The Official Magazine of ISE 2012 - Amazon S3

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Tomorrow’s tr After an acclaimed launch event in 2011, InfoComm International’s Future Trends Summit returns to ISE with its unique take on upcoming industry developments It doesn’t seem that long ago in the projector industry that we were telling our customers that 300 lumens was all the brightness they’d ever need for ‘lights on’ presentations – and that a resolution of 640 x 480 was more than enough for any purpose. Who would have thought that we would be routinely installing digital cinema projectors with over seven million pixels – and that projectors would attain a brightness of 35,000 lumens? Predicting the future is a notoriously tricky thing to do – although in the case above, it is, in theory at least, a relatively simple extrapolation over time. What is much harder to do is to identify ‘dislocatory’ technologies and products. Who, for example, would have predicted that, some day, consumers would want to take their music with them wherever they went? Sony did, and created the Walkman in 1979. It has been said that, if you don’t think about the future, you don’t have one. For sure, every successful business devotes time to trying to predict markets, technologies, consumer behaviours and so on. And for those businesses in the AV industry, ISE represents a perfect opportunity in the shape of InfoComm’s ‘Future Trends Summit’, which returns for a second year and occurs the day before ISE officially opens its doors. “It is intended to be an engaging conversation about the many technologies, changes and challenges that are affecting the professional audiovisual industry today,” says Scott Wills, Director of International Education and Member Services for InfoComm International. “It will cover a wide variety of topics from the latest in displays to network bandwidth challenges to using Cloud computing and more. The Future Trends Summit promises to whet the appetite of anyone preparing to explore what the 750+ exhibitors on the ISE show floor have to offer.” If last year’s Future Trends Summit is anything to go by, this year’s promises to be unmissable. As last year, for example, Electrosonic’s Robert Simpson – widely regarded as a guru on the subject of display technology, with his books on the effective use of audiovisual technology, videowalls and lighting control still regarded as definitive – will present an analysis of where display technology has come from and where it is going. Bob Snyder is expected to challenge our conception of the future of networking infrastructure. The session will also feature case studies from the Middle East showing how the future is no longer just about AV – it’s about total integration. “Everything a building can do technologically will be captured in these seminars,” says Wills. ”In fact, the inseparable connection between the AV world and the IT professional will resonate throughout the content of the day. The programme will include discussions on the maturity of the audiovisual profession as we see the development of many performance standards and best practices that allow for the benchmarking of system installations.” “All the future trends information, Cloud AV, fully integrated solutions will be presented to demonstrate a major theme,” he continues. “AV no longer works in isolation. Customers want it all to work together seamlessly.” It won’t be just ‘blue skies’, however, according to Wills: the presentations are designed to deliver actionable information that can make a difference in the near term. “Attendees will learn items to look out for in the coming years and months,” he says. “We will highlight possible skills gaps and opportunities to address to be prepared for the future. Delegates will learn about future technologies and where the AV industry is headed. They will learn about upcoming standards that will impact their work in the future.” The programme is intentionally planned for a late start of 11:00am to allow for easy travel within Europe on the morning 44 Rise
ends today of the Summit programme. In order to maximise the use of time, box lunches will be provided to all attendees during the short 30-minute recess. The Summit programme is scheduled to conclude by 17:00pm so that delegates can prepare for the show opening the following morning. InfoComm’s Future Trends Summit takes place in the Elicium training rooms which are above Hall 12. Looking around the ISE halls, it’s easy to believe that those who foresaw how the economic recession, the growing sustainability agenda and the rapidly improving technology are those companies who now lead the videoconferencing market. Those who foresaw how network-centric the world would become, and how significant a technology IP would be, are those who lead in the integrated solutions space. Those who were quick to see digital technology starting to encroach in areas that has traditionally been analogue are those with the most advanced solutions. And those who didn’t see those things coming? Chances are, they’re not at ISE. It’s too easy to look on taking time out of a busy work schedule just to think about what the future might hold as an unaffordable luxury. There is a point of view, though, that says that it’s far from a luxury – it’s a business imperative. An understanding of what the future might hold is fundamental to business planning – and, as Winston Churchill is credited with having remarked: “To fail to plan is to plan to fail.” InfoComm’s Future Trends Summit promises to be an excellent opportunity to avoid making that mistake. To pre-register for the Future Trends Summit, please visit www.iseurope.org FUTURE TRENDS SUMMIT 1100 - 1200 Technology Trends in High Resolution Electronic Displays Robert Simpson Laser phosphor displays? Pico projectors? Electro-wetting? Organic LED? High resolution tiles? 4K displays? What are the newest techniques of displaying information and what does the future hold? Join renowned display expert Robert S. Simpson, for this enlightening session covering these and many other display technologies. Discover what level of resolution is really required for various situations and how the demand for high resolution is driving display development. The session will also review the current status of 3D displays and projection systems. Latest news from the SID symposium and industry sources will be presented. Come prepared to learn and leave better prepared for the future! 1200 - 1300 AV & IT in the Zettabyte Era Bob Snyder As video usage increases, the average monthly IP traffic in 2014 will be equivalent to 32 million people streaming Avatar in 3D continuously for an entire month. We're racing into the next era up the evolutionary IT ladder: we're approaching the Zettabyte Era. Which is one way of saying: video, once the exclusive realm of video specialists, is going mainstream. That changes more than just the rules of the game; it changes the game itself. Video, more and more, is becoming synonymous with IP and a part of nearly every major IT networking experience. In this presentation, Bob Snyder shares insight on how this technology shift will affect the commercial business of integration in IT and AV. 1330 - 1430 Is the Future More Standardized? Joseph Bocchiaro III This course is intended for the audiovisual business professional involved in design, sales, and manufacturing. Participants will be informed as to the standards emerging from InfoComm and from other associations that will impact the future of audiovisual systems. These standards cover many aspects of the audiovisual industry and include Visual, Audio/ Acoustics, Systems Documentation, Control/Energy Management, and Sustainability / Intelligent Buildings. There will be an emphasis on how embracing standards can boost business and offer a competitive edge for practitioners. 1430 - 1530 Cloud Computing and AV David Snipp This seminar will explain what Cloud Computing means and how it will affect our day to day lives both from a consumer perspective and from a business perspective. We will then delve into it's effect on the AV industry in particular, as AV is converging with IT and Cloud Computing is set to have a devastating effect on traditional AV manufacturers, distributor and installer unless they adapt quickly and radically. 1530 - 1630 The Future of Audio Networking: Reality & Potential Panel from PAMA PAMA, the Professional Audio Manufacturers Alliance, presents an intriguing discussion on the reality of audio networking. With a view toward the future, an expert panel of key pro-audio manufacturers take a look at the potential of technologies such as AVB and offer their insights on products, systems and control protocols that will shape the A/V installations of tomorrow. Rise 45
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