Gary Moore, Sapient Nitro.pdf - IAB UK

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Media flow – Getting the Right Attention by understanding the trigger © 2012 SAPIENTNITRO | A DIVISION OF SAPIENT CORPORATION 18
The ROPO Model: Connected Sales Experiences ROPO (Research Online Purchase Offline) • Tell me if this sounds familiar. You’re walking around a shop or shopping centre, and all you see is the tops of people’s heads as they’re buried in their phones. Many of these people are researching their next purchase. What’s the name of that thing again? Can I get a better price by comparison shopping? Does it come in white? • We need to better manage this experience. © 2012 SAPIENTNITRO | A DIVISION OF SAPIENT CORPORATION 19
Page 1 and 2: The Email Landscape Garry Moore, He
Page 3 and 4: About Us • Founded in 1990, Nasda
Page 5 and 6: Recognised by our peers 12 Cannes L
Page 7 and 8: Rumours of my demise have been grea
Page 9 and 10: Released today 27% of adults owned
Page 11 and 12: • If mobile is changing how we us
Page 13 and 14: Mobile fuels the shift from linear
Page 15 and 16: “We step from the life flow to th
Page 17: Multi-tasking is the norm with Smar
Page 21 and 22: Mobile Activities UK • Finding th
Page 23 and 24: So we know people are using it, is
Page 31 and 32: Remember: Email subscribers spend m
Page 33 and 34: Appendix © 2012 COPYRIGHT SAPIENTN

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