Caterpillar Marine - Marine Engines Caterpillar

Successful SMM 2006 and
Caterpillar presentation
When the organiser released its
glowing concluding report on
SMM 2004, everyone in the
maritime world agreed that the results
achieved were a top performance that
would be hard to better. However, this
forecast was certainly disproved by
SMM 2006. Although Hamburg Trade
Fair is currently undergoing redevelopment,
the overall area for the SMM
could be increased by 5,000 sq.m. to
75,000 sq.m., creating space for a total
of 1,669 exhibitors − about 200 more
than at the event in 2004. The SMM,
shortened for the first time to four
days, also attracted a record 45,000
visitors, thus impressively confirming
its status as the world’s leading trade
fair for the shipbuilding industry and
marine equipment suppliers. The general
confidence in the global sector cer-
tainly contributed to this outstanding
result. Bulging order books and
the excellent prospects in shipbuilding
markets in the next few years were
impressively reflected in the upbeat
mood at SMM 2006. But the SMM is
also the showcase for new products
and innovations in shipbuilding. SMM
2006 was certainly a barometer of the
swift pace of development in the high
technology sector of shipbuilding and
marine equipment suppliers. Exhibitors
from all areas came to Hamburg with
world innovations or new products to
present them for the first time to the
expert audience. The international significance
of this trade fair is also underlined
by the constant growth in foreign
exhibitor and visitor numbers. An
impressive 63% of SMM exhibitors and
38% of visitors meanwhile come from
In the spotlight
SMM 2006 • Looking at the stand:
l., 6 M 32 C with CCR, in front REMAN Info on the
right of Information Dealerlocator (screen) and
Megayacht Package
outside Germany. The exhibitors generally
confirmed the high expertise of the
trade visitors. The national presentations,
totalling 20, are further evidence
of how highly this fair is rated internationally.
Super yachts were represented
for the first time as a new area
of the SMM. Although there are already
established events for this growth segment,
German shipyards in particular
reported serious contacts with potential
customers at SMM 2006.
Caterpillar’s presence at the SMM
In 2006, Caterpillar Marine Power
Systems presented itself in the new
hall A3, in which the entire engine
and propulsion industry exhibited. The
stand centrally located in the middle of
the hall had a surface area of 300 sq.m.
3