11.01.2014 Views

The Official Magazine of ISE 2012 - Amazon S3

The Official Magazine of ISE 2012 - Amazon S3

The Official Magazine of ISE 2012 - Amazon S3

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Amsterdam:<br />

the perfect place for intern<br />

<strong>ISE</strong>’s host city is not just an ideal location for the leading<br />

systems integration trade show. It is an international<br />

business, trading and technology hub in its own right.<br />

What are the factors behind its success?<br />

Amsterdam is the financial and business capital <strong>of</strong> the<br />

Netherlands. Providing an excellent business environment for<br />

the 2100 international companies that have set up shop here.<br />

Perhaps the most striking characteristic <strong>of</strong> Amsterdam is its ability<br />

to be cosmopolitan and dynamic, without losing its feeling <strong>of</strong><br />

friendliness. <strong>The</strong> city <strong>of</strong>fers its inhabitants an almost unrivalled<br />

quality <strong>of</strong> life combined with a relatively low cost <strong>of</strong> living.<br />

Amsterdam is the ultimate ‘small big city’ and combines all the<br />

advantages <strong>of</strong> a cosmopolitan capital with a compact, easy-tonavigate<br />

size. That means less time spent commuting, and more<br />

time enjoying what the city has to <strong>of</strong>fer. Amsterdam is home to<br />

many world-class cultural facilities like the Van Gogh Museum, the<br />

Rijksmuseum and <strong>The</strong> Royal Concertgebouw Orchestra. Plus, the<br />

city has an excellent network <strong>of</strong> bike routes. Outside Amsterdam,<br />

the flat green countryside and sandy beaches are easily accessible<br />

by bike. About 40% <strong>of</strong> all commutes in Amsterdam are made by<br />

bike, making it an integral part <strong>of</strong> Amsterdam culture. It’s just one<br />

<strong>of</strong> a number <strong>of</strong> initiatives that continue to promote the city’s green<br />

credentials.<br />

<strong>The</strong> cost <strong>of</strong> living is relatively low for a European capital, and<br />

the healthy work-life balance is an absolute plus factor. No wonder<br />

many expats who inititally come to the city to work find it hard to<br />

leave.<br />

Excellent business environment<br />

But Amsterdam <strong>of</strong>fers so much more than just a liberal and<br />

inspiring backdrop. Thanks to it’s strategical location city is<br />

exceptionally well-connected. <strong>The</strong> Port <strong>of</strong> Amsterdam and Schiphol<br />

Airport are key elements in the best equipped multi-modal logistical<br />

network in Europe. With a GDP per capita that is among the<br />

highest in the world and the excellent international trade routes<br />

that provide you with access to Europe, the Middle East and Africa<br />

(EMEA) and beyond, the Amsterdam Area lets companies tap into<br />

the most attractive worldwide customer markets.<br />

64<br />

Rise

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!