The Official Magazine of ISE 2012 - Amazon S3

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Collaboration Summit returns to Amsterdam Although it’s not being held on-site at the RAI this year, the Collaboration Summit – organised by Wainhouse Research – will again provide a compelling reason for ISE visitors to arrive in Amsterdam a day early. “We’ve detected what we believe is a strong wind of change blowing through the collaborative communications industry – changes that may affect strategic thinking in the enterprise,” says Andrew Davis, senior partner at Wainhouse Research. “The opening presentation at the Collaboration Summit will provide delegates with an overview of the state of the market as well as essential advice for those responsible for the deployment and management of visual communications in all sizes of organisation.” This is the eighth year that the Collaboration Summit has been presented and, as previously, it will provide attendees with the opportunity to learn from and interact with industry experts, technology leaders, Wainhouse Research analysts, and fellow conferencing and collaboration users and IT managers. The two-day programme is devoted to exploring all aspects of collaboration products and services, the benefits provided, and the deployment challenges ahead. “There are so many reasons that those involved in collaborative communications should attend,” smiles Davis. “We’ll have no fewer than four of our senior analysts in attendance, and I can promise you that their presentations will pull no punches. We’ll be giving significant coverage to the impact of the Cloud, and what that means for visual communications and other collaborative solutions. There will also be focus on how users are driving mobile technologies into the workplace, and what this means for an organisation. All this will be set against a backdrop of the latest developments in the market.” “But it’s not just about markets and technologies,” he adds. “We’ll have real users there, and there will be presentations that discuss how to drive business transformation through visual collaboration, on demand and unified communications solutions, as well as on how uncertainty about deployment models can be replaced with clear strategic thinking.” The Wainhouse Research Collaboration Summit takes place at the NH Barbizon Palace Hotel, Amsterdam on 30-31 January. www.wainhouse.com WAINHOUSE RESEARCH COLLABORATION SUMMIT 2012 Amsterdam PAMA to host first ISE meeting PAMA, the Professional Audio Manufacturers Alliance, is the collective voice and forum for the leading manufacturers of professional audio products - and in 2012, the Alliance is convening at ISE in Amsterdam. “Generally, PAMA meetings are all held in conjunction with a show where many of our members are exhibiting and we had several good meetings at ProLight+Sound,” says Duffy Wilbert, CTS, CAE, executive director of PAMA. “However, as we began to plan for 2012, the members acknowledged that ISE has become an important show for pro audio, bringing the right audience for our members, and is a show where PAMA members can both do business and come together as a group.” PAMA’s membership includes many of the audio industry’s highestprofile names, including Bosch, Bose, Harman, Meyer, Sennheiser, Shure and many others. What does PAMA bring to them? “PAMA’s mission is to be the collective voice and forum for these and other senior executives of the leading manufacturers of professional audio products,” responds Wilbert. “PAMA provides a forum to not only discuss the issues, policies and trends in the industry but also provides our members with business decision market research, both internal to the industry and externally about pro audio’s customers. PAMA also monitors government policies and standards that impact their business, providing a common Wiki for members to define and challenge the issues around those policies and standards.” “Bottom line,” Wilbert says, “is that PAMA is all about promoting and advocating for the pro audio industry. The more members we have, the richer and more valuable the conversation, research and results.” While PAMA meetings are normally for member companies only, Wilbert is happy for pro audio companies to contact him on duffywilbert@pamalliance.org if they’re interested in attending the ISE session. PAMA will also be represented at the InfoComm Future Trends Summit (see pages 44-45). “That should be very interesting,” says Wilbert. “The basis of the PAMA group is audio networking – but the future of interoperability includes many other disciplines, and that will be central to the discussion. The PAMA panel will a look at the potential of technologies such as AVB – but certainly not limited to AVB - and offer their insights into products, systems and control protocols that will shape the AV installations of tomorrow.” “You can expect consensus,” Wilbert smiles, “but you can also expect some differences of opinion.” www.pamalliance.org 54 Rise
ISE visitors can make the KNX connection Last year at ISE, its association had 215 members. Today, that number stands at nearly 250. Close to 100,000 people subscribe to the association’s bi-annual journal. Over 7,000 commercial products are now available that feature the technology. Industry standards may come and go, but KNX looks to be on a very positive upward path – and will once again be represented at ISE by the KNX Association. “One of the many things that makes KNX special is that, thanks to our certification scheme involving thirdparty test labs, products that feature the KNX standard are guaranteed to be interoperable,” says Joost Demarest, director of the KNX Association. “That means not just interoperability between one manufacturer’s KNX product and another – but also between KNX products from different application domains.” “The impact and benefit of that are clear,” he continues. “The user has a wide choice of many products from many vendors that can be combined together to a flexible and extendable smart-home installation.” The Association is always on the lookout for new members. “Regardless of the type of membership, becoming a member first and foremost allows a manufacturer to show that they are part of this worldwide community of providers of KNX solutions,” says Demarest. “As a licensee, a manufacturer can moreover become a contractual partner of the KNX IPR License Agreement, giving them access to any patents of fellow member companies that may exist on the KNX technology as described in the KNX standard. They can then use these patents free of charge in products, if these are submitted to the KNX certification scheme for products.” Historically, KNX has perhaps been most associated with its applications in energy management – a topic close to the heart of many potential customers, both residential and commercial. “KNX can control many applications in homes and buildings,” points out Demarest. “It has already been extensively used to minimise energy costs such as lighting, sun shading and, last but not least, heating, ventilation and air-conditioning. It can also be used for load shedding: on the many KNX displays that are available, the customer can easily monitor not only the evolution of their energy consumption but can also – thanks to KNX energy actuators – find the source of a possible increase of consumption.” But, argues Demarest, KNX is about much more than just energy management. “Think of it as a highly intelligent superglue that enables all kinds of applications to be combined in a smart home,” he says, “including audiovisual applications. We’re hoping that ISE visitors will come to our stand (7V197) to find out for themselves about the wide variety of fields of application to which KNX can be applied.” www.knx.org AVnu Alliance continues to thrive Any initiative within the audiovisual industry to deliver a better end user experience is an initiative to be welcomed. Delivering that better experience is the goal of the AVnu Alliance, an organisation formed to promote understanding and adoption of the AVB (Audio Video Bridging) standards which will, their proponents claim, bring substantially superior AV streaming to the industry. A mark of the success of the AVnu Alliance is that, this year, its ISE stand (7Q220) will be larger than last year – indicative of an increased industry awareness and interest that is reflected in the fact that, in the intervening year, AVnu’s membership has grown from 29 companies to 40. “And,” points out Lee Minich, chair of the AVnu Alliance Marketing Work Group, “it’s important to note that those 40 members are parent companies. If you take members, for example, like Bosch, Harman, LOUD Technologies and TC Group, that’s four members – but collectively, they represent more than 20 AV brands.” AVB has moved rapidly, and all of the IEEE AVB standards – with the exception of IEEE 1722.1, which is in its final stage – are now finalised and published. Minich points out that AVB is seeing growing adoption not just in the AV market, but in other markets such as automotive. “Many of the so-called ‘standards’ in the industry are actually what I'd classify as proprietary protocols,” Minich says. “If the technology is only available from a single source, then it is proprietary. AVB is different in that there are large number solution providers – chip manufacturers, software vendors and so on - that are providing a broad range of technology options. “Many of the so-called ‘standards’ in the industry are actually what I'd classify as proprietary protocols,” he says. “If the technology is only available from a single source, then it is proprietary. AVB is different in that there are large number solution providers – chip manufacturers, software vendors and so on – that are providing a broad range of technology options. What this means for manufacturers, and ultimately end users, is that the appropriate AVB implementation can be used for the appropriate application: for example, microphone implementation vs. a mega-channel DSP matrix solution.” “In the early days of AVnu Alliance, we were working hard to promote general education about AVB technology itself,” continues Minich. “We are now to the point with a number of large manufacturers with AVB product announcements, the fundamental work of AVnu in the AV industry is to educate as to the value and importance of AVnu certified AVB products – so we will be featuring educational programmes at our ISE pavilion throughout the show, reinforcing the larger role AVnu plays in assuring interoperable member equipment, in addition to continuing to provide information about the underlying AVB technology.” www.avnu.org Rise 55
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The Official Magazine of ISE 2012
Page 3: WELCOME A bigger ISE, a bigger RISE
Page 6 and 7: R For more information, contact int
Page 8 and 9: We now live in a digital world, acc
Page 10 and 11: Occupying more halls of its Amsterd
Page 12 and 13: It works in concert with your imagi
Page 14 and 15: Advantech’s OPS digital signage p
Page 16 and 17: ISE 2012 | HALL 2, BOOTH 2A52 AV MO
Page 18 and 19: Niles CM ceiling mount loudspeakers
Page 20 and 21: You turn it on. We make it work. In
Page 22 and 23: AMX introduces new Modero X series
Page 24 and 25: Welcome to the most exciting way to
Page 26 and 27: Your education… Image cou ourte t
Page 28 and 29: Element One launches Convers 220 -
Page 30 and 31: Shaping the future of AV ISE 2012 H
Page 32 and 33: InfoComm Means Business InfoComm In
Page 34 and 35: ISE 2012 Overview A hall-by-hall pl
Page 36 and 37: A-to-Z Exhibitor List # 3D Percepti
Page 38 and 39: A-to-Z Exhibitor List JK Jingke Edu
Page 40 and 41: Focusing on th Dynamic Events, the
Page 42 and 43: DiSCO fever returns to Amsterdam! T
Page 44 and 45: Tomorrow’s tr After an acclaimed
Page 46 and 47: 2012 the year we make contact Every
Page 48 and 49: Survival Of The Fittest CM4PR Intro
Page 50 and 51: Unified Communications: a new hall
Page 52 and 53: 30 January, 2012 Amsterdam RAI, NL
Page 56 and 57: A one-stop shop for education For t
Page 58 and 59: 31 Jan 2012 - Continued from previo
Page 60 and 61: solutions you will need to successf
Page 62 and 63: CEDIA education sessions at ISE 201
Page 64 and 65: Amsterdam: the perfect place for in
Page 66 and 67: Amsterdam: home, sweet home ISE ret
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