Gary Moore, Sapient Nitro.pdf - IAB UK
Gary Moore, Sapient Nitro.pdf - IAB UK
Gary Moore, Sapient Nitro.pdf - IAB UK
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The Average Household/Consumer in 2012<br />
• The average household buys 21 items a day. dunnhumby 2011<br />
• The average individual is exposed to 1,009 commercial<br />
communications daily. Accenture<br />
• Brands that embed themselves within the media<br />
flow have ample opportunity to reach consumers.<br />
• Hamish Pringle added: "Navigating the flow is crucial. The skill<br />
is putting a brand into the flow where and when it engages the<br />
consumer."<br />
© 2012 SAPIENTNITRO | A DIVISION OF SAPIENT CORPORATION<br />
Hamish Pringle, former Director General of the IPA (The Institute of Practitioners in<br />
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