Gary Moore, Sapient Nitro.pdf - IAB UK
Gary Moore, Sapient Nitro.pdf - IAB UK
Gary Moore, Sapient Nitro.pdf - IAB UK
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In Summary<br />
Email is not dead (along with social networks) is the first and last thing that<br />
gets checked<br />
Mobile inboxes are Always on<br />
Mobile internet will be a key part of the in store experience<br />
The number of smartphone devices are increasing rapidly YOY<br />
Relevancy is a Key Driver<br />
Understanding trigger points from the data is key<br />
Mobile users interact whenever they have dead time<br />
Connecting Data and systems with consumer needs will be key to delivering<br />
products and services on their terms<br />
© 2012 SAPIENTNITRO | A DIVISION OF SAPIENT CORPORATION<br />
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