Gary Moore, Sapient Nitro.pdf - IAB UK

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So we know people are using it, is it still selling 59% Percent of US and <strong>UK</strong> Internet Users said the reason for not regularly opening/reading email marketing messages is that they come too frequently "Global Perspectives: a Study of Consumer Attitudes to Digital Marketing" 2011 © 2012 SAPIENTNITRO | A DIVISION OF SAPIENT CORPORATION 28
So we know people are using it, is it still selling 55% percept of consumers stated they do not open and read messages regularly because they don't match their areas of interest "Global Perspectives: a Study of Consumer Attitudes to Digital Marketing" 2011 © 2012 SAPIENTNITRO | A DIVISION OF SAPIENT CORPORATION 29
Page 1 and 2: The Email Landscape Garry Moore, He
Page 3 and 4: About Us • Founded in 1990, Nasda
Page 5 and 6: Recognised by our peers 12 Cannes L
Page 7 and 8: Rumours of my demise have been grea
Page 9 and 10: Released today 27% of adults owned
Page 11 and 12: • If mobile is changing how we us
Page 13 and 14: Mobile fuels the shift from linear
Page 15 and 16: “We step from the life flow to th
Page 17 and 18: Multi-tasking is the norm with Smar
Page 19 and 20: The ROPO Model: Connected Sales Exp
Page 21 and 22: Mobile Activities UK • Finding th
Page 23 and 24: So we know people are using it, is
Page 25 and 26: So we know people are using it, is
Page 27: So we know people are using it, is
Page 31 and 32: Remember: Email subscribers spend m
Page 33 and 34: Appendix © 2012 COPYRIGHT SAPIENTN

Gary Moore, Sapient Nitro.pdf - IAB UK

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