Gary Moore, Sapient Nitro.pdf - IAB UK

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The Email landscape © 2012 SAPIENTNITRO | A DIVISION OF SAPIENT CORPORATION 6
Rumours of my demise have been greatly exaggerated © 2012 SAPIENTNITRO | A DIVISION OF SAPIENT CORPORATION 7
Page 1 and 2: The Email Landscape Garry Moore, He
Page 3 and 4: About Us • Founded in 1990, Nasda
Page 5: Recognised by our peers 12 Cannes L
Page 9 and 10: Released today 27% of adults owned
Page 11 and 12: • If mobile is changing how we us
Page 13 and 14: Mobile fuels the shift from linear
Page 15 and 16: “We step from the life flow to th
Page 17 and 18: Multi-tasking is the norm with Smar
Page 19 and 20: The ROPO Model: Connected Sales Exp
Page 21 and 22: Mobile Activities UK • Finding th
Page 23 and 24: So we know people are using it, is
Page 31 and 32: Remember: Email subscribers spend m
Page 33 and 34: Appendix © 2012 COPYRIGHT SAPIENTN

Gary Moore, Sapient Nitro.pdf - IAB UK

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