Gary Moore, Sapient Nitro.pdf - IAB UK
Gary Moore, Sapient Nitro.pdf - IAB UK
Gary Moore, Sapient Nitro.pdf - IAB UK
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
The ROPO Model: Connected Sales<br />
Experiences<br />
ROPO (Research Online Purchase Offline)<br />
• Tell me if this sounds familiar. You’re walking around a shop<br />
or shopping centre, and all you see is the tops of people’s<br />
heads as they’re buried in their phones. Many of these<br />
people are researching their next purchase. What’s the name<br />
of that thing again? Can I get a better price by comparison<br />
shopping? Does it come in white?<br />
• We need to better manage this experience.<br />
© 2012 SAPIENTNITRO | A DIVISION OF SAPIENT CORPORATION<br />
19
Change language