Nortel BCM 3.5 Handbook - Digitcom

IP telephony means lower costs through network simplification, higher employee productivity,
better customer service, more revenue and greater profitability. Nortel Networks BCM and its
proven Voice over Internet Protocol (VoIP) technology can boost business performance and
accelerate business success today.
The bottom line: BCM merges voice and data services in a unified system that meets business
demands at the infrastructure, management and the application level – delivering business-critical
availability, application-optimized performance and lower life-cycle costs, including operations,
capital per bit of capacity and bandwidth costs.
An Internet Telephony Solution
To forward-thinking CEOs, convergence suggests new ways to accomplish these established
goals:
• Set new standards in customer loyalty and satisfaction
• Rapidly deliver new products to existing and emerging markets
• Retain and attract skilled resources
• Enhance employee satisfaction and productivity
• Make efficient use of IT resources.
To attain these goals, CEOs have emphasized investments in supplier and customer integration.
Such investments lead to integrated business systems, which constitute the kernel of an ebusiness
model.
While CEOs may define business needs, satisfying these needs falls to another category of
executive: the chief information officer (CIO). And, in fulfilling their assigned role, CIOs rely on
information technology. This progression has been pronounced in certain industries, such as
finance. Now, however, companies of all types are building their businesses around their
networks and networked application environments. CIOs recognize that the emerging ebusiness
environment is driving the need for quicker time-to-market for new applications, improved
price/performance, increased reliability and scalability and management simplification.
With the BCM IP telephony offerings, customers can experience the benefits of IP while
retaining the applications, reliability, features and functionality they have come to expect from
their traditional voice networks. IP telephony is now a key factor in differentiating business
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