Gary Moore, Sapient Nitro.pdf - IAB UK

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In Summary Email is not dead (along with social networks) is the first and last thing that gets checked Mobile inboxes are Always on Mobile internet will be a key part of the in store experience The number of smartphone devices are increasing rapidly YOY Relevancy is a Key Driver Understanding trigger points from the data is key Mobile users interact whenever they have dead time Connecting Data and systems with consumer needs will be key to delivering products and services on their terms © 2012 SAPIENTNITRO | A DIVISION OF SAPIENT CORPORATION 30
Remember: Email subscribers spend more • If you engage them on their terms not yours © 2012 SAPIENTNITRO | A DIVISION OF SAPIENT CORPORATION 31
Page 1 and 2: The Email Landscape Garry Moore, He
Page 3 and 4: About Us • Founded in 1990, Nasda
Page 5 and 6: Recognised by our peers 12 Cannes L
Page 7 and 8: Rumours of my demise have been grea
Page 9 and 10: Released today 27% of adults owned
Page 11 and 12: • If mobile is changing how we us
Page 13 and 14: Mobile fuels the shift from linear
Page 15 and 16: “We step from the life flow to th
Page 17 and 18: Multi-tasking is the norm with Smar
Page 19 and 20: The ROPO Model: Connected Sales Exp
Page 21 and 22: Mobile Activities UK • Finding th
Page 23 and 24: So we know people are using it, is
Page 29: So we know people are using it, is
Page 33 and 34: Appendix © 2012 COPYRIGHT SAPIENTN

Gary Moore, Sapient Nitro.pdf - IAB UK

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