Gary Moore, Sapient Nitro.pdf - IAB UK

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Mobile fuels the shift from linear to Media Flow A linear journey via off line channels However Consumers have never been able to follow a linear flow. Our thought processes follow a Life Flow which is similar to what we now have mimicked as Media Flow Joined up data will allow us to offer relevant messages at key trigger points © 2012 SAPIENTNITRO | A DIVISION OF SAPIENT CORPORATION 14
“We step from the life flow to the media flow. You drop in without noticing it." • This new way of consuming media also means that people are "constantly oscillating" between buying and non-buying mode. © 2012 SAPIENTNITRO | A DIVISION OF SAPIENT CORPORATION 15
Page 1 and 2: The Email Landscape Garry Moore, He
Page 3 and 4: About Us • Founded in 1990, Nasda
Page 5 and 6: Recognised by our peers 12 Cannes L
Page 7 and 8: Rumours of my demise have been grea
Page 9 and 10: Released today 27% of adults owned
Page 11 and 12: • If mobile is changing how we us
Page 13: Mobile fuels the shift from linear
Page 17 and 18: Multi-tasking is the norm with Smar
Page 19 and 20: The ROPO Model: Connected Sales Exp
Page 21 and 22: Mobile Activities UK • Finding th
Page 23 and 24: So we know people are using it, is
Page 31 and 32: Remember: Email subscribers spend m
Page 33 and 34: Appendix © 2012 COPYRIGHT SAPIENTN

Gary Moore, Sapient Nitro.pdf - IAB UK

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