The Official Magazine of ISE 2012 - Amazon S3

Highlights for 2012
As well as hosting more exhibitors over a larger area than ever before, ISE 2012
also sees many new activities taking place both on and off the show floor.
Discover just a few of them over the next seven pages…
‘Blueprint for Business Growth in the
Digital Age’
Announcing ISE’s first-ever Keynote Address
On Monday 30 January 2012, Gerhard Schulz, Senior VP Central
Europe, Ingram Micro, will unveil his vision for how the electronic
systems integration community can respond to the challenges
posed by the transition from analogue to digital.
In his ‘Blueprint for Business Growth in the Digital Age’,
Schulz will demonstrate how Ingram Micro, the world’s largest
technology distributor, has broadened its offering to become not
just a supplier of products but a valued partner to manufacturers,
integrators and resellers throughout the world. The lessons learned
by Ingram, Schulz will argue, have an irresistible resonance for the
audiovisual industry as it confronts a networked future.
“The convergence between AV and IT is not an event on
our horizon, but a contemporary reality that will be in evidence
on almost every exhibitor stand at ISE 2012,” comments Mike
Blackman, Managing Director, Integrated Systems Events.
“We searched long and hard to find the right voice to articulate the
threats and opportunities posed by this convergence, and believe
we have found the perfect partner in Gerhard Schulz.
“Why? Because the Ingram Micro experience exactly mirrors
the evolution being felt by so many AV and IT companies
today – the move from front-office, volume product reselling to
the provision of complete solutions that bring more and more
technologies into the mix.”
Gerhard Schulz adds: “At Ingram Micro we are on a journey,
evolving our business as we meet new manufacturers, add new
technologies to our offering, and embrace new reseller and
integrator channels. But this journey has only just begun, and we
now see the emergence of a series of ‘mega-trends’ that present
fantastic new opportunities for our partners.
“For this reason the subtitle of my address will be ‘From Volume
to Value…and Beyond into Verticals’. I want to demonstrate to
ISE attendees not just how they can add value to their business,
but which markets will deliver the brightest growth prospects, and
which competencies they will need to acquire in order to service
those markets.”
The Keynote Address will begin at 6:00pm on 30 January,
allowing delegates from ISE’s three pre-show Conferences to attend
when their respective programmes have finished. The Address will
be followed by an Opening Reception where attendees will have
the chance to network with their peers over complimentary drinks
and hors d’oeuvres.
Mike Blackman concludes: “Gerhard Schulz’s Keynote
Address will go beyond technological change to address the way
we will all be doing business in the years to come. As such it has
relevance to every market sector served by ISE – from professional
presentation and display to unified communications, live events,
home automation, and energy management.
“The Address will be the perfect curtain-raiser for ISE
2012, and we look forward to staging a truly inspiring event in
Amsterdam on Monday 30 January.”
Gerhard Schulz will show Keynote attendees
how they can evolve their business ‘From
Volume to Value…and Beyond into Verticals’
Rise
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