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Economic development strategy - London Borough of Hillingdon

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A prosperous borough<br />

<strong>Hillingdon</strong>’s <strong>strategy</strong> for a sustainable<br />

economy 2005-2015<br />

www.hillingdon.gov.uk


Published by:<br />

Photographs by Graham Mullett, Simon Kreitem<br />

<strong>Hillingdon</strong> Council,<br />

Civic Centre,<br />

High Street,<br />

Uxbridge,<br />

UB8 1UW<br />

June 2005.<br />

HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH


Contents<br />

Foreword<br />

<strong>Hillingdon</strong>’s economy, our aspirations and<br />

objectives<br />

Transport and Heathrow<br />

Education, employment and the knowledge<br />

economy<br />

Equalities<br />

<strong>Hillingdon</strong> for business and the <strong>Hillingdon</strong> brand<br />

Housing, environment and quality <strong>of</strong> life<br />

Appendices<br />

Appendix 1 - Partners involved in developing the<br />

<strong>strategy</strong><br />

Appendix 2 - Linkages with regional and subregional<br />

strategies<br />

Appendix 3 - Community Strategy targets for a<br />

prosperous borough 2005-2015<br />

HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH


FOREWORD<br />

Foreword<br />

We live in a dynamically<br />

changing environment. The<br />

region, and in particular the<br />

sub-region, is evolving as a<br />

high quality, highly skilled,<br />

low-intensity, knowledge<br />

economy.<br />

The purpose <strong>of</strong> <strong>Hillingdon</strong>’s<br />

Strategy for a Sustainable<br />

Economy is to ensure that<br />

the borough <strong>of</strong> <strong>Hillingdon</strong><br />

keeps abreast <strong>of</strong> economic<br />

changes and that our landuse<br />

strategies, workforce, businesses, public sector<br />

infrastructure and educational establishments are aware<br />

and prepared to meet the challenges ahead.<br />

<strong>Hillingdon</strong> has a number <strong>of</strong> strategic advantages. These<br />

include: the working age population which is broad, we<br />

are strategically well located and we have a quality <strong>of</strong><br />

environment and diversity <strong>of</strong> housing to sustain a<br />

diverse workforce. There are also a large number <strong>of</strong><br />

high-value companies in the borough which themselves<br />

sustain smaller businesses in the supply chain.<br />

There are, however, significant challenges before us. For<br />

instance, the <strong>London</strong> Plan suggests that the Hayes/West<br />

Drayton/Southall/Stockley area should deliver 35,000<br />

new jobs and 5,800 new homes by 2016. The current<br />

level <strong>of</strong> academic attainment in our schools and the<br />

weak skill sets <strong>of</strong> the adult work force need intensive<br />

investment to ensure that local people can benefit from<br />

the growing opportunity and prosperity <strong>of</strong> the region.<br />

We believe that thriving regions, cities, towns, villages<br />

and neighbourhoods are fundamental to quality <strong>of</strong> life.<br />

Also that strong economies with quality employment<br />

opportunities, good access to services and attractive<br />

and safe surroundings are vital for their sustainability.<br />

Therefore for an economy to be sustainable we must<br />

strive for a better quality <strong>of</strong> life for everyone, now and<br />

for generations to come. Although the idea is simple,<br />

the task is substantial. This <strong>strategy</strong> is the first step in<br />

achieving a sustainable economy within our borough.<br />

The aim is to identify the themes, co-ordinate policies<br />

and bring together key partners to promote an<br />

integrated approach to the <strong>development</strong> <strong>of</strong> our<br />

economy, environment and society. Building sustainable<br />

communities is about improvements to the places<br />

where people live and work, and improving the<br />

prosperity and overall environment for businesses,<br />

communities and individuals. This encompasses:<br />

• strengthening our local economy, including the<br />

skills <strong>of</strong> our local workforce.<br />

• promoting better health, housing and access to<br />

services and recreation.<br />

• improving local surroundings - revitalising town<br />

centres, tackling degraded urban environments,<br />

and ensuring that <strong>development</strong> respects the<br />

character <strong>of</strong> our borough.<br />

• reducing crime and the fear <strong>of</strong> crime and making it<br />

easier for people to get involved in their<br />

communities.<br />

Achieving sustainable <strong>development</strong> in the <strong>London</strong><br />

<strong>Borough</strong> <strong>of</strong> <strong>Hillingdon</strong> therefore involves attaining the<br />

correct balance between economic <strong>development</strong>, social<br />

improvement and environmental protection. Our<br />

approach to economic <strong>development</strong> will ensure that<br />

there is a gradual movement towards sustainable<br />

<strong>development</strong> and a continuous improvement in overall<br />

quality <strong>of</strong> life for both our businesses and local<br />

communities.<br />

The Cabinet <strong>of</strong> <strong>Hillingdon</strong> Council and <strong>Hillingdon</strong>’s<br />

Local Strategic Partnership have both formally adopted<br />

<strong>Hillingdon</strong>’s Strategy for a Sustainable Economy.<br />

Councillor Jonathan Bianco<br />

Cabinet Member: Finance, Regeneration<br />

& Corporate Services<br />

1 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH


<strong>Hillingdon</strong>’s<br />

economy, our<br />

aspirations and<br />

objectives


HILLINGDON’S ECONOMY, OUR ASPIRATIONS AND OBJECTIVES<br />

<strong>Hillingdon</strong>’s economy, our aspirations<br />

and objectives<br />

<strong>Hillingdon</strong> as an economic entity<br />

Over the past 12 months key public documents have<br />

emerged including the <strong>London</strong> Development<br />

Agency’s (LDA’s) <strong>Economic</strong> Development Strategy,<br />

and the West <strong>London</strong> <strong>Economic</strong> Development<br />

Strategy (WLEDS). In addition, the Government has<br />

launched its new initiative, the Local Authority<br />

Business Growth Incentives (LABGI), giving local<br />

authorities a financial incentive to maximise<br />

economic growth in their boroughs. These<br />

<strong>development</strong>s will influence the economic context<br />

in which local economies operate, and have<br />

therefore prompted a range <strong>of</strong> partner agencies to<br />

come together to share a vision for the economy <strong>of</strong><br />

<strong>Hillingdon</strong> and to develop a <strong>strategy</strong> and action<br />

plan to realise the vision.<br />

No sector alone, whether public, private or<br />

voluntary, has the power to drive, influence and<br />

shape the economy in its broadest sense i.e.<br />

incorporating the housing market, transportation,<br />

employment, land use, etc. It is therefore felt that a<br />

shared sense <strong>of</strong> ownership is vital not just for the<br />

writing <strong>of</strong> the <strong>strategy</strong> but in driving through its<br />

aims and objectives. To this end 17 partner agencies<br />

(see Appendix 1 for details) attended a series <strong>of</strong><br />

seven meetings over a period <strong>of</strong> two months to<br />

comment on the analysis <strong>of</strong> <strong>Hillingdon</strong>’s strengths,<br />

weaknesses, opportunities and threats, and the<br />

statistical analysis <strong>of</strong> the economy, to create the<br />

vision and influence the shape <strong>of</strong> the Strategy for a<br />

Sustainable Economy in <strong>Hillingdon</strong>.<br />

This document draws together the work <strong>of</strong> the<br />

partners and recommends a series <strong>of</strong> economic<br />

actions to capitalise on opportunities, develop<br />

strategic leadership, promote partnership working<br />

and realise the <strong>strategy</strong>’s vision. The recommended<br />

actions will be used to direct the annual Delivery<br />

Action Plan.<br />

Strategic links<br />

The <strong>strategy</strong> has been developed in the knowledge<br />

that the borough’s economic vision will continue to<br />

be tempered and influenced by wider external<br />

factors, for many <strong>of</strong> which there is limited local<br />

power to influence or change but whose impact on<br />

this borough would be huge e.g. Heathrow Third<br />

Runway, Cross Rail, the Olympics etc. In developing a<br />

united vision for the future <strong>of</strong> the borough, it is<br />

hoped that local concerns can be more clearly<br />

articulated and action taken to capitalise on<br />

emerging opportunities.<br />

In light <strong>of</strong> regional and sub-regional strategies with a<br />

direct influence on economic activity, in particular the<br />

Sub-Regional Development Framework and the West<br />

<strong>London</strong> <strong>Economic</strong> Development Strategy, it has been<br />

vital for the <strong>strategy</strong> to be developed in partnership<br />

with sub-regional strategic organisations. To this end<br />

the <strong>strategy</strong> complements other regional, subregional<br />

and local strategies including the <strong>Hillingdon</strong><br />

Local Development Framework and <strong>Hillingdon</strong>'s<br />

Community Strategy. Key targets from these<br />

strategies are attached as Appendix 2. In moving to<br />

implement the strategic recommendations, it will be<br />

advantageous to work in partnership with<br />

neighbouring boroughs to tackle issues holistically<br />

and maximise resources available.<br />

Future partnership action<br />

<strong>Hillingdon</strong>’s Local Strategic Partnership, known as<br />

the <strong>Hillingdon</strong> Partners, aims to use its authority<br />

and strategic influence to facilitate partnership<br />

working. This approach will enable greater focus in<br />

the use <strong>of</strong> resources and create an infrastructure<br />

that will achieve a sustainable, inclusive and<br />

economically prosperous borough.<br />

The range <strong>of</strong> partners engaged in this process has<br />

been extensive and given the opportunity presented<br />

by their diversity and commitment, it is intended<br />

3 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH


HILLINGDON’S ECONOMY, OUR ASPIRATIONS AND OBJECTIVES<br />

that they become constituted as the <strong>Economic</strong>ally<br />

Prosperous Theme Group <strong>of</strong> <strong>Hillingdon</strong> Partners<br />

with responsibility for driving the Delivery Action<br />

Plan and realising the vision.<br />

Time frame<br />

This <strong>strategy</strong> sets the vision for a sustainable economy<br />

for the next five to ten years. The accompanying<br />

Delivery Action Plan will be the tool by which the<br />

<strong>Hillingdon</strong> Partners Theme Group can plan and<br />

measure performance. The Delivery Action Plan will<br />

complement this <strong>strategy</strong>, turning aspirations into<br />

meaningful projects and actions by detailing targets<br />

for the following two to three years.<br />

Aspirations for the local economy<br />

The partnership identified the following aspirations,<br />

which have underpinned the <strong>development</strong> <strong>of</strong> this<br />

<strong>strategy</strong> and its objectives:<br />

<strong>Economic</strong> <strong>development</strong> – The borough will strive for<br />

economic growth and thriving businesses that trade<br />

within and outside the borough, without which<br />

current economic <strong>development</strong> activity is<br />

unsustainable. Businesses earning income from<br />

outside <strong>Hillingdon</strong> create employment opportunities<br />

for local people thereby adding net value to the<br />

local economy and as such these businesses should<br />

be encouraged/supported by this <strong>strategy</strong>.<br />

Inclusion – <strong>Hillingdon</strong> should capitalise on the<br />

strength <strong>of</strong> the local economy and the predicted<br />

future shortfall in both the quantity and quality <strong>of</strong><br />

employees, as the catalyst to removing barriers to<br />

economic inclusion and to addressing the needs <strong>of</strong><br />

adults in low-skill/low paid employment, disaffected<br />

young people and those far removed from the<br />

labour market.<br />

Sustainability – There is a need to encourage and<br />

support participants in the <strong>Hillingdon</strong> economy to<br />

think global and act local; improving the<br />

environment, conserving natural resources including<br />

air quality, and distributing the benefits <strong>of</strong><br />

<strong>development</strong> equitably.<br />

Resources – Understand the importance <strong>of</strong> good<br />

resources that enable businesses to operate<br />

efficiently and competitively. Explore opportunities<br />

and partnership ventures to optimise<br />

natural/financial resources, generate economies <strong>of</strong><br />

scale and add-value to existing practices.<br />

Resources include:<br />

• skilled workforce.<br />

• entrepreneurial flair.<br />

• land.<br />

• transport infrastructure.<br />

• environmental quality (technical and amenity).<br />

Strategic influence – <strong>Hillingdon</strong> Partners should<br />

advocate a balance between land uses in the<br />

borough, to create a borough where people want<br />

to work, live and participate in recreation.<br />

Recognise that the route to achieving this will<br />

include active involvement in regional and subregional<br />

partnerships.<br />

Partnership – <strong>Hillingdon</strong> needs to work to integrate<br />

local employers in realising the strategic vision<br />

through quality communication and collaborative<br />

working. Recognise the important role which<br />

partners within the voluntary and community sector<br />

play both in the local and sub-regional economy<br />

and in improving the quality <strong>of</strong> people’s lives.<br />

HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH<br />

4


HILLINGDON’S ECONOMY, OUR ASPIRATIONS AND OBJECTIVES<br />

Well-being – Bring greater co-ordination to<br />

fragmented action to address economic and social<br />

inclusion. Work to mitigate the negative impacts <strong>of</strong><br />

the economy on quality <strong>of</strong> life and the environment.<br />

Support services – Recognise the importance <strong>of</strong><br />

efficient and competitive services to support<br />

business activities and the local population. These<br />

services may be public e.g. transportation, health<br />

services, or private, e.g. local car repair garages,<br />

hairdressers, printers, etc.<br />

Objectives for a sustainable<br />

<strong>Hillingdon</strong> economy<br />

To deliver the economic vision, this <strong>strategy</strong> focuses<br />

on seven objectives, which encapsulate the priority<br />

concerns and aims. This <strong>strategy</strong> aims to complement<br />

the work <strong>of</strong> both the <strong>London</strong> Development Agency<br />

(LDA) and the West <strong>London</strong> Alliance (WLA) who have<br />

set the vision and framework for economic<br />

regeneration for <strong>London</strong> and the sub-region. The<br />

degree to which we have attempted to follow their<br />

strategic lead is detailed in Appendix 3. Although the<br />

process <strong>of</strong> developing <strong>Hillingdon</strong>’s <strong>strategy</strong> began by<br />

borrowing heavily from the structure <strong>of</strong> the West<br />

<strong>London</strong> <strong>Economic</strong> Development Strategy (WLEDS),<br />

partners found that at a local level, this artificially<br />

compartmentalised issues and did not reflect the<br />

complex nature <strong>of</strong> the challenges nor the holistic<br />

approach needed to address them.<br />

Tempering the local emphasis <strong>of</strong> this work is the<br />

reality that integrated action is needed to balance<br />

the demands <strong>of</strong> sub-regional <strong>development</strong> in terms <strong>of</strong><br />

the growth <strong>of</strong> the population, jobs and business<br />

across public sector bodies. <strong>Hillingdon</strong> ought to<br />

actively engage in inter-borough working to realise<br />

common goals for social economic and environmental<br />

cohesion and sustainability. Resources to realise<br />

regeneration aspirations are likely to be distributed<br />

at a sub-regional/regional level, it is therefore vital to<br />

participate in inter-borough, regional and subregional<br />

partnerships to deliver this <strong>strategy</strong>.<br />

5 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH


Key economic opportunity areas<br />

© Crown Copyright. All rights reserved.<br />

<strong>London</strong> <strong>Borough</strong> <strong>of</strong> <strong>Hillingdon</strong> 100019283 2005<br />

Wards<br />

<strong>Borough</strong> boundary<br />

Heathrow Airport


HILLINGDON’S ECONOMY, OUR ASPIRATIONS AND OBJECTIVES<br />

Key areas for cross-borough action:<br />

• Creating movement and real choice in social<br />

housing through extending choice-based lettings<br />

in West <strong>London</strong>.<br />

• Action to equip local people with the skills to<br />

meet the needs and opportunities in business<br />

growth sectors, particularly in the following<br />

industries: creative, tourism, ICT and construction.<br />

• Co-ordinate transport strategies and lobby<br />

together for investment that brings real choice in<br />

travel options to local people.<br />

• Ensure co-ordination between the <strong>London</strong> Plan,<br />

Sub Regional Development Framework and the<br />

Local Development Framework to establish an<br />

effective tool by which to manage future<br />

<strong>development</strong>.<br />

• Work with employers and representative bodies<br />

such as West <strong>London</strong> Business to promote and<br />

facilitate innovation and best practice in<br />

workforce <strong>development</strong>.<br />

• Develop the West <strong>London</strong> agenda for<br />

environmental protection and social inclusion.<br />

• Support business engagement in corporate social<br />

responsibility, for the benefit <strong>of</strong> the wider<br />

community.<br />

The strategic objectives <strong>of</strong> <strong>Hillingdon</strong>’s <strong>strategy</strong><br />

for a sustainable economy<br />

1. Pursue opportunities to promote balanced<br />

and sustainable economic <strong>development</strong> in<br />

<strong>Hillingdon</strong>.<br />

2. Enhance and maintain <strong>Hillingdon</strong>’s<br />

competitive position as a location to live,<br />

work and to do business.<br />

3. Develop initiatives to maximise the unique<br />

advantages <strong>of</strong> <strong>Hillingdon</strong>’s strategic location<br />

which encompasses Heathrow Airport, rail<br />

and road connections, Brunel University,<br />

<strong>Hillingdon</strong> Hospital, etc.<br />

4. Enable <strong>Hillingdon</strong> people to realise their full<br />

potential through education and training.<br />

5. Maximise opportunities for local employment<br />

and career progression for <strong>Hillingdon</strong><br />

residents.<br />

6. Maximise opportunities that are <strong>of</strong>fered by<br />

the diversity <strong>of</strong> the borough’s population.<br />

7. Engage employers in work to address<br />

community needs including crime and antisocial<br />

behaviour, academic underachievement,<br />

social exclusion, etc.<br />

8. Co-ordinate action to manage growth<br />

opportunities and reflect current needs in the<br />

Hayes/West Drayton corridor.<br />

9. Support excellence in public services<br />

particularly in areas such as schooling, health<br />

facilities, open spaces and recreation<br />

facilities.<br />

7 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH


Transport and<br />

Heathrow


TRANSPORT AND HEATHROW<br />

Transport issues<br />

<strong>Hillingdon</strong> is a transport hub transected by three<br />

motorways and the Great Western Railway; the<br />

borough is also home to two busy airports and<br />

three tube lines. Strategically <strong>Hillingdon</strong> is the<br />

‘Gateway to the <strong>London</strong>/the West’.<br />

Despite the abundance <strong>of</strong> public transport routes<br />

through and to the borough, <strong>Hillingdon</strong> has the<br />

highest proportion <strong>of</strong> car ownership per head <strong>of</strong><br />

population within <strong>London</strong>. All major public<br />

transport routes are radial. The majority <strong>of</strong><br />

commuting from <strong>Hillingdon</strong> is undertaken by car<br />

with 59.7% <strong>of</strong> work journeys by borough residents<br />

made by car, the highest figure <strong>of</strong> any <strong>London</strong><br />

borough. Non-borough residents hold 66% <strong>of</strong> jobs<br />

in <strong>Hillingdon</strong>, many <strong>of</strong> these commuters are likely to<br />

travel into the borough by car on a daily basis.<br />

<strong>Hillingdon</strong> is also perceived to be far enough out <strong>of</strong><br />

<strong>London</strong> to be a good stopping point for people<br />

wanting to do business in central <strong>London</strong> without<br />

the hassle <strong>of</strong> commuting in or entering the central<br />

<strong>London</strong> congestion charging zone. Blockage on any<br />

one <strong>of</strong> the borough’s arterial routes causes gridlock<br />

on the other parallel arteries. Such circumstances<br />

are not unusual and raise questions about the longterm<br />

sustainability <strong>of</strong> the borough’s transportation<br />

network.<br />

The high level <strong>of</strong> commuting in and out <strong>of</strong> the<br />

borough causes considerable congestion, road<br />

safety concerns, air pollution and environmental<br />

degradation. Businesses frequently cite congestion<br />

and car parking restrictions as a major disadvantage<br />

<strong>of</strong> doing business in <strong>Hillingdon</strong>. Deliveries to<br />

businesses are particularly affected by congestion.<br />

There is a high number <strong>of</strong> warehousing, storage<br />

and logistics businesses in the borough, many <strong>of</strong><br />

which are linked to Heathrow Airport and represent<br />

the largest business sector in the borough,<br />

providing employment to 32.2% <strong>of</strong> <strong>Hillingdon</strong><br />

residents (Annual Business Inquiry 2002). The<br />

amount <strong>of</strong> freight on <strong>Hillingdon</strong> roads is set to<br />

grow largely as a result <strong>of</strong> trends in supermarket<br />

business and EU directives on HGV driving hours.<br />

Freight businesses need logistics parks, distribution<br />

centres and free-flowing traffic to function<br />

effectively. West <strong>London</strong> Freight Quality Partnership<br />

is currently investigating the issues around freight<br />

movement in West <strong>London</strong>.<br />

To optimise the function and efficiency <strong>of</strong> public<br />

transport and thereby encourage people out <strong>of</strong><br />

their own cars, transport interchanges need to be<br />

effective and fully integrated. <strong>Hillingdon</strong> needs to<br />

develop a vision for effective modal interchanges<br />

and campaign to drive the vision through to<br />

implementation. The borough also has an ambitious<br />

programme to implement a green travel plan,<br />

which aims to reduce congestion on the roads and<br />

promote alternative means <strong>of</strong> travel. It is clear<br />

however, that given projections on the rising levels<br />

<strong>of</strong> car ownership and rising numbers <strong>of</strong> commuters<br />

into central <strong>London</strong>, more creative thought is<br />

needed to avoid spiralling pollution, environmental<br />

degradation, stress and dissatisfaction. Tempering<br />

ambitions for creative solutions to our transport<br />

problems is the recognition, echoed by the Mayor’s<br />

transport <strong>strategy</strong>, that for outer <strong>London</strong> boroughs<br />

such as <strong>Hillingdon</strong>, the car will remain the main<br />

mode <strong>of</strong> transport in the future and this must be<br />

reflected in future transport strategies.<br />

Easy access to affordable car parking is <strong>of</strong> vital<br />

importance to businesses in the borough. Fifty four<br />

percent <strong>of</strong> customers to Uxbridge town centre are<br />

from outside the borough and the smaller,<br />

neighbourhood shopping centres rely heavily on<br />

passing trade. It is clear that any growth in<br />

commercial floor space in Uxbridge town centre will<br />

increase pressure on current car parking provision<br />

and the road infrastructure. Other town centres<br />

pursue transport policies that are deliberately<br />

‘unfriendly’ to cars, but in most circumstance such<br />

9 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH


To Watford<br />

Rickmansworth<br />

Moor Park<br />

Northwood<br />

Northwood Hills<br />

To Amersham<br />

Pinner<br />

Denham<br />

Ruislip<br />

West Ruislip<br />

Ickenham<br />

<strong>Hillingdon</strong><br />

Uxbridge<br />

Eastcote<br />

Ruislip Manor<br />

Rayners Lane<br />

Ruislip Gardens<br />

South Ruislip<br />

North Harrow<br />

Northolt<br />

West Harrow<br />

South Harrow<br />

Northolt Park<br />

Greenford<br />

To <strong>London</strong><br />

To Slough<br />

West Drayton<br />

Hayes & Harlington<br />

Southall<br />

To <strong>London</strong><br />

Heathrow 5<br />

Hounslow West<br />

Heathrow Tube 123<br />

Hatton Cross<br />

Heathrow Express 123<br />

Heathrow Express 4 Heathrow Tube 4<br />

© Crown Copyright. All rights reserved.<br />

<strong>London</strong> <strong>Borough</strong> <strong>of</strong> <strong>Hillingdon</strong> 100019283 2005<br />

<strong>Hillingdon</strong> Strategy for a Sustainable Economy<br />

Motorways Transportation<br />

A-Roads<br />

B-Roads<br />

Minor Roads<br />

Transportation in <strong>Hillingdon</strong><br />

Proposed Tram Alignment<br />

Proposed Crossrail Alignment<br />

© Crown Copyright. All rights reserved.<br />

<strong>London</strong> <strong>Borough</strong> <strong>of</strong> <strong>Hillingdon</strong> 100019283 2005<br />

Main Line<br />

Central<br />

stations<br />

Picadilly / Metropolitan<br />

Picadilly<br />

Metropolitan<br />

Metropolitain / Main Line<br />

<strong>Borough</strong> boundary


TRANSPORT AND HEATHROW<br />

policies are complemented by services such as park<br />

and ride or integrated transport networks with<br />

effective coverage <strong>of</strong> residential areas with fast,<br />

efficient and affordable bus services. <strong>Hillingdon</strong><br />

would have difficulties meeting the land<br />

requirements <strong>of</strong> a park and ride scheme;<br />

furthermore the <strong>development</strong> <strong>of</strong> new bus routes are<br />

frequently met with opposition from residents,<br />

who, although happy to see improved network<br />

coverage, do not want to see new routes and bus<br />

stops outside their homes.<br />

Heathrow Airport uses its commercial capabilities to<br />

develop its own bus network at the airport. BAA are<br />

currently working to promote improvements to the<br />

efficiency and effectiveness <strong>of</strong> the existing bus and<br />

coach network through marketing, improvements<br />

to interchanges, the provision <strong>of</strong> high quality and<br />

high frequency links with identified key local and<br />

regional transport interchanges and complementing<br />

local and regional transport strategies. This work is<br />

based around three principles:<br />

1. Quality – A holistic journey approach, exceed<br />

customers expectations, provide seamless,<br />

integrated journeys.<br />

2. Sustainability – minimise environmental impacts<br />

(air quality, reduce private single occupancy car<br />

use).<br />

3. Commercial vitality – Pr<strong>of</strong>itable public transport<br />

services meeting customers’ and airport’s<br />

demands.<br />

This network is extending out from the airport to<br />

create routes to work, to childcare facilities and to<br />

training facilities throughout the sub-region. There<br />

may be opportunities for other companies to<br />

participate in such schemes to overcome transport<br />

problems that impact on their business, for example<br />

utilising finance generated by a Business<br />

Improvement District to sponsorship <strong>of</strong> a park and<br />

ride facility.<br />

Along with the rest <strong>of</strong> West <strong>London</strong>, <strong>Hillingdon</strong><br />

suffers from a lack <strong>of</strong> orbital road and public<br />

transport routes. The economic and social exclusion<br />

experienced by communities predominantly<br />

clustered in the south <strong>of</strong> the borough is<br />

compounded by their remoteness from public<br />

transport facilities and thus poor access to amenities<br />

and facilities. Furthermore, as the south <strong>of</strong> the<br />

borough has the largest concentration <strong>of</strong><br />

employment opportunities, improving accessibility<br />

and permeability <strong>of</strong> the borough is <strong>of</strong> major<br />

importance in efforts to tackle exclusion. These<br />

problems are particularly acute for those who are<br />

less than fully mobile, particularly in terms <strong>of</strong> their<br />

access to essential public services such as health<br />

care.<br />

Future major transport infrastructure projects<br />

include the West <strong>London</strong> Tram and Cross Rail. The<br />

tram should ideally service Hayes station and in<br />

doing so doing link with the new Heathrow<br />

stopping service. Such a <strong>development</strong> would create<br />

an effective transport hub. There are concerns<br />

however that the Cross Rail <strong>development</strong> will not<br />

really improve the transport options for local<br />

people, but will only serve to enable commuters<br />

from outside <strong>London</strong> to reach central <strong>London</strong> more<br />

quickly. There are other transport infrastructure<br />

projects that would more effectively address the<br />

transport needs <strong>of</strong> the borough. These are outlined<br />

in the action points overleaf.<br />

Better integration <strong>of</strong> transport strategies at both a<br />

local and sub-regional level would ensure<br />

customers’ needs are at the forefront <strong>of</strong> planning so<br />

that services, charges, regulations etc can be<br />

compatible or complementary.<br />

11 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH


TRANSPORT AND HEATHROW<br />

Transport: Action<br />

Arrange expert facilitators to lead a multiagency<br />

group in appraising the future <strong>of</strong><br />

transport, congestion and car parking in<br />

<strong>Hillingdon</strong> and the impact <strong>of</strong> transport on<br />

business. Possible areas for action include:<br />

• Individualised travel planning for new<br />

residential <strong>development</strong>s.<br />

• Auditable quantified travel plans for new<br />

businesses.<br />

• Infrastructure for cleaner vehicle technology<br />

(e.g. electric car charging points etc).<br />

• Rethink the location and availability <strong>of</strong> car<br />

parking.<br />

• Section 106 funding (see footnote) to support<br />

major public transport improvements.<br />

o activate existing freight tracks between<br />

Reading and Hayes for passenger traffic.<br />

Work also needs undertaking to create business<br />

and public sector involvement in:<br />

• Support for the implementation <strong>of</strong> the green<br />

travel plan.<br />

• Integrating cycling, walking etc into transport<br />

hubs.<br />

Footnote<br />

Planning obligations or ‘Section 106 agreements’ are legal<br />

agreements negotiated by the local planning authority with the<br />

developer (or landowner) <strong>of</strong> a proposed <strong>development</strong>. They<br />

identify the specific local facilities, services or improvements<br />

necessary to make the <strong>development</strong> acceptable in planning<br />

terms. Where it is not possible to provide such facilities on-site,<br />

Section 106 agreements can specify that developers make<br />

financial contributions, or ‘commuted sums’, to the local<br />

authority to enable it to provide the required facilities/services<br />

outside the site.<br />

• Campaign for integration <strong>of</strong> north/south<br />

public transport routes and to create modal<br />

transport interchanges:<br />

o the West <strong>London</strong> Tram to stop at Hayes<br />

station.<br />

o the Central Line to be extended from<br />

South Ruislip to Uxbridge town centre,<br />

which would improve commuting options<br />

and better integrate this part <strong>of</strong> the<br />

borough with the rest <strong>of</strong> West <strong>London</strong>.<br />

o Uxbridge town centre transport<br />

interchange – improvements are needed<br />

to improve the train, bus and taxi<br />

interchange in Uxbridge town centre,<br />

making the process <strong>of</strong> transferring from<br />

one to the other easier and a pleasant<br />

experience for travellers.<br />

HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH<br />

12


TRANSPORT AND HEATHROW<br />

Heathrow<br />

There are approximately 350 companies based at<br />

<strong>London</strong> Heathrow, the majority <strong>of</strong> these directly<br />

support airport related business. Through the<br />

procurement <strong>of</strong> goods and services Heathrow airport<br />

has considerable strategic influence on the local<br />

business community, affecting the location, type,<br />

size and nature <strong>of</strong> local businesses and thereby local<br />

employment opportunities. In employment terms,<br />

Heathrow generates £5 billion per annum in wages,<br />

sustaining 270,000 jobs in the UK alone.<br />

Heathrow is a major economic influence on the<br />

borough, the sub-region and the country as a whole.<br />

The impact on the borough is both positive and<br />

negative. Better collaboration with BAA will help<br />

businesses and the public sector capitalise on its positive<br />

impacts and work to mitigate some <strong>of</strong> the negative<br />

effects. Areas for greater collaboration include:<br />

• Work to mitigate the environmental impact <strong>of</strong><br />

the airport – e.g. a detailed specification for<br />

excellence in architectural design and energy<br />

efficient building, needs to be developed for all<br />

<strong>development</strong> south <strong>of</strong> M4.<br />

• In circumstances where there would be<br />

advantages for the wider <strong>Hillingdon</strong> economy,<br />

explore whether all airport dependent business is<br />

best located on the airport site, or whether it<br />

may be beneficial to move <strong>of</strong>fice-based<br />

employment <strong>of</strong>f the airport site to utilise empty<br />

<strong>of</strong>fice accommodation within the borough and<br />

provide local, accessible employment for<br />

borough residents. From this, businesses such as<br />

logistic parks and freight could be located more<br />

closely to their supply sources. This may prompt<br />

greater supply-chain opportunities to open-up to<br />

local businesses, particularly small and medium<br />

enterprises, creating local employment<br />

opportunities and presenting opportunities for<br />

the on-going regeneration <strong>of</strong> Hayes and the<br />

West Drayton corridor. These opportunities<br />

however, must be balanced by concerns<br />

regarding the environmental impact <strong>of</strong><br />

Heathrow Airport.<br />

• <strong>Hillingdon</strong> could do better at embracing the<br />

unique opportunity presented by Heathrow<br />

Airport and exploit its international links, for<br />

example foreign students, business tourists etc,<br />

many <strong>of</strong> whom stay in the borough, but few will<br />

be aware <strong>of</strong> the local and sub-regional attributes<br />

and spend time and money in the borough itself.<br />

In recognition <strong>of</strong> the huge significance that<br />

Heathrow airport has on the <strong>London</strong> and UK<br />

economy, airport related businesses are working<br />

collaboratively with Brunel University to explore the<br />

potential for creating a University <strong>of</strong> Aviation<br />

Business (UAB), which would confirm Heathrow’s<br />

status as a knowledge-rich and high-value business.<br />

The UAB would create synergy between Heathrow<br />

airport and the University with its proud<br />

engineering history and in so doing complement<br />

the objectives <strong>of</strong> West Focus by creating stronger<br />

links between industry and education. The UAB,<br />

although conceptual and virtual, could lead to more<br />

cost effective and high quality mechanisms for<br />

addressing specialised human resources and skills<br />

<strong>development</strong> requirements, as well as knowledge<br />

transfer between higher education institutes and<br />

industry. The project could also have a range <strong>of</strong><br />

wider economic, social and environmental benefits.<br />

13 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH


TRANSPORT AND HEATHROW<br />

Heathrow: Action<br />

In the interest <strong>of</strong> harnessing the potential <strong>of</strong> the<br />

airport for the benefit <strong>of</strong> the borough in terms<br />

<strong>of</strong> education, training, environmental<br />

protection, tourism, land use and business<br />

supply chains, it is suggested that work is<br />

undertaken in partnership with BAA and its<br />

supply chains to plan action for the<br />

<strong>development</strong> <strong>of</strong> each <strong>of</strong> the following areas:<br />

• Meet the buyer – continue to build the<br />

capacity <strong>of</strong> local businesses to compete for<br />

and deliver Heathrow work contracts. Use<br />

this model to demonstrate best practice and<br />

cascade practices to other businesses in the<br />

borough and the public sector (particularly<br />

the council and Primary Care Trust).<br />

• Complement work underway to map<br />

Heathrow initiatives in recent years,<br />

identifying what went well and what did not,<br />

in an attempt to action plan for the future<br />

and to add value where appropriate.<br />

• University <strong>of</strong> Aviation Business - The UAB has<br />

the potential to become a flagship initiative<br />

for <strong>Hillingdon</strong> and further work needs to be<br />

done to ensure the borough’s involvement<br />

and support in order to maximise benefit for<br />

local residents. Greater collaboration with a<br />

range <strong>of</strong> agencies including Uxbridge College<br />

and secondary schools would add value to<br />

the project and create borough-wide<br />

stakeholders in this project.<br />

HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH<br />

14


Education,<br />

employment and<br />

the knowledge<br />

economy


EDUCATION, EMPLOYMENT AND THE KNOWLEDGE ECONOMY<br />

Strategic priorities<br />

Attainment and employment issues<br />

14-19 Education<br />

The availability <strong>of</strong> an educated and highly skilled<br />

workforce is at the heart <strong>of</strong> the knowledge<br />

economy. Equally skill deficiencies are at the root <strong>of</strong><br />

the deprivation suffered by many people. Therefore<br />

addressing local skills deficiencies is the key to<br />

preserving the future viability <strong>of</strong> the local economy<br />

and the prosperity <strong>of</strong> local communities.<br />

Table 1 illustrates that academic attainment in<br />

<strong>Hillingdon</strong> schools is below the <strong>London</strong> average and<br />

significantly below the outer <strong>London</strong> average. In<br />

the academic year 2003/4 1,527 16-year-old pupils<br />

left school without attaining level 2 (equivalent to 5<br />

GCSE passes at grade C or above) and 25% <strong>of</strong> these<br />

failed to attain level 1 (pre GCSE). The trend is<br />

generally better in schools in the north <strong>of</strong> the<br />

borough than those in the south, see table 2. In<br />

addition to this, participation in post-16 education<br />

and training in <strong>Hillingdon</strong> is generally low and<br />

<strong>Hillingdon</strong> has the highest proportion <strong>of</strong> young<br />

people in the NEET category (Not in Employment,<br />

Education and Training) than any other West<br />

<strong>London</strong> borough.<br />

% Attained<br />

100%<br />

80%<br />

60%<br />

40%<br />

20%<br />

0%<br />

Table 1: GCSE results in 2003<br />

5+A*-C 5+A*-G 1+A*-G<br />

Grades A* - G<br />

<strong>Hillingdon</strong><br />

West <strong>London</strong><br />

<strong>London</strong><br />

Urgent action is required to address falling<br />

education attainment and the high number <strong>of</strong> NEET<br />

youths. A possible course <strong>of</strong> action is to broaden out<br />

the learning experience in partnership with<br />

businesses, to create more vocational education<br />

Wards<br />

Table 2: Population aged 16-24 with level 1 or no<br />

qualifications<br />

Botwell<br />

Townfield<br />

Pinkwell<br />

West Drayton<br />

Yeading<br />

Yiewsley<br />

Heathrow Villages<br />

Barnhill<br />

East <strong>Hillingdon</strong><br />

Charville<br />

Brunel<br />

Uxbridge North<br />

Uxbridge South<br />

South Ruislip<br />

Cavendish<br />

East Ruislip<br />

Northwood Hills<br />

Manor<br />

West Ruislip<br />

Northwood<br />

Harefield<br />

0 200 400 600 800<br />

Population<br />

opportunities. Such initiatives could include preemployment<br />

schemes, where 16-19 year old<br />

students work with employers, building their skills<br />

and the employer’s confidence in ‘the product’.<br />

Involving businesses in work-based training will<br />

increase the range and flexibility <strong>of</strong> employment or<br />

training provision. Whilst vocational studies<br />

represent only a small proportion <strong>of</strong> demand for<br />

education, it is viewed that this form <strong>of</strong> education is<br />

beneficial for those who have been disadvantaged<br />

from formal education. Therefore there is enormous<br />

potential for schools to develop vocational studies<br />

whilst continuing to provide academic courses.<br />

Post-19 Education<br />

Academic underachievement is not just an issue for<br />

the current generation <strong>of</strong> school leavers, as low<br />

skilled workers currently dominate <strong>Hillingdon</strong>’s<br />

workforce. It is estimated that 43% <strong>of</strong> the<br />

borough’s working aged people have no more than<br />

level 1 education. Table 3 illustrates the difference<br />

in the qualifications <strong>of</strong> those aged 25-39 years<br />

throughout the borough, table 3 shows that those<br />

with lowest qualifications are concentration in the<br />

south <strong>of</strong> the borough.<br />

HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH<br />

16


EDUCATION, EMPLOYMENT AND THE KNOWLEDGE ECONOMY<br />

Wards<br />

Table 3 Population aged 25-39 with level 1<br />

or no qualification<br />

Yeading<br />

Botwell<br />

Pinkwell<br />

Yiewsley<br />

West Drayton<br />

Townfield<br />

Barnhill<br />

Charville<br />

East <strong>Hillingdon</strong><br />

South Ruislip<br />

Heathrow<br />

Brunel<br />

Manor<br />

Uxbridge South<br />

Cavendish<br />

Uxbridge North<br />

West Ruislip<br />

Northwood Hills<br />

Harefield<br />

East Ruislip<br />

Northwood<br />

Ickenham<br />

0 200 400 600 800 1000 1200 1400 1600<br />

Population<br />

The LDA’s Framework for Regional Employment and<br />

Skills Action (FRESA) predicts that by 2010, 46% <strong>of</strong><br />

jobs in the region are likely to demand skills at NVQ<br />

level 4 or above. There is a real threat that<br />

employment opportunities in the expanding<br />

knowledge economy will pass by local workers if<br />

their skill levels are not developed. In addition,<br />

should there be a downturn in the economy, those<br />

with the weakest skills set would find themselves<br />

most disadvantaged in the labour market. Table 4<br />

illustrates the difference in attainment between the<br />

top-performing northern wards and southern wards<br />

performing worst. The difference in attainment is<br />

indicative <strong>of</strong> the life prospects <strong>of</strong> those in different<br />

parts <strong>of</strong> the borough, as it may be argued that<br />

future earnings potential, job opportunities,<br />

geographic mobility and quality <strong>of</strong> life are to some<br />

extent underpinned by academic attainment.<br />

Table 4: Difference in numbers with level 1<br />

or no qualifications in 5 worst and 5 best<br />

performoing wards<br />

Table 5 highlights that <strong>Hillingdon</strong>’s residents are<br />

proportionally less employed as managers and senior<br />

<strong>of</strong>ficers, and in pr<strong>of</strong>essional, associate and technical<br />

positions. Residents are better represented in<br />

administrative, secretarial, skilled trades, especially<br />

in metal and electrical trades, personal services, sales<br />

and customer services, process plant and machine<br />

operations and elementary occupations.<br />

% <strong>of</strong> residents<br />

employed<br />

20<br />

15<br />

10<br />

5<br />

0<br />

Managers<br />

and Senior<br />

Officers<br />

Pr<strong>of</strong>essional<br />

Occupations<br />

Occupation<br />

Associate<br />

Pr<strong>of</strong>essional<br />

and Technical<br />

Admin and<br />

Secretarial<br />

<strong>Hillingdon</strong><br />

<strong>London</strong><br />

Table 6 illustrates that <strong>Hillingdon</strong> residents are more<br />

skilled at lower attainment levels and less at higher<br />

education compared to the rest <strong>of</strong> <strong>London</strong>. Industry<br />

trends predict an expanding knowledge economy,<br />

growth in the number and range <strong>of</strong> services<br />

provided by call centres and further location <strong>of</strong> low<br />

skilled jobs in remote locations. These factors may<br />

be seen to narrow the employment prospects <strong>of</strong> the<br />

preponderance <strong>of</strong> low skilled residents in<br />

<strong>Hillingdon</strong>.<br />

% <strong>of</strong> working<br />

age residents<br />

35<br />

30<br />

25<br />

20<br />

15<br />

10<br />

5<br />

0<br />

Table 5: Residents by occupation, 2001<br />

Table 6: Highest qualifications <strong>of</strong> working age<br />

population<br />

No<br />

qualifications<br />

Level 1 Level 2 Level 3 Level 4/5 Qualifications/<br />

level<br />

unknown<br />

<strong>Hillingdon</strong><br />

<strong>London</strong><br />

No. <strong>of</strong> population with<br />

level 1 or no<br />

qualifications (%)<br />

20<br />

15<br />

10<br />

5<br />

0<br />

16-24 25-39 40-49 50-64<br />

Age Groups<br />

Best<br />

performing<br />

wards<br />

Worst<br />

performing<br />

wards<br />

Qualifications<br />

17 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH


EDUCATION, EMPLOYMENT AND THE KNOWLEDGE ECONOMY<br />

Specific skill deficiencies in the West <strong>London</strong><br />

economy identified by the LDA are:<br />

• English for speakers <strong>of</strong> other languages (ESOL).<br />

• Basic literacy/numeracy skills.<br />

• Computing and technical skills.<br />

It is thought that a likely contributing factor to poor<br />

academic attainment is the large supply <strong>of</strong> relatively<br />

well-paid entry-level employment opportunities for<br />

school leavers in <strong>Hillingdon</strong>, particularly related to<br />

Heathrow Airport. Realising the limited<br />

opportunities <strong>of</strong> low-skilled employment, many<br />

adults seek to return to studies aged over 19.<br />

However funding for training for those aged 19 and<br />

over is limited and these adults <strong>of</strong>ten have<br />

complications that make retraining/studying difficult<br />

e.g. existing jobs, childcare, mortgage, financial<br />

commitments, limited free-time etc. Compounding<br />

this problem are the training packages <strong>of</strong>fered by<br />

employers, these are generally not accredited and<br />

trainees can therefore not take their achievements<br />

to other employers and build on the skills attained.<br />

High demand in West <strong>London</strong> for 14-19 education,<br />

together with the targeting <strong>of</strong> funds towards some<br />

priority groups and sectors, has resulted in limited<br />

resources for education and training for those aged<br />

19 and over. In <strong>Hillingdon</strong>, Uxbridge College has<br />

recorded strong recruitment amongst adult learners<br />

on both vocational and academic courses, however<br />

education establishments generally face difficulties<br />

in making the funding stack-up for adult learners.<br />

Greater flexibility in funding streams is needed to<br />

overcome this problem.<br />

Employment<br />

<strong>Hillingdon</strong> has a working age population <strong>of</strong><br />

approximately 175,600. With approximately 168,000<br />

people employed in <strong>Hillingdon</strong>, there are close to as<br />

many jobs as there are residents in the borough.<br />

Proportion <strong>of</strong> working age population claiming<br />

unemployment benefit<br />

<strong>Hillingdon</strong> average 2.3%<br />

West <strong>London</strong> average 2.73%<br />

<strong>London</strong> average 3.5%<br />

Source Aug. 2004 Nomis Socio-economic claimant<br />

counts (Job Seekers Allowance)<br />

The number <strong>of</strong> residents claiming unemployment<br />

benefit reflects the relative buoyancy <strong>of</strong> the local<br />

labour market, yet the low average percentage <strong>of</strong><br />

claimant masks wards in the borough where pockets<br />

<strong>of</strong> unemployment are above the <strong>London</strong> average<br />

i.e. Barnhill (3.6%), Botwell (3.4%), Pinkwell (3.8%),<br />

Townfield (3.8%), West Drayton (3.8%) and Yeading<br />

(3.8%). Within these wards certain communities -<br />

particularly black and minority ethnic communities -<br />

are represented in higher numbers. Table 7<br />

highlights the imbalance in age and gender in<br />

unemployment trends in five key wards in the south<br />

<strong>of</strong> the borough, where young men under 24 years<br />

<strong>of</strong> age experience disproportionate levels <strong>of</strong><br />

unemployment.<br />

HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH<br />

18


EDUCATION, EMPLOYMENT AND THE KNOWLEDGE ECONOMY<br />

12.00<br />

10.00<br />

Table 7: Percentage unemployed by age and gender<br />

% unemployed<br />

8.00<br />

6.00<br />

4.00<br />

2.00<br />

16-24<br />

25-64<br />

Source: Census 2001<br />

0.00<br />

Ward<br />

Male<br />

Female<br />

Male<br />

Female<br />

Male<br />

Female<br />

Male<br />

Female<br />

Barnhill Botwell Townfield West<br />

Drayton<br />

Male<br />

Female<br />

Yeading<br />

Statistics show that even where unemployment is<br />

not high, many communities in the south <strong>of</strong> the<br />

borough have income levels that are<br />

disproportionately lower than those elsewhere in<br />

<strong>Hillingdon</strong>, illustrating the preponderance <strong>of</strong> lowskilled<br />

and low-paid employment.<br />

Employers are inheriting significant skills<br />

deficiencies in school leavers (particularly for entry<br />

level jobs). There is predicted to be a significant<br />

shortfall in both quantity and potential quality <strong>of</strong><br />

employees in the future. The challenge is to engage<br />

those employers without active workforce<br />

<strong>development</strong> and vocational training packages, to<br />

ensure that they can access training <strong>of</strong> the right<br />

type and quality. There is an opportunity to work<br />

with employers to optimise provision <strong>of</strong> quality,<br />

accredited in-house training programmes and to<br />

maximise opportunities for adult learners to<br />

participate in training provided for those under 19<br />

years.<br />

Training is generally not driven by the needs <strong>of</strong><br />

individuals and business and is consequently slow to<br />

respond to changing business requirements. The<br />

culture <strong>of</strong> competition between training providers<br />

(driven by funding rules) is felt to be unhealthy and<br />

unhelpful. There is a clear need to create real<br />

collaboration and partnership between training<br />

providers and to better utilise training resources.<br />

Most training agencies are currently running at<br />

capacity and therefore must gear-up to meet future<br />

demand to increase the skills <strong>of</strong> the emerging<br />

workforce.<br />

Key growth industries are identified by the LDA as:<br />

• Creative<br />

• Information, Communication, Technology<br />

• Tourism<br />

• Construction<br />

19 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH


EDUCATION, EMPLOYMENT AND THE KNOWLEDGE ECONOMY<br />

In conclusion <strong>Hillingdon</strong> is experiencing a structural<br />

problem that threatens to upset economic and social<br />

balance in the borough. Urgent action is required<br />

to address the following inter-generational cycle:<br />

narrowing<br />

aspirations<br />

low education<br />

attainment<br />

limited<br />

employment<br />

prospects<br />

Attainment and employment: Action<br />

Key priorities for targeted action over the next<br />

two years are as follows:<br />

• Address skills deficiencies <strong>of</strong> those aged 19<br />

years and over.<br />

• Raise the aspirations <strong>of</strong> school-aged pupils.<br />

• Identify exactly what is failing in schools in<br />

the south <strong>of</strong> the borough.<br />

• Nurture active partnerships between local<br />

businesses, local schools and parents and use<br />

this to develop broader curriculum support<br />

for 14 –19 year olds.<br />

• Encourage employers to nurture and recruit<br />

home grown talent. Key local employers such<br />

as the council, Primary Care Trust, BAA and<br />

Stockley Park should lead such an initiative.<br />

• A better dialogue between local businesses<br />

to nurture supply chains, and build on the<br />

success for BAA’s ‘Meet the Buyer’ events by<br />

integrating public sector contracting<br />

opportunities and inviting other key local<br />

businesses such as those located on Stockley<br />

Park, BA, Xerox etc.<br />

• Deliver more work-based training programmes<br />

and work experience placements.<br />

• Pilot a programme with hotel and<br />

construction industries to identify future skills<br />

needs and work in partnership to create a<br />

direct link between the aspirations, training<br />

and employment opportunities <strong>of</strong> local<br />

people so that they can participate in the<br />

growing prosperity <strong>of</strong> the sub-region.<br />

• Schools, trainers, the college and LSC need to<br />

work collaboratively in <strong>Hillingdon</strong> to deliver a<br />

sizeable increase in the range and volume <strong>of</strong><br />

vocational skills training opportunities for<br />

14–19 year olds.<br />

• Work in partnership to deliver the actions<br />

detailed in the 14–19 Strategy to address the<br />

falling number <strong>of</strong> residents with Level 4/5<br />

qualifications and above.<br />

• Develop a dialogue with businesses with a<br />

view to comprehensively engage employers<br />

in work force <strong>development</strong>. Need to create<br />

jobs with progression paths, attach ‘learning<br />

entitlements’ to jobs, invest in customer<br />

service skills (as the significant jobs growth<br />

will be in customer-facing jobs) and develop<br />

employee-grooming programmes in key<br />

industries. This may also help improve the<br />

image <strong>of</strong> jobs in fields such as catering and<br />

retail.<br />

HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH<br />

20


EDUCATION, EMPLOYMENT AND THE KNOWLEDGE ECONOMY<br />

Brunel University<br />

Brunel University is a centre <strong>of</strong> excellence with<br />

significant potential for drawing business to the<br />

area, especially engineering and high tech<br />

businesses, which will be attracted by the source <strong>of</strong><br />

quality graduates. The recent increase in the<br />

number <strong>of</strong> undergraduates coming to Brunel from<br />

West <strong>London</strong> highlights opportunity for high-tech<br />

engineering businesses, as the sub-region will<br />

increasingly <strong>of</strong>fer a resident, quality graduate<br />

market from which to recruit. Despite the<br />

opportunity for business growth presented by<br />

Brunel University, the borough’s growth in high tech<br />

services and manufacturing has fallen behind the<br />

rest <strong>of</strong> <strong>London</strong>. It is thought that <strong>Hillingdon</strong>’s<br />

limited supply <strong>of</strong> high tech business start-up units<br />

may be the cause <strong>of</strong> this under achievement. This<br />

represents a lost opportunity to develop new<br />

businesses and keep graduates in the sub region.<br />

The role <strong>of</strong> Brunel University as a driver <strong>of</strong><br />

innovation, change, growth and an asset to<br />

borough residents and businesses needs to be fully<br />

recognised and promoted. Brunel has the power to<br />

influence and not just respond to the labour<br />

market. For example:<br />

1. West Focus – This is a government backed, fiveyear<br />

programme involving seven higher<br />

education institutions in West <strong>London</strong>. The<br />

initiative seeks to ensure that the economic and<br />

social potential <strong>of</strong> this combined knowledge base<br />

is realised through full engagement with local<br />

businesses and the local community. West Focus<br />

will aim to tackle fragmented enterprise support<br />

and with Brunel as a leading force in its<br />

<strong>development</strong>, represents a valuable opportunity<br />

for local enterprise.<br />

2. Key Workers - Brunel’s training <strong>of</strong> key workers<br />

including physiotherapists, teachers, social<br />

workers, youth workers, occupational therapists<br />

etc is a significant and growing proportion <strong>of</strong> the<br />

University’s undergraduate population. The<br />

University reports that despite abundant local<br />

employment opportunities, few graduates<br />

currently live or work in <strong>Hillingdon</strong>. This<br />

situation represents a wasted opportunity<br />

particularly for the borough’s public services.<br />

3. Science Park - A problem that hampers<br />

homegrown entrepreneurs is the quality and cost<br />

<strong>of</strong> business start-up accommodation. Brunel’s<br />

own science park has successfully nurtured<br />

graduate entrepreneurs and now has the<br />

financial backing to extend provision <strong>of</strong> hightech<br />

services and manufacturing business start-up<br />

units within the sub-region. Brunel has<br />

experience and a proven track record in growing<br />

innovative businesses many <strong>of</strong> which have<br />

become strong, successful companies employing<br />

highly skilled, well-paid employees. With the<br />

trend in undergraduates attending university in<br />

the area where their parents live, an extended<br />

science park is an opportunity to build a dynamic<br />

sub-region where residents are nurtured, then<br />

educated and supported to maximise their full<br />

potential while remaining residents.<br />

Brunel University: Action<br />

Brunel should be seen as integral to the<br />

<strong>development</strong> <strong>of</strong> the <strong>Hillingdon</strong> ‘brand’. The<br />

borough should recognise the strong reputation<br />

<strong>of</strong> the university for excellence in the fields <strong>of</strong><br />

bio-technology and bio-engineering, sports, multimedia<br />

technology, etc. Brunel is a major draw for<br />

students, businesses and academics, and presents<br />

an opportunity to generate a dynamic knowledge<br />

21 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH


EDUCATION, EMPLOYMENT AND THE KNOWLEDGE ECONOMY<br />

economy that extends beyond the university and<br />

into the borough’s schools and colleges. Key<br />

actions include:<br />

• West Focus - <strong>Hillingdon</strong> should fully embrace<br />

the opportunity presented by West Focus and<br />

actively communicate its aims and integrate<br />

its objectives into other programmes.<br />

<strong>Hillingdon</strong> Business Forum may be a potential<br />

vehicle for engaging the wider business<br />

community in the initiative.<br />

• In an attempt to reverse the current trend in<br />

key worker graduates moving away for work<br />

and housing, the following initiatives could<br />

be explored:<br />

o provide quality (paid) work placements for<br />

undergraduates.<br />

o build relationships between employers and<br />

undergraduates.<br />

o provide financial incentives to graduates,<br />

particularly in hard to recruit to posts such<br />

as maths and science teachers, for example<br />

‘golden handcuffs’.<br />

o work collaboratively with colleagues in<br />

housing to develop a partnership<br />

approach to key worker housing.<br />

• Science Park – focusing on bio-engineering<br />

and environmental engineering. Every<br />

support needs to be given to Brunel to<br />

identify and secure a site to expand the<br />

existing science park. The location <strong>of</strong> this<br />

science park could bring wider regeneration<br />

benefits to areas within the borough<br />

suffering economic and social exclusion. The<br />

legacy <strong>of</strong> this commitment is likely to be felt<br />

for many years to come as young people<br />

become inspired and then engaged in highly<br />

skilled, highly paid, local employment.<br />

• The University for Aviation concept unites<br />

<strong>Hillingdon</strong>’s strategic advantage <strong>of</strong> proximity<br />

to the world’s busiest airport and the<br />

university with its proud engineering<br />

background. Further collaboration to engage<br />

a range <strong>of</strong> agencies including Uxbridge<br />

College, would support the creation <strong>of</strong> a<br />

flagship initiative for the borough.<br />

• There is scope to explore how successful and<br />

experienced institutions such as Brunel<br />

University and Uxbridge College can<br />

contribute to addressing falling standards in<br />

our schools. Opportunities such as mentoring,<br />

student exchanges, role modelling, etc, will<br />

be among the areas explored.<br />

HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH<br />

22


Equalities


EQUALITIES<br />

Equalities issues<br />

The proportion <strong>of</strong> black and minority ethnic (BME)<br />

<strong>Hillingdon</strong> residents in 1991 was 12.3%; in 2001 this<br />

figure was 21% (Census 1991 & 2001). The 2001<br />

Census for the first time divided the White category<br />

into White British, White Irish, White Other, whereas<br />

the 1991 Census simply had White as an ethnic group.<br />

If the total white Irish, white other and non-white<br />

ethnic population continues to increase as it has over<br />

the last decade it is projected that the total ethnic<br />

population could increase to over 40% by 2011.<br />

Statistics record very different levels <strong>of</strong> attainment<br />

throughout school by students from BME<br />

backgrounds. Students <strong>of</strong> Chinese and mixed race<br />

Asian/white origin perform particularly well<br />

throughout their school careers. However students<br />

<strong>of</strong> other ethnic origins perform consistently poorly<br />

from key stage 1 through to GCSE. This prompts<br />

concerns about a distinctive, emerging underclass <strong>of</strong><br />

under-achieving, disaffected, disengaged young<br />

people, who are predominantly male and live<br />

mainly in the south <strong>of</strong> the borough. Exemplifying<br />

this problem is the Botwell ward, where 25% <strong>of</strong><br />

young men, mostly <strong>of</strong> white British origin aged 19 –<br />

25 are unemployed.<br />

Within the BME population there are large<br />

variations in employment rates. For example, across<br />

<strong>London</strong> in 2001 20.5% <strong>of</strong> Bangladeshi people active<br />

in the labour market were unemployed and 17.6%<br />

<strong>of</strong> people in the Black Other group. In contrast,<br />

Indian workers had unemployment levels <strong>of</strong> 5.9%,<br />

which are fairly close to those for White groups. The<br />

unemployment rate for young people from BME<br />

groups averaged 21.6% - more than twice as high as<br />

the rate for white groups (9.5%). Again<br />

unemployment rates are very high for young Black<br />

workers; within this group 29.8% <strong>of</strong> Black<br />

Caribbean, Black African and Black Other residents<br />

who were economically active were unemployed.<br />

Unemployment rates are generally higher for men<br />

(7.6%) than for women (5.8%) and this is generally<br />

true across the BME population too.<br />

In <strong>Hillingdon</strong>, there are 1,700 disabled individuals<br />

between the ages <strong>of</strong> 18 and 65 who are in receipt<br />

<strong>of</strong> Disability Living Allowance but not Severe<br />

Disability Allowance (source: Nomis 20th April<br />

2005). A number <strong>of</strong> these individuals may have the<br />

potential to secure employment. Further work is<br />

required to identify their specific needs and<br />

aspirations, to realise their employment potential.<br />

Equalities: Action<br />

The actions detailed below should be seen as a<br />

sub-set <strong>of</strong> work on Attainment and Employment.<br />

• Co-ordinated action is required across a<br />

range <strong>of</strong> agencies and community groups to<br />

harness the potential and the energy <strong>of</strong> the<br />

growing BME population, in the interest <strong>of</strong><br />

social justice and community cohesion.<br />

• It is imperative that partner organisations<br />

responsible for skills training and employment<br />

within the borough pool statistical data to<br />

ensure effective targeting <strong>of</strong> resources. To<br />

further community cohesion statistical analysis<br />

should encompass age, gender, disability and<br />

faith as well as ethnic origin.<br />

• Action to address inequalities needs to be<br />

referenced to current and projected shortages<br />

in the labour market and skill levels.<br />

• Work is underway to target needs <strong>of</strong> those<br />

far removed from the labour market under<br />

the auspices <strong>of</strong> the Hayes, Heston, Southall<br />

programme. The challenge is to develop<br />

effective programmes that will continue to<br />

secure financial support to ensure<br />

sustainability in the medium term.<br />

HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH<br />

24


<strong>Hillingdon</strong> for<br />

business and the<br />

<strong>Hillingdon</strong> brand


HILLINGDON FOR BUSINESS AND THE HILLINGDON BRAND<br />

Business activity<br />

Industry trends<br />

The transport, storage and communication<br />

industries employed 32.2% <strong>of</strong> the borough’s<br />

workforce in 2002, having increased 24.5% between<br />

1991-2002. Of these almost 70% were employed in<br />

air transport. However with over 70,000 people<br />

employed on the airport site alone, this represents<br />

only 11.5% <strong>of</strong> the airport’s employment needs,<br />

emphasising the importance <strong>of</strong> Heathrow as an<br />

employer to both the local and regional economy.<br />

The number <strong>of</strong> people employed in the construction<br />

industry in <strong>Hillingdon</strong> increased by 42.9% between<br />

1991-2002, reflecting the borough’s proximity to<br />

major construction projects including Terminal 5,<br />

Paddington Basin, Wembley Stadium, M25<br />

widening, etc. As the Mayor <strong>of</strong> <strong>London</strong> proposes<br />

60,000 additional new homes in <strong>London</strong>, with many<br />

<strong>of</strong> these in outer <strong>London</strong>, the outlook for the<br />

construction industry looks promising in the<br />

medium term.<br />

Local businesses have cited their inability to recruit<br />

skilled staff and managers as a significant<br />

impediment to economic growth in <strong>Hillingdon</strong>.<br />

Sectors that have particular recruitment problems<br />

include: hotels and restaurants; public<br />

administration, defence, and social security;<br />

wholesale and retail trade, repair etc; real estate,<br />

renting and business activities. The hospitality and<br />

retail industries have a high demand for people<br />

with entry-level skills. Local employers claim<br />

Heathrow Airport and its associated hospitality and<br />

retail infrastructure, impact on the local jobs market<br />

and artificially inflate wages.<br />

Small and medium sized enterprises<br />

Although <strong>Hillingdon</strong> has a reasonable supply <strong>of</strong><br />

small business space for both <strong>of</strong>fices and factories,<br />

as Table 8 illustrates, there is a lower than average<br />

start-up rate <strong>of</strong> small and medium sized enterprises<br />

(SME) in the borough. Problems that hamper<br />

homegrown entrepreneurs are the quality and cost<br />

<strong>of</strong> the available accommodation. SME<br />

accommodation is frequently expensive and the<br />

lease terms are inflexible and require a large<br />

financial commitment up-front such as six months<br />

deposit. In addition, much <strong>of</strong> the accommodation is<br />

unsuitable particularly for specialist high-tech<br />

services and manufacturing. It is reputedly difficult<br />

for businesses to start-up and to grow in <strong>Hillingdon</strong>.<br />

Table 8: VAT registrations per 1000 VAT registered firms<br />

40.0<br />

20.0<br />

0.0<br />

-20.0<br />

-40.0<br />

-60.0<br />

-80.0<br />

-100.0<br />

VAT registration<br />

per 1000<br />

<strong>Hillingdon</strong><br />

<strong>London</strong><br />

Agriculture/Fishing<br />

Energy/Water<br />

Manufacturing<br />

Construction<br />

Retail<br />

Hospitality<br />

Type <strong>of</strong> firm<br />

Transport and<br />

Communications<br />

Finance<br />

Real Estate<br />

Public Sector<br />

HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH<br />

26


HILLINGDON FOR BUSINESS AND THE HILLINGDON BRAND<br />

Office accommodation<br />

<strong>Hillingdon</strong>, in common with West <strong>London</strong>, currently<br />

has an over-supply <strong>of</strong> <strong>of</strong>fice accommodation and<br />

there looks to be no sign <strong>of</strong> this changing in the<br />

short term. Compounding the <strong>of</strong>fice vacancy<br />

problem is the high number <strong>of</strong> outstanding <strong>of</strong>fice<br />

planning permissions that are not being<br />

implemented while the <strong>of</strong>fice market remains flat.<br />

Reports suggest that once over-supply in the market<br />

has been absorbed, <strong>Hillingdon</strong>’s <strong>of</strong>fice market is<br />

likely to pick-up. However headquarters have<br />

become smaller as companies out-source and<br />

downsize, and companies can now afford to locate<br />

their small, specialist workforce in prestige, mixeduse<br />

<strong>development</strong>s. Therefore even if the market<br />

does pick up, the <strong>Hillingdon</strong> <strong>of</strong>fice market may be ill<br />

equipped to respond to the changing nature <strong>of</strong><br />

demand.<br />

Stockley Park<br />

The Stockley Park business park is a major source <strong>of</strong><br />

employment opportunities in the borough. Stockley<br />

Park’s excellent communication links, car parking<br />

provision and high quality environment have made<br />

it a high-value, prestige business park for over 10<br />

years. The Park accommodates the headquarters <strong>of</strong><br />

key businesses including BT, GlaxoSmithKlein, Apple<br />

Computers UK, Centrica, Hasbro UK, Marks &<br />

Spencer and Matsushita Electric Europe. The skilled<br />

workforce it attracts are commonly mobile<br />

pr<strong>of</strong>essionals able to take advantage <strong>of</strong> the efficient<br />

road infrastructure that services Stockley Park. It is<br />

estimated that the majority <strong>of</strong> staff working at<br />

Stockley Park commute into and out <strong>of</strong> the borough<br />

on a daily basis.<br />

There is a concern about the current vacancy rate at<br />

Stockley (Source: The Golden Triangle Report –<br />

Spring 2005 by Rogers Chapman Research for West<br />

<strong>London</strong> Business). This reflects general malaise in<br />

the West <strong>London</strong> <strong>of</strong>fice market and it may continue<br />

to suffer in the future from the shift towards small,<br />

prestige <strong>of</strong>fice <strong>development</strong> in mixed-use<br />

environments. The availability <strong>of</strong> land at Stockley<br />

Park for future phases <strong>of</strong> commercial <strong>development</strong>,<br />

may provide the opportunity to re-think the<br />

business park structure and explore mixed-use<br />

<strong>development</strong>. In so doing, it may be possible to<br />

optimise the creation <strong>of</strong> local employment.<br />

Town centres<br />

Uxbridge has evolved from a historic market town<br />

located on a strategic trade route, adjoining the<br />

boundary with South Buckinghamshire. Following a<br />

period <strong>of</strong> decline in the 1980s, Uxbridge has now<br />

successfully reinvented itself as a thriving<br />

metropolitan centre. It has a vibrant commercial<br />

and retail focus and first class local educational<br />

opportunities at Brunel University and Uxbridge<br />

College. The town centre is the focus <strong>of</strong> <strong>Hillingdon</strong>’s<br />

local government and public services.<br />

The town benefits from excellent transport links<br />

with the M40 and M25 motorways in close<br />

proximity. Public transport includes a comprehensive<br />

bus network and Metropolitan and Piccadilly<br />

services on the <strong>London</strong> Underground. Heathrow<br />

Airport is 20 minutes away. Over 3,000 parking<br />

spaces are available for car bound visitors.<br />

More than 500 businesses occupy a compact core<br />

business area <strong>of</strong> Uxbridge town centre area, in an<br />

area roughly 1km by 0.5km. A significant number <strong>of</strong><br />

<strong>of</strong>fices are UK and European headquarters. A retail<br />

space <strong>of</strong> over 1 million square feet accommodates<br />

national multiples in two covered shopping centres<br />

as well as independents in the high street and<br />

adjacent roads. Retail spending in 2004 was tenth<br />

highest in Greater <strong>London</strong>, with 54% derived from<br />

people living outside <strong>London</strong>. Town centre<br />

management statistics show that, on average, 20-<br />

25,000 people come into Uxbridge daily.<br />

When one considers the substantial residential and<br />

student population within one kilometre <strong>of</strong><br />

Uxbridge town centre, the entertainment, leisure<br />

and cultural <strong>of</strong>fer in the town is limited. It currently<br />

27 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH


HILLINGDON FOR BUSINESS AND THE HILLINGDON BRAND<br />

comprises a ten-screen cinema, three gyms, one<br />

nightclub and thirteen bars, many <strong>of</strong> which <strong>of</strong>fer<br />

food in the daytime. There are approximately 25<br />

eateries, with about a dozen restaurants trading in<br />

the evening. Like many towns, post 8pm when the<br />

working population has dispersed, the Uxbridge<br />

evening economy is dominated by younger people<br />

and focused on alcohol. This acts as a powerful<br />

disincentive for older persons and it is felt that<br />

wider leisure and cultural opportunities would<br />

benefit the town.<br />

Hayes shopping centre is situated in the south <strong>of</strong><br />

the borough and is the closest shopping centre for<br />

many <strong>of</strong> the bough’s most excluded communities.<br />

The quality <strong>of</strong> the Hayes shopping environment is<br />

poor and the range <strong>of</strong> shops is limited, possibly<br />

reflecting the modest spending power <strong>of</strong> the<br />

residential population. A number <strong>of</strong> major capital<br />

investments are planned for Hayes and these<br />

present an opportunity from which to plan for<br />

renewed vitality for Hayes town centre. Investment<br />

projects include:<br />

• The Heathrow Connect rail service that will be<br />

operating via Hayes Town Centre from 2005<br />

could be the long awaited catalyst for the<br />

regeneration <strong>of</strong> Hayes.<br />

• Health facilities need to be integrated within the<br />

overarching plan for sustainable improvement.<br />

• Comprehensive leisure facilities at Botwell Green.<br />

• The re<strong>development</strong> <strong>of</strong> Hayes Goods Yard, which<br />

could help build a residential pr<strong>of</strong>ile and<br />

catchment area with a spending pr<strong>of</strong>ile that<br />

would attract better quality retail outlets.<br />

Land use<br />

There is growing pressure for sites designated for<br />

industrial and business use to be re-designated for<br />

higher value uses including residential <strong>development</strong>.<br />

With the shortage <strong>of</strong> affordable housing, the<br />

Government is looking to utilise former industrial<br />

sites for residential purposes. In the <strong>London</strong> Plan,<br />

the Mayor <strong>of</strong> <strong>London</strong> has a target <strong>of</strong> 45,000 new<br />

homes to be built in the ‘Western Wedge’ <strong>of</strong><br />

<strong>London</strong> by 2016. West <strong>London</strong> stands to lose 41<br />

hectares <strong>of</strong> industrial and business land during the<br />

period up to 2016, primarily for housing/mixed use<br />

schemes. <strong>Hillingdon</strong> is challenged with ensuring<br />

that opportunities for employment within the<br />

borough are optimised in order to avoid becoming<br />

a ‘dormitory’ for commuters. There are concerns<br />

that becoming a suburban dormitory would lead to<br />

greater environmental degradation (associated with<br />

rising levels <strong>of</strong> commuting), pressure on local<br />

amenities and facilities, fragmented communities, a<br />

limited range <strong>of</strong> local employment opportunities<br />

and consequently a narrowing <strong>of</strong> the image/identity<br />

for the borough.<br />

It is hoped that <strong>Hillingdon</strong>’s forthcoming Local<br />

Development Framework (LDF) will incorporate the<br />

aspiration to optimise opportunities for<br />

employment within the borough. The LDF will,<br />

through public consultation, establish the borough’s<br />

spatial land use framework, replacing the Unitary<br />

Development Plan. The LDF will incorporate a<br />

review <strong>of</strong> all brown field sites in the borough and<br />

their designated uses.<br />

Mixed-use <strong>development</strong>s and live/work units are<br />

seen as a way <strong>of</strong> creating a balance between<br />

industrial and residential land uses. Quality design,<br />

early consultation and quality local management<br />

are seen as the essential ingredients to make such<br />

schemes successful. Brunel University is experienced<br />

in both developing and managing such schemes and<br />

HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH<br />

28


HILLINGDON FOR BUSINESS AND THE HILLINGDON BRAND<br />

would be a key participant in any emerging local<br />

policy guidelines.<br />

High quality design and innovation in energy<br />

efficiency as detailed in BREEM (Building Research<br />

Establishment Environmental Assessment Method)<br />

and CABE (Commission for Architecture and the<br />

Built Environment) should be sought from all new<br />

<strong>development</strong>s and formalised as a requirement in<br />

the Local Development Framework. Where business<br />

activity is known to have a distinctive, detrimental<br />

impact on the environment, e.g. airport business,<br />

road freight etc, excellence in terms <strong>of</strong> energy<br />

efficiency, noise and air pollution should be sought.<br />

Supporting business: Action<br />

This <strong>strategy</strong> aims to develop action and influence<br />

strategies that will nurture and promote business<br />

activities that add value to the local and regional<br />

economy, while ensuring that the local workforce<br />

is equipped with the skills and has access to the<br />

emerging employment opportunities.<br />

• The Local Development Framework will be a<br />

key vehicle for nurturing industrial<br />

specialisms, which could be a catalyst for the<br />

growth <strong>of</strong> new supply chains.<br />

• In the procurement <strong>of</strong> goods and services,<br />

work can be undertaken to explore<br />

opportunities for public sector bodies and<br />

companies to commit to local procurement,<br />

thereby strengthening and supporting local<br />

small and medium sized enterprises and the<br />

not-for-pr<strong>of</strong>it sector.<br />

• The LDA’s work on Supporting Enterprise<br />

pioneered ring-fencing business rents to<br />

support clusters <strong>of</strong> small emerging<br />

enterprises, removing the disincentive <strong>of</strong><br />

inflexible lease terms and costly deposits.<br />

This work should be explored with local<br />

property owners to see if its principles could<br />

be piloted in long-term vacant <strong>of</strong>fice<br />

accommodation in the borough.<br />

• To support the vitality <strong>of</strong> town centres and to<br />

initiate the regeneration <strong>of</strong> some <strong>of</strong> the more<br />

marginal centres (specifically Yiewsley and<br />

Hayes), a review should be carried out on<br />

brown field land in close proximity to town<br />

centres. Diversifying land use in these areas<br />

will introduce a different pr<strong>of</strong>ile <strong>of</strong> shopping<br />

centre consumer and in doing so underpin<br />

the commercial viability <strong>of</strong> these areas.<br />

• <strong>Hillingdon</strong> needs to develop a strategic view<br />

about the relationship between and future <strong>of</strong><br />

the boroughs town centres, neighbourhood<br />

shopping centres and out <strong>of</strong> town retail parks,<br />

in the context <strong>of</strong> what is located outside the<br />

borough boundary. A <strong>strategy</strong> for the future<br />

<strong>of</strong> our town centres will incorporate views<br />

about community and environmental impact,<br />

changes to our retail centres and plan action<br />

to support an area through change.<br />

• In collaboration with town centre partners, a<br />

brief should be developed for a modal<br />

transport interchange in Uxbridge town centre.<br />

• A key aspiration <strong>of</strong> this <strong>strategy</strong> is the<br />

<strong>development</strong> <strong>of</strong> a Hayes Town Centre Action<br />

Plan, exploring the following issues and<br />

opportunities:<br />

o Training centre – linked to Heathrow<br />

Training Centre. Hayes Town Centre could<br />

be the catalyst for joining-up skills,<br />

business needs and trainers. Opportunity<br />

for major public sector relocation from decentralisation<br />

<strong>of</strong> Government<br />

departments.<br />

29 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH


HILLINGDON FOR BUSINESS AND THE HILLINGDON BRAND<br />

o Image – a possible way to improve the<br />

image <strong>of</strong> Hayes Town Centre would be to<br />

improve the current range and quality <strong>of</strong><br />

retail outlets. This may involve attracting<br />

multiples, developing niche markets<br />

and/or using Compulsory Purchase Orders<br />

(CPO) powers to assemble improved retail<br />

sites. A retail study would support the<br />

Hayes Town Centre Action Plan and<br />

support the area’s broader regeneration.<br />

o Capital investment taking place in and<br />

around Hayes Town Centre presents an<br />

opportunity to manage growth and create<br />

a sustainable community and<br />

environment.<br />

o <strong>London</strong> Gate – large <strong>of</strong>fice population<br />

could sustain a lunchtime and evening<br />

economy.<br />

o Options associated with CPO action could<br />

be explored with LDA/English Partnerships.<br />

• Conference centre – explore more and<br />

improved hotel and conferencing facilities. It<br />

is generally felt that a first-class<br />

conference/exhibition facility would be a<br />

great asset for the borough. However, there<br />

are problems with the environmental impact<br />

<strong>of</strong> high-trip generating <strong>development</strong>s –<br />

hotels and conference centres - in the<br />

Heathrow area. Furthermore, hotels and<br />

conference centres would not be able to<br />

compete with residential and commercial<br />

land values. Such a facility would need to be<br />

part <strong>of</strong> a mixed-use <strong>development</strong> and/or<br />

include a hefty public sector subsidy. Further<br />

exploration <strong>of</strong> the market for such a facility is<br />

required.<br />

The <strong>Hillingdon</strong> brand<br />

<strong>Hillingdon</strong> has a very local flavour, with many<br />

people having lived here all their lives. As such<br />

promoting the borough’s image and commercial<br />

‘<strong>of</strong>fer’ has in the past not been a priority. In looking<br />

forward and driving a vision for the economic future<br />

<strong>of</strong> the borough in a climate <strong>of</strong> increased competition<br />

and external pressures, there is a growing need to<br />

develop and promote the <strong>Hillingdon</strong> ‘<strong>of</strong>fer’. A<br />

contemporary vision <strong>of</strong> the borough is required and<br />

this should be marketed to residents, those working<br />

in the borough and those living outside the<br />

borough, and the business community.<br />

Hotel accommodation, catering and conference<br />

facilities clustered around Heathrow Airport comprise<br />

the largest tourism sector in the region. More could<br />

be done to encourage business tourists to spend time<br />

and money in <strong>Hillingdon</strong> and the sub-region. Work<br />

undertaken in partnership with neighbouring<br />

boroughs, the LDA and hotels themselves will<br />

promote regional attractions to business tourists.<br />

Developing the tourism market may entail<br />

investment in facilities that will attract visitors and<br />

tourists to spend time and money in the borough.<br />

The borough <strong>of</strong>fers a diversity <strong>of</strong> opportunity that<br />

few other boroughs in the region can boast, such as<br />

excellent communications, a pioneering knowledge<br />

economy, quality shopping facilities, an accessible<br />

and highly regarded natural environment and<br />

through this, a quality life/work balance.<br />

Developing a stronger sense <strong>of</strong> the brand and using<br />

it to promote the borough is an important<br />

foundation for the creation <strong>of</strong> a sustainable<br />

economic future.<br />

HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH<br />

30


HILLINGDON FOR BUSINESS AND THE HILLINGDON BRAND<br />

Development <strong>of</strong> the brand would reflect the<br />

interests <strong>of</strong> the different target audience:<br />

• Residents – to develop and reinforce the image<br />

<strong>of</strong> a borough where people can live, work and<br />

play in safety and health.<br />

• All employers seeking to attract and retain good<br />

quality staff.<br />

• Customers <strong>of</strong> the borough’s shopping centres,<br />

particularly Uxbridge Town Centre where 54% <strong>of</strong><br />

customers come from out <strong>of</strong> the borough.<br />

• Business tourists – to encourage them to bring<br />

some <strong>of</strong> their spending power to <strong>Hillingdon</strong><br />

shops and businesses.<br />

• University students and their visiting friends and<br />

families.<br />

• Businesses, who although initially attracted by<br />

advantages <strong>of</strong> location, would become<br />

participants in a dynamic vision for the future <strong>of</strong><br />

the borough.<br />

The <strong>Hillingdon</strong> brand will closely link with the LDA’s<br />

work on tourism <strong>development</strong> at a regional and<br />

sub-regional level.<br />

31 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH


Housing,<br />

environment and<br />

quality <strong>of</strong> life


HOUSING, ENVIRONMENT AND QUALITY OF LIFE<br />

Housing, environment and quality <strong>of</strong> life<br />

A key objective <strong>of</strong> the <strong>strategy</strong> is to address<br />

residents’ ’well being’ and to look at the economic<br />

impact on quality <strong>of</strong> life and the environment.<br />

Quality <strong>of</strong> life<br />

Deprivation (as measured at a regional level) is limited<br />

in <strong>Hillingdon</strong>, contained within the Townfield, Yeading<br />

and West Drayton wards. However it is the relative<br />

differences in health, wealth, opportunities and quality<br />

<strong>of</strong> life between the best and worst electoral wards that<br />

are the greatest threat to social cohesion in the<br />

borough. For example there are gross inequalities in<br />

health, with an eight-year difference in life expectancy<br />

between the borough’s best and worst wards and a<br />

nearly three-fold difference in the rates <strong>of</strong> low birth<br />

weights. It is relative rather than absolute deprivation<br />

and people’s perception <strong>of</strong> how well <strong>of</strong>f they are in<br />

comparison to others, which is a key influence on<br />

health, quality <strong>of</strong> life and ultimately social cohesion. If<br />

the widening gap between the better and worst <strong>of</strong>f is<br />

not challenged in <strong>Hillingdon</strong>, there is a danger <strong>of</strong> rising<br />

racial tensions and a diminishing quality <strong>of</strong> life for all.<br />

Homes<br />

An adequate supply <strong>of</strong> housing is crucial to meet the<br />

growth in household formation and to accommodate<br />

the workforce for a growing economy. Within this, it<br />

is important to promote mixed and balanced<br />

communities to redress the trend towards social<br />

polarisation, whereby many households are squeezed<br />

out <strong>of</strong> inner <strong>London</strong> by the high cost <strong>of</strong> housing and<br />

either travelling long distances to work or leaving<br />

<strong>London</strong> altogether. <strong>Hillingdon</strong> house prices are on<br />

average 86% <strong>of</strong> <strong>London</strong> prices and this differential is<br />

larger for terraced houses (75.2%) and<br />

flats/maisonettes (63.0%).<br />

Almost 17% <strong>of</strong> <strong>Hillingdon</strong>’s housing stock is social<br />

rented housing, provided by the council and<br />

registered social landlords (census 2001). The need<br />

for social housing is <strong>of</strong>ten only a household’s<br />

presenting problem, as low skills, low aspirations,<br />

unemployment, language barriers, etc are at the<br />

core <strong>of</strong> their inability to secure a job and thereby<br />

housing on the open market. Past <strong>development</strong>s <strong>of</strong><br />

large-scale social housing have created large<br />

concentrations <strong>of</strong> worklessness. The Social Housing<br />

Policy as detailed in the LDF together with a choicebased<br />

lettings programme will help to prevent<br />

further large-scale concentrations <strong>of</strong> economic<br />

exclusion, however co-ordinated action is required<br />

to address the economic exclusion <strong>of</strong> many <strong>of</strong><br />

<strong>Hillingdon</strong>’s social housing residents.<br />

Environmental<br />

Air quality standards based on nitrogen dioxide<br />

(NO2) concentrations are extensively breached<br />

especially in the following locations: Heathrow, M4,<br />

M40, A316, and industrial areas in the south <strong>of</strong> the<br />

borough. Poor air quality is linked to a range <strong>of</strong><br />

respiratory complaints including asthma and thus<br />

compounds the economic deprivation <strong>of</strong> residents in<br />

the south <strong>of</strong> the borough.<br />

In contrast to this, <strong>Hillingdon</strong>’s environmental<br />

attributes include a canal, lido, marina, ancient<br />

woodland, sites <strong>of</strong> special scientific interest, country<br />

park and numerous parks and woodland areas. The<br />

natural environment contributes to biodiversity,<br />

diversity in landscape and has a positive effect on<br />

people’s health and perceptions <strong>of</strong> quality <strong>of</strong> life.<br />

<strong>Hillingdon</strong>’s diverse environment presents an<br />

opportunity to enhance the borough’s image, range<br />

<strong>of</strong> leisure pursuits and promotional opportunities.<br />

The image and environment <strong>of</strong> an area together with<br />

access to good public services such as schools and<br />

health care services are fundamental to sustaining a<br />

thriving borough where people want to live and<br />

work, and businesses want to locate and grow.<br />

33 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH


HOUSING, ENVIRONMENT AND QUALITY OF LIFE<br />

Improving quality <strong>of</strong> life: Action<br />

Area Pr<strong>of</strong>iles, being pioneered by the Audit<br />

Commission, will attempt to assess the level <strong>of</strong><br />

well being within a community. It is anticipated<br />

that this will be implemented in all local<br />

authorities over the next few years. This<br />

<strong>development</strong> in Audit Commission assessment<br />

validates and gives emphasis to the integration<br />

<strong>of</strong> quality <strong>of</strong> life issues within this <strong>strategy</strong>.<br />

• The desire to erode the difference between<br />

the best and worst-<strong>of</strong>f wards - by improving<br />

the worst wards - is central to this <strong>strategy</strong><br />

and will underpin most <strong>of</strong> the activity<br />

generated through the Delivery Action Plan.<br />

• It is hoped that this <strong>strategy</strong> will engage<br />

employers in embracing wider values that<br />

support economic sustainability for example,<br />

healthy lifestyle, physical activity, leisure,<br />

culture and community cohesion. Employers<br />

could address these issues through conditions<br />

and the atmosphere created in workplaces,<br />

promoting and facilitating healthy life styles<br />

and work/life balance. The strategic action<br />

plan could be a vehicle for mainstreaming<br />

diversity and tolerance.<br />

• Planning for a high quality, accessible<br />

infrastructure in <strong>Hillingdon</strong> to ensure<br />

serviced, cohesive, ‘sustainable’ communities<br />

needs to be embedded in the LDF process.<br />

Infrastructure needs to include leisure<br />

facilities, childcare, cultural pursuits,<br />

transport and parking, green spaces, schools,<br />

health facilities etc.<br />

• Work in partnership to realise the borough’s<br />

aspirations for ‘decent homes and decent<br />

neighbourhoods’, and in so doing, address<br />

the problem <strong>of</strong> worklessness in social<br />

housing.<br />

• There needs to be investment in the<br />

environment, particularly in areas that attract<br />

visitors.<br />

• Where possible residential communities need<br />

to <strong>of</strong>fer a range <strong>of</strong> sizes and affordability<br />

levels to ensure a mixed resident pr<strong>of</strong>ile that<br />

will support a range <strong>of</strong> commercial services<br />

and amenities.<br />

Work also needs undertaking to create business<br />

and public sector involvement in:<br />

• Grow-your-own initiative to support and<br />

nurture local employment and local<br />

entrepreneurs.<br />

• Action to improve employees’ work/life<br />

balance.<br />

• Work in partnership to promote health<br />

messages and support people to participate<br />

in healthy activities as outlined in the <strong>London</strong><br />

Health Impact Assessment.<br />

HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH<br />

34


APPENDIX 1<br />

Partners involved in developing this <strong>strategy</strong><br />

External representatives<br />

Ian Frost – BAA<br />

Joe Hardman – BAA<br />

John Rider – BAA<br />

Roz Rossington – Brixton Estates<br />

Ian MacKay – Brixton Estates<br />

Keith Robson – Brunel University<br />

Lesley Mortimer – Brunel University<br />

Brian Noble – Business Link <strong>London</strong><br />

Tony Dunn – The Chimes Shopping Centre<br />

Peter Sale – Education Business Partnership<br />

Sue Stock – Education Business Partnership<br />

Isobel King – Groundwork<br />

Neil Sherman – Harlington School<br />

Mike Langham – <strong>Hillingdon</strong> Chamber <strong>of</strong> Commerce<br />

Andy Janson – Jansons<br />

Jashoda Pindoria – Job Centre Plus<br />

David Boyer – Learning & Skills Council<br />

Charles Shaw – Paradigm Housing<br />

Mick Morris – Metropolitain Police<br />

John Aldous – Primary Care Trust<br />

Shirley Goodwin – Primary Care Trust<br />

Maxine Johnson – Primary Care Trust<br />

Andrew Knight – Primary Care Trust<br />

Uma Purohit – Primary Care Trust<br />

Melanie Smith – Primary Care Trust<br />

Barbara Wood – Primary Care Trust<br />

Michael Farley – Uxbridge College<br />

Peter Alder – West <strong>London</strong> Business<br />

<strong>Hillingdon</strong> Council representatives<br />

Andy Codd – Transport<br />

Nigel Cramb – <strong>Economic</strong> Development and<br />

Community Partnerships<br />

Zaid Dowlut – Social Services<br />

Gerry Edwards – Corporate Property<br />

Angela Flux – Healthy <strong>Hillingdon</strong><br />

Sally Hamblin – <strong>Economic</strong> Regeneration<br />

Ann Lander – Housing<br />

Brian Murrell – Corporate Policy<br />

Chandra Raval – Transportation<br />

Mark Silverman – Planning Policy<br />

Andy Stubbs – Uxbridge Initiative<br />

Ian Dunsford – Planning Policy<br />

Helena Webster – <strong>Economic</strong> Development<br />

Martin White – Corporate Property<br />

Mary Worrall – Environment<br />

35 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH


APPENDIX 2<br />

Table illustrating the link between regional,<br />

sub-regional and local economic strategies<br />

<strong>London</strong> Development Agency <strong>Economic</strong><br />

Development Strategy<br />

Ensure that <strong>London</strong>’s growth respects the need<br />

for social progress, environmental protection<br />

and conservation <strong>of</strong> scarce resources.<br />

Support <strong>London</strong>’s economy, both as a world<br />

business centre and as a balanced regional<br />

economy.<br />

West <strong>London</strong> <strong>Economic</strong> Development Strategy<br />

Secure a sustainable economy through the<br />

appropriate utilisation, including mixed use<br />

<strong>development</strong>, <strong>of</strong> West <strong>London</strong>’s land and property<br />

by promoting, managing and enhancing the quality<br />

<strong>of</strong> the existing stock <strong>of</strong> key strategic employment<br />

locations, and promoting higher standards <strong>of</strong> design<br />

and environmental good practice. Support the<br />

rejuvenation <strong>of</strong> town centres in West <strong>London</strong> as<br />

centres for employment, shopping and living.<br />

Establish a competitive economy underpinned by<br />

sustained and sustainable growth and value-added<br />

output principally through ensuring high and effective<br />

levels <strong>of</strong> appropriate support for both indigenous and<br />

foreign-owned investors. There is also the need to<br />

further develop knowledge-based economic activity<br />

through increased linkages and interaction between<br />

businesses and the academic community, as well as<br />

businesses in sub-regional economies.<br />

<strong>Hillingdon</strong>’s Strategy for a Sustainable Economy<br />

1. Pursue opportunities to promote balanced and<br />

sustainable economic <strong>development</strong> in <strong>Hillingdon</strong>.<br />

2. Enhance and maintain <strong>Hillingdon</strong>’s competitive<br />

position as a location to do business and to work.<br />

3. Develop initiatives to maximise the unique<br />

advantages <strong>of</strong> <strong>Hillingdon</strong>’s strategic location i.e.<br />

Heathrow Airport, rail and road connections,<br />

Brunel University, <strong>Hillingdon</strong> Hospital, etc.<br />

Invest in public transport infrastructure, in<br />

particular to support the suburban centres and<br />

where the main employment and housing growth<br />

will occur. Plan public transport to link residential<br />

areas and town centres in West <strong>London</strong>.<br />

Develop <strong>London</strong> as a city <strong>of</strong> knowledge and<br />

learning in order to fulfil the potential <strong>of</strong> its<br />

people and its businesses.<br />

Support <strong>London</strong>’s continuing renewal as a<br />

vibrant and inclusive city, acknowledging the<br />

diversity <strong>of</strong> <strong>London</strong>’s people as an asset.<br />

Increase the supply <strong>of</strong> affordable housing and<br />

supported housing, improve the quality <strong>of</strong> older<br />

housing stock and ensure the sustainability <strong>of</strong><br />

housing <strong>development</strong>s. Focus on developing an<br />

appropriate mix <strong>of</strong> housing in terms <strong>of</strong> type, size<br />

reception and move-on property and ensure higher<br />

density build where appropriate, particularly where<br />

there is good access to public transport.<br />

Improve levels <strong>of</strong> employability and reduce the<br />

polarisation <strong>of</strong> the skills economy primarily by<br />

improving training access opportunities for<br />

excluded groups, improving literacy and numeracy<br />

skills and fostering a culture for lifelong learning<br />

and workforce <strong>development</strong>.<br />

Invest in sustainable business communities, and<br />

encourage businesses to play a greater role in the<br />

management, maintenance and improvement <strong>of</strong> their<br />

environmental management systems. Ensure high<br />

quality design <strong>of</strong> future housing and employment site<br />

<strong>development</strong>s. Improving access to quality green spaces<br />

and cultural resources. Quality <strong>of</strong> life issues must also<br />

address crime and the underlying causes <strong>of</strong> crime.<br />

4. Enable <strong>Hillingdon</strong> people to realise their full<br />

potential through education and training.<br />

5. Maximise opportunities for local employment<br />

and career progression for <strong>Hillingdon</strong> residents.<br />

6. Maximise opportunities <strong>of</strong>fered by the diversity<br />

<strong>of</strong> the borough’s population.<br />

7. Engage employers in addressing community<br />

needs including crime and anti-social behaviour,<br />

academic underachievement, social exclusion, etc.<br />

HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH<br />

36


APPENDIX 3<br />

Community <strong>strategy</strong> targets<br />

Aspirations for <strong>Hillingdon</strong><br />

A place where enterprise is encouraged, businesses<br />

supported and new jobs created for local people.<br />

A thriving, self-sufficient centre for commerce.<br />

As home <strong>of</strong> the world’s busiest airport and one <strong>of</strong><br />

<strong>London</strong>’s most successful centres for shopping,<br />

<strong>Hillingdon</strong> is well poised to increase its relative<br />

prosperity. The key for us is to ensure that this<br />

prosperity benefits our entire community.<br />

We want the next decade to bring unprecedented<br />

economic growth and <strong>development</strong> to the entire<br />

borough. We want firms up and down <strong>Hillingdon</strong> to<br />

benefit from the success <strong>of</strong> business hubs such as<br />

Heathrow Airport and Uxbridge town centre. We<br />

will bring local business people together to<br />

encourage trade within, as well as outside the<br />

borough. We also value the importance <strong>of</strong> the right<br />

vocational training for some <strong>of</strong> our young people,<br />

matching the skills we teach them to the needs <strong>of</strong><br />

local firms; where <strong>Hillingdon</strong>’s businesses have a<br />

skills gap, it should be filled with local workers.<br />

By 2015, we will:<br />

• encourage new business, through initiatives such<br />

as the Hayes Business Incubation Unit and closer<br />

working with Brunel University business school.<br />

• encourage the <strong>Hillingdon</strong> Partners to buy services<br />

from local small and medium sized businesses<br />

where possible.<br />

• have ensured that Uxbridge remains one <strong>of</strong><br />

<strong>London</strong>’s top 10 shopping centres.<br />

• operate a skills centre in Hayes to train young<br />

people, raise their aspirations and increase their<br />

chances <strong>of</strong> finding rewarding employment.<br />

A prosperous borough<br />

Activity areas 1 year targets 3 year objectives 10 year sustainable<br />

outcomes<br />

Delivering a prosperous economy<br />

1) Establish the business/economy<br />

theme group <strong>of</strong> the LS P and the<br />

‘Strategy for a Sustainable<br />

Economy’ is adopted.<br />

(Nigel Cramb, LB <strong>Hillingdon</strong>)<br />

2) Establish a <strong>Hillingdon</strong> Business<br />

Forum with wide business<br />

representation.<br />

3) Develop a Corporate Social<br />

Responsibility programme which<br />

business signs up to.<br />

(Nigel Cramb, LB <strong>Hillingdon</strong>)<br />

4) Complete Feasibility Study and<br />

Business Plan to release <strong>London</strong><br />

Development Agency (LDA) capital<br />

funding for the construction <strong>of</strong> the<br />

Hayes Business Incubation Units.<br />

(Nigel Cramb, LB <strong>Hillingdon</strong>)<br />

Strong economic growth achieved<br />

through the delivery <strong>of</strong> the<br />

<strong>Economic</strong> Strategy for the <strong>Borough</strong><br />

within a sub-regional context.<br />

Business Forum thriving and<br />

providing focus for wider business<br />

engagement in community<br />

programmes as part <strong>of</strong> their<br />

corporate social responsibility.<br />

20 new businesses created as<br />

occupants <strong>of</strong> the Hayes Businees<br />

Incubation Units.<br />

Within 10 years the <strong>Hillingdon</strong><br />

Partners will be contributing<br />

positively to the economic<br />

prosperity and vitality <strong>of</strong> the<br />

borough and the sustainability <strong>of</strong><br />

the local economy; in particular<br />

working with businesses to achieve<br />

strong economic growth.<br />

37 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH


APPENDIX 3<br />

A prosperous borough<br />

Activity areas 1 year targets 3 year objectives 10 year sustainable<br />

outcomes<br />

Improving training and skills<br />

5) Develop proposals to improve the<br />

balance <strong>of</strong> local small and medium<br />

enterprises (SME) and large-scale<br />

contractors within LB <strong>Hillingdon</strong>’s<br />

procurement arrangements.<br />

(Nigel Cramb, LB <strong>Hillingdon</strong>)<br />

6) In partnership with Brunel<br />

University and the West Focus<br />

Project, identify barriers and<br />

weaknesses affecting the long-term<br />

financial sustainability <strong>of</strong><br />

<strong>Hillingdon</strong>’s voluntary sector.<br />

(Nigel Cramb, LB <strong>Hillingdon</strong>)<br />

7) Hold 3 events during 2005/06 in<br />

relation to Business Planning,<br />

Sources <strong>of</strong> Finance and<br />

Procurement/Commissioning.<br />

(Nigel Cramb, LB <strong>Hillingdon</strong>)<br />

8) As part <strong>of</strong> the business start up<br />

initiative run a programme to<br />

include the following:<br />

150 Business Information Sessions<br />

69 Business Advice Sessions<br />

31 Business Consultancies<br />

25 Business Start-ups<br />

Evaluate success with Brunel<br />

Business School.<br />

(Nigel Cramb, LB <strong>Hillingdon</strong>)<br />

9) Maintain Uxbridge’s position as<br />

one <strong>of</strong> <strong>London</strong>’s top ten shopping<br />

centres.<br />

(Brian Murrell, LB <strong>Hillingdon</strong>)<br />

10) Firm up plans and <strong>strategy</strong> for<br />

improving Hayes Town Centre in<br />

partnership with key stakeholders.<br />

(Brian Murrell, LB <strong>Hillingdon</strong>)<br />

11) Develop a firm proposal with<br />

partners for creating a multifunctional<br />

skills centre in Hayes.<br />

(Nigel Cramb, LB <strong>Hillingdon</strong>)<br />

Significantly increased numbers <strong>of</strong><br />

SME’s involved in procurement.<br />

Council signed up to Small Business<br />

[SME] Friendly Concordat.<br />

Voluntary and community sector<br />

organisations better able to access<br />

mixed funding sources and less<br />

dependant on grant funding.<br />

Greater levels <strong>of</strong> new business<br />

start-ups and survival rates within<br />

<strong>Hillingdon</strong> in particular, minority<br />

ethnic businesses.<br />

Vibrant and sustainable town<br />

centres supported by effective and<br />

inclusive town centre partnerships.<br />

Demonstrable improvement and<br />

significant regeneration <strong>of</strong> Hayes<br />

Town Centre.<br />

Programmes in place to address<br />

low aspirations, low attainment<br />

and low skills/low pay in the 19+<br />

age group and vocational training<br />

opportunities extended for the<br />

14-16 age group.<br />

Vocational training and the skills<br />

level <strong>of</strong> the workforce will have<br />

increased significantly, thereby<br />

improving the employability <strong>of</strong><br />

local people. High quality jobs and<br />

training opportunities will be<br />

available for which local people,<br />

including ‘excluded’ groups will be<br />

suitably qualified.<br />

HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH<br />

38


APPENDIX 3<br />

A prosperous borough<br />

Activity areas 1 year targets 3 year objectives 10 year sustainable<br />

outcomes<br />

Maximising the benefits <strong>of</strong><br />

Heathrow Airport<br />

12) Deliver employment-training<br />

schemes, youth enterprise<br />

initiatives, as part <strong>of</strong> the Hayes,<br />

Heston, Southall regeneration<br />

scheme, that produce benefits for<br />

local people.<br />

(Nigel Cramb, LB <strong>Hillingdon</strong>)<br />

13) Contribute to Hayes, Heston<br />

Southall training programmes on<br />

the needs <strong>of</strong> ‘excluded groups,’<br />

specifically (16–24 years) providing<br />

training for 100 young people not<br />

currently engaged in education or<br />

employment.<br />

(Nigel Cramb, LB <strong>Hillingdon</strong>)<br />

14) Extend programmes to a new<br />

facility at Jupiter House, Hayes for<br />

16–19 years not in education or<br />

employment.<br />

(Nigel Cramb, LB <strong>Hillingdon</strong>)<br />

15) Devise with key partners a pilot<br />

training programme for hotels and<br />

the construction industries to<br />

address their future employment<br />

skills requirements.<br />

(Peter Sale, LB <strong>Hillingdon</strong>)<br />

16) Expand the ‘Meet the Buyer’<br />

programme to ensure local<br />

businesses are able to maximise<br />

the opportunities the programme<br />

<strong>of</strong>fers. Evaluate the outcomes.<br />

(Joe Hardman, British Airports<br />

Authority; Nigel Cramb, LB<br />

<strong>Hillingdon</strong>)<br />

17) Work with BAA and other<br />

regional partners to ensure that<br />

BAA’s Local Labour Strategy<br />

delivers employment opportunities<br />

to local people.<br />

(Nigel Cramb, LB <strong>Hillingdon</strong>)<br />

Successful delivery <strong>of</strong> Hayes, Heston,<br />

Southall programmes;<br />

LDA commitment to continue<br />

funding further work on<br />

regeneration <strong>of</strong> the sub-region.<br />

Work collaboratively at regional<br />

and sub-regional level with a range<br />

<strong>of</strong> partners and possible funders to<br />

secure investment over the medium<br />

term for improving skills and<br />

employment opportunities.<br />

Complete programme with hotels<br />

and construction industries, identify<br />

future skills needs and create a<br />

direct link between the aspirations,<br />

training and employment<br />

opportunities <strong>of</strong> local people.<br />

Greater involvement <strong>of</strong> local<br />

business and the local workforce in<br />

airport related business.<br />

39 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH


APPENDIX 3<br />

A prosperous borough<br />

Activity areas 1 year targets 3 year objectives 10 year sustainable<br />

outcomes<br />

18) Organise a seminar to examine<br />

successful local initiatives to extend<br />

procurement/supply chains and the<br />

introduction to travel plans.<br />

(Joe Hardman, British Airports<br />

Authority; Nigel Cramb, LB<br />

<strong>Hillingdon</strong>)<br />

Improving Transport<br />

19) Work with partners to secure a<br />

firm plan for the re<strong>development</strong> <strong>of</strong><br />

the Hayes Station site.<br />

(Brian Murrell, LB <strong>Hillingdon</strong>)<br />

Lobby Transport for <strong>London</strong> and<br />

Mayor’s Office for investment in<br />

transport infrastructure in the<br />

borough. Major improvements<br />

made to Hayes Station. Continue to<br />

argue the case for extension <strong>of</strong> the<br />

Central Line to Uxbridge and the<br />

benefits <strong>of</strong> linking the West <strong>London</strong><br />

Tram to the Hayes Transport Hub.<br />

The business partnership will have<br />

developed strong links with local,<br />

regional and national transport<br />

bodies and providers and be able<br />

to promote and lobby for<br />

improvements to transport<br />

infrastructure that support a<br />

sustainable and growing economy<br />

in the borough.<br />

HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH<br />

40


YOUR VIEWS AND COMMENTS<br />

Your views and comments<br />

We hope that you have found the information in<br />

this <strong>strategy</strong> interesting. If you’d like to tell us<br />

your views please contact:<br />

<strong>Economic</strong> Partnership Unit<br />

<strong>Hillingdon</strong> Civic Centre<br />

High Street<br />

Uxbridge UB8 1UW<br />

Telephone 01895 277345<br />

Fax 01895 250823<br />

Email: hwebster@hillingdon.gov.uk<br />

or visit www.hillingdon.gov.uk<br />

41<br />

HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH


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