Gary Moore, Sapient Nitro.pdf - IAB UK

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Based on current growth levels Smartphone penetration will skyrocket in Western Europe over the next five years Source: Forrester – Western European Mobile Forecast– Dec2011 © 2012 SAPIENTNITRO | A DIVISION OF SAPIENT CORPORATION 12
Mobile fuels the shift from linear to Media Flow A linear journey via off line channels © 2012 SAPIENTNITRO | A DIVISION OF SAPIENT CORPORATION 13
Page 1 and 2: The Email Landscape Garry Moore, He
Page 3 and 4: About Us • Founded in 1990, Nasda
Page 5 and 6: Recognised by our peers 12 Cannes L
Page 7 and 8: Rumours of my demise have been grea
Page 9 and 10: Released today 27% of adults owned
Page 11: • If mobile is changing how we us
Page 15 and 16: “We step from the life flow to th
Page 17 and 18: Multi-tasking is the norm with Smar
Page 19 and 20: The ROPO Model: Connected Sales Exp
Page 21 and 22: Mobile Activities UK • Finding th
Page 23 and 24: So we know people are using it, is
Page 31 and 32: Remember: Email subscribers spend m
Page 33 and 34: Appendix © 2012 COPYRIGHT SAPIENTN

Gary Moore, Sapient Nitro.pdf - IAB UK

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