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The Official Magazine of ISE 2012 - Amazon S3

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A one-stop shop<br />

for education<br />

For the first time at <strong>ISE</strong> <strong>2012</strong>, InfoComm International and CEDIA will be operating<br />

a combined Education Zone, bringing new benefits to attendees looking to enhance<br />

their skill set during the show<br />

InfoComm Academy: something for everyone<br />

Anyone who started in the computer industry back in, say, the<br />

1970s, would have known about assembly languages, COBOL,<br />

Algol and Fortran. <strong>The</strong>y’d know how to load programs from<br />

punched cards or punched paper tape. <strong>The</strong>y would know the<br />

importance <strong>of</strong> “halt, reset, load” , and what a bootstrap was – and<br />

they’d have suffered a stack overflow at first hand. <strong>The</strong>y might be<br />

able to rewire a backplane. And they’d be proud <strong>of</strong> their ability to<br />

write an entire multi-user accounting system that would occupy<br />

less than 4K <strong>of</strong> memory.<br />

How much use is that experience, that knowledge – those skills<br />

– worth to that person today? <strong>The</strong> answer, <strong>of</strong> course, is “absolutely<br />

nothing”. <strong>The</strong> example is an extreme one: inevitably, a lot has<br />

changed in the last 30-40 years – and nowhere has it changed<br />

faster than in the technology industry. <strong>The</strong> point is, <strong>of</strong> course, that<br />

what we learned ten years ago, five years ago – last year – is <strong>of</strong><br />

diminishing value to us: education and training, especially in an<br />

industry as fast-moving as this one, are an ongoing requirement.<br />

And that’s where organisations like InfoComm come in.<br />

InfoComm International’s audiovisual education and training is<br />

available globally — for beginning techs to experienced executives<br />

and anyone interested<br />

in learning more<br />

about the ins and<br />

outs <strong>of</strong> audiovisual<br />

communication. <strong>The</strong><br />

InfoComm Academy<br />

has become a regular<br />

feature <strong>of</strong> <strong>ISE</strong>.<br />

“<strong>The</strong> purpose <strong>of</strong> the<br />

InfoComm Academy is<br />

to educate people on the<br />

hottest concepts in the AV industry from audio to display to digital<br />

signage,” says Scott Wills, Director <strong>of</strong> International Education<br />

and Member Services for InfoComm International. “<strong>The</strong>re are<br />

technical, business, end-user sessions, so there is something for<br />

everyone. <strong>The</strong>se will allow attendees to make better decisions<br />

in their businesses. <strong>The</strong> technical audience would include<br />

designers, consultants, integrators. <strong>The</strong> business audience would<br />

be managers, business leaders, project leads, sales and marketing<br />

pr<strong>of</strong>essionals. End-users are facility managers and education<br />

pr<strong>of</strong>essionals.”<br />

InfoComm Academy sessions occur on the days when <strong>ISE</strong><br />

is open. <strong>The</strong> length <strong>of</strong> all seminars has been shortened from 90<br />

minutes to 60 minutes per session to allow attendees to get back<br />

on the show floor more quickly.<br />

“All <strong>of</strong> the seminar topics are new this year,” notes Wills.<br />

“Sessions will enable pr<strong>of</strong>essionals to do their jobs better today,<br />

with many aimed at the future with topics such as the latest in<br />

signal transport, fully-integrated communities <strong>of</strong> the future and<br />

AV streaming.”<br />

Other seminar topics include technology trends and high<br />

resolution electronic displays: AV and IT in the zettabyte era;<br />

Cloud computing and AV; and global sustainability standards and<br />

the audiovisual perspective.<br />

InfoComm Academy classes will address some <strong>of</strong> the biggest<br />

issues in audiovisual communications, audio, smart building<br />

technology, digital signage and more. Particularly timely is a<br />

class on InfoComm’s new projected image standard, ‘ANSI /<br />

INFOCOMM 3M-2011 Projected Image System Contrast Ratio.<br />

It is being taught by Greg Jeffreys, founder director <strong>of</strong> Paradigm AV.<br />

In addition, he is a specialist consultant advising on and assessing<br />

projected image quality. In 2002, Jeffreys wrote the module on<br />

projected displays for<br />

“All <strong>of</strong> our seminar topics are new this<br />

year, with topics such as the latest in signal<br />

transport, the fully integrated communities<br />

<strong>of</strong> the future, and AV streaming.”<br />

Scott Wills, InfoComm International<br />

Manchester’s UMIST<br />

University post-graduate<br />

MSc on Sustainable<br />

Electrical Building<br />

Design. A founding<br />

member <strong>of</strong> InfoComm’s<br />

Projected Image<br />

Performance Standard<br />

committee, this is a class<br />

that promises to be both<br />

entertaining and thought-provoking<br />

In addition to industry training, InfoComm will be <strong>of</strong>fering<br />

opportunities to prepare for and take InfoComm certification<br />

exams. InfoComm’s Certified Technology Specialist credentials are<br />

the only ANSI-accredited ISO/IEC 17024 credentials in the AV<br />

industry, and demonstrates that the holder has the qualifications<br />

for the job. Testing will be available onsite in room D303, only<br />

steps away from the show floor. All three exams – CTS, CTS-D<br />

and CTS-I – are available.“Achieving CTS (Certified Technology<br />

Specialist), CTS-D (Design), or CTS-I (Installation) designation<br />

shows the world that you have the know-how to get the job done<br />

56 Rise

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