued Chadwick. “These events all 

have opening and closing ceremonies which form a huge focal point 

and leave a lasting impression on how the event will be remembered.” 

For those not actively involved in the live events industry, the 

conference offers the opportunity to find out how a range of AV 

technologies is used in imaginative and creative ways – and how 

they are pushed to their limits. Lessons learned in the dynamic live 

events industry regularly find their way into new products and new 

approaches in the fixed installation market. 

The one-day conference will incorporate four sessions, 

examining and discussing current themes aimed at both the 

technology and utilisation of equipment in the dynamic 

environment. Each session will operate as a panel discussion, 

allowing a wide range of different opinions and ideas to be 

discussed and analysed with an audience Q&A at the end of every 

panel. As well as a keynote speaker, a total of 16 leading panellists 

will lead the interactive conference. 

In fact, the keynote speaker represents something of a coup for 

Mondiale, as it is none other that Ric Birch, who was director of 

ceremonies at the 2000 Sydney Olympics. 

“Ric Birch is the leading authority on the production of opening 

and closing ceremonies through having extensive involvement in 

global events for the past 20 years,” notes Chadwick. “His extensive 

knowledge and understanding of the dynamics of organising oneoff 

spectaculars will provide the Dynamic Events conference with a 

hugely entertaining and informative platform to kick start the day.” 

Other confirmed panelists read like a who’s who of the live 

events industry. The audio panel includes Scott Willsallen, who is 

director and principal consultant of Auditoria, and 

Gary Hardesty, chief designer and project manager of the Beijing 

Olympics audio systems. Moderator for the panel is Jerry Gilbert, 

a well known writer about the AV market. On the video panel are 

Lee Spencer, managing director of XL Video; Pod Bluman, project 

director at Bluman Associates; Ross Ashton, creative director at 

The Projection Studio; and Cyril Meusy, AV content producer for 

the Arab Games opening ceremony in Doha Qatar. The lighting 

panel, which will be moderated by Wayne Howell of Artistic 

Licence, includes Tim Dunn, lighting designer at Gearhouse 

South Africa; Paul Collison, broadcast lighting consultant for 

the Beijing Olympics; Durham Marenghi, lighting designer for 

the Beijing handover ceremony; and Koert Vermeulen of ACT 

Lighting Design, who was lighting designer for the Singapore 

Youth Olympics opening ceremony. 

“The real strength of this conference is the list of speakers that 

we have and also who we are recruiting,” said Chadwick. “The 

focus was to get a group of speakers from around the world who 

have covered all the major events in some description - and I think 

we really have achieved that.” 

“The conference is aimed at companies and individuals who 

are involved in major events and also international organising 

committees from future game,” he continued. “It will provide 

delegates with an exclusive insight into the production aspects and 

ground-breaking technology used in these one off global events, 

and will feature a number of engaging discussions and presentations 

that will describe the challenges faced in producing an event that is 

time-sensitive and a one-off experience which also must incorporate 

cultural difference. These global events are never produced again, 

leaving no room for error - and will leave a lasting impression.” 

“With such a strong schedule and line-up,” concludes 

Chadwick, “it’s no surprise that we have already received significant 

interest for bookings.” 

Those interested in finding out more, or registering, are asked to 

visit www.dynamicevents.org or email info@dynamicevents.org. 

0930 - Registration and Welcome refreshments 

1030 - Keynote Speech: Ric Birch 

1115 - Break 

1130 - Audio Session 

Moderator - Jerry Gilbert, Writer 

Panellists: Gary Hardesty - Chief Designer / Project 

Manager for the Beijing Opening and Closing Ceremony 

audio systems 

Scott Willsallen - Audio System Designer Athens 2004 

Olympic Ceremonies 

Chris Kennedy - Norwest Productions 

1300 - Lunch 

1415 - Video & Projection Session 

Panellists: 

Pod Bluman - Bluman Associates 

Cyril Meusy - AV Content Producer, Arab Games 

Opening Ceremony, Doha Qatar 

Ross Ashton - Pitch Projection - South Africa World Cup 

Closing Ceremony 

Lee Spencer - Managing Director XL Video 

1545 - Break 

1600 - Lighting Session 

Moderator - Wayne Howell, Artistic Licence 

Panellists: Durham Marenghi - Lighting Designer 

Beijing Handover Ceremony 

Paul Collison - Broadcast lighting Consultant, Beijing 

Olympics 2008 

Tim Dunn - Lighting Designer for the 2010 FIFA World 

Cup Closing Ceremony, Gearhouse South Africa 

Koert Vermeulen - ACT Lighting Design, Lighting 

Designer Singapore Youth Olympics Opening Ceremony 

1730 - Ends 

Rise 

41

DiSCO fever 

returns to 

Amsterdam! 

The history of advertising is a fascinating one. As an industry, 

it dates back thousands of years to Egypt, Greece and Rome. It 

wasn’t until 1836, however, that the first paid-for advertising in 

newspapers appeared in France. Inevitably, the advent of radio in 

the 1920s quickly saw advertising assume significant commercial 

importance – and that carried through to television. In 1965, 

advertisers could reach 80% of Americans aged 18-49 by running 

TV commercials on only CBS, NBC and ABC. By 1994, the ‘big 

four’ networks – which now included Fox – reached a 52% primetime 

audience share. By 2004, that share was down to 31%. That 

decline was indicative 

of a change in how 

society worked, and how 

advertisers responded to 

those changes. The move 

from mass marketing 

to the need to address 

increasingly smaller 

groups – and eventually, 

individuals – had begun. 

It has been said that 

the history of digital signage began in the 1970s, with VCR/ 

TV-based advertising in retail outlets. Realistically, however, as 

the industry we know today, it dates back to the late 1980s and 

early 1990s when the company we now know as Scala developed a 

system for the Commodore Amiga. 

Digital signage has, then, been around for a while: but, within 

the wider context of communicating with potential customers, it is 

still relatively immature. There is still plenty to learn, and it’s that 

notion that sees DiSCO – the Digital Signage Conference return 

to ISE. A joint venture between ISE, its signage industry partner 

Invidis Consulting and the trade association OVAB Europe, 

DiSCO will, as it did in 2011, take place the day prior to ISE. 

“The timing is perfect,” smiles Oliver Schwede, senior analyst 

at Invidis Consulting. “Running the conference the day before ISE 

starts will give attendees all the important information they need 

so that they can ask the right questions on the show floor. The 

conference educates the attendees and provides direction to find 

the right solution within the huge amount of exhibitors. It simply 

makes the visit to ISE more effective.” 

“Digital signage and Digital out of Home are two dynamic 

42 Rise 

and rapidly evolving markets,” continues Schwede. “Despite the 

fact that these markets have existed since the mid-1990s, there 

are many unanswered questions, especially regarding sustainable 

business cases and effective concepts. The conference will pick up 

on these issues and will focus on best practice, strategic background 

information and market figures. The program will provide a 

balanced mix of these categories.” 

This year, the format of the DiSCO conference will be 

slightly different, in that it will see presentations alternating 

between the story as told by the user – focusing on the concept, 

issues and solutions – 

and the view of the 

supplier or manufacturer 

who will provide the 

perspective from ‘the 

other side’, looking at the 

technologies and products 

that were the platform for 

the solution. 

The gradual maturation 

of the digital signage 

market is evidenced in the fact that the ‘one size fits all’ paradigm 

no longer applies – and individual markets have their own defining 

characteristics as well as their own rates of growth. Beyond that, 

new technologies are appearing over the horizon that will continue 

to transform digital signage. 

“There are definitely some vertical markets which are adopting 

digital communication faster than others,” notes Schwede. “We 

expect to have speakers from these markets with high potential. 

Furthermore, we will be benchmarking the technologies used in 

gesture control - which is a very promising technology that’s seeing 

rapid adoption. We will also have a workshop covering the whole 

value chain of 3D digital signage. The conference will cover the 

whole chain, from content creation to screen playout – and we’ll 

also have a presentation about the latest market figures on a global 

scale.” 

The growing use of gesture recognition, face recognition and 

near field communication are examples of the way in which digital 

signage is maturing – and, according to some commentators, 

following the well-trodden path of other mass communications 

media that have seen them transition from focus on the 

“Hearing about successful projects 

will enable delegates to transfer the 

knowledge they’ve gained to their 

own situations” 

Oliver Schwede, Invidis Consulting

infrastructure through focus on content to focus on context. 

“The DiSCO conference is all about the big picture,” says 

Schwede. “We will provide lots of information. Some of it will 

be technical, while other presentations will be purely related 

to business models. Attendees will get an overview about the 

possibilities – but, what is more important is that they have 

the opportunity to discuss this with people who have already 

accomplished digital signage projects, or with the companies who 

provide the tools for it. Networking is an absolutely essential part 

of the conference, and can deliver far more value than just reading 

whitepapers or articles.” 

“The technology is there and it is working,” Schwede continues. 

“What’s important now are the concepts and the business case 

which provides the return on investment. Hearing about successful 

projects will enable delegates to transfer the knowledge they’ve 

gained to their own situations.” 

“Best of all,” Schwede concludes, “this is a real conference. It’s 

not a presentation area on the show floor in a loud environment 

where you can’t hear yourself think – something you can easily 

experience at the majority of digital signage events. DiSCO is a 

high quality event with high quality speakers that features opinion 

leaders from all across the market. For anyone who’s serious about 

digital signage, it’s an event not to be missed.” 

To pre-register for DiSCO 2012, please visit www.disco-europe.org. 

0900 Welcome Address 

Oliver Schwede, invidis consulting 

0910 Keynote Address 

Oliver Schwede & Florian Rotberg, invidis consulting 

0950 Emerging Technologies: Gesture Control 

Dr. Ulrich Leitner, Fraunhofer Heinrich Hertz Institute 

1020 Engaging Customers: Interactive Retail Media 

Denis Zeltser, VIVID Interactive 

1020-1100 Coffee Break 

1100 Christie Digital presenting: Customer Success 

Story 

1140 Broadsign presenting: Customer Success Story 

1220 Iconic Digital Signage: When size matters 

3M GTG 

1300 - 1400 Lunch Break 

1410 Harris presenting: Customer Success Story 

1450 Helios Interactive presenting: Customer 

Success Story 

1530-1550 Coffee Break 

1550 Outdoor Media Centre: Digital out of Home in the UK 

Speaker TBC 

1620 The Global Digital out of Home Market 2011/2012 

Patrick Quinn, PQ Media 

1720 Conference Wrap Up 

Adrian Cotterill, DailyDOOH 

Rise 

43

Tomorrow’s tr 

After an acclaimed launch event in 2011, InfoComm International’s Future Trends 

Summit returns to ISE with its unique take on upcoming industry developments 

It doesn’t seem that long ago in the projector industry that we 

were telling our customers that 300 lumens was all the brightness 

they’d ever need for ‘lights on’ presentations – and that a 

resolution of 640 x 480 was more than enough for any purpose. 

Who would have thought that we would be routinely installing 

digital cinema projectors with over seven million pixels – and that 

projectors would attain a brightness of 35,000 lumens? 

Predicting the future is a notoriously tricky thing to do – 

although in the case above, it is, in theory at least, a relatively 

simple extrapolation over time. What is much harder to do is 

to identify ‘dislocatory’ technologies and products. Who, for 

example, would have predicted that, some day, consumers would 

want to take their music with them wherever they went? Sony 

did, and created the Walkman in 1979. 

It has been said that, if you don’t think about the future, you 

don’t have one. For sure, every successful business devotes time to 

trying to predict markets, technologies, consumer behaviours and 

so on. 

And for those businesses in the AV industry, ISE represents a 

perfect opportunity in the shape of InfoComm’s ‘Future Trends 

Summit’, which returns for a second year and occurs the day 

before ISE officially opens its doors. 

“It is intended to be an engaging conversation about the 

many technologies, changes and challenges that are affecting 

the professional audiovisual industry today,” says Scott Wills, 

Director of International Education and Member Services for 

InfoComm International. “It will cover a wide variety of topics 

from the latest in displays to network bandwidth challenges to 

using Cloud computing and more. The Future Trends Summit 

promises to whet the appetite of anyone preparing to explore 

what the 750+ exhibitors on the ISE show floor have to offer.” 

If last year’s Future Trends Summit is anything to go by, this 

year’s promises to be unmissable. As last year, for example, 

Electrosonic’s Robert Simpson – widely regarded as a guru on the 

subject of display technology, with his books on the effective use 

of audiovisual technology, videowalls and lighting control still 

regarded as definitive – will present an analysis of where display 

technology has come from and where it is going. Bob Snyder is 

expected to challenge our conception of the future of networking 

infrastructure. The session will also feature case studies from the 

Middle East showing how the future is no longer just about AV – 

it’s about total integration. 

“Everything a building can do technologically will be captured 

in these seminars,” says Wills. ”In fact, the inseparable connection 

between the AV world and the IT professional will resonate 

throughout the content of the day. The programme will include 

discussions on the maturity of the audiovisual profession as we see 

the development of many performance standards and best practices 

that allow for the benchmarking of system installations.” 

“All the future trends information, Cloud AV, fully integrated 

solutions will be presented to demonstrate a major theme,” he 

continues. “AV no longer works in isolation. Customers want it 

all to work together seamlessly.” 

It won’t be just ‘blue skies’, however, according to Wills: the 

presentations are designed to deliver actionable information 

that can make a difference in the near term. “Attendees will 

learn items to look out for in the coming years and months,” he 

says. “We will highlight possible skills gaps and opportunities to 

address to be prepared for the future. Delegates will learn about 

future technologies and where the AV industry is headed. They 

will learn about upcoming standards that will impact their work 

in the future.” 

The programme is intentionally planned for a late start of 

11:00am to allow for easy travel within Europe on the morning 

44 

Rise

ends today 

of the Summit programme. In order to maximise the use of 

time, box lunches will be provided to all attendees during the 

short 30-minute recess. The Summit programme is scheduled to 

conclude by 17:00pm so that delegates can prepare for the show 

opening the following morning. InfoComm’s Future Trends 

Summit takes place in the Elicium training rooms which are 

above Hall 12. 

Looking around the ISE halls, it’s easy to believe that those who 

foresaw how the economic recession, the growing sustainability 

agenda and the rapidly improving technology are those companies 

who now lead the videoconferencing market. Those who foresaw 

how network-centric the world would become, and how significant 

a technology IP would be, are those who lead in the integrated 

solutions space. Those who were quick to see digital technology 

starting to encroach in areas that has traditionally been analogue are 

those with the most advanced solutions. And those who didn’t see 

those things coming? Chances are, they’re not at ISE. 

It’s too easy to look on taking time out of a busy work 

schedule just to think about what the future might hold as 

an unaffordable luxury. There is a point of view, though, that 

says that it’s far from a luxury – it’s a business imperative. An 

understanding of what the future might hold is fundamental to 

business planning – and, as Winston Churchill is credited with 

having remarked: “To fail to plan is to plan to fail.” InfoComm’s 

Future Trends Summit promises to be an excellent opportunity 

to avoid making that mistake. 

To pre-register for the Future Trends Summit, please visit www.iseurope.org 

FUTURE TRENDS SUMMIT 

1100 - 1200 

Technology Trends in High Resolution 

Electronic Displays 

Robert Simpson 

Laser phosphor displays? Pico 

projectors? Electro-wetting? Organic 

LED? High resolution tiles? 4K displays? 

What are the newest techniques of 

displaying information and what does 

the future hold? Join renowned display 

expert Robert S. Simpson, for this 

enlightening session covering these and 

many other display technologies. 

Discover what level of resolution is 

really required for various situations 

and how the demand for high resolution 

is driving display development. The 

session will also review the current 

status of 3D displays and projection 

systems. Latest news from the SID 

symposium and industry sources will be 

presented. Come prepared to learn and 

leave better prepared for the future! 

1200 - 1300 

AV & IT in the Zettabyte Era 

Bob Snyder 

As video usage increases, the average 

monthly IP traffic in 2014 will be 

equivalent to 32 million people 

streaming Avatar in 3D continuously for 

an entire month. We're racing into the 

next era up the evolutionary IT ladder: 

we're approaching the Zettabyte Era. 

Which is one way of saying: video, once 

the exclusive realm of video specialists, 

is going mainstream. That changes 

more than just the rules of the game; it 

changes the game itself. Video, more 

and more, is becoming synonymous with 

IP and a part of nearly every major IT 

networking experience. In this 

presentation, Bob Snyder shares insight 

on how this technology shift will affect 

the commercial business of integration 

in IT and AV. 

1330 - 1430 

Is the Future More Standardized? 

Joseph Bocchiaro III 

This course is intended for the 

audiovisual business professional 

involved in design, sales, and 

manufacturing. Participants will be 

informed as to the standards emerging 

from InfoComm and from other 

associations that will impact the future 

of audiovisual systems. These standards 

cover many aspects of the audiovisual 

industry and include Visual, Audio/ 

Acoustics, Systems Documentation, 

Control/Energy Management, and 

Sustainability / Intelligent Buildings. 

There will be an emphasis on how 

embracing standards can boost 

business and offer a competitive edge 

for practitioners. 

1430 - 1530 

Cloud Computing and AV 

David Snipp 

This seminar will explain what Cloud 

Computing means and how it will affect 

our day to day lives both from a 

consumer perspective and from a 

business perspective. We will then delve 

into it's effect on the AV industry in 

particular, as AV is converging with IT 

and Cloud Computing is set to have a 

devastating effect on traditional AV 

manufacturers, distributor and installer 

unless they adapt quickly and radically. 

1530 - 1630 

The Future of Audio Networking: 

Reality & Potential 

Panel from PAMA 

PAMA, the Professional Audio 

Manufacturers Alliance, presents an 

intriguing discussion on the reality of 

audio networking. With a view toward 

the future, an expert panel of key 

pro-audio manufacturers take a look at 

the potential of technologies such as 

AVB and offer their insights on products, 

systems and control protocols that will 

shape the A/V installations of tomorrow. 

Rise 

45

2012 the year we make contact 

Everybody is talking about 

multichannel sales strategies. 

We already offer professional 

solutions for interactive 

sales and services. polytouch 

is available as 22” and 32” 

computer system (2nd gen 

Intel ® Core i7 processor) 

using projected capacitive 

touch technology. Our software 

partner network offers 

interactive applications to 

merge the activities of branch 

and online business. Get in 

touch at the ISE and see the 

future of sales. 

ISE 

 

NRF 

 

www.polytouch.de/en 

POS – eCommerce station, self 

check-out, product information, interactive 

advertising. 

Banking – Consulting table for 

fi nancial services and real estate. 

Trade fairs and Events – Interactive 

product demos, info point and 

data gathering. 

Hospitality – Check-in, check-out, 

info point, ticketing, concierge system, 

personal entertainment. 

manufactured by 

Intel, the Intel Logo, Intel Inside, Intel Core and Core Inside 

are trademarks of Intel Corporation in the U.S. and / or other countries.

Highlights for 2012 

As well as hosting more exhibitors over a larger area than ever before, ISE 2012 

also sees many new activities taking place both on and off the show floor. 

Discover just a few of them over the next seven pages… 

‘Blueprint for Business Growth in the 

Digital Age’ 

Announcing ISE’s first-ever Keynote Address 

On Monday 30 January 2012, Gerhard Schulz, Senior VP Central 

Europe, Ingram Micro, will unveil his vision for how the electronic 

systems integration community can respond to the challenges 

posed by the transition from analogue to digital. 

In his ‘Blueprint for Business Growth in the Digital Age’, 

Schulz will demonstrate how Ingram Micro, the world’s largest 

technology distributor, has broadened its offering to become not 

just a supplier of products but a valued partner to manufacturers, 

integrators and resellers throughout the world. The lessons learned 

by Ingram, Schulz will argue, have an irresistible resonance for the 

audiovisual industry as it confronts a networked future. 

“The convergence between AV and IT is not an event on 

our horizon, but a contemporary reality that will be in evidence 

on almost every exhibitor stand at ISE 2012,” comments Mike 

Blackman, Managing Director, Integrated Systems Events. 

“We searched long and hard to find the right voice to articulate the 

threats and opportunities posed by this convergence, and believe 

we have found the perfect partner in Gerhard Schulz. 

“Why? Because the Ingram Micro experience exactly mirrors 

the evolution being felt by so many AV and IT companies 

today – the move from front-office, volume product reselling to 

the provision of complete solutions that bring more and more 

technologies into the mix.” 

Gerhard Schulz adds: “At Ingram Micro we are on a journey, 

evolving our business as we meet new manufacturers, add new 

technologies to our offering, and embrace new reseller and 

integrator channels. But this journey has only just begun, and we 

now see the emergence of a series of ‘mega-trends’ that present 

fantastic new opportunities for our partners. 

“For this reason the subtitle of my address will be ‘From Volume 

to Value…and Beyond into Verticals’. I want to demonstrate to 

ISE attendees not just how they can add value to their business, 

but which markets will deliver the brightest growth prospects, and 

which competencies they will need to acquire in order to service 

those markets.” 

The Keynote Address will begin at 6:00pm on 30 January, 

allowing delegates from ISE’s three pre-show Conferences to attend 

when their respective programmes have finished. The Address will 

be followed by an Opening Reception where attendees will have 

the chance to network with their peers over complimentary drinks 

and hors d’oeuvres. 

Mike Blackman concludes: “Gerhard Schulz’s Keynote 

Address will go beyond technological change to address the way 

we will all be doing business in the years to come. As such it has 

relevance to every market sector served by ISE – from professional 

presentation and display to unified communications, live events, 

home automation, and energy management. 

“The Address will be the perfect curtain-raiser for ISE 

2012, and we look forward to staging a truly inspiring event in 

Amsterdam on Monday 30 January.” 

Gerhard Schulz will show Keynote attendees 

how they can evolve their business ‘From 

Volume to Value…and Beyond into Verticals’ 

Rise 

47

Survival Of 

The Fittest 

CM4PR 

Introducing the all-new Niles CM Architectural Line 

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See us at ISE 2012|Stand #1N73 

©2011 The AVC Group, LLC. All Rights Reserved.

Getting 3D into perspective…at the ISE 3D Theatre 

3D or not 3D? That is likely to be a question on the minds of many 

ISE visitors. Yes, 3D movies can be fun – and, when the technology 

is used appropriately, can enhance the cinema-going experience. 

3D television at home is also, potentially, a compelling concept. 

But for professional audiovisual applications? 

And anyway: sitting in the cinema or at home 

wearing strange glasses is one thing – but in 

a business meeting? Walking down the street? 

For those wanting to find out exactly 

what’s going on in the world of 3D – is it 

a technology I need to understand? Is it a 

business opportunity? – ISE is again hosting 

the 3D Theatre. As in 2011, visitors will have 

the opportunity to take in a mix of showreel 

material, showing what 3D is capable of 

in a broad range of environments, and 

presentations from 3D industry insiders who 

will talk about the technology, the content 

and the applications. 

“3D is a fast-moving market,” notes 

Lutz Möhr of 3D-CC, the 3D Competence 

Centre, which is co-ordinating the 3D 

Theatre programme for ISE. “Since ISE 

last year, we’ve seen more 3D devices come 

Consultant Lutz Möhr has seen 3D 

quality rising – and prices falling – 

since ISE 2011 

to market, including mobile devices such as tablets and smart 

phones. We’ve seen 3D image quality improve substantially – and 

we’ve seen prices coming down. What was true last year is not 

necessarily true this year – which is why I’d encourage visitors to 

find out more.” 

There is widespread agreement that there are applications and 

environments where 3D delivers unquestionable benefits. A recent 

study sponsored by Texas Instruments, for example, demonstrated 

that the use of 3D projection in the classroom increased student 

engagement, concentration and test scores. 

The majority of projectors now being shipped 

to schools are, as a minimum, 3D-ready. 

Other applications, such as CAD/CAM, 

medicine and virtual reality, are also obvious 

beneficiaries of 3D technology. 

But Möhr believes 3D will become 

significantly more pervasive across an even 

wider spectrum of applications. “Seeing, 

working and acting in 3D makes a lot of 

sense,” he says, “because by working with 

images that are more realistic, “Seeing in 

3D” – S3D – makes our perception more 

real, our engagement deeper, our attention 

more focused. When those things happen, 

we become more efficient, more productive.” 

And Möhr concludes: “No integrator 

or software provider should miss the 

opportunity to profit from a technology that 

will, without question, become ubiquitous,” 

he says. “It could soon become a critical competitive factor. And 

there’s no better place to begin to understand, and leverage, that 

opportunity than at ISE’s 3D Theatre.” 

www.3dcc.eu 

AV User Group returns to ISE – 

with three times as many members! 

The UK-based AV User Group (AVUG) is a thriving community 

of over 100 AV professionals from a broad range of end user 

environments – and this year, as previously, it will be holding its 

regular meeting on the day prior to ISE. Evidence of the growing 

significance of ISE as a ‘must visit’ show is the fact that, for the ISE 

2012 meeting, almost three times as many AVUG members will 

attend compared with 2011. 

“The primary reason we hold this meeting is that many of our 

members attend ISE, as it has become the most important AV 

show on the calendar within easy reach and is well represented by 

the manufacturers and distributors,” says Owen Ellis, chairman of 

the AV User Group. 

“And,” continues Ellis, “as so many of our sponsors have stands 

at the show, we invite them to present at our pre-show meeting to 

let us know what they are exhibiting, as many of them now use ISE 

to launch product.” 

That opportunity to get information early – which is often key 

to the AV strategic planning of many end user organisations – is 

one of the important benefits of AVUG membership, as meetings 

are often attended by sponsors who include many of the industry’s 

highest profile names. 

“The AVUG provides many benefits to the end user,” notes 

Ellis. “Networking with peers and hearing case studies from 

other members on recent projects is one. Access to some of our 

manufacturer sponsors’ longer-term roadmaps and the leverage 

to impact what they develop is another. A third is our online 

discussion forum for advice from other members via our website. 

Yet another is sponsored trips like this one to ISE and other industry 

events. And then there’s member discussions about integration and 

consulting services.” 

“Last but not least,” smiles Ellis, “there’s the network drinks 

which follow each of our quarterly meetings, where all our current 

sponsors and members get together.” 

www.avusergroup.com 

Rise 

49

Unified Communications: a new hall for a ne 

Any market that is projected to grow at around 15% per year – 

reaching a value of some $4.3 billion worldwide by 2014 – is, by 

definition, a significant market. In Europe, according to Frost 

and Sullivan, growth has exceeded even this figure, at 20%, with a 

market value now in excess of $500 million. 

The market in question is videoconferencing. There are now 

said to be over a million videoconferencing end points installed 

across the globe. That’s no surprise. The combination of the need 

for business to reduce its costs while improving its environmental 

credentials, the growing wish of many workers to become 

home-based, together with improvements in videoconferencing 

technology have made it a compelling proposition: as a business 

investment, it is one that is widely agreed to pay for itself in short 

order. 

But as anyone who follows the market is only too well aware, 

videoconferencing is only one piece of the jigsaw. It is now part 

of a much larger industry that includes telepresence systems and, 

more recently, what is widely being called unified communications. 

If there is a downside to such a vibrant, dynamic and fastmoving 

market, it’s that it can be difficult to stay abreast of the 

latest developments – and that’s where the IMCCA (Interactive 

Multimedia & Collaborative Communications Alliance) comes 

in. The IMCCA is a non-profit industry association resolved 

to strengthen and grow the overall unified conferencing and 

communications market by providing impartial information 

and education about people-to-people communication and 

collaboration technology and applications. 

For the sixth consecutive year, the IMCCA will be participating 

as an exhibitor at ISE. “As our membership base expands to become 

more international in flavour, it is essential that we showcase 

our industry globally,” says Carol Zelkin, executive director of 

the IMCCA. “Our participation also provides our international 

members with an opportunity for speaking engagements, to join 

panel discussions and a dedicated area within the ISE trade show 

to exhibit their offerings.” 

The highlights of the program the IMCCA is planning for its 

dedicted theatre in Hall 12 (ISE’s new Unified Communications 

Hall) include the ability for attendees to gather succinct information 

on the collaborative conferencing space in one venue. Sessions 

will focus on issues that are of concern to all organisations today, 

including mobility, cloud computing, the convergence of IT and 

AV, and an overall understanding of unified communications (UC) 

and collaborative conferencing. Users will also obtain an update 

on the latest in telepresence and HD offerings and applications. 

“Both mobile and cloud computing developments have been 

on the horizon for quite some time but as we move into 2012 and 

beyond, they have the potential to become mainstream business 

tools,” notes Zelkin. “Visual communication has moved beyond the 

desktop and board room and these technologies will help to lay the 

groundwork for further technology and application development.” 

“The continued economic situation will encourage many 

businesses to look at alternative communication solutions that 

offer quality, value and ROI,” she continues. “Collaborative/ visual 

communication offers solutions to address many of these issues 

with proven market acceptance.” 

Developing an understanding of what unified communications 

is really all about is likely to be of interest to many at ISE. Some 

define it as a fully collaborative workspace available on any 

device in any place. Others have called it the full integration 

of multiple communications channels from mobile devices to 

New technologies extend the meeting-room and desktop video communication experience to 

mobile workers’ tablets and smartphones (photo courtesy LifeSize) 

50 Rise

w era at ISE 2012 

desktop tools. Still others have described it 

as an evolving set of technologies that brings 

people, technology and information together 

in a way that optimises real-time collaborative 

communication by providing a consistent 

unified user interface and user experience across 

multiple devices and regardless of location. 

What is also compelling about developments 

in the people-to-people communication and 

collaboration market is that it sees the convergence 

of many leading edge audiovisual technologies 

– as well as trends in the market. Increasingly, 

it takes advantage of high definition displays: a 

goal of telepresence is that participants feel as if 

they are physically present in a meeting. 3D has 

significant potential in the collaboration market 

– not only to allow, for example, the detailed 

analysis of a design, but also for virtual speakers 

to appear as if they are physically present in the 

location. The market has also been a driver for 

developments in digital audio. 

Beyond that, the unified communications 

market is at the forefront of the increasing 

integration of AV with IT, and its growing 

reliance on the network. This has led to a focus 

on interoperability and standards, a focus that is 

beginning to permeate the entire AV industry. 

There is, then, much to learn – and the Unified 

Communications Hall at ISE, and particularly 

the sessions organised by the IMCCA, is the 

place to learn it. Despite the many attractions 

and advantages of videoconferencing, when it 

comes to ISE and the sessions organised by the 

IMCCA - you just have to be there… 

www.imcca.org 

Mobile communication: the end-user 

experience 

A panel discussion at the IMCCA Theatre, presented 

by UC News 

ISE 2012 will witness the start of the mobile revolution in 

video communications, with solutions on view from most of the 

major manufacturers. UC News, the specialist publication for 

the Unified Communications (UC) sector, has partnered with 

ISE 2012 to present end-user insights into the introduction of 

mobile video into some leading European enterprises. 

Mobile is the next step for video communications, which the 

last ten years have seen migrate from the conference room to 

the desktop, and now to handheld devices including tablets and 

smartphones. In the emerging model for video communication, 

end-users want to use their own iOS, Android or Windows 

Phone devices to make and receive video calls or to collaborate 

with colleagues. Manufacturers active in the UC space are in a 

race to port their room-based and desktop technologies to the 

commonly used mobile operating systems. 

The prize for the winners is considerable. According to Frost 

& Sullivan, shipments of tablets into the enterprise market are 

expected to reach more than 49 million in 2015 and support for 

video collaboration on these devices has become a key customer 

requirement. While IT budgets remain flat or increase only 

marginally, at present, statistics from Nemertes Research 

show more than 43% of organisations report a double-digit 

increase in mobility budgets. 

“Mobility is a key consideration for any unified communications 

strategy, and the demand for mobile video is rapidly growing as 

well,” says Irwin Lazar, vice president and service director at 

Nemertes. “IT buyers continually cite interoperability as their 

primary challenge in delivering an integrated voice, video, and 

content solution.” 

The combination of enabling technologies, changes in 

working practices and the drive towards greater productivity 

has created a perfect storm for mobile video. The solutions are 

starting to appear, but with a technology so new there is a 

limited body of knowledge about how to implement mobile video 

communication as part of a UC strategy. 

‘Mobile communication: the end-user experience’ will be a 

forum in which end-user organisations, from both the private 

and public sector, that have already started out on their mobile 

video communication initiatives will share their experiences. 

Participating organisations will include the international 

energy-efficiency specialists Centrotec Sustainable AG, 

Kadaster, the Dutch Land Registry Office, and a leading 

international consultancy firm will describe their mobile VC 

strategies, the rationale behind solution choice and the issues 

surrounding implementation. 

Session details: 

Date / time: 14.00 Monday 31 January 2012 

Location: IMCCA Theatre, Hall 12 (Unified 

Communications Hall) 

Rise 

51

30 January, 2012 

Amsterdam RAI, NL 

 

 

 

 

www.disco-europe.org

HDBaseT Alliance makes ISE debut 

The concept of ‘triple’ play – the provision 

of Internet access, television and phone 

over a single broadband connection - has 

been around the telecommunications 

industry for a decade. When wireless was 

added, it became quadruple play. But the 

AV industry is going one better with 5Play 

– or at least, it will if the HDBaseT Alliance 

achieves its goals. 

5Play sees the convergence of uncompressed 

full HD digital video, audio, 100BaseT 

Ethernet, power over cable and various 

control signals via a single Ethernet cable, 

obviating the need for the pile of spaghettilike 

cabling that bedevils many homes and 

businesses. 

“It is,” says Micha Risling, marketing 

committee chair of the HDBaseT Alliance, 

the organisation behind 5Play, “the only 

technology that enables long-reach wired 

connectivity up to 100 meters for 

uncompressed full HD multimedia 

content and up to 100 watts of charging 

power via a single cable.” 

Founded in June 2010 by LG 

Electronics, Samsung Electronics, Sony 

Pictures Entertainment and Valens 

Semiconductor, the HDBaseT Alliance 

now has over thirty members including the 

likes of AMX, Crestron and Kramer. It 

exists to develop and promote a technical 

standard for the technology. 

This will be the HDBaseT Alliance’s 

first appearance at ISE. “Initially, the 

HDBaseT Alliance has targeted Korea, 

Japan and the U.S. as early adopters,” notes 

Risling. “As technical adoption continues, 

the Alliance is expanding to promote 

HDBaseT technology in additional 

geographical landscapes – 

including Europe. The Alliance 

recognises the potential for 

HDBaseT technology within 

the European market and ISE 

2012 is a great opportunity to 

meet with key influencers within 

the industry.” 

Although relatively young 

by industry standards, there are 

already products available from 

Alliance member companies 

that feature HDBaseT 

technology, and a selection of these will be 

on show at the Alliance’s ISE stand. 

“Booth visitors will have the 

opportunity to see several technology use 

case demonstrations and meet with 

Alliance and member company 

representatives,” says Risling. “There will 

be two separate demonstrations. The first 

will showcase an HDBaseT home theatre 

installation and highlight the HDBaseT 

multi-room AVR concept. This 

demonstration will centre around a 

prototype HDBaseT Single Wire TV 

(including power) connected to two media 

players via a multi-zone AV receiver. 

The second demonstration will 

Risling: ISE is a 

great opportunity 

to meet with key 

influencers 

showcase the HDBaseT whole-home 

networking concept with a prototype of an 

HDBaseT enabled switch. This switch will 

connect to various sources – for example, 

laptop, gaming console and so on – and 

several displays via HDBaseT 

and HDMI connections. One of 

the sources will be a prototype of 

an HDBaseT camera, 

demonstrating a new use case for 

HDBaseT as well as an 

HDBaseT input interface to the 

switch. A smartphone or tablet 

will serve as the control point to 

the HDBaseT switch, providing 

a user interface for switching, 

source selection and control.” 

Risling says that he is looking 

forward to meeting installers, 

manufacturers, distributors, dealers, 

contractors and consultants from a broad 

cross section of the AV industry including 

digital signage, projectors, surveillance 

cameras, education and hospitality. 

It is, of course, early days. However, 

the potential of the technology and the 

HDBaseT standard is unquestionably 

exciting. For ISE visitors looking to 

understand what the future might bring, 

the HDBaseT stand (7K210) looks like a 

‘must visit’ destination. 

www.hdbaset.org 

Welcome return: ISCE continues its push into Europe 

After exhibiting at ISE for the first 

time in 2011, the Institute of Sound 

and Communications Engineers 

(ISCE) is returning to Amsterdam in 

2012 and will be located on Stand 

7E214. Founded in 1948 

and headquartered in 

the UK, the Institute is 

active in many areas 

including training, 

standards development, 

and the broader 

promotion of the 

importance of wellengineered 

audio in 

public spaces. 

“ISCE is excited to 

return to ISE, in view of 

the great interest shown 

by sound system experts outside UK 

in the prospect of increased activity 

by ISCE in Continental Europe,” 

comments Ros Wigmore, of the ISCE. 

Wigmore: promoting 

engineers wherever 

they may be 

“It is a surprise that there is no real 

equivalent body for professional 

sound system engineers in most 

other countries, but ISCE is open to 

all and is well able to promote 

technical excellence and 

support professional 

engineers wherever they 

may be. 

The Institute intends 

to extend its range of 

certified training courses 

in 2012 and to obtain 

relevant third-party 

endorsement of their 

quality and relevance. An 

industry-wide Newsletter 

will be available to the 

industry and indeed to all 

who have an interest in technically 

excellent sound systems.” 

A further advance is a scheme 

whereby owners and users of audiofrequency 

induction-loop systems 

(AFILS) that are defective or whose 

performance is not as good as 

required, can obtain a technical 

survey and a recommendation for 

remedial action from a qualified ISCE 

member at a supportable cost. 

Wigmore concludes: “ISCE also 

hopes to extend its training courses 

to venues outside UK. The presenters 

will either travel to venues or train 

groups of local presenters to deliver 

the courses. We believe that our 

participation at ISE will help to drive 

this process, and look forward to 

meeting both existing and new 

members in Amsterdam.” 

www.isce.org.uk 

Rise 

53

Collaboration Summit returns to Amsterdam 

Although it’s not being held on-site at the RAI this year, 

the Collaboration Summit – organised by Wainhouse 

Research – will again provide a compelling reason for ISE 

visitors to arrive in Amsterdam a day early. 

“We’ve detected what we believe is a strong wind of 

change blowing through the collaborative communications 

industry – changes that may affect strategic thinking in 

the enterprise,” says Andrew Davis, senior partner at 

Wainhouse Research. “The opening presentation at the 

Collaboration Summit will provide delegates with an 

overview of the state of the market as well as essential 

advice for those responsible for the deployment and 

management of visual communications in all sizes of 

organisation.” 

This is the eighth year that the Collaboration Summit 

has been presented and, as previously, it will provide 

attendees with the opportunity to learn from and interact 

with industry experts, technology leaders, Wainhouse 

Research analysts, and fellow conferencing and 

collaboration users and IT managers. The two-day 

programme is devoted to exploring all aspects of 

collaboration products and services, the benefits 

provided, and the deployment challenges ahead. 

“There are so many reasons that those involved in 

collaborative communications should attend,” smiles 

Davis. “We’ll have no fewer than four of our senior 

analysts in attendance, and I can promise you that their 

presentations will pull no punches. We’ll be giving 

significant coverage to the impact of the Cloud, and what 

that means for visual communications and other 

collaborative solutions. There will also be focus on how 

users are driving mobile technologies into the workplace, 

and what this means for an organisation. All this will be 

set against a backdrop of the latest developments in the 

market.” 

“But it’s not just about markets and technologies,” he 

adds. “We’ll have real users there, and there will be 

presentations that discuss how to drive business 

transformation through visual collaboration, on demand 

and unified communications solutions, as well as on how 

uncertainty about deployment models can be replaced 

with clear strategic thinking.” 

The Wainhouse Research Collaboration Summit takes 

place at the NH Barbizon Palace Hotel, Amsterdam on 

30-31 January. 

www.wainhouse.com 

WAINHOUSE RESEARCH 

COLLABORATION 

SUMMIT 2012 

Amsterdam 

PAMA to host first ISE meeting 

PAMA, the Professional Audio Manufacturers Alliance, is the 

collective voice and forum for the leading manufacturers of 

professional audio products - and in 2012, the Alliance is 

convening at ISE in Amsterdam. 

“Generally, PAMA meetings are all held in conjunction with a 

show where many of our members are exhibiting and we had several 

good meetings at ProLight+Sound,” says Duffy Wilbert, CTS, 

CAE, executive director of PAMA. “However, as we began to plan 

for 2012, the members acknowledged that ISE has become an 

important show for pro audio, bringing the right audience for our 

members, and is a show where PAMA members can both do 

business and come together as a group.” 

PAMA’s membership includes many of the audio industry’s highestprofile 

names, including Bosch, Bose, Harman, Meyer, Sennheiser, 

Shure and many others. What does PAMA bring to them? 

“PAMA’s mission is to be the collective voice and forum for 

these and other senior executives of the leading manufacturers of 

professional audio products,” responds Wilbert. “PAMA provides 

a forum to not only discuss the issues, policies and trends in the 

industry but also provides our members with business decision 

market research, both internal to the industry and externally 

about pro audio’s customers. PAMA also monitors government 

policies and standards that impact their business, providing a 

common Wiki for members to define and challenge the issues 

around those policies and standards.” 

“Bottom line,” Wilbert says, “is that PAMA is all about 

promoting and advocating for the pro audio industry. The more 

members we have, the richer and more valuable the conversation, 

research and results.” 

While PAMA meetings are normally for member companies only, 

Wilbert is happy for pro audio companies to contact him on 

duffywilbert@pamalliance.org if they’re interested in attending 

the ISE session. 

PAMA will also be represented at the InfoComm Future 

Trends Summit (see pages 44-45). “That should be very 

interesting,” says Wilbert. “The basis of the PAMA group is audio 

networking – but the future of interoperability includes many 

other disciplines, and that will be central to the discussion. The 

PAMA panel will a look at the potential of technologies such as 

AVB – but certainly not limited to AVB - and offer their insights 

into products, systems and control protocols that will shape the 

AV installations of tomorrow.” 

“You can expect consensus,” Wilbert smiles, “but you can also 

expect some differences of opinion.” 

www.pamalliance.org 

54 Rise

ISE visitors can make the KNX connection 

Last year at ISE, its association had 215 members. Today, 

that number stands at nearly 250. Close to 100,000 people 

subscribe to the association’s bi-annual journal. Over 

7,000 commercial products are now available that feature 

the technology. Industry standards may come and go, but 

KNX looks to be on a very positive upward path – and will 

once again be represented at ISE by the KNX Association. 

“One of the many things that makes KNX special is 

that, thanks to our certification scheme involving thirdparty 

test labs, products that feature the KNX standard 

are guaranteed to be interoperable,” says 

Joost Demarest, director of the KNX 

Association. “That means not just 

interoperability between one 

manufacturer’s KNX product and another 

– but also between KNX products from 

different application domains.” 

“The impact and benefit of that are 

clear,” he continues. “The user has a wide choice of many 

products from many vendors that can be combined 

together to a flexible and extendable smart-home 

installation.” 

The Association is always on the lookout for new 

members. “Regardless of the type of membership, 

becoming a member first and foremost allows a 

manufacturer to show that they are part of this worldwide 

community of providers of KNX solutions,” says 

Demarest. “As a licensee, a manufacturer can moreover 

become a contractual partner of the KNX IPR License 

Agreement, giving them access to any patents of fellow 

member companies that may exist on the KNX technology 

as described in the KNX standard. They can then use 

these patents free of charge in products, if these are 

submitted to the KNX certification scheme for products.” 

Historically, KNX has perhaps been most associated 

with its applications in energy management – a topic 

close to the heart of many potential customers, both 

residential and commercial. “KNX can control many 

applications in homes and buildings,” points out 

Demarest. “It has already been extensively used to 

minimise energy costs such as lighting, 

sun shading and, last but not least, heating, 

ventilation and air-conditioning. It can also 

be used for load shedding: on the many 

KNX displays that are available, the 

customer can easily monitor not only the 

evolution of their energy consumption but 

can also – thanks to KNX energy actuators 

– find the source of a possible increase of consumption.” 

But, argues Demarest, KNX is about much more than 

just energy management. “Think of it as a highly intelligent 

superglue that enables all kinds of applications to be 

combined in a smart home,” he says, “including 

audiovisual applications. We’re hoping that ISE visitors 

will come to our stand (7V197) to find out for themselves 

about the wide variety of fields of application to which 

KNX can be applied.” 

www.knx.org 

AVnu Alliance continues to thrive 

Any initiative within the audiovisual industry to deliver a 

better end user experience is an initiative to be welcomed. 

Delivering that better experience is the goal of the AVnu 

Alliance, an organisation formed to promote understanding 

and adoption of the AVB (Audio Video Bridging) standards 

which will, their proponents claim, bring substantially 

superior AV streaming to the industry. 

A mark of the success of the AVnu Alliance is that, this 

year, its ISE stand (7Q220) will be larger than last year – 

indicative of an increased industry awareness and interest 

that is reflected in the fact that, in the intervening year, 

AVnu’s membership has grown from 29 companies to 40. 

“And,” points out Lee Minich, chair of the AVnu Alliance 

Marketing Work Group, “it’s important to note that those 

40 members are parent companies. If you take members, 

for example, like Bosch, Harman, LOUD Technologies 

and TC Group, that’s four members – but collectively, 

they represent more than 20 AV brands.” 

AVB has moved rapidly, and all of the IEEE AVB 

standards – with the exception of IEEE 1722.1, which is in 

its final stage – are now finalised and published. Minich 

points out that AVB is seeing growing adoption not just in 

the AV market, but in other markets such as automotive. 

“Many of the so-called ‘standards’ in the industry are 

actually what I'd classify as proprietary protocols,” 

Minich says. “If the technology is only available from a 

single source, then it is proprietary. AVB is different in 

that there are large number solution providers – chip 

manufacturers, software vendors and so on - that are 

providing a broad range of technology options. “Many of 

the so-called ‘standards’ in the industry are actually what 

I'd classify as proprietary protocols,” he says. “If the 

technology is only available from a single source, then it is 

proprietary. AVB is different in that there are large number 

solution providers – chip manufacturers, software 

vendors and so on – that are providing a broad range of 

technology options. What this means for manufacturers, 

and ultimately end users, is that the appropriate AVB 

implementation can be used for the appropriate 

application: for example, microphone implementation vs. 

a mega-channel DSP matrix solution.” 

“In the early days of AVnu Alliance, we were working 

hard to promote general education about AVB technology 

itself,” continues Minich. “We are now to the point with a 

number of large manufacturers with AVB product 

announcements, the fundamental work of AVnu in the AV 

industry is to educate as to the value and importance of 

AVnu certified AVB products – so we will be featuring 

educational programmes at our ISE pavilion throughout 

the show, reinforcing the larger role AVnu plays in 

assuring interoperable member equipment, in addition 

to continuing to provide information about the underlying 

AVB technology.” 

www.avnu.org 

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55

A one-stop shop 

for education 

For the first time at ISE 2012, InfoComm International and CEDIA will be operating 

a combined Education Zone, bringing new benefits to attendees looking to enhance 

their skill set during the show 

InfoComm Academy: something for everyone 

Anyone who started in the computer industry back in, say, the 

1970s, would have known about assembly languages, COBOL, 

Algol and Fortran. They’d know how to load programs from 

punched cards or punched paper tape. They would know the 

importance of “halt, reset, load” , and what a bootstrap was – and 

they’d have suffered a stack overflow at first hand. They might be 

able to rewire a backplane. And they’d be proud of their ability to 

write an entire multi-user accounting system that would occupy 

less than 4K of memory. 

How much use is that experience, that knowledge – those skills 

– worth to that person today? The answer, of course, is “absolutely 

nothing”. The example is an extreme one: inevitably, a lot has 

changed in the last 30-40 years – and nowhere has it changed 

faster than in the technology industry. The point is, of course, that 

what we learned ten years ago, five years ago – last year – is of 

diminishing value to us: education and training, especially in an 

industry as fast-moving as this one, are an ongoing requirement. 

And that’s where organisations like InfoComm come in. 

InfoComm International’s audiovisual education and training is 

available globally — for beginning techs to experienced executives 

and anyone interested 

in learning more 

about the ins and 

outs of audiovisual 

communication. The 

InfoComm Academy 

has become a regular 

feature of ISE. 

“The purpose of the 

InfoComm Academy is 

to educate people on the 

hottest concepts in the AV industry from audio to display to digital 

signage,” says Scott Wills, Director of International Education 

and Member Services for InfoComm International. “There are 

technical, business, end-user sessions, so there is something for 

everyone. These will allow attendees to make better decisions 

in their businesses. The technical audience would include 

designers, consultants, integrators. The business audience would 

be managers, business leaders, project leads, sales and marketing 

professionals. End-users are facility managers and education 

professionals.” 

InfoComm Academy sessions occur on the days when ISE 

is open. The length of all seminars has been shortened from 90 

minutes to 60 minutes per session to allow attendees to get back 

on the show floor more quickly. 

“All of the seminar topics are new this year,” notes Wills. 

“Sessions will enable professionals to do their jobs better today, 

with many aimed at the future with topics such as the latest in 

signal transport, fully-integrated communities of the future and 

AV streaming.” 

Other seminar topics include technology trends and high 

resolution electronic displays: AV and IT in the zettabyte era; 

Cloud computing and AV; and global sustainability standards and 

the audiovisual perspective. 

InfoComm Academy classes will address some of the biggest 

issues in audiovisual communications, audio, smart building 

technology, digital signage and more. Particularly timely is a 

class on InfoComm’s new projected image standard, ‘ANSI / 

INFOCOMM 3M-2011 Projected Image System Contrast Ratio. 

It is being taught by Greg Jeffreys, founder director of Paradigm AV. 

In addition, he is a specialist consultant advising on and assessing 

projected image quality. In 2002, Jeffreys wrote the module on 

projected displays for 

“All of our seminar topics are new this 

year, with topics such as the latest in signal 

transport, the fully integrated communities 

of the future, and AV streaming.” 

Scott Wills, InfoComm International 

Manchester’s UMIST 

University post-graduate 

MSc on Sustainable 

Electrical Building 

Design. A founding 

member of InfoComm’s 

Projected Image 

Performance Standard 

committee, this is a class 

that promises to be both 

entertaining and thought-provoking 

In addition to industry training, InfoComm will be offering 

opportunities to prepare for and take InfoComm certification 

exams. InfoComm’s Certified Technology Specialist credentials are 

the only ANSI-accredited ISO/IEC 17024 credentials in the AV 

industry, and demonstrates that the holder has the qualifications 

for the job. Testing will be available onsite in room D303, only 

steps away from the show floor. All three exams – CTS, CTS-D 

and CTS-I – are available.“Achieving CTS (Certified Technology 

Specialist), CTS-D (Design), or CTS-I (Installation) designation 

shows the world that you have the know-how to get the job done 

56 Rise

zone 

Education 

powered by 

All InfoComm sessions have been reduced in length from 90 to 60 

minutes, allowing attendees to get back to the show floor more quickly 

right,” smiles Wills. “It improves the career prospects of those who 

hold it – and provides competitive advantage to companies whose 

people have achieved it.” 

Matthew Cordner, CTS, from Absolute Technologies, took his 

test last year. “As an annual ISE attendee, being able to take the 

CTS exam onsite made my overall return on investment in ISE 

even higher than previous years,” he said. “I am proud to have 

earned this international credential to prove my knowledge in AV, 

undoubtedly benefitting Absolute Technologies and my career.” 

Availability for onsite testing is limited, notes Wills, and is on a 

first-come, first-served basis. “On-site registration will be available 

- space permitting - but to guarantee your ability to test advanced 

registration is strongly encouraged,” he adds. “When making your 

reservation, please be sure that your certification exam time does 

not interfere with any training or other activities that you have 

signed up for at ISE. InfoComm will not be able to issue refunds 

resulting from double-booking.” 

It is unfortunately the case that, during times of economic 

hardship when budgets are being cut to the bone, education and 

training are often the first to fall by the wayside. Like marketing 

communications, all too many business leaders see it as a cost rather 

than as an investment. But as Derek Bok, one time president 

of Harvard University, famously said: “If you think education is 

expensive – try ignorance”. For AV professionals, an ongoing 

commitment to training and education should be considered to 

be non-optional. 

Those interested in registering for the CTS exam should do so 

via www.pearsonvue.com/infocomm/ise/. 

InfoComm education sessions at ISE 2012 

31 Jan 2012 

1130 - 1230 

Advanced Fibre Optic Design Principles 

Edgard Naim, CTS-D 

Many AV systems rely on fibre optic technology 

for secure transmission of data, error-free 

delivery of content, and signal integrity over 

extremely long distances. In the Advanced 

Fibre Optic Design Principles course, you will 

enhance your knowledge of critical system 

design techniques utilizing fibre technology. 

The course teaches you how to calculate a 

system's optical loss budget and design the 

system within this budget. You will gain a 

thorough understanding of how both digital 

and analogue AV signals can be transmitted 

with pixel for pixel quality at distances up to 

30 kilometres. This course will provide you 

with the knowledge to successfully design 

cutting-edge fibre technology into new or 

existing AV systems. 

1130 - 1230 

Audiovisual Standards in Business and 

Practice 


This course is intended for the audiovisual 

business professional involved in design, 

sales, and technical operations. Performance 

Standards are new to the AV Industry, and 

their implementation implies a strategy for 

every firm. This requires attention from both 

the technical and business perspectives. This 

seminar will review the current and future 

InfoComm standards as a basis for system 

design, production, sales, and support. How 

audiovisual standards benefit clients and 

their projects will be discussed. Participants 

will be engaged in exploring how the 

audiovisual profession can be elevated by 

encouraging standards adoption throughout 

the architectural design and construction 

professions and by participating in standards 

development. 

1130 - 1230 

AVB: The future of standards-based AV 

networking 

Jerry Placken & John McMahon 

This presentation will explore the role of the 

IEEE 802.1 Audio/Video Bridging [AVB] 

Standards in the professional AV industry, 

and will include an in-depth explanation of 

AVB and related IEEE standards. Advantages 

of an open-source, non-proprietary 

networking technology will be discussed, as 

well as the role of silicon makers to ensure a 

cost-effective solution and the critical role a 

compliance program will play to ensure 

interoperability of AVB devices. The session 

will look at how high quality audio can be sent 

over Ethernet with extremely low latency. 

Attendees will be introduced to the IEEE AVB 

standard for networking audio and video and 

will learn how this development will change 

the way systems are designed, installed, and 

implemented. 

Continues over page 

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57

31 Jan 2012 – Continued from previous page 

1300 - 1400 

BIM: How Building Information Modelling 

WILL Impact Your Workflow 

Dr. Walter P. Black 

A quiet revolution is taking place in 

architecture and construction that 

fundamentally alters the fabric of the 

audiovisual design and integration business. 

This revolution is the increased utilization of 

Building Information Modelling (BIM) in the 

design, build and maintenance of constructed 

facilities. Modelling allows designers to view 

the building and its contents from any angle, 

revealing potential problems at early stages 

so correction occurs before integration. BIM 

impacts Green analysis and becomes a 

vehicle for facility installation and future 

maintenance. This workshop focuses on how 

BIM changes integrator workflow and 

provides guidelines through using BIM or 

working with BIM consultants. 

1300 - 1400 Digital Signage Adoption by 

Universities 

Steven Keith Platt 

Universities globally are rapidly adopting 

digital communication networks. In this 

session, we will cover the who (examples), 

and why (rationale behind adoption). We will 

discuss our recent Research Report, 

Communication Effectiveness in Higher 

Education, which details the use of both 

traditional and new media channels by 

college administrators to communicate with 

students, faculty and staff. We will also 

discuss our current research project, 

Measurement Model to Determine the Value 

Derived From a University Digital Signage 

Network. Finally, emerging technologies and 

applications, with a focus on OptiPortals, will 

be presented. 

1300 - 1400 

Facility Manager's Survival Guide for AV and 

Acoustics 

Ian D. Harris, CTS-D, C.Eng, BSc(Eng) 

An introduction to the most pressing Audio- 

Visual issues encountered by those involved 

in facility-management. Need-to-know baseinformation 

to enable evaluation of AV 

scenarios and judgement of others AV 

proposals. Handout with handy data for later 

reference. A fast-track introduction to 

Acoustic issues which directly impact the 

success of an AV installation. 

1430 - 1530 

How to Specify AV Systems Correctly: What 

to ask the customer 

Conrad D. Andrews & Michael H. Weckesser 

Time and again I come across systems that 

have been badly specified and where the 

person who has spoken to the customer hasnt 

asked the right questions about how the 

customer wants the system to work etc. This 

seminar would need to be focused on the Q&A 

techniques needed to establish exactly what 

the customer wants and to understand the 

technology required to deliver that same 

system. 

1430 - 1530 

Image, Sound and Connectivity: Why the 

systems integrator will never be out of work 

John Lockwood, CTS-D 

Over the past five years there has been a 

growing concern that the AV/IT convergence 

heralds a potential decline in the AV 

integration market. Convergence does mean 

IT departments will have much greater steer 

on what happens where, however, it also 

means project management and integration 

become more essential than ever. We will 

discuss trends in office space design from 

over the last two years with interior architects 

to argue that, although the technology is 

evolving, the need for purposefully-built 

collaboration spaces, and their integrators, is 

on the rise. 

1600 - 1700 

Introduction to 3D Video and HDMI 1.4a: Demystifying 

the latest buzz words 

Neta Lempert 

3D video is stirring the entire AV world. HDMI 

1.4a supports the latest 3D formats. In this 

session we will overview the history of 3D 

images and videos and explain how modern 

3D video systems work. We will also discuss 

compatibility of existing AV products with 3D 

formats and how to build 3D ready AV 

systems. 

1600 - 1700 

Low Voltage Audio Systems: Raising 

the Bar 

Miguel Lourtie 

Low voltage audio systems have been a 

mainstay of the installation and integrator 

world for as long as most can remember. 

These distributed, low profile systems are 

prevalent in all types of applications from 

boardrooms, hotels, convention centres, 

airports, and beyond. Nearly every public 

facility has the need for these low voltage 

systems to handle announcements, 

background music, and public address. 

However, despite the prevalence of this 

application, there is a general acceptance 

that these systems are functional, but of low 

quality. Recently this acceptance has been 

challenged by system designers and 

integrators who see the potential to raise the 

bar and push toward higher quality designs 

employing low voltage systems that rival the 

performance previously only expected of 

systems for reproducing high-quality audio 

and critical listening. In this presentation we 

will explore a variety of designs and 

installations that challenge the notion that 

low voltage systems are incapable of 

reproducing high-quality audio and 

demonstrate that, with the tools available 

today for design, measurement, and 

optimization, the expectation for high-quality 

installations utilizing low voltage systems 

can and should be much higher. 

1600 - 1700 

Trends, Challenges and Expectations for 

Signal Transport and System Control in the 

AV Market 

Anton Thielen, B Eng 

Signal transport and system control are 

changing rapidly in the AV Market today. 

Regarding system control, trends show us 

that the focus will be on remote control and 

monitoring of audio, video, and audio/video 

systems to manage a large range of devices 

and with multivendor compatibility. For signal 

transport the challenges are many including 

the exchange of digital audio and video 

streams over Ethernet networks, delivering 

correctly timed and synchronized audio and 

video samples, dealing with many channels 

(increasing bandwidth), and aiming for 

standardization (IEEE AVB, AVNu and IETF). 

This seminar will examine the trends and 

challenges facing the market to help shape 

expectations and prepare for the future. 

1 Feb 2012 

1000 - 1100 

Is Digital Signage Losing its Impact? Tips for 

content, placement, and available 

technologies so your message is not lost in 

the crowd 

Jason Litt 

With AV becoming more and more a standard 

feature in our daily lives, from digital signage 

on trains and busses through to shopping 

malls and roadsides, are displays losing their 

impact? Prysm's Director of Design 

Management Jason Litt looks at what it takes 

in this modern world to get noticed by using 

technology platforms that allow designers 

and architects to get creative. Whilst looking 

into the future of the display industry, well 

discuss the technologies available now and 

the possibilities of tomorrow across the 

breadth of the AV industry, including typical 

uses of each technology, general factors to 

consider, Green features, and how you may 

employ these technologies to creatively 

convey your message. 

1000 - 1100 

Mounting Best Practices: Save time and do it 

safely 

Mike Moon, CTS 

This interactive hour-long seminar will cover 

best practices in the installation and 

specification of mounting and Pro AV Rack 

solutions, with a survey of new products 

being offered by vendors across the breadth 

of the AV market. Well discuss some 

standards and regulations pertinent to 

mounting, address common safety concerns, 

and identify what to look out for when 

installing mounts. Attendees will leave the 

seminar better prepared to specify and install 

various mounting solutions, and with valuable 

tips to improve install time on your next 

project. 

58 Rise

1000 - 1100 

Proven Presentation Techniques: How to 

create interest, enhance retention, and 

captivate your audience 

Thomas Zangerle, GSA 

This workshop will show you how you can 

transform your ideas into convincing 

interactive presentations. The most important 

elements of successful presentations, 

training sessions and meetings are 

straightforward to name, but not always quite 

so easy to implement. It's essential for the 

presenter to capture and maintain the 

attention of the audience, to present 

effectively, create interest, encourage 

excitement and to captivate the participants. 

In this training session we will explore how 

you can increase understanding and retention 

in a presentation. You will receive background 

information based on scientific research, 

about improving communication techniques 

and about the workings of the brain. You will 

also see examples of best practices, effective 

communication, and presentation designs, all 

of which contribute to the creation of longlasting 

impressions. 

1130 - 1230 

AV Streaming 


This AV Streaming course is an introductory 

course which provides you with a fundamental 

understanding real-time transmission of AV 

signals over IP networks. The delivery of 

collaborative, real-time audio, video and 

computer graphic content across IP networks 

requires that a number of specific technical 

challenges are fulfilled to support effective 

visual communication requirements. 

1130 - 1230 

Introduction to Acoustics 

Conrad D. Andrews & Michael H. Weckesser 

Details TBC 

1130 - 1230 

Unusual Display Applications 

Robert Simpson 

This talk is complementary to the Technology 

trends in high resolution displays talk being 

given to the Future Trends Summit, but stands 

alone and does not assume attendance at the 

earlier talk. The idea here is to present 

progress in the unusual aspects of electronic 

image presentation. Some of the subjects 

covered include simulation, autostereoscopic 

displays, true 3D without glasses, media 

facades, spectacular staging, volumetric 

displays, micro-displays, high contrast 

displays, and unconventional projection 

surfaces. Part of the presentation will present 

an historical perspective showing how the 

presentation of large projected images has 

progressed over the years. 

1300 - 1400 

HDBaseT, Fibre, Coax or Cat6: Selecting the 

way to extend your HDMI signal 

Neta Lempert 

Details TBC 

1300 - 1400 

The Secret of a Good Sound System Design 

Janko Ramuscak 

The presentation aims to unveil some of the 

myths around sound system design. Proper 

direct sound management is no secret, but a 

key factor in creating a well-behaved solution. 

The session will show some simple to 

understand techniques and examples. 

1300 - 1400 

User Adoption Challenges: Finding Solutions 

for Advanced AV & Conferencing 

Technologies 

Todd Hutchins 

The evolution of pro-AV has never been more 

evident, or accelerated, than over the past 

several years. This session addresses 

challenges users and technology managers 

face in adopting some of the most recent 

advancements. Gleaned from client help desk 

calls, we will discuss common challenges and 

errors including those found in analogue to 

digital conversion, networked AV & 

conferencing, digital media transport and 

adopting touch panel-alternative user 

interfaces. We will then highlight real-world 

solutions to give users the confidence and 

technical knowledge they need to navigate 

this new terrain. 

1430 - 1530 

ANSI / INFOCOMM 3M-2011 Projected Image 

System Contrast Ratio 

Greg Jeffreys 

Details TBC 

1430 - 1530 

Technical 3D Stereoscopic Imaging 

Andr Jensen, ISF-C 

Audience members will be treated to an indepth 

introduction to today's stereoscopic 3D 

visualization technologies and will explore a 

wide range of real life installation examples 

and benefits for end users. Highlights of the 

education session include a history of 3-D, 

active versus passive stereoscopic imaging, 

enabling technologies such as Shutter 

glasses, DLP Link, Passive and Active Stereo. 

1430 - 1530 

Troubleshooting Audio Systems 

Gordon Moore 

Brush up your best practices for identifying 

and repairing common audio system issues. 

Learn a procedure to break down problems 

into manageable chunks and zero in on root 

causes. Learn the symptoms the pros look for 

and how to solve them. This session includes 

live sound and installed sound systems. 

1600 - 1700 

Advancements in Visual Content 

Development 

Steven Keith Platt 

The challenges associated with the creation 

and management of highly targeted 

messages, at a reasonable cost, in broadcast 

quality video, will be discussed. This challenge 

can only be solved via automated, expert 

driven content creation tools. In this session, 

attendees will learn about advancements in 

the management and automated generation 

of video content. 

1600 - 1700 

Global Sustainability Standards and the 

Audiovisual Perspective 


This course is intended for the audiovisual 

business professional involved in design, 

sales, and technical operations. Standards 

are rapidly evolving in the area of valid 

sustainability and energy programs. How will 

they affect your business? What trends should 

you be aware of? How can you harness the 

concepts of smart buildings, sustainable 

events, and rating systems to partner with 

your clients in new ways? Learn how 

audiovisual and IT technologies are being 

used in new ways that go beyond the 

traditional notion of AV. 

1600 - 1700 

Projection Mapping 

Tim Brooksbank 

Edge blending is often used to create large 

bright images from several projectors. 

Traditionally it suffers from loss of quality and 

complex set-up issues related to the 

mechanical alignment of the images from 

each projector. By use of electronic image 

warping to bend the images from each 

projector to the correct shape, multiple 

projectors can be easily aligned even on 

surfaces which are not flat. This presentation 

will explain the process used to achieve 

alignment in a real-world install. 

On-site 

certification: 

InfoComm CTS, 

CTS-D, and CTS-I 

While you are at ISE, you 

can take your Certified 

Technology Specialist (CTS, 

CTS-D or CTS-I) exam just 

steps away from the show 

floor and education 

classrooms. 

A limited number of exam 

seats, Jan. 31 – Feb. 2., are 

being offered on a first-come, 

first-served basis, so find out 

how to reserve your seat in 

advance at: www.pearsonvue. 

com/infocomm/ise 


1000 - 1100 

Digital Video: Understanding new integrated 

solutions for digital AV switching and 

distribution 


With the growing need for implementing 

digital solutions in todays AV systems, strong 

knowledge of digital signal types, design 

fundamentals and implementation practices 

is a must. In this course, we will cover the 

various problems and pitfalls that help you 

prevent not to over promise and under deliver. 

2 Feb 2012 – Continued from previous page 

Well take a look at DVI, HDMI and DisplayPort 

transmission technologies. Furthermore we 

will elaborate on EDID management and 

HDCP Key Management. We will introduce the 

new Extron XTP digital platform and discuss 


Rise 

59

solutions you will need to successfully build a 

reliable and larger-scale Digital AV system. 

1000 - 1100 

Real World 3D Stereoscopic Applications 

Andr Jensen, ISF-C 

"The session covers a short introduction to 

3D, and an overview of the different 3D 

enabling technologies in the AV world. The 

audience members will be treated to an indepth 

presentation of 3D visualization 

technologies and case studies that span from 

education, oil & gas exploration, simulation & 

training, architecture and design concept 

studies as well as medical imaging." 

1130 - 1230 

Digital Signage Combined with Interactive/ 

Social Media 

Gabrille Offringa 

Make room for creative minds! There are 

endless possibilities in IT to combine Digital 

Signage/narrowcasting with social media and 

interactive media. We'll discuss several 

examples and success stories. Topics include: 

digital signage cases and proof of play 

combining interactive media and connecting 

the dots to one another. 

1130 - 1230 

Smart Integrated Communities 

Sushil Kurian Pilo & George Puthenkulam 

The future is upon us, and AV no longer works 

in isolation: customers expect a fully 

integrated experience/lifestyle, and they do 

not care what sector provides the solution, 

only that it all work seamlessly. In this seminar 

we will discuss what communities of the future 

look like, and what the future inhabitants, 

clients, and workers will expect of their 

surroundings. We'll highlight current 

examples and a case study of some recent 

community projects in the Middle East that are 

on the cutting edge of this trend. Via the case 

study we'll catalogue the project goals, the 

systems involved, the steps taken to fully 

integrate each, and the end results for 

inhabitants in regards to lifestyle, productivity, 

operations and value added services. 

Attendees will leave with an understanding of 

the opportunities and challenges that evolve 

from integrating systems and services within 

the community in unique ways and how we can 

capitalize on them. 

60 Rise

CEDIA Education: new courses, new topics 

There will be few visitors to ISE who are unaware of CEDIA - the 

Custom Electronic Design and Installation Association (CEDIA) 

- which is the international trade organisation for the home 

electronic systems industry. CEDIA members specialise in the 

planning, design, supply and installation of automated electronic 

systems for the modern, intelligent home. They can install 

anything from multi-room audio and home cinema systems to 

complete home networks and sub-systems which intelligently 

control lighting, security and HVAC. 

One of its most important functions is to provide training to 

the industry – training not only for those who are already in the 

industry, but also for those who are new to it. 

“In the fast developing world of technology, professionals 

must constantly update their skills to keep up with this growing 

industry,” notes Matt Dodd, CEDIA’s Education Chair, 

“whether it’s learning to 

speak IP, dealing with 

project documentation, 

or managing projects 

for maximum profit. 

CEDIA’s education 

programme sets 

the benchmark for 

high quality design, 

installation and business 

management skills in 

the residential custom 

installation sector across Europe.” 

Once again, ISE will see CEDIA offer a range of training and 

education opportunities – many of which are brand new for ISE 

2012. “Choosing and Using Control Systems”, “Embracing the 

Cloud”, “The Art of Project Documentation”, “Practical Media 

Delivery over IP Technologies”, “Developing Profitable Business 

Processes”, “Delivering 3D” and “Introduction to HVAC systems” 

will all make their ISE debuts among the total of 14 courses on 

offer – more than double the number offered at ISE 2011. 

All of the courses are presenter-led, with the large majority at 

either three hours or 1.5 hours duration. 

The programme kicks off on Tuesday 31st January with 

a day long “Home Cinema Design Workshop”, presented by 

Geoff Meads, managing director of Presto Audio Visual. That 

morning also sees “An Introduction to Residential Custom 

Installation” delivered by Michael Blake, managing director 

of Bespoke Installations. In a parallel session, Simon Buddle, 

technical director at SMC, will present “Choosing And Using 

Control Systems” which will examine how users like to interact 

with technology as well as explaining how to select the correct 

user interface for any given situation. 

The Tuesday afternoon sees three parallel sessions. Matt Dodd – 

who combines his volunteer position on the CEDIA Board with 

a day job as technical director at integrator ThinkingBricks – will 

be discussing how to develop a strategy for recurring revenue 

streams from maintenance and aftercare. Those interested in 

what the future might hold for home electronics are likely to 

be intrigued by Peter Aylett’s session entitled “Technology And 

Consumer Trends”. Aylett is a director of consultancy firm Home 

Technology Associates. He’ll follow that with “Embracing The 

Cloud”, promising to give attendees a clear understanding 

of what the Cloud is, what it does – and what it can mean to 

CEDIA members’ customers. 

The Wednesday morning sees Geoff Meads returning to the 

lectern to deliver what will certainly be a well-attended session that 

promises to unravel the mysteries of IP. In parallel, Dave Pedigo 

– who is senior director of technology for CEDIA Americas – 

will host “HDMI Troubleshooting”. At the same time, another 

session sees Simon Buddle, technical director at SMC, addressing 

the dry but critical issue of project documentation. Delegates 

will be given a CD with sample drawings and documentation. 

After lunch on the Wednesday, Gordon Van Zuiden of 

cyberManor returns to the topic of IP – this time, looking at 

the practicalities of media delivery over IP.Matt Dodd is back 

on stage to deliver a session entitled “Developing Profitable 

Business Processes”, while Peter Aylett reprises his “Technology 

And Consumer Trends” discussion. Wednesday afternoon also 

sees Peter Aylett on his feet again, looking at the implications of 

the Cloud. 

On the Thursday morning, David Robinson, managing 

director of Sensible 

Heat, will provide an 

“Whether it’s learning to speak IP, dealing 

with project documentation, or managing 

projects for maximum profit, our 

education programme sets the benchmark.” 

Matt Dodd, CEDIA 

introduction to HVAC 

systems, while Dave 

Pedigo returns to discuss 

the delivery of 3D. 

“The ISE 2012 

Education Programme 

offers delegates access 

to a broad range of high 

quality courses taught 

by industry and subject 

experts,” says Dodd, “covering design, technical and business 

management training as well as the chance to take the entry level 

EST 2 Certification.” 

After its successful debut in 2011, another major highlight 

of ISE will see the running of CEDIA EST2 Certification in 

English, French and Spanish on the Thursday of the show. 

CEDIA education offers a structured Certification 

programme, allowing integrators to meet examination standards 

at four industry recognised levels and describe themselves as a 

CEDIA Certified Professional. Currently, CEDIA members in 

the UK and Ireland must employ at least one CEDIA Certified 

professional as a condition of membership. 

EST2 (electronic systems technician) is the baseline technical 

certification for the industry. The three other Certifications are 

EST3 - for experienced installers and site supervisors; Designer 

Level 1 – for experienced integrated system designers; and Home 

Cinema Design Specialist, which is currently the highest level of 

CEDIA Certification, for experienced designers of engineered, 

reference level home cinemas. 

“Attending these courses and taking this examination will 

provide the training and insights members require,” points out 

Dodd, “enabling them to develop their skill-sets and prosper in 

the residential custom installation sector.” 

“In this era of rapid innovation and change, custom 

installation businesses are under pressure to evolve and stay in 

touch with the technological advances that will take us forward 

as well as the core business skills that will help us develop 

individually and as companies,” says Dodd. “With this in mind, 

we have devised a varied and exciting seminar programme for 

ISE 2012 that will give insight across multiple tracks. We expect 

every session to be fully subscribed.” 


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61

CEDIA education sessions at ISE 2012 

31 Jan 2012 

1000 - 1700 

Home Cinema Design Workshop 

Geoff Meads 

The technical design for a high performance 

Home Cinema is not a subjective decision. For 

every parameter, there is a standard that 

should be observed in order to offer a truly 

immersive entertainment experience. This 

course will examine those standards and give 

you an insight into the importance of designing 

cinemas using standards based engineering 

calculations rather than subjective 

guesswork. The morning will be classroom 

based where the instructor will introduce the 

standards and the engineering skills 

necessary to apply them. The afternoon will 

be spent working in small groups applying the 

knowledge gained in the morning. During the 

afternoon workshop, a number of additional 

subject matter experts will be on hand to 

spend time with individual groups to help with 

the design. By the end of this course, delegates 

will understand how applying engineering 

standards to cinema design ensures a high 

standard of repeatable performance. 

1030 - 1330 

Choosing and Using Control Systems 

Simon Buddle 

A Control System is the heart of a fully 

integrated home. With todays systems 

becoming increasingly commoditised with the 

introduction of iPhones as user interfaces and 

with less expensive product becoming more 

and more sophisticated, this course is the 

essential guide to how to specify and select 

the correct control solution for your clients. 

The course will examine how users like to 

interact with technology as well as explaining 

how to select the correct user interface for 

any given situation. Also discussed will be the 

golden rules of systems integration that 

should be adhered to in order to deliver an 

exciting, but reliable user experience to your 

clients. 

1030 - 1330 

Introduction to Residential Custom 

Installation 

Michael Blake 

Aimed at new entrants to the integrated home 

business, this CEDIA course will provide a 

grounding to enable participants to either find 

employment or start their own businesses in 

this growing industry.The course has been 

developed in response to individuals who 

want to make a career or start a business in 

the industry but are unsure where to start or 

what opportunities exist. The course is 

presented in a relaxed and informal style with 

lots of opportunity for discussion and 

questions. Though not technical, by the end of 

the course participants will have a good 

understanding about the scope of a project 

and will be able to decide upon their next step 

in the industry. 

1400 - 1530 


Peter Aylett 

Highlighting future technologies and 

perceptions that will affect the residential 

integration sector, this session will examine 

the trends that are set to mould our industry 

in the coming years. As well as examining 

technologies, we will be putting these into 

context with some of the trends that increased 

consumer perception and demand for 

technology is creating. 

1400 - 1700 

Maintenance and Aftercare: Developing a 

strategy for a recurring revenue stream 

Matt Dodd 

Heard the buzz about recurring revenue but 

aren’t sure whats involved or perhaps arent 

comfortable incorporating new and unknown 

elements into your business model? Ready to 

get started selling service contracts to your 

20% Early Bird Discount for 

all CEDIA courses booked 

before 4 January 2012 

clients but you aren’t sure about the steps 

involved? You’re not alone. We’re here to help. 

This session will present three very different 

strategies for recurring revenues and allow 

attendees to formulate a strategy that works 

for them. Questions and discussion will be 

encouraged. If you are serious about turning 

your business model into a more service-led 

one, this session is essential. 

1545 - 1715 

Embracing the Cloud 

Peter Aylett 

With consumers now using Cloud based 

services as part of their everyday lives, both 

at work and at home, this CEDIA course takes 

a look at the most applicable Cloud based 

technologies for residential Custom 

Installations. It focuses on the practicalities 

of using the Cloud for storing, delivering and 

sharing content, be it music, movies, photos 

or data like personal contacts and diaries. By 

the end of this course attendees will gain a 

clear understanding of Cloud services, their 

history, what the future might offer and what 

it all means to the availability and security of 

their customers. 


1000 - 1300 

HDMI Troubleshooting 

Dave Pedigo 

Explore and discuss the root causes of HDMI 

failures, how to test for compliance and steps 

to resolve these complex problems. Gain the 

detailed knowledge required to perform 

recommended troubleshooting procedures 

and reduce the number of service calls due to 

digital system failures. Among the topics to be 

discussed: Complete an in-depth discussion 

of how HDMI and HDCP work; Identify common 

HDMI/HDCP failures; Read and interpret 

HDMI test specifications. 

1000 - 1300 

IP for Integrators 

Geoff Meads 

The purpose of this course is to provide a 

foundation for understanding IP (Internet 

Protocol). It is appropriate for both beginners 

and individuals looking to formalize and 

increase their IP networking knowledge base. 

With the vast majority of subsystems now 

having the ability to be converged over an IP 

network, this is arguably the most important 

topic to make sure that you have a solid 

foundation in. At the conclusion of this course, 

participants should be able to: Discuss the 

advantages and importance of the growth in 

IP networking; Explain common network 

protocols such as TCP, UDP, IP, DHCP, DNS, 

and NAT; Select, install, and configure 

consumer routers for wired environments; 

Create and implement IP addressing schemes 

for connected network devices (computers, 

AV, lighting control, etc.); Create system 

documentation for IP networks. 

1000 - 1300 

The Art of Project Documentation 

Simon Buddle 

Possibly the most important element in the 

smooth running of any project is the quality of 

the prepared documentation. This includes 

the bill of materials (the quote), functional 

(architectural) specification, cable schedules, 

schematic drawings, plan drawings and detail 

drawings. This course will teach you how to 

use documentation to ensure great project 

communication. We will be giving you practical 

tips on how to layout the documents as well as 

going through proper revision management. 

All delegates will be given a CD with sample 

drawings and documentation. 

1400 - 1530 


Peter Aylett 

For description see 31 Jan 2012. 

1400 - 1700 

Developing Profitable Business Processes 

Matt Dodd 

This course provides a high-level overview of 

business planning, funding, and formation, as 

well as information about developing a 

corporate culture. For participants interested 

in exploring the possibility of starting their 

own residential electronic systems business, 

this course outlines a logical process that 

guides participants in deciding if and how they 

should move forward with starting their own 

business. In addition, this course is ideal for 

existing business owners and managers 

looking for perspective on how structure and 

processes can make their existing businesses 

more profitable. 

62 

Rise

1400 - 1700 

Practical Media Delivery over IP 

Technologies 

Gordon Van Zuiden 

Broadband Internet access is now the 4th 

utility, as important to the homeowner as 

gas, electricity, and water. High-speed 

network services offer a staggering array of 

entertainment content which, thanks to 

ever-increasing network speeds and new 

licensing models, customers can now enjoy 

right across their home and beyond.In this 

course we will explore and discuss how 

modern higher bandwidth networks can 

deliver audio and video to network ready TVs 

and networked audio systems. We will review 

the initial introduction of distributed IP 

audio/video content in the home about a 

decade ago, how it has evolved over the last 

10 years, and what these services could look 

like in the future. Most importantly we will 

discuss how professional installers can add 

value to these systems with professional 

design, installation and control and finally 

look at Apple and Android IP based home 

automation applications (lighting control, 

cameras, security, thermostats, pools/hot 

tubs, etc.). By the end of this course attendees 

will gain an understanding of the design, 

infrastructure, and control solutions needed 

to maximize the benefit and enjoyment of 

todays distributed residential IP audio/ video 

solutions. 

1545 - 1715 

Embracing the Cloud 

Peter Aylett 

For description see 31 Jan 2012. 


1000 - 1300 

Delivering 3D 

Dave Pedigo 

3D is a moving target both in terms of product 

technology and marketplace acceptance. 

This seminar will bring you up to date on the 

hardware and software so that you are better 

able to answer your clients questions and 

create the best 3D installations. 

1000 - 1300 

Introduction to HVAC systems 

Dave Robinson 

Rising energy costs, green issues and 

customers expectations of an integrated 

home mean that installers are being asked to 

include control of HVAC (Heating, Ventilation 

and Air Conditioning) in homes. This course 

explains explain the basics of HVAC systems 

including both heating and cooling systems 

and explains new technologies such as heat 

pumps and solar thermal heating. It also 

covers control of HVAC, with the emphasis on 

energy efficiency and comfort. Well discuss 

user interfaces (often subtly different to 

those for audio/video and lighting) and touch 

on contractual issues such as who is 

responsible for what. By the end of this 

course you will gain a good working 

knowledge of HVAC terms, of how the 

mechanical systems work, and the issues 

involved in controlling them. 

On-site certification: CEDIA EST2 

1000 - 1630 

CEDIA EST2 Certification Exam (English, 

French and Spanish) 

By establishing clear, objective standards for the required 

skills and knowledge of electronics system designers and 

installers, CEDIA Professional Certification delivers a 

range of benefits to individuals, consumers, integration 

companies and manufacturers. 

By defining a series of benchmarks for designers and 

installers, CEDIA Professional Certification will promote 

professionalism and growth throughout the industry. 

CEDIA EST2 is the baseline technical certification 

suitable for anyone with a technical role within Residential 

Integrated technology design and installation.It is the first 

step within a structured certification path offered by 

CEDIA. 

Aimed at people who wish to become CEDIA EST2 

certified, the first 3 hours of the day is an optional revision 

session to help candidates prepare for the exam. Questions 

must be prepared in advance and emailed to education@ 

cedia.co.uk no later than 20 January. We will do our best 

to answer additional questions on the day but cannot 

guarantee that appropriate teaching materials will be 

available. 

The only subjects that will be covered in the revision 

session (held in English) will be in response to questions 

from attendees. Candidates are given 3 hours to complete 

the exam. 

This session does not cover the curriculum in any depth, 

and is intended only for candidates who have studied the 

curriculum. It is expected that candidates will have already 

studied to prepare for the exam.Details of the curriculum 

are available at: http://www.cediaeducation.com/courses/ 

est2exam 

An individual who passes the EST2 exam will attain the 

status of CEDIA Certified Professional, EST2. If desired, 

the individual may use the abbreviated version of 

Individuals Name, CCP EST2 on his or her business 

cards, letterhead or other documentation. 

Rise 

63

Amsterdam: 

the perfect place for intern 

ISE’s host city is not just an ideal location for the leading 

systems integration trade show. It is an international 

business, trading and technology hub in its own right. 

What are the factors behind its success? 

Amsterdam is the financial and business capital of the 

Netherlands. Providing an excellent business environment for 

the 2100 international companies that have set up shop here. 

Perhaps the most striking characteristic of Amsterdam is its ability 

to be cosmopolitan and dynamic, without losing its feeling of 

friendliness. The city offers its inhabitants an almost unrivalled 

quality of life combined with a relatively low cost of living. 

Amsterdam is the ultimate ‘small big city’ and combines all the 

advantages of a cosmopolitan capital with a compact, easy-tonavigate 

size. That means less time spent commuting, and more 

time enjoying what the city has to offer. Amsterdam is home to 

many world-class cultural facilities like the Van Gogh Museum, the 

Rijksmuseum and The Royal Concertgebouw Orchestra. Plus, the 

city has an excellent network of bike routes. Outside Amsterdam, 

the flat green countryside and sandy beaches are easily accessible 

by bike. About 40% of all commutes in Amsterdam are made by 

bike, making it an integral part of Amsterdam culture. It’s just one 

of a number of initiatives that continue to promote the city’s green 

credentials. 

The cost of living is relatively low for a European capital, and 

the healthy work-life balance is an absolute plus factor. No wonder 

many expats who inititally come to the city to work find it hard to 

leave. 

Excellent business environment 

But Amsterdam offers so much more than just a liberal and 

inspiring backdrop. Thanks to it’s strategical location city is 

exceptionally well-connected. The Port of Amsterdam and Schiphol 

Airport are key elements in the best equipped multi-modal logistical 

network in Europe. With a GDP per capita that is among the 

highest in the world and the excellent international trade routes 

that provide you with access to Europe, the Middle East and Africa 

(EMEA) and beyond, the Amsterdam Area lets companies tap into 

the most attractive worldwide customer markets. 

64 

Rise

ational business to thrive 

Digital capital 

Digitally, Amsterdam is very well connected too. The 

Amsterdam Internet Hub (AMS-IX) is the world’s largest and 

most stable digital exchange platform, it is also well-known 

for its superior quality and low costs. This powerful and stable 

global Internet hub has supported the rise of a dynamic digital 

sector: Internet service providers, mobile operators, web hosts, 

content and VoIP providers, and applications specialists. The 

Amsterdam Area proves to be an excellent location for data 

centres as well. In 2010, Amsterdam enjoyed the highest 

take-up of data centre capacity in seven years, surpassing all 

other European cities except London, according to a report 

published by CB Richard Ellis (CBRE). 

Abundance of international service providers 

These excellent conditions have drawn a large and diverse 

pool of professional service providers and hundreds of 

companies in the fields of taxation, media, ICT, advertising, 

venture capital and shared services to the Amsterdam Area. 

For example, Randstad and USG People, major players in the 

human resources industry, have their headquarters here. 

Most companies operating in the professional services 

industry in the Amsterdam area have a pan-European and 

innovative mindset, and can therefore facilitate European 

growth from a single location at competitive rates. 

Friendly fiscal climate 

International companies established in the Netherlands 

profit from various tax advantages. The current corporate 

tax rate is well below the EU average: 20% on the first 

200,000 euros profit, 25.5% on profits above that amount. 

A stable political environment provides certainty for future 

transactions, investments or corporate structures. The 

Dutch tax authority is the first in the world to make prior 

arrangements with large and medium-sized taxable businesses 

on the tax liabilities expected in the course of the year, and 

how they are going to manage them. When the resulting ‘Tax 

Framework’ satisfies the requirements of the inspector, then 

in principle no more fiscal controls are needed for the year in 

question. 

Thriving creative industry 

Amsterdam has a strong creative industry. The gaming 

industry is booming here with an annual growth rate of 9% 

and Amsterdam is the hotspot for gaming expansion. 

Furthermore, there is a well-developed advertising 

industry that has grown at an average rate of 6 percent over the 

last decade. Prestigious accounts come to the region thanks to 

this high concentration of agencies. Campaigns for big brands 

like Coca-Cola, Microsoft’s XBox, Heineken’s Amstel, and 

the Discovery Channel, are being conducted from here. And 

last but not least, the city has a strong position as a media 

hub. Music television giant MTV (Benelux) for example, 

established their European offices in former shipyards in 

Amsterdam’s North district. Amsterdam is also the home base 

of some of the largest independent production companies in 

the world such as Eyeworks, and Endemol. 

Attractive workforce 

The outstanding living conditions and attractive 

business environment act as a magnet for international 

talent. Amsterdam is one of the most international cities in 

Europe. The city is a true melting pot with citizens of over 

170 nationalities. One of the benefits from the presence of 

so many nationalities is the fact that Amsterdam ranks 2nd 

in terms of languages spoken in Europe and has the largest 

percentage of employees with a higher education: 44 percent. 

When setting up shop in Amsterdam, finding qualified 

staff is a relatively easy task. On a European level Amsterdam 

ranks in the top 5 regarding the availability of qualified 

staff, including a financially educated workforce. Part time 

and temporary work is very common, making the city’s 

workforce very flexible. According to the World Talent Index 

the Netherlands ranks fourth in the world for attracting and 

developing talent, surpassing every other country on the 

European continent. 

Petra Goedings, CEO of Amsterdam-based Phanta Vision, 

offers a personal insight into the city’s winning business 

formula: “Housed in an old refurbished school in the centre 

of Amsterdam, Phanta Vision is a unique company combining 

Film production, Editing and Audiovisual Solutions all under 

one roof. Since setting up, we’ve always been in the heart of 

Amsterdam, close to where the technology, art and innovation 

form a backbone to the business and creative community. From 

that perspective we see creative crossovers as our heritage, and 

this doesn’t stop at our front door. In the diverse communities 

of Amsterdam we develop our ideas and business, and because 

everything’s relatively close at hand it’s a great opportunity to 

get out there and meet all kinds of talented people. As we 

always say: “We don’t Google them, we meet them”. 

For more information: www.amsterdaminbusiness.com 

Rise 

65

Amsterdam: 

home, sweet home 

ISE returns to 

Amsterdam – again. 

Those with long 

memories may 

remember a time when 

ISE took place in other 

cities – but 2012 is the 

sixth successive year 

that it has taken place 

in the capital of the 

Netherlands, and the 

show recently signed a 

new contract with the 

RAI that will see it remain in the city until 2016. What is 

it that makes Amsterdam so popular? We asked Marc 

Horsmans of the Amsterdam Convention Board. 

“Amsterdam is a vibrant business city which attracts 

business people – both for companies who would like to settle 

here, or for those who become inspired while attending a 

business event and meeting new potential business contacts,” 

says Marc Horsmans, who is manager of the Amsterdam 

Convention Board. “Amsterdam’s central location in the world, 

combined with the renowned Schiphol Airport, which services 

a wide selection of international airlines with non-stop flights 

from every continent, makes travel easy.” 

Horsmans notes that Amsterdam’s history as a place to do 

business goes back to the early 17th century, when it became the 

world’s largest trade centre. Amsterdam was also home to the 

fi r s t e ve r s t o c k e xc h a n g e s o m e f o u r c e n t u r i e s a g o . 

“Today,” continues Horsmans, “trade shows and other business 

events are important to Amsterdam’s economy. Business visitors 

will stay and spend time and money in the city. In addition, 

one of our city’s values is ‘innovation’ and we are very proud 

that ISE decided to make Amsterdam its home. During ISE, 

Amsterdam is a hub where expertise is shared and the newest 

developments in audiovisual technology are introduced to the 

world. In addition, our local companies can show their latest 

technology and share this knowledge with the international 

visitors.” 

Regular ISE visitors, however, value what Amsterdam 

brings to their leisure time as much as what it brings to 

their business life. But for the first time visitor, what does 

Horsmans recommend? 

“First,” he smiles, “enjoy a canal cruise. If you’re busy 

during the day, there are plenty available in the evening. It’s 

a great way to unwind. Then: become inspired by a museum 

or gallery: Amsterdam has the highest density of galleries and 

museums of any city in the world. You could take a stroll 

in one of the neighbourhoods and discover where the locals 

shops: the “negen straatjes” (nine streets) is a good example. 

Behind Centraal Station, there’s a free ferry that enables 

visitors to see Amsterdam’s radical new skyline - which now 

includes, on the embankment, an innovative new building 

that is home to Holland’s national film museum, the Eye Film 

Institute.” 

“And,” he laughs, “if you’re feeling really daring, you 

could rent a bike for a couple of hours. That way, you become 

truly a part of the city and can call yourself ‘Iamsterdam’!” 

“After all that,” he concludes, “warm yourself up in one 

of Amsterdam’s many, many bars with a Dutch beer or a Bols 

cocktail – and then find somewhere to eat Indonesian food in 

the form of ‘Rijstafel’, a variety of at least ten dishes served 

with rice or noodles that is perhaps Amsterdam’s most famous 

meal.” 

And for ISE visitors who can’t fit in everything that 

Horsmans recommends? Well, there’s always 2013… 

RISE is published by 

Integrated Systems Events, BV 

Barbara Strozzilaan 201 

1083 HN Amsterdam 

The Netherlands 

T: +31 (20) 240 2420 

F: +31 (20) 240 2425 

E: office@iseurope.org 

Editor: Dan Goldstein 

Contributing writer: Ian McMurray 

Design: look-homeward.com 

Copyright © 2011 Integrated Systems Events, BV. All rights reserved. 

www.linkedin.com/company/integratedsystemseurope 

www.facebook.com/integratedsystemseurope 

@ISE2012 

#ISE2012 

www.youtube.com/user/integratedsystemseurope 

66 Rise

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