The Official Magazine of ISE 2012 - Amazon S3

w era at ISE 2012
desktop tools. Still others have described it
as an evolving set of technologies that brings
people, technology and information together
in a way that optimises real-time collaborative
communication by providing a consistent
unified user interface and user experience across
multiple devices and regardless of location.
What is also compelling about developments
in the people-to-people communication and
collaboration market is that it sees the convergence
of many leading edge audiovisual technologies
– as well as trends in the market. Increasingly,
it takes advantage of high definition displays: a
goal of telepresence is that participants feel as if
they are physically present in a meeting. 3D has
significant potential in the collaboration market
– not only to allow, for example, the detailed
analysis of a design, but also for virtual speakers
to appear as if they are physically present in the
location. The market has also been a driver for
developments in digital audio.
Beyond that, the unified communications
market is at the forefront of the increasing
integration of AV with IT, and its growing
reliance on the network. This has led to a focus
on interoperability and standards, a focus that is
beginning to permeate the entire AV industry.
There is, then, much to learn – and the Unified
Communications Hall at ISE, and particularly
the sessions organised by the IMCCA, is the
place to learn it. Despite the many attractions
and advantages of videoconferencing, when it
comes to ISE and the sessions organised by the
IMCCA - you just have to be there…
www.imcca.org
Mobile communication: the end-user
experience
A panel discussion at the IMCCA Theatre, presented
by UC News
ISE 2012 will witness the start of the mobile revolution in
video communications, with solutions on view from most of the
major manufacturers. UC News, the specialist publication for
the Unified Communications (UC) sector, has partnered with
ISE 2012 to present end-user insights into the introduction of
mobile video into some leading European enterprises.
Mobile is the next step for video communications, which the
last ten years have seen migrate from the conference room to
the desktop, and now to handheld devices including tablets and
smartphones. In the emerging model for video communication,
end-users want to use their own iOS, Android or Windows
Phone devices to make and receive video calls or to collaborate
with colleagues. Manufacturers active in the UC space are in a
race to port their room-based and desktop technologies to the
commonly used mobile operating systems.
The prize for the winners is considerable. According to Frost
& Sullivan, shipments of tablets into the enterprise market are
expected to reach more than 49 million in 2015 and support for
video collaboration on these devices has become a key customer
requirement. While IT budgets remain flat or increase only
marginally, at present, statistics from Nemertes Research
show more than 43% of organisations report a double-digit
increase in mobility budgets.
“Mobility is a key consideration for any unified communications
strategy, and the demand for mobile video is rapidly growing as
well,” says Irwin Lazar, vice president and service director at
Nemertes. “IT buyers continually cite interoperability as their
primary challenge in delivering an integrated voice, video, and
content solution.”
The combination of enabling technologies, changes in
working practices and the drive towards greater productivity
has created a perfect storm for mobile video. The solutions are
starting to appear, but with a technology so new there is a
limited body of knowledge about how to implement mobile video
communication as part of a UC strategy.
‘Mobile communication: the end-user experience’ will be a
forum in which end-user organisations, from both the private
and public sector, that have already started out on their mobile
video communication initiatives will share their experiences.
Participating organisations will include the international
energy-efficiency specialists Centrotec Sustainable AG,
Kadaster, the Dutch Land Registry Office, and a leading
international consultancy firm will describe their mobile VC
strategies, the rationale behind solution choice and the issues
surrounding implementation.
Session details:
Date / time: 14.00 Monday 31 January 2012
Location: IMCCA Theatre, Hall 12 (Unified
Communications Hall)
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