Economic development strategy - London Borough of Hillingdon
Economic development strategy - London Borough of Hillingdon
Economic development strategy - London Borough of Hillingdon
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A prosperous borough<br />
<strong>Hillingdon</strong>’s <strong>strategy</strong> for a sustainable<br />
economy 2005-2015<br />
www.hillingdon.gov.uk
Published by:<br />
Photographs by Graham Mullett, Simon Kreitem<br />
<strong>Hillingdon</strong> Council,<br />
Civic Centre,<br />
High Street,<br />
Uxbridge,<br />
UB8 1UW<br />
June 2005.<br />
HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH
Contents<br />
Foreword<br />
<strong>Hillingdon</strong>’s economy, our aspirations and<br />
objectives<br />
Transport and Heathrow<br />
Education, employment and the knowledge<br />
economy<br />
Equalities<br />
<strong>Hillingdon</strong> for business and the <strong>Hillingdon</strong> brand<br />
Housing, environment and quality <strong>of</strong> life<br />
Appendices<br />
Appendix 1 - Partners involved in developing the<br />
<strong>strategy</strong><br />
Appendix 2 - Linkages with regional and subregional<br />
strategies<br />
Appendix 3 - Community Strategy targets for a<br />
prosperous borough 2005-2015<br />
HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH
FOREWORD<br />
Foreword<br />
We live in a dynamically<br />
changing environment. The<br />
region, and in particular the<br />
sub-region, is evolving as a<br />
high quality, highly skilled,<br />
low-intensity, knowledge<br />
economy.<br />
The purpose <strong>of</strong> <strong>Hillingdon</strong>’s<br />
Strategy for a Sustainable<br />
Economy is to ensure that<br />
the borough <strong>of</strong> <strong>Hillingdon</strong><br />
keeps abreast <strong>of</strong> economic<br />
changes and that our landuse<br />
strategies, workforce, businesses, public sector<br />
infrastructure and educational establishments are aware<br />
and prepared to meet the challenges ahead.<br />
<strong>Hillingdon</strong> has a number <strong>of</strong> strategic advantages. These<br />
include: the working age population which is broad, we<br />
are strategically well located and we have a quality <strong>of</strong><br />
environment and diversity <strong>of</strong> housing to sustain a<br />
diverse workforce. There are also a large number <strong>of</strong><br />
high-value companies in the borough which themselves<br />
sustain smaller businesses in the supply chain.<br />
There are, however, significant challenges before us. For<br />
instance, the <strong>London</strong> Plan suggests that the Hayes/West<br />
Drayton/Southall/Stockley area should deliver 35,000<br />
new jobs and 5,800 new homes by 2016. The current<br />
level <strong>of</strong> academic attainment in our schools and the<br />
weak skill sets <strong>of</strong> the adult work force need intensive<br />
investment to ensure that local people can benefit from<br />
the growing opportunity and prosperity <strong>of</strong> the region.<br />
We believe that thriving regions, cities, towns, villages<br />
and neighbourhoods are fundamental to quality <strong>of</strong> life.<br />
Also that strong economies with quality employment<br />
opportunities, good access to services and attractive<br />
and safe surroundings are vital for their sustainability.<br />
Therefore for an economy to be sustainable we must<br />
strive for a better quality <strong>of</strong> life for everyone, now and<br />
for generations to come. Although the idea is simple,<br />
the task is substantial. This <strong>strategy</strong> is the first step in<br />
achieving a sustainable economy within our borough.<br />
The aim is to identify the themes, co-ordinate policies<br />
and bring together key partners to promote an<br />
integrated approach to the <strong>development</strong> <strong>of</strong> our<br />
economy, environment and society. Building sustainable<br />
communities is about improvements to the places<br />
where people live and work, and improving the<br />
prosperity and overall environment for businesses,<br />
communities and individuals. This encompasses:<br />
• strengthening our local economy, including the<br />
skills <strong>of</strong> our local workforce.<br />
• promoting better health, housing and access to<br />
services and recreation.<br />
• improving local surroundings - revitalising town<br />
centres, tackling degraded urban environments,<br />
and ensuring that <strong>development</strong> respects the<br />
character <strong>of</strong> our borough.<br />
• reducing crime and the fear <strong>of</strong> crime and making it<br />
easier for people to get involved in their<br />
communities.<br />
Achieving sustainable <strong>development</strong> in the <strong>London</strong><br />
<strong>Borough</strong> <strong>of</strong> <strong>Hillingdon</strong> therefore involves attaining the<br />
correct balance between economic <strong>development</strong>, social<br />
improvement and environmental protection. Our<br />
approach to economic <strong>development</strong> will ensure that<br />
there is a gradual movement towards sustainable<br />
<strong>development</strong> and a continuous improvement in overall<br />
quality <strong>of</strong> life for both our businesses and local<br />
communities.<br />
The Cabinet <strong>of</strong> <strong>Hillingdon</strong> Council and <strong>Hillingdon</strong>’s<br />
Local Strategic Partnership have both formally adopted<br />
<strong>Hillingdon</strong>’s Strategy for a Sustainable Economy.<br />
Councillor Jonathan Bianco<br />
Cabinet Member: Finance, Regeneration<br />
& Corporate Services<br />
1 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH
<strong>Hillingdon</strong>’s<br />
economy, our<br />
aspirations and<br />
objectives
HILLINGDON’S ECONOMY, OUR ASPIRATIONS AND OBJECTIVES<br />
<strong>Hillingdon</strong>’s economy, our aspirations<br />
and objectives<br />
<strong>Hillingdon</strong> as an economic entity<br />
Over the past 12 months key public documents have<br />
emerged including the <strong>London</strong> Development<br />
Agency’s (LDA’s) <strong>Economic</strong> Development Strategy,<br />
and the West <strong>London</strong> <strong>Economic</strong> Development<br />
Strategy (WLEDS). In addition, the Government has<br />
launched its new initiative, the Local Authority<br />
Business Growth Incentives (LABGI), giving local<br />
authorities a financial incentive to maximise<br />
economic growth in their boroughs. These<br />
<strong>development</strong>s will influence the economic context<br />
in which local economies operate, and have<br />
therefore prompted a range <strong>of</strong> partner agencies to<br />
come together to share a vision for the economy <strong>of</strong><br />
<strong>Hillingdon</strong> and to develop a <strong>strategy</strong> and action<br />
plan to realise the vision.<br />
No sector alone, whether public, private or<br />
voluntary, has the power to drive, influence and<br />
shape the economy in its broadest sense i.e.<br />
incorporating the housing market, transportation,<br />
employment, land use, etc. It is therefore felt that a<br />
shared sense <strong>of</strong> ownership is vital not just for the<br />
writing <strong>of</strong> the <strong>strategy</strong> but in driving through its<br />
aims and objectives. To this end 17 partner agencies<br />
(see Appendix 1 for details) attended a series <strong>of</strong><br />
seven meetings over a period <strong>of</strong> two months to<br />
comment on the analysis <strong>of</strong> <strong>Hillingdon</strong>’s strengths,<br />
weaknesses, opportunities and threats, and the<br />
statistical analysis <strong>of</strong> the economy, to create the<br />
vision and influence the shape <strong>of</strong> the Strategy for a<br />
Sustainable Economy in <strong>Hillingdon</strong>.<br />
This document draws together the work <strong>of</strong> the<br />
partners and recommends a series <strong>of</strong> economic<br />
actions to capitalise on opportunities, develop<br />
strategic leadership, promote partnership working<br />
and realise the <strong>strategy</strong>’s vision. The recommended<br />
actions will be used to direct the annual Delivery<br />
Action Plan.<br />
Strategic links<br />
The <strong>strategy</strong> has been developed in the knowledge<br />
that the borough’s economic vision will continue to<br />
be tempered and influenced by wider external<br />
factors, for many <strong>of</strong> which there is limited local<br />
power to influence or change but whose impact on<br />
this borough would be huge e.g. Heathrow Third<br />
Runway, Cross Rail, the Olympics etc. In developing a<br />
united vision for the future <strong>of</strong> the borough, it is<br />
hoped that local concerns can be more clearly<br />
articulated and action taken to capitalise on<br />
emerging opportunities.<br />
In light <strong>of</strong> regional and sub-regional strategies with a<br />
direct influence on economic activity, in particular the<br />
Sub-Regional Development Framework and the West<br />
<strong>London</strong> <strong>Economic</strong> Development Strategy, it has been<br />
vital for the <strong>strategy</strong> to be developed in partnership<br />
with sub-regional strategic organisations. To this end<br />
the <strong>strategy</strong> complements other regional, subregional<br />
and local strategies including the <strong>Hillingdon</strong><br />
Local Development Framework and <strong>Hillingdon</strong>'s<br />
Community Strategy. Key targets from these<br />
strategies are attached as Appendix 2. In moving to<br />
implement the strategic recommendations, it will be<br />
advantageous to work in partnership with<br />
neighbouring boroughs to tackle issues holistically<br />
and maximise resources available.<br />
Future partnership action<br />
<strong>Hillingdon</strong>’s Local Strategic Partnership, known as<br />
the <strong>Hillingdon</strong> Partners, aims to use its authority<br />
and strategic influence to facilitate partnership<br />
working. This approach will enable greater focus in<br />
the use <strong>of</strong> resources and create an infrastructure<br />
that will achieve a sustainable, inclusive and<br />
economically prosperous borough.<br />
The range <strong>of</strong> partners engaged in this process has<br />
been extensive and given the opportunity presented<br />
by their diversity and commitment, it is intended<br />
3 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH
HILLINGDON’S ECONOMY, OUR ASPIRATIONS AND OBJECTIVES<br />
that they become constituted as the <strong>Economic</strong>ally<br />
Prosperous Theme Group <strong>of</strong> <strong>Hillingdon</strong> Partners<br />
with responsibility for driving the Delivery Action<br />
Plan and realising the vision.<br />
Time frame<br />
This <strong>strategy</strong> sets the vision for a sustainable economy<br />
for the next five to ten years. The accompanying<br />
Delivery Action Plan will be the tool by which the<br />
<strong>Hillingdon</strong> Partners Theme Group can plan and<br />
measure performance. The Delivery Action Plan will<br />
complement this <strong>strategy</strong>, turning aspirations into<br />
meaningful projects and actions by detailing targets<br />
for the following two to three years.<br />
Aspirations for the local economy<br />
The partnership identified the following aspirations,<br />
which have underpinned the <strong>development</strong> <strong>of</strong> this<br />
<strong>strategy</strong> and its objectives:<br />
<strong>Economic</strong> <strong>development</strong> – The borough will strive for<br />
economic growth and thriving businesses that trade<br />
within and outside the borough, without which<br />
current economic <strong>development</strong> activity is<br />
unsustainable. Businesses earning income from<br />
outside <strong>Hillingdon</strong> create employment opportunities<br />
for local people thereby adding net value to the<br />
local economy and as such these businesses should<br />
be encouraged/supported by this <strong>strategy</strong>.<br />
Inclusion – <strong>Hillingdon</strong> should capitalise on the<br />
strength <strong>of</strong> the local economy and the predicted<br />
future shortfall in both the quantity and quality <strong>of</strong><br />
employees, as the catalyst to removing barriers to<br />
economic inclusion and to addressing the needs <strong>of</strong><br />
adults in low-skill/low paid employment, disaffected<br />
young people and those far removed from the<br />
labour market.<br />
Sustainability – There is a need to encourage and<br />
support participants in the <strong>Hillingdon</strong> economy to<br />
think global and act local; improving the<br />
environment, conserving natural resources including<br />
air quality, and distributing the benefits <strong>of</strong><br />
<strong>development</strong> equitably.<br />
Resources – Understand the importance <strong>of</strong> good<br />
resources that enable businesses to operate<br />
efficiently and competitively. Explore opportunities<br />
and partnership ventures to optimise<br />
natural/financial resources, generate economies <strong>of</strong><br />
scale and add-value to existing practices.<br />
Resources include:<br />
• skilled workforce.<br />
• entrepreneurial flair.<br />
• land.<br />
• transport infrastructure.<br />
• environmental quality (technical and amenity).<br />
Strategic influence – <strong>Hillingdon</strong> Partners should<br />
advocate a balance between land uses in the<br />
borough, to create a borough where people want<br />
to work, live and participate in recreation.<br />
Recognise that the route to achieving this will<br />
include active involvement in regional and subregional<br />
partnerships.<br />
Partnership – <strong>Hillingdon</strong> needs to work to integrate<br />
local employers in realising the strategic vision<br />
through quality communication and collaborative<br />
working. Recognise the important role which<br />
partners within the voluntary and community sector<br />
play both in the local and sub-regional economy<br />
and in improving the quality <strong>of</strong> people’s lives.<br />
HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH<br />
4
HILLINGDON’S ECONOMY, OUR ASPIRATIONS AND OBJECTIVES<br />
Well-being – Bring greater co-ordination to<br />
fragmented action to address economic and social<br />
inclusion. Work to mitigate the negative impacts <strong>of</strong><br />
the economy on quality <strong>of</strong> life and the environment.<br />
Support services – Recognise the importance <strong>of</strong><br />
efficient and competitive services to support<br />
business activities and the local population. These<br />
services may be public e.g. transportation, health<br />
services, or private, e.g. local car repair garages,<br />
hairdressers, printers, etc.<br />
Objectives for a sustainable<br />
<strong>Hillingdon</strong> economy<br />
To deliver the economic vision, this <strong>strategy</strong> focuses<br />
on seven objectives, which encapsulate the priority<br />
concerns and aims. This <strong>strategy</strong> aims to complement<br />
the work <strong>of</strong> both the <strong>London</strong> Development Agency<br />
(LDA) and the West <strong>London</strong> Alliance (WLA) who have<br />
set the vision and framework for economic<br />
regeneration for <strong>London</strong> and the sub-region. The<br />
degree to which we have attempted to follow their<br />
strategic lead is detailed in Appendix 3. Although the<br />
process <strong>of</strong> developing <strong>Hillingdon</strong>’s <strong>strategy</strong> began by<br />
borrowing heavily from the structure <strong>of</strong> the West<br />
<strong>London</strong> <strong>Economic</strong> Development Strategy (WLEDS),<br />
partners found that at a local level, this artificially<br />
compartmentalised issues and did not reflect the<br />
complex nature <strong>of</strong> the challenges nor the holistic<br />
approach needed to address them.<br />
Tempering the local emphasis <strong>of</strong> this work is the<br />
reality that integrated action is needed to balance<br />
the demands <strong>of</strong> sub-regional <strong>development</strong> in terms <strong>of</strong><br />
the growth <strong>of</strong> the population, jobs and business<br />
across public sector bodies. <strong>Hillingdon</strong> ought to<br />
actively engage in inter-borough working to realise<br />
common goals for social economic and environmental<br />
cohesion and sustainability. Resources to realise<br />
regeneration aspirations are likely to be distributed<br />
at a sub-regional/regional level, it is therefore vital to<br />
participate in inter-borough, regional and subregional<br />
partnerships to deliver this <strong>strategy</strong>.<br />
5 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH
Key economic opportunity areas<br />
© Crown Copyright. All rights reserved.<br />
<strong>London</strong> <strong>Borough</strong> <strong>of</strong> <strong>Hillingdon</strong> 100019283 2005<br />
Wards<br />
<strong>Borough</strong> boundary<br />
Heathrow Airport
HILLINGDON’S ECONOMY, OUR ASPIRATIONS AND OBJECTIVES<br />
Key areas for cross-borough action:<br />
• Creating movement and real choice in social<br />
housing through extending choice-based lettings<br />
in West <strong>London</strong>.<br />
• Action to equip local people with the skills to<br />
meet the needs and opportunities in business<br />
growth sectors, particularly in the following<br />
industries: creative, tourism, ICT and construction.<br />
• Co-ordinate transport strategies and lobby<br />
together for investment that brings real choice in<br />
travel options to local people.<br />
• Ensure co-ordination between the <strong>London</strong> Plan,<br />
Sub Regional Development Framework and the<br />
Local Development Framework to establish an<br />
effective tool by which to manage future<br />
<strong>development</strong>.<br />
• Work with employers and representative bodies<br />
such as West <strong>London</strong> Business to promote and<br />
facilitate innovation and best practice in<br />
workforce <strong>development</strong>.<br />
• Develop the West <strong>London</strong> agenda for<br />
environmental protection and social inclusion.<br />
• Support business engagement in corporate social<br />
responsibility, for the benefit <strong>of</strong> the wider<br />
community.<br />
The strategic objectives <strong>of</strong> <strong>Hillingdon</strong>’s <strong>strategy</strong><br />
for a sustainable economy<br />
1. Pursue opportunities to promote balanced<br />
and sustainable economic <strong>development</strong> in<br />
<strong>Hillingdon</strong>.<br />
2. Enhance and maintain <strong>Hillingdon</strong>’s<br />
competitive position as a location to live,<br />
work and to do business.<br />
3. Develop initiatives to maximise the unique<br />
advantages <strong>of</strong> <strong>Hillingdon</strong>’s strategic location<br />
which encompasses Heathrow Airport, rail<br />
and road connections, Brunel University,<br />
<strong>Hillingdon</strong> Hospital, etc.<br />
4. Enable <strong>Hillingdon</strong> people to realise their full<br />
potential through education and training.<br />
5. Maximise opportunities for local employment<br />
and career progression for <strong>Hillingdon</strong><br />
residents.<br />
6. Maximise opportunities that are <strong>of</strong>fered by<br />
the diversity <strong>of</strong> the borough’s population.<br />
7. Engage employers in work to address<br />
community needs including crime and antisocial<br />
behaviour, academic underachievement,<br />
social exclusion, etc.<br />
8. Co-ordinate action to manage growth<br />
opportunities and reflect current needs in the<br />
Hayes/West Drayton corridor.<br />
9. Support excellence in public services<br />
particularly in areas such as schooling, health<br />
facilities, open spaces and recreation<br />
facilities.<br />
7 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH
Transport and<br />
Heathrow
TRANSPORT AND HEATHROW<br />
Transport issues<br />
<strong>Hillingdon</strong> is a transport hub transected by three<br />
motorways and the Great Western Railway; the<br />
borough is also home to two busy airports and<br />
three tube lines. Strategically <strong>Hillingdon</strong> is the<br />
‘Gateway to the <strong>London</strong>/the West’.<br />
Despite the abundance <strong>of</strong> public transport routes<br />
through and to the borough, <strong>Hillingdon</strong> has the<br />
highest proportion <strong>of</strong> car ownership per head <strong>of</strong><br />
population within <strong>London</strong>. All major public<br />
transport routes are radial. The majority <strong>of</strong><br />
commuting from <strong>Hillingdon</strong> is undertaken by car<br />
with 59.7% <strong>of</strong> work journeys by borough residents<br />
made by car, the highest figure <strong>of</strong> any <strong>London</strong><br />
borough. Non-borough residents hold 66% <strong>of</strong> jobs<br />
in <strong>Hillingdon</strong>, many <strong>of</strong> these commuters are likely to<br />
travel into the borough by car on a daily basis.<br />
<strong>Hillingdon</strong> is also perceived to be far enough out <strong>of</strong><br />
<strong>London</strong> to be a good stopping point for people<br />
wanting to do business in central <strong>London</strong> without<br />
the hassle <strong>of</strong> commuting in or entering the central<br />
<strong>London</strong> congestion charging zone. Blockage on any<br />
one <strong>of</strong> the borough’s arterial routes causes gridlock<br />
on the other parallel arteries. Such circumstances<br />
are not unusual and raise questions about the longterm<br />
sustainability <strong>of</strong> the borough’s transportation<br />
network.<br />
The high level <strong>of</strong> commuting in and out <strong>of</strong> the<br />
borough causes considerable congestion, road<br />
safety concerns, air pollution and environmental<br />
degradation. Businesses frequently cite congestion<br />
and car parking restrictions as a major disadvantage<br />
<strong>of</strong> doing business in <strong>Hillingdon</strong>. Deliveries to<br />
businesses are particularly affected by congestion.<br />
There is a high number <strong>of</strong> warehousing, storage<br />
and logistics businesses in the borough, many <strong>of</strong><br />
which are linked to Heathrow Airport and represent<br />
the largest business sector in the borough,<br />
providing employment to 32.2% <strong>of</strong> <strong>Hillingdon</strong><br />
residents (Annual Business Inquiry 2002). The<br />
amount <strong>of</strong> freight on <strong>Hillingdon</strong> roads is set to<br />
grow largely as a result <strong>of</strong> trends in supermarket<br />
business and EU directives on HGV driving hours.<br />
Freight businesses need logistics parks, distribution<br />
centres and free-flowing traffic to function<br />
effectively. West <strong>London</strong> Freight Quality Partnership<br />
is currently investigating the issues around freight<br />
movement in West <strong>London</strong>.<br />
To optimise the function and efficiency <strong>of</strong> public<br />
transport and thereby encourage people out <strong>of</strong><br />
their own cars, transport interchanges need to be<br />
effective and fully integrated. <strong>Hillingdon</strong> needs to<br />
develop a vision for effective modal interchanges<br />
and campaign to drive the vision through to<br />
implementation. The borough also has an ambitious<br />
programme to implement a green travel plan,<br />
which aims to reduce congestion on the roads and<br />
promote alternative means <strong>of</strong> travel. It is clear<br />
however, that given projections on the rising levels<br />
<strong>of</strong> car ownership and rising numbers <strong>of</strong> commuters<br />
into central <strong>London</strong>, more creative thought is<br />
needed to avoid spiralling pollution, environmental<br />
degradation, stress and dissatisfaction. Tempering<br />
ambitions for creative solutions to our transport<br />
problems is the recognition, echoed by the Mayor’s<br />
transport <strong>strategy</strong>, that for outer <strong>London</strong> boroughs<br />
such as <strong>Hillingdon</strong>, the car will remain the main<br />
mode <strong>of</strong> transport in the future and this must be<br />
reflected in future transport strategies.<br />
Easy access to affordable car parking is <strong>of</strong> vital<br />
importance to businesses in the borough. Fifty four<br />
percent <strong>of</strong> customers to Uxbridge town centre are<br />
from outside the borough and the smaller,<br />
neighbourhood shopping centres rely heavily on<br />
passing trade. It is clear that any growth in<br />
commercial floor space in Uxbridge town centre will<br />
increase pressure on current car parking provision<br />
and the road infrastructure. Other town centres<br />
pursue transport policies that are deliberately<br />
‘unfriendly’ to cars, but in most circumstance such<br />
9 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH
To Watford<br />
Rickmansworth<br />
Moor Park<br />
Northwood<br />
Northwood Hills<br />
To Amersham<br />
Pinner<br />
Denham<br />
Ruislip<br />
West Ruislip<br />
Ickenham<br />
<strong>Hillingdon</strong><br />
Uxbridge<br />
Eastcote<br />
Ruislip Manor<br />
Rayners Lane<br />
Ruislip Gardens<br />
South Ruislip<br />
North Harrow<br />
Northolt<br />
West Harrow<br />
South Harrow<br />
Northolt Park<br />
Greenford<br />
To <strong>London</strong><br />
To Slough<br />
West Drayton<br />
Hayes & Harlington<br />
Southall<br />
To <strong>London</strong><br />
Heathrow 5<br />
Hounslow West<br />
Heathrow Tube 123<br />
Hatton Cross<br />
Heathrow Express 123<br />
Heathrow Express 4 Heathrow Tube 4<br />
© Crown Copyright. All rights reserved.<br />
<strong>London</strong> <strong>Borough</strong> <strong>of</strong> <strong>Hillingdon</strong> 100019283 2005<br />
<strong>Hillingdon</strong> Strategy for a Sustainable Economy<br />
Motorways Transportation<br />
A-Roads<br />
B-Roads<br />
Minor Roads<br />
Transportation in <strong>Hillingdon</strong><br />
Proposed Tram Alignment<br />
Proposed Crossrail Alignment<br />
© Crown Copyright. All rights reserved.<br />
<strong>London</strong> <strong>Borough</strong> <strong>of</strong> <strong>Hillingdon</strong> 100019283 2005<br />
Main Line<br />
Central<br />
stations<br />
Picadilly / Metropolitan<br />
Picadilly<br />
Metropolitan<br />
Metropolitain / Main Line<br />
<strong>Borough</strong> boundary
TRANSPORT AND HEATHROW<br />
policies are complemented by services such as park<br />
and ride or integrated transport networks with<br />
effective coverage <strong>of</strong> residential areas with fast,<br />
efficient and affordable bus services. <strong>Hillingdon</strong><br />
would have difficulties meeting the land<br />
requirements <strong>of</strong> a park and ride scheme;<br />
furthermore the <strong>development</strong> <strong>of</strong> new bus routes are<br />
frequently met with opposition from residents,<br />
who, although happy to see improved network<br />
coverage, do not want to see new routes and bus<br />
stops outside their homes.<br />
Heathrow Airport uses its commercial capabilities to<br />
develop its own bus network at the airport. BAA are<br />
currently working to promote improvements to the<br />
efficiency and effectiveness <strong>of</strong> the existing bus and<br />
coach network through marketing, improvements<br />
to interchanges, the provision <strong>of</strong> high quality and<br />
high frequency links with identified key local and<br />
regional transport interchanges and complementing<br />
local and regional transport strategies. This work is<br />
based around three principles:<br />
1. Quality – A holistic journey approach, exceed<br />
customers expectations, provide seamless,<br />
integrated journeys.<br />
2. Sustainability – minimise environmental impacts<br />
(air quality, reduce private single occupancy car<br />
use).<br />
3. Commercial vitality – Pr<strong>of</strong>itable public transport<br />
services meeting customers’ and airport’s<br />
demands.<br />
This network is extending out from the airport to<br />
create routes to work, to childcare facilities and to<br />
training facilities throughout the sub-region. There<br />
may be opportunities for other companies to<br />
participate in such schemes to overcome transport<br />
problems that impact on their business, for example<br />
utilising finance generated by a Business<br />
Improvement District to sponsorship <strong>of</strong> a park and<br />
ride facility.<br />
Along with the rest <strong>of</strong> West <strong>London</strong>, <strong>Hillingdon</strong><br />
suffers from a lack <strong>of</strong> orbital road and public<br />
transport routes. The economic and social exclusion<br />
experienced by communities predominantly<br />
clustered in the south <strong>of</strong> the borough is<br />
compounded by their remoteness from public<br />
transport facilities and thus poor access to amenities<br />
and facilities. Furthermore, as the south <strong>of</strong> the<br />
borough has the largest concentration <strong>of</strong><br />
employment opportunities, improving accessibility<br />
and permeability <strong>of</strong> the borough is <strong>of</strong> major<br />
importance in efforts to tackle exclusion. These<br />
problems are particularly acute for those who are<br />
less than fully mobile, particularly in terms <strong>of</strong> their<br />
access to essential public services such as health<br />
care.<br />
Future major transport infrastructure projects<br />
include the West <strong>London</strong> Tram and Cross Rail. The<br />
tram should ideally service Hayes station and in<br />
doing so doing link with the new Heathrow<br />
stopping service. Such a <strong>development</strong> would create<br />
an effective transport hub. There are concerns<br />
however that the Cross Rail <strong>development</strong> will not<br />
really improve the transport options for local<br />
people, but will only serve to enable commuters<br />
from outside <strong>London</strong> to reach central <strong>London</strong> more<br />
quickly. There are other transport infrastructure<br />
projects that would more effectively address the<br />
transport needs <strong>of</strong> the borough. These are outlined<br />
in the action points overleaf.<br />
Better integration <strong>of</strong> transport strategies at both a<br />
local and sub-regional level would ensure<br />
customers’ needs are at the forefront <strong>of</strong> planning so<br />
that services, charges, regulations etc can be<br />
compatible or complementary.<br />
11 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH
TRANSPORT AND HEATHROW<br />
Transport: Action<br />
Arrange expert facilitators to lead a multiagency<br />
group in appraising the future <strong>of</strong><br />
transport, congestion and car parking in<br />
<strong>Hillingdon</strong> and the impact <strong>of</strong> transport on<br />
business. Possible areas for action include:<br />
• Individualised travel planning for new<br />
residential <strong>development</strong>s.<br />
• Auditable quantified travel plans for new<br />
businesses.<br />
• Infrastructure for cleaner vehicle technology<br />
(e.g. electric car charging points etc).<br />
• Rethink the location and availability <strong>of</strong> car<br />
parking.<br />
• Section 106 funding (see footnote) to support<br />
major public transport improvements.<br />
o activate existing freight tracks between<br />
Reading and Hayes for passenger traffic.<br />
Work also needs undertaking to create business<br />
and public sector involvement in:<br />
• Support for the implementation <strong>of</strong> the green<br />
travel plan.<br />
• Integrating cycling, walking etc into transport<br />
hubs.<br />
Footnote<br />
Planning obligations or ‘Section 106 agreements’ are legal<br />
agreements negotiated by the local planning authority with the<br />
developer (or landowner) <strong>of</strong> a proposed <strong>development</strong>. They<br />
identify the specific local facilities, services or improvements<br />
necessary to make the <strong>development</strong> acceptable in planning<br />
terms. Where it is not possible to provide such facilities on-site,<br />
Section 106 agreements can specify that developers make<br />
financial contributions, or ‘commuted sums’, to the local<br />
authority to enable it to provide the required facilities/services<br />
outside the site.<br />
• Campaign for integration <strong>of</strong> north/south<br />
public transport routes and to create modal<br />
transport interchanges:<br />
o the West <strong>London</strong> Tram to stop at Hayes<br />
station.<br />
o the Central Line to be extended from<br />
South Ruislip to Uxbridge town centre,<br />
which would improve commuting options<br />
and better integrate this part <strong>of</strong> the<br />
borough with the rest <strong>of</strong> West <strong>London</strong>.<br />
o Uxbridge town centre transport<br />
interchange – improvements are needed<br />
to improve the train, bus and taxi<br />
interchange in Uxbridge town centre,<br />
making the process <strong>of</strong> transferring from<br />
one to the other easier and a pleasant<br />
experience for travellers.<br />
HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH<br />
12
TRANSPORT AND HEATHROW<br />
Heathrow<br />
There are approximately 350 companies based at<br />
<strong>London</strong> Heathrow, the majority <strong>of</strong> these directly<br />
support airport related business. Through the<br />
procurement <strong>of</strong> goods and services Heathrow airport<br />
has considerable strategic influence on the local<br />
business community, affecting the location, type,<br />
size and nature <strong>of</strong> local businesses and thereby local<br />
employment opportunities. In employment terms,<br />
Heathrow generates £5 billion per annum in wages,<br />
sustaining 270,000 jobs in the UK alone.<br />
Heathrow is a major economic influence on the<br />
borough, the sub-region and the country as a whole.<br />
The impact on the borough is both positive and<br />
negative. Better collaboration with BAA will help<br />
businesses and the public sector capitalise on its positive<br />
impacts and work to mitigate some <strong>of</strong> the negative<br />
effects. Areas for greater collaboration include:<br />
• Work to mitigate the environmental impact <strong>of</strong><br />
the airport – e.g. a detailed specification for<br />
excellence in architectural design and energy<br />
efficient building, needs to be developed for all<br />
<strong>development</strong> south <strong>of</strong> M4.<br />
• In circumstances where there would be<br />
advantages for the wider <strong>Hillingdon</strong> economy,<br />
explore whether all airport dependent business is<br />
best located on the airport site, or whether it<br />
may be beneficial to move <strong>of</strong>fice-based<br />
employment <strong>of</strong>f the airport site to utilise empty<br />
<strong>of</strong>fice accommodation within the borough and<br />
provide local, accessible employment for<br />
borough residents. From this, businesses such as<br />
logistic parks and freight could be located more<br />
closely to their supply sources. This may prompt<br />
greater supply-chain opportunities to open-up to<br />
local businesses, particularly small and medium<br />
enterprises, creating local employment<br />
opportunities and presenting opportunities for<br />
the on-going regeneration <strong>of</strong> Hayes and the<br />
West Drayton corridor. These opportunities<br />
however, must be balanced by concerns<br />
regarding the environmental impact <strong>of</strong><br />
Heathrow Airport.<br />
• <strong>Hillingdon</strong> could do better at embracing the<br />
unique opportunity presented by Heathrow<br />
Airport and exploit its international links, for<br />
example foreign students, business tourists etc,<br />
many <strong>of</strong> whom stay in the borough, but few will<br />
be aware <strong>of</strong> the local and sub-regional attributes<br />
and spend time and money in the borough itself.<br />
In recognition <strong>of</strong> the huge significance that<br />
Heathrow airport has on the <strong>London</strong> and UK<br />
economy, airport related businesses are working<br />
collaboratively with Brunel University to explore the<br />
potential for creating a University <strong>of</strong> Aviation<br />
Business (UAB), which would confirm Heathrow’s<br />
status as a knowledge-rich and high-value business.<br />
The UAB would create synergy between Heathrow<br />
airport and the University with its proud<br />
engineering history and in so doing complement<br />
the objectives <strong>of</strong> West Focus by creating stronger<br />
links between industry and education. The UAB,<br />
although conceptual and virtual, could lead to more<br />
cost effective and high quality mechanisms for<br />
addressing specialised human resources and skills<br />
<strong>development</strong> requirements, as well as knowledge<br />
transfer between higher education institutes and<br />
industry. The project could also have a range <strong>of</strong><br />
wider economic, social and environmental benefits.<br />
13 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH
TRANSPORT AND HEATHROW<br />
Heathrow: Action<br />
In the interest <strong>of</strong> harnessing the potential <strong>of</strong> the<br />
airport for the benefit <strong>of</strong> the borough in terms<br />
<strong>of</strong> education, training, environmental<br />
protection, tourism, land use and business<br />
supply chains, it is suggested that work is<br />
undertaken in partnership with BAA and its<br />
supply chains to plan action for the<br />
<strong>development</strong> <strong>of</strong> each <strong>of</strong> the following areas:<br />
• Meet the buyer – continue to build the<br />
capacity <strong>of</strong> local businesses to compete for<br />
and deliver Heathrow work contracts. Use<br />
this model to demonstrate best practice and<br />
cascade practices to other businesses in the<br />
borough and the public sector (particularly<br />
the council and Primary Care Trust).<br />
• Complement work underway to map<br />
Heathrow initiatives in recent years,<br />
identifying what went well and what did not,<br />
in an attempt to action plan for the future<br />
and to add value where appropriate.<br />
• University <strong>of</strong> Aviation Business - The UAB has<br />
the potential to become a flagship initiative<br />
for <strong>Hillingdon</strong> and further work needs to be<br />
done to ensure the borough’s involvement<br />
and support in order to maximise benefit for<br />
local residents. Greater collaboration with a<br />
range <strong>of</strong> agencies including Uxbridge College<br />
and secondary schools would add value to<br />
the project and create borough-wide<br />
stakeholders in this project.<br />
HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH<br />
14
Education,<br />
employment and<br />
the knowledge<br />
economy
EDUCATION, EMPLOYMENT AND THE KNOWLEDGE ECONOMY<br />
Strategic priorities<br />
Attainment and employment issues<br />
14-19 Education<br />
The availability <strong>of</strong> an educated and highly skilled<br />
workforce is at the heart <strong>of</strong> the knowledge<br />
economy. Equally skill deficiencies are at the root <strong>of</strong><br />
the deprivation suffered by many people. Therefore<br />
addressing local skills deficiencies is the key to<br />
preserving the future viability <strong>of</strong> the local economy<br />
and the prosperity <strong>of</strong> local communities.<br />
Table 1 illustrates that academic attainment in<br />
<strong>Hillingdon</strong> schools is below the <strong>London</strong> average and<br />
significantly below the outer <strong>London</strong> average. In<br />
the academic year 2003/4 1,527 16-year-old pupils<br />
left school without attaining level 2 (equivalent to 5<br />
GCSE passes at grade C or above) and 25% <strong>of</strong> these<br />
failed to attain level 1 (pre GCSE). The trend is<br />
generally better in schools in the north <strong>of</strong> the<br />
borough than those in the south, see table 2. In<br />
addition to this, participation in post-16 education<br />
and training in <strong>Hillingdon</strong> is generally low and<br />
<strong>Hillingdon</strong> has the highest proportion <strong>of</strong> young<br />
people in the NEET category (Not in Employment,<br />
Education and Training) than any other West<br />
<strong>London</strong> borough.<br />
% Attained<br />
100%<br />
80%<br />
60%<br />
40%<br />
20%<br />
0%<br />
Table 1: GCSE results in 2003<br />
5+A*-C 5+A*-G 1+A*-G<br />
Grades A* - G<br />
<strong>Hillingdon</strong><br />
West <strong>London</strong><br />
<strong>London</strong><br />
Urgent action is required to address falling<br />
education attainment and the high number <strong>of</strong> NEET<br />
youths. A possible course <strong>of</strong> action is to broaden out<br />
the learning experience in partnership with<br />
businesses, to create more vocational education<br />
Wards<br />
Table 2: Population aged 16-24 with level 1 or no<br />
qualifications<br />
Botwell<br />
Townfield<br />
Pinkwell<br />
West Drayton<br />
Yeading<br />
Yiewsley<br />
Heathrow Villages<br />
Barnhill<br />
East <strong>Hillingdon</strong><br />
Charville<br />
Brunel<br />
Uxbridge North<br />
Uxbridge South<br />
South Ruislip<br />
Cavendish<br />
East Ruislip<br />
Northwood Hills<br />
Manor<br />
West Ruislip<br />
Northwood<br />
Harefield<br />
0 200 400 600 800<br />
Population<br />
opportunities. Such initiatives could include preemployment<br />
schemes, where 16-19 year old<br />
students work with employers, building their skills<br />
and the employer’s confidence in ‘the product’.<br />
Involving businesses in work-based training will<br />
increase the range and flexibility <strong>of</strong> employment or<br />
training provision. Whilst vocational studies<br />
represent only a small proportion <strong>of</strong> demand for<br />
education, it is viewed that this form <strong>of</strong> education is<br />
beneficial for those who have been disadvantaged<br />
from formal education. Therefore there is enormous<br />
potential for schools to develop vocational studies<br />
whilst continuing to provide academic courses.<br />
Post-19 Education<br />
Academic underachievement is not just an issue for<br />
the current generation <strong>of</strong> school leavers, as low<br />
skilled workers currently dominate <strong>Hillingdon</strong>’s<br />
workforce. It is estimated that 43% <strong>of</strong> the<br />
borough’s working aged people have no more than<br />
level 1 education. Table 3 illustrates the difference<br />
in the qualifications <strong>of</strong> those aged 25-39 years<br />
throughout the borough, table 3 shows that those<br />
with lowest qualifications are concentration in the<br />
south <strong>of</strong> the borough.<br />
HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH<br />
16
EDUCATION, EMPLOYMENT AND THE KNOWLEDGE ECONOMY<br />
Wards<br />
Table 3 Population aged 25-39 with level 1<br />
or no qualification<br />
Yeading<br />
Botwell<br />
Pinkwell<br />
Yiewsley<br />
West Drayton<br />
Townfield<br />
Barnhill<br />
Charville<br />
East <strong>Hillingdon</strong><br />
South Ruislip<br />
Heathrow<br />
Brunel<br />
Manor<br />
Uxbridge South<br />
Cavendish<br />
Uxbridge North<br />
West Ruislip<br />
Northwood Hills<br />
Harefield<br />
East Ruislip<br />
Northwood<br />
Ickenham<br />
0 200 400 600 800 1000 1200 1400 1600<br />
Population<br />
The LDA’s Framework for Regional Employment and<br />
Skills Action (FRESA) predicts that by 2010, 46% <strong>of</strong><br />
jobs in the region are likely to demand skills at NVQ<br />
level 4 or above. There is a real threat that<br />
employment opportunities in the expanding<br />
knowledge economy will pass by local workers if<br />
their skill levels are not developed. In addition,<br />
should there be a downturn in the economy, those<br />
with the weakest skills set would find themselves<br />
most disadvantaged in the labour market. Table 4<br />
illustrates the difference in attainment between the<br />
top-performing northern wards and southern wards<br />
performing worst. The difference in attainment is<br />
indicative <strong>of</strong> the life prospects <strong>of</strong> those in different<br />
parts <strong>of</strong> the borough, as it may be argued that<br />
future earnings potential, job opportunities,<br />
geographic mobility and quality <strong>of</strong> life are to some<br />
extent underpinned by academic attainment.<br />
Table 4: Difference in numbers with level 1<br />
or no qualifications in 5 worst and 5 best<br />
performoing wards<br />
Table 5 highlights that <strong>Hillingdon</strong>’s residents are<br />
proportionally less employed as managers and senior<br />
<strong>of</strong>ficers, and in pr<strong>of</strong>essional, associate and technical<br />
positions. Residents are better represented in<br />
administrative, secretarial, skilled trades, especially<br />
in metal and electrical trades, personal services, sales<br />
and customer services, process plant and machine<br />
operations and elementary occupations.<br />
% <strong>of</strong> residents<br />
employed<br />
20<br />
15<br />
10<br />
5<br />
0<br />
Managers<br />
and Senior<br />
Officers<br />
Pr<strong>of</strong>essional<br />
Occupations<br />
Occupation<br />
Associate<br />
Pr<strong>of</strong>essional<br />
and Technical<br />
Admin and<br />
Secretarial<br />
<strong>Hillingdon</strong><br />
<strong>London</strong><br />
Table 6 illustrates that <strong>Hillingdon</strong> residents are more<br />
skilled at lower attainment levels and less at higher<br />
education compared to the rest <strong>of</strong> <strong>London</strong>. Industry<br />
trends predict an expanding knowledge economy,<br />
growth in the number and range <strong>of</strong> services<br />
provided by call centres and further location <strong>of</strong> low<br />
skilled jobs in remote locations. These factors may<br />
be seen to narrow the employment prospects <strong>of</strong> the<br />
preponderance <strong>of</strong> low skilled residents in<br />
<strong>Hillingdon</strong>.<br />
% <strong>of</strong> working<br />
age residents<br />
35<br />
30<br />
25<br />
20<br />
15<br />
10<br />
5<br />
0<br />
Table 5: Residents by occupation, 2001<br />
Table 6: Highest qualifications <strong>of</strong> working age<br />
population<br />
No<br />
qualifications<br />
Level 1 Level 2 Level 3 Level 4/5 Qualifications/<br />
level<br />
unknown<br />
<strong>Hillingdon</strong><br />
<strong>London</strong><br />
No. <strong>of</strong> population with<br />
level 1 or no<br />
qualifications (%)<br />
20<br />
15<br />
10<br />
5<br />
0<br />
16-24 25-39 40-49 50-64<br />
Age Groups<br />
Best<br />
performing<br />
wards<br />
Worst<br />
performing<br />
wards<br />
Qualifications<br />
17 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH
EDUCATION, EMPLOYMENT AND THE KNOWLEDGE ECONOMY<br />
Specific skill deficiencies in the West <strong>London</strong><br />
economy identified by the LDA are:<br />
• English for speakers <strong>of</strong> other languages (ESOL).<br />
• Basic literacy/numeracy skills.<br />
• Computing and technical skills.<br />
It is thought that a likely contributing factor to poor<br />
academic attainment is the large supply <strong>of</strong> relatively<br />
well-paid entry-level employment opportunities for<br />
school leavers in <strong>Hillingdon</strong>, particularly related to<br />
Heathrow Airport. Realising the limited<br />
opportunities <strong>of</strong> low-skilled employment, many<br />
adults seek to return to studies aged over 19.<br />
However funding for training for those aged 19 and<br />
over is limited and these adults <strong>of</strong>ten have<br />
complications that make retraining/studying difficult<br />
e.g. existing jobs, childcare, mortgage, financial<br />
commitments, limited free-time etc. Compounding<br />
this problem are the training packages <strong>of</strong>fered by<br />
employers, these are generally not accredited and<br />
trainees can therefore not take their achievements<br />
to other employers and build on the skills attained.<br />
High demand in West <strong>London</strong> for 14-19 education,<br />
together with the targeting <strong>of</strong> funds towards some<br />
priority groups and sectors, has resulted in limited<br />
resources for education and training for those aged<br />
19 and over. In <strong>Hillingdon</strong>, Uxbridge College has<br />
recorded strong recruitment amongst adult learners<br />
on both vocational and academic courses, however<br />
education establishments generally face difficulties<br />
in making the funding stack-up for adult learners.<br />
Greater flexibility in funding streams is needed to<br />
overcome this problem.<br />
Employment<br />
<strong>Hillingdon</strong> has a working age population <strong>of</strong><br />
approximately 175,600. With approximately 168,000<br />
people employed in <strong>Hillingdon</strong>, there are close to as<br />
many jobs as there are residents in the borough.<br />
Proportion <strong>of</strong> working age population claiming<br />
unemployment benefit<br />
<strong>Hillingdon</strong> average 2.3%<br />
West <strong>London</strong> average 2.73%<br />
<strong>London</strong> average 3.5%<br />
Source Aug. 2004 Nomis Socio-economic claimant<br />
counts (Job Seekers Allowance)<br />
The number <strong>of</strong> residents claiming unemployment<br />
benefit reflects the relative buoyancy <strong>of</strong> the local<br />
labour market, yet the low average percentage <strong>of</strong><br />
claimant masks wards in the borough where pockets<br />
<strong>of</strong> unemployment are above the <strong>London</strong> average<br />
i.e. Barnhill (3.6%), Botwell (3.4%), Pinkwell (3.8%),<br />
Townfield (3.8%), West Drayton (3.8%) and Yeading<br />
(3.8%). Within these wards certain communities -<br />
particularly black and minority ethnic communities -<br />
are represented in higher numbers. Table 7<br />
highlights the imbalance in age and gender in<br />
unemployment trends in five key wards in the south<br />
<strong>of</strong> the borough, where young men under 24 years<br />
<strong>of</strong> age experience disproportionate levels <strong>of</strong><br />
unemployment.<br />
HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH<br />
18
EDUCATION, EMPLOYMENT AND THE KNOWLEDGE ECONOMY<br />
12.00<br />
10.00<br />
Table 7: Percentage unemployed by age and gender<br />
% unemployed<br />
8.00<br />
6.00<br />
4.00<br />
2.00<br />
16-24<br />
25-64<br />
Source: Census 2001<br />
0.00<br />
Ward<br />
Male<br />
Female<br />
Male<br />
Female<br />
Male<br />
Female<br />
Male<br />
Female<br />
Barnhill Botwell Townfield West<br />
Drayton<br />
Male<br />
Female<br />
Yeading<br />
Statistics show that even where unemployment is<br />
not high, many communities in the south <strong>of</strong> the<br />
borough have income levels that are<br />
disproportionately lower than those elsewhere in<br />
<strong>Hillingdon</strong>, illustrating the preponderance <strong>of</strong> lowskilled<br />
and low-paid employment.<br />
Employers are inheriting significant skills<br />
deficiencies in school leavers (particularly for entry<br />
level jobs). There is predicted to be a significant<br />
shortfall in both quantity and potential quality <strong>of</strong><br />
employees in the future. The challenge is to engage<br />
those employers without active workforce<br />
<strong>development</strong> and vocational training packages, to<br />
ensure that they can access training <strong>of</strong> the right<br />
type and quality. There is an opportunity to work<br />
with employers to optimise provision <strong>of</strong> quality,<br />
accredited in-house training programmes and to<br />
maximise opportunities for adult learners to<br />
participate in training provided for those under 19<br />
years.<br />
Training is generally not driven by the needs <strong>of</strong><br />
individuals and business and is consequently slow to<br />
respond to changing business requirements. The<br />
culture <strong>of</strong> competition between training providers<br />
(driven by funding rules) is felt to be unhealthy and<br />
unhelpful. There is a clear need to create real<br />
collaboration and partnership between training<br />
providers and to better utilise training resources.<br />
Most training agencies are currently running at<br />
capacity and therefore must gear-up to meet future<br />
demand to increase the skills <strong>of</strong> the emerging<br />
workforce.<br />
Key growth industries are identified by the LDA as:<br />
• Creative<br />
• Information, Communication, Technology<br />
• Tourism<br />
• Construction<br />
19 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH
EDUCATION, EMPLOYMENT AND THE KNOWLEDGE ECONOMY<br />
In conclusion <strong>Hillingdon</strong> is experiencing a structural<br />
problem that threatens to upset economic and social<br />
balance in the borough. Urgent action is required<br />
to address the following inter-generational cycle:<br />
narrowing<br />
aspirations<br />
low education<br />
attainment<br />
limited<br />
employment<br />
prospects<br />
Attainment and employment: Action<br />
Key priorities for targeted action over the next<br />
two years are as follows:<br />
• Address skills deficiencies <strong>of</strong> those aged 19<br />
years and over.<br />
• Raise the aspirations <strong>of</strong> school-aged pupils.<br />
• Identify exactly what is failing in schools in<br />
the south <strong>of</strong> the borough.<br />
• Nurture active partnerships between local<br />
businesses, local schools and parents and use<br />
this to develop broader curriculum support<br />
for 14 –19 year olds.<br />
• Encourage employers to nurture and recruit<br />
home grown talent. Key local employers such<br />
as the council, Primary Care Trust, BAA and<br />
Stockley Park should lead such an initiative.<br />
• A better dialogue between local businesses<br />
to nurture supply chains, and build on the<br />
success for BAA’s ‘Meet the Buyer’ events by<br />
integrating public sector contracting<br />
opportunities and inviting other key local<br />
businesses such as those located on Stockley<br />
Park, BA, Xerox etc.<br />
• Deliver more work-based training programmes<br />
and work experience placements.<br />
• Pilot a programme with hotel and<br />
construction industries to identify future skills<br />
needs and work in partnership to create a<br />
direct link between the aspirations, training<br />
and employment opportunities <strong>of</strong> local<br />
people so that they can participate in the<br />
growing prosperity <strong>of</strong> the sub-region.<br />
• Schools, trainers, the college and LSC need to<br />
work collaboratively in <strong>Hillingdon</strong> to deliver a<br />
sizeable increase in the range and volume <strong>of</strong><br />
vocational skills training opportunities for<br />
14–19 year olds.<br />
• Work in partnership to deliver the actions<br />
detailed in the 14–19 Strategy to address the<br />
falling number <strong>of</strong> residents with Level 4/5<br />
qualifications and above.<br />
• Develop a dialogue with businesses with a<br />
view to comprehensively engage employers<br />
in work force <strong>development</strong>. Need to create<br />
jobs with progression paths, attach ‘learning<br />
entitlements’ to jobs, invest in customer<br />
service skills (as the significant jobs growth<br />
will be in customer-facing jobs) and develop<br />
employee-grooming programmes in key<br />
industries. This may also help improve the<br />
image <strong>of</strong> jobs in fields such as catering and<br />
retail.<br />
HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH<br />
20
EDUCATION, EMPLOYMENT AND THE KNOWLEDGE ECONOMY<br />
Brunel University<br />
Brunel University is a centre <strong>of</strong> excellence with<br />
significant potential for drawing business to the<br />
area, especially engineering and high tech<br />
businesses, which will be attracted by the source <strong>of</strong><br />
quality graduates. The recent increase in the<br />
number <strong>of</strong> undergraduates coming to Brunel from<br />
West <strong>London</strong> highlights opportunity for high-tech<br />
engineering businesses, as the sub-region will<br />
increasingly <strong>of</strong>fer a resident, quality graduate<br />
market from which to recruit. Despite the<br />
opportunity for business growth presented by<br />
Brunel University, the borough’s growth in high tech<br />
services and manufacturing has fallen behind the<br />
rest <strong>of</strong> <strong>London</strong>. It is thought that <strong>Hillingdon</strong>’s<br />
limited supply <strong>of</strong> high tech business start-up units<br />
may be the cause <strong>of</strong> this under achievement. This<br />
represents a lost opportunity to develop new<br />
businesses and keep graduates in the sub region.<br />
The role <strong>of</strong> Brunel University as a driver <strong>of</strong><br />
innovation, change, growth and an asset to<br />
borough residents and businesses needs to be fully<br />
recognised and promoted. Brunel has the power to<br />
influence and not just respond to the labour<br />
market. For example:<br />
1. West Focus – This is a government backed, fiveyear<br />
programme involving seven higher<br />
education institutions in West <strong>London</strong>. The<br />
initiative seeks to ensure that the economic and<br />
social potential <strong>of</strong> this combined knowledge base<br />
is realised through full engagement with local<br />
businesses and the local community. West Focus<br />
will aim to tackle fragmented enterprise support<br />
and with Brunel as a leading force in its<br />
<strong>development</strong>, represents a valuable opportunity<br />
for local enterprise.<br />
2. Key Workers - Brunel’s training <strong>of</strong> key workers<br />
including physiotherapists, teachers, social<br />
workers, youth workers, occupational therapists<br />
etc is a significant and growing proportion <strong>of</strong> the<br />
University’s undergraduate population. The<br />
University reports that despite abundant local<br />
employment opportunities, few graduates<br />
currently live or work in <strong>Hillingdon</strong>. This<br />
situation represents a wasted opportunity<br />
particularly for the borough’s public services.<br />
3. Science Park - A problem that hampers<br />
homegrown entrepreneurs is the quality and cost<br />
<strong>of</strong> business start-up accommodation. Brunel’s<br />
own science park has successfully nurtured<br />
graduate entrepreneurs and now has the<br />
financial backing to extend provision <strong>of</strong> hightech<br />
services and manufacturing business start-up<br />
units within the sub-region. Brunel has<br />
experience and a proven track record in growing<br />
innovative businesses many <strong>of</strong> which have<br />
become strong, successful companies employing<br />
highly skilled, well-paid employees. With the<br />
trend in undergraduates attending university in<br />
the area where their parents live, an extended<br />
science park is an opportunity to build a dynamic<br />
sub-region where residents are nurtured, then<br />
educated and supported to maximise their full<br />
potential while remaining residents.<br />
Brunel University: Action<br />
Brunel should be seen as integral to the<br />
<strong>development</strong> <strong>of</strong> the <strong>Hillingdon</strong> ‘brand’. The<br />
borough should recognise the strong reputation<br />
<strong>of</strong> the university for excellence in the fields <strong>of</strong><br />
bio-technology and bio-engineering, sports, multimedia<br />
technology, etc. Brunel is a major draw for<br />
students, businesses and academics, and presents<br />
an opportunity to generate a dynamic knowledge<br />
21 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH
EDUCATION, EMPLOYMENT AND THE KNOWLEDGE ECONOMY<br />
economy that extends beyond the university and<br />
into the borough’s schools and colleges. Key<br />
actions include:<br />
• West Focus - <strong>Hillingdon</strong> should fully embrace<br />
the opportunity presented by West Focus and<br />
actively communicate its aims and integrate<br />
its objectives into other programmes.<br />
<strong>Hillingdon</strong> Business Forum may be a potential<br />
vehicle for engaging the wider business<br />
community in the initiative.<br />
• In an attempt to reverse the current trend in<br />
key worker graduates moving away for work<br />
and housing, the following initiatives could<br />
be explored:<br />
o provide quality (paid) work placements for<br />
undergraduates.<br />
o build relationships between employers and<br />
undergraduates.<br />
o provide financial incentives to graduates,<br />
particularly in hard to recruit to posts such<br />
as maths and science teachers, for example<br />
‘golden handcuffs’.<br />
o work collaboratively with colleagues in<br />
housing to develop a partnership<br />
approach to key worker housing.<br />
• Science Park – focusing on bio-engineering<br />
and environmental engineering. Every<br />
support needs to be given to Brunel to<br />
identify and secure a site to expand the<br />
existing science park. The location <strong>of</strong> this<br />
science park could bring wider regeneration<br />
benefits to areas within the borough<br />
suffering economic and social exclusion. The<br />
legacy <strong>of</strong> this commitment is likely to be felt<br />
for many years to come as young people<br />
become inspired and then engaged in highly<br />
skilled, highly paid, local employment.<br />
• The University for Aviation concept unites<br />
<strong>Hillingdon</strong>’s strategic advantage <strong>of</strong> proximity<br />
to the world’s busiest airport and the<br />
university with its proud engineering<br />
background. Further collaboration to engage<br />
a range <strong>of</strong> agencies including Uxbridge<br />
College, would support the creation <strong>of</strong> a<br />
flagship initiative for the borough.<br />
• There is scope to explore how successful and<br />
experienced institutions such as Brunel<br />
University and Uxbridge College can<br />
contribute to addressing falling standards in<br />
our schools. Opportunities such as mentoring,<br />
student exchanges, role modelling, etc, will<br />
be among the areas explored.<br />
HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH<br />
22
Equalities
EQUALITIES<br />
Equalities issues<br />
The proportion <strong>of</strong> black and minority ethnic (BME)<br />
<strong>Hillingdon</strong> residents in 1991 was 12.3%; in 2001 this<br />
figure was 21% (Census 1991 & 2001). The 2001<br />
Census for the first time divided the White category<br />
into White British, White Irish, White Other, whereas<br />
the 1991 Census simply had White as an ethnic group.<br />
If the total white Irish, white other and non-white<br />
ethnic population continues to increase as it has over<br />
the last decade it is projected that the total ethnic<br />
population could increase to over 40% by 2011.<br />
Statistics record very different levels <strong>of</strong> attainment<br />
throughout school by students from BME<br />
backgrounds. Students <strong>of</strong> Chinese and mixed race<br />
Asian/white origin perform particularly well<br />
throughout their school careers. However students<br />
<strong>of</strong> other ethnic origins perform consistently poorly<br />
from key stage 1 through to GCSE. This prompts<br />
concerns about a distinctive, emerging underclass <strong>of</strong><br />
under-achieving, disaffected, disengaged young<br />
people, who are predominantly male and live<br />
mainly in the south <strong>of</strong> the borough. Exemplifying<br />
this problem is the Botwell ward, where 25% <strong>of</strong><br />
young men, mostly <strong>of</strong> white British origin aged 19 –<br />
25 are unemployed.<br />
Within the BME population there are large<br />
variations in employment rates. For example, across<br />
<strong>London</strong> in 2001 20.5% <strong>of</strong> Bangladeshi people active<br />
in the labour market were unemployed and 17.6%<br />
<strong>of</strong> people in the Black Other group. In contrast,<br />
Indian workers had unemployment levels <strong>of</strong> 5.9%,<br />
which are fairly close to those for White groups. The<br />
unemployment rate for young people from BME<br />
groups averaged 21.6% - more than twice as high as<br />
the rate for white groups (9.5%). Again<br />
unemployment rates are very high for young Black<br />
workers; within this group 29.8% <strong>of</strong> Black<br />
Caribbean, Black African and Black Other residents<br />
who were economically active were unemployed.<br />
Unemployment rates are generally higher for men<br />
(7.6%) than for women (5.8%) and this is generally<br />
true across the BME population too.<br />
In <strong>Hillingdon</strong>, there are 1,700 disabled individuals<br />
between the ages <strong>of</strong> 18 and 65 who are in receipt<br />
<strong>of</strong> Disability Living Allowance but not Severe<br />
Disability Allowance (source: Nomis 20th April<br />
2005). A number <strong>of</strong> these individuals may have the<br />
potential to secure employment. Further work is<br />
required to identify their specific needs and<br />
aspirations, to realise their employment potential.<br />
Equalities: Action<br />
The actions detailed below should be seen as a<br />
sub-set <strong>of</strong> work on Attainment and Employment.<br />
• Co-ordinated action is required across a<br />
range <strong>of</strong> agencies and community groups to<br />
harness the potential and the energy <strong>of</strong> the<br />
growing BME population, in the interest <strong>of</strong><br />
social justice and community cohesion.<br />
• It is imperative that partner organisations<br />
responsible for skills training and employment<br />
within the borough pool statistical data to<br />
ensure effective targeting <strong>of</strong> resources. To<br />
further community cohesion statistical analysis<br />
should encompass age, gender, disability and<br />
faith as well as ethnic origin.<br />
• Action to address inequalities needs to be<br />
referenced to current and projected shortages<br />
in the labour market and skill levels.<br />
• Work is underway to target needs <strong>of</strong> those<br />
far removed from the labour market under<br />
the auspices <strong>of</strong> the Hayes, Heston, Southall<br />
programme. The challenge is to develop<br />
effective programmes that will continue to<br />
secure financial support to ensure<br />
sustainability in the medium term.<br />
HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH<br />
24
<strong>Hillingdon</strong> for<br />
business and the<br />
<strong>Hillingdon</strong> brand
HILLINGDON FOR BUSINESS AND THE HILLINGDON BRAND<br />
Business activity<br />
Industry trends<br />
The transport, storage and communication<br />
industries employed 32.2% <strong>of</strong> the borough’s<br />
workforce in 2002, having increased 24.5% between<br />
1991-2002. Of these almost 70% were employed in<br />
air transport. However with over 70,000 people<br />
employed on the airport site alone, this represents<br />
only 11.5% <strong>of</strong> the airport’s employment needs,<br />
emphasising the importance <strong>of</strong> Heathrow as an<br />
employer to both the local and regional economy.<br />
The number <strong>of</strong> people employed in the construction<br />
industry in <strong>Hillingdon</strong> increased by 42.9% between<br />
1991-2002, reflecting the borough’s proximity to<br />
major construction projects including Terminal 5,<br />
Paddington Basin, Wembley Stadium, M25<br />
widening, etc. As the Mayor <strong>of</strong> <strong>London</strong> proposes<br />
60,000 additional new homes in <strong>London</strong>, with many<br />
<strong>of</strong> these in outer <strong>London</strong>, the outlook for the<br />
construction industry looks promising in the<br />
medium term.<br />
Local businesses have cited their inability to recruit<br />
skilled staff and managers as a significant<br />
impediment to economic growth in <strong>Hillingdon</strong>.<br />
Sectors that have particular recruitment problems<br />
include: hotels and restaurants; public<br />
administration, defence, and social security;<br />
wholesale and retail trade, repair etc; real estate,<br />
renting and business activities. The hospitality and<br />
retail industries have a high demand for people<br />
with entry-level skills. Local employers claim<br />
Heathrow Airport and its associated hospitality and<br />
retail infrastructure, impact on the local jobs market<br />
and artificially inflate wages.<br />
Small and medium sized enterprises<br />
Although <strong>Hillingdon</strong> has a reasonable supply <strong>of</strong><br />
small business space for both <strong>of</strong>fices and factories,<br />
as Table 8 illustrates, there is a lower than average<br />
start-up rate <strong>of</strong> small and medium sized enterprises<br />
(SME) in the borough. Problems that hamper<br />
homegrown entrepreneurs are the quality and cost<br />
<strong>of</strong> the available accommodation. SME<br />
accommodation is frequently expensive and the<br />
lease terms are inflexible and require a large<br />
financial commitment up-front such as six months<br />
deposit. In addition, much <strong>of</strong> the accommodation is<br />
unsuitable particularly for specialist high-tech<br />
services and manufacturing. It is reputedly difficult<br />
for businesses to start-up and to grow in <strong>Hillingdon</strong>.<br />
Table 8: VAT registrations per 1000 VAT registered firms<br />
40.0<br />
20.0<br />
0.0<br />
-20.0<br />
-40.0<br />
-60.0<br />
-80.0<br />
-100.0<br />
VAT registration<br />
per 1000<br />
<strong>Hillingdon</strong><br />
<strong>London</strong><br />
Agriculture/Fishing<br />
Energy/Water<br />
Manufacturing<br />
Construction<br />
Retail<br />
Hospitality<br />
Type <strong>of</strong> firm<br />
Transport and<br />
Communications<br />
Finance<br />
Real Estate<br />
Public Sector<br />
HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH<br />
26
HILLINGDON FOR BUSINESS AND THE HILLINGDON BRAND<br />
Office accommodation<br />
<strong>Hillingdon</strong>, in common with West <strong>London</strong>, currently<br />
has an over-supply <strong>of</strong> <strong>of</strong>fice accommodation and<br />
there looks to be no sign <strong>of</strong> this changing in the<br />
short term. Compounding the <strong>of</strong>fice vacancy<br />
problem is the high number <strong>of</strong> outstanding <strong>of</strong>fice<br />
planning permissions that are not being<br />
implemented while the <strong>of</strong>fice market remains flat.<br />
Reports suggest that once over-supply in the market<br />
has been absorbed, <strong>Hillingdon</strong>’s <strong>of</strong>fice market is<br />
likely to pick-up. However headquarters have<br />
become smaller as companies out-source and<br />
downsize, and companies can now afford to locate<br />
their small, specialist workforce in prestige, mixeduse<br />
<strong>development</strong>s. Therefore even if the market<br />
does pick up, the <strong>Hillingdon</strong> <strong>of</strong>fice market may be ill<br />
equipped to respond to the changing nature <strong>of</strong><br />
demand.<br />
Stockley Park<br />
The Stockley Park business park is a major source <strong>of</strong><br />
employment opportunities in the borough. Stockley<br />
Park’s excellent communication links, car parking<br />
provision and high quality environment have made<br />
it a high-value, prestige business park for over 10<br />
years. The Park accommodates the headquarters <strong>of</strong><br />
key businesses including BT, GlaxoSmithKlein, Apple<br />
Computers UK, Centrica, Hasbro UK, Marks &<br />
Spencer and Matsushita Electric Europe. The skilled<br />
workforce it attracts are commonly mobile<br />
pr<strong>of</strong>essionals able to take advantage <strong>of</strong> the efficient<br />
road infrastructure that services Stockley Park. It is<br />
estimated that the majority <strong>of</strong> staff working at<br />
Stockley Park commute into and out <strong>of</strong> the borough<br />
on a daily basis.<br />
There is a concern about the current vacancy rate at<br />
Stockley (Source: The Golden Triangle Report –<br />
Spring 2005 by Rogers Chapman Research for West<br />
<strong>London</strong> Business). This reflects general malaise in<br />
the West <strong>London</strong> <strong>of</strong>fice market and it may continue<br />
to suffer in the future from the shift towards small,<br />
prestige <strong>of</strong>fice <strong>development</strong> in mixed-use<br />
environments. The availability <strong>of</strong> land at Stockley<br />
Park for future phases <strong>of</strong> commercial <strong>development</strong>,<br />
may provide the opportunity to re-think the<br />
business park structure and explore mixed-use<br />
<strong>development</strong>. In so doing, it may be possible to<br />
optimise the creation <strong>of</strong> local employment.<br />
Town centres<br />
Uxbridge has evolved from a historic market town<br />
located on a strategic trade route, adjoining the<br />
boundary with South Buckinghamshire. Following a<br />
period <strong>of</strong> decline in the 1980s, Uxbridge has now<br />
successfully reinvented itself as a thriving<br />
metropolitan centre. It has a vibrant commercial<br />
and retail focus and first class local educational<br />
opportunities at Brunel University and Uxbridge<br />
College. The town centre is the focus <strong>of</strong> <strong>Hillingdon</strong>’s<br />
local government and public services.<br />
The town benefits from excellent transport links<br />
with the M40 and M25 motorways in close<br />
proximity. Public transport includes a comprehensive<br />
bus network and Metropolitan and Piccadilly<br />
services on the <strong>London</strong> Underground. Heathrow<br />
Airport is 20 minutes away. Over 3,000 parking<br />
spaces are available for car bound visitors.<br />
More than 500 businesses occupy a compact core<br />
business area <strong>of</strong> Uxbridge town centre area, in an<br />
area roughly 1km by 0.5km. A significant number <strong>of</strong><br />
<strong>of</strong>fices are UK and European headquarters. A retail<br />
space <strong>of</strong> over 1 million square feet accommodates<br />
national multiples in two covered shopping centres<br />
as well as independents in the high street and<br />
adjacent roads. Retail spending in 2004 was tenth<br />
highest in Greater <strong>London</strong>, with 54% derived from<br />
people living outside <strong>London</strong>. Town centre<br />
management statistics show that, on average, 20-<br />
25,000 people come into Uxbridge daily.<br />
When one considers the substantial residential and<br />
student population within one kilometre <strong>of</strong><br />
Uxbridge town centre, the entertainment, leisure<br />
and cultural <strong>of</strong>fer in the town is limited. It currently<br />
27 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH
HILLINGDON FOR BUSINESS AND THE HILLINGDON BRAND<br />
comprises a ten-screen cinema, three gyms, one<br />
nightclub and thirteen bars, many <strong>of</strong> which <strong>of</strong>fer<br />
food in the daytime. There are approximately 25<br />
eateries, with about a dozen restaurants trading in<br />
the evening. Like many towns, post 8pm when the<br />
working population has dispersed, the Uxbridge<br />
evening economy is dominated by younger people<br />
and focused on alcohol. This acts as a powerful<br />
disincentive for older persons and it is felt that<br />
wider leisure and cultural opportunities would<br />
benefit the town.<br />
Hayes shopping centre is situated in the south <strong>of</strong><br />
the borough and is the closest shopping centre for<br />
many <strong>of</strong> the bough’s most excluded communities.<br />
The quality <strong>of</strong> the Hayes shopping environment is<br />
poor and the range <strong>of</strong> shops is limited, possibly<br />
reflecting the modest spending power <strong>of</strong> the<br />
residential population. A number <strong>of</strong> major capital<br />
investments are planned for Hayes and these<br />
present an opportunity from which to plan for<br />
renewed vitality for Hayes town centre. Investment<br />
projects include:<br />
• The Heathrow Connect rail service that will be<br />
operating via Hayes Town Centre from 2005<br />
could be the long awaited catalyst for the<br />
regeneration <strong>of</strong> Hayes.<br />
• Health facilities need to be integrated within the<br />
overarching plan for sustainable improvement.<br />
• Comprehensive leisure facilities at Botwell Green.<br />
• The re<strong>development</strong> <strong>of</strong> Hayes Goods Yard, which<br />
could help build a residential pr<strong>of</strong>ile and<br />
catchment area with a spending pr<strong>of</strong>ile that<br />
would attract better quality retail outlets.<br />
Land use<br />
There is growing pressure for sites designated for<br />
industrial and business use to be re-designated for<br />
higher value uses including residential <strong>development</strong>.<br />
With the shortage <strong>of</strong> affordable housing, the<br />
Government is looking to utilise former industrial<br />
sites for residential purposes. In the <strong>London</strong> Plan,<br />
the Mayor <strong>of</strong> <strong>London</strong> has a target <strong>of</strong> 45,000 new<br />
homes to be built in the ‘Western Wedge’ <strong>of</strong><br />
<strong>London</strong> by 2016. West <strong>London</strong> stands to lose 41<br />
hectares <strong>of</strong> industrial and business land during the<br />
period up to 2016, primarily for housing/mixed use<br />
schemes. <strong>Hillingdon</strong> is challenged with ensuring<br />
that opportunities for employment within the<br />
borough are optimised in order to avoid becoming<br />
a ‘dormitory’ for commuters. There are concerns<br />
that becoming a suburban dormitory would lead to<br />
greater environmental degradation (associated with<br />
rising levels <strong>of</strong> commuting), pressure on local<br />
amenities and facilities, fragmented communities, a<br />
limited range <strong>of</strong> local employment opportunities<br />
and consequently a narrowing <strong>of</strong> the image/identity<br />
for the borough.<br />
It is hoped that <strong>Hillingdon</strong>’s forthcoming Local<br />
Development Framework (LDF) will incorporate the<br />
aspiration to optimise opportunities for<br />
employment within the borough. The LDF will,<br />
through public consultation, establish the borough’s<br />
spatial land use framework, replacing the Unitary<br />
Development Plan. The LDF will incorporate a<br />
review <strong>of</strong> all brown field sites in the borough and<br />
their designated uses.<br />
Mixed-use <strong>development</strong>s and live/work units are<br />
seen as a way <strong>of</strong> creating a balance between<br />
industrial and residential land uses. Quality design,<br />
early consultation and quality local management<br />
are seen as the essential ingredients to make such<br />
schemes successful. Brunel University is experienced<br />
in both developing and managing such schemes and<br />
HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH<br />
28
HILLINGDON FOR BUSINESS AND THE HILLINGDON BRAND<br />
would be a key participant in any emerging local<br />
policy guidelines.<br />
High quality design and innovation in energy<br />
efficiency as detailed in BREEM (Building Research<br />
Establishment Environmental Assessment Method)<br />
and CABE (Commission for Architecture and the<br />
Built Environment) should be sought from all new<br />
<strong>development</strong>s and formalised as a requirement in<br />
the Local Development Framework. Where business<br />
activity is known to have a distinctive, detrimental<br />
impact on the environment, e.g. airport business,<br />
road freight etc, excellence in terms <strong>of</strong> energy<br />
efficiency, noise and air pollution should be sought.<br />
Supporting business: Action<br />
This <strong>strategy</strong> aims to develop action and influence<br />
strategies that will nurture and promote business<br />
activities that add value to the local and regional<br />
economy, while ensuring that the local workforce<br />
is equipped with the skills and has access to the<br />
emerging employment opportunities.<br />
• The Local Development Framework will be a<br />
key vehicle for nurturing industrial<br />
specialisms, which could be a catalyst for the<br />
growth <strong>of</strong> new supply chains.<br />
• In the procurement <strong>of</strong> goods and services,<br />
work can be undertaken to explore<br />
opportunities for public sector bodies and<br />
companies to commit to local procurement,<br />
thereby strengthening and supporting local<br />
small and medium sized enterprises and the<br />
not-for-pr<strong>of</strong>it sector.<br />
• The LDA’s work on Supporting Enterprise<br />
pioneered ring-fencing business rents to<br />
support clusters <strong>of</strong> small emerging<br />
enterprises, removing the disincentive <strong>of</strong><br />
inflexible lease terms and costly deposits.<br />
This work should be explored with local<br />
property owners to see if its principles could<br />
be piloted in long-term vacant <strong>of</strong>fice<br />
accommodation in the borough.<br />
• To support the vitality <strong>of</strong> town centres and to<br />
initiate the regeneration <strong>of</strong> some <strong>of</strong> the more<br />
marginal centres (specifically Yiewsley and<br />
Hayes), a review should be carried out on<br />
brown field land in close proximity to town<br />
centres. Diversifying land use in these areas<br />
will introduce a different pr<strong>of</strong>ile <strong>of</strong> shopping<br />
centre consumer and in doing so underpin<br />
the commercial viability <strong>of</strong> these areas.<br />
• <strong>Hillingdon</strong> needs to develop a strategic view<br />
about the relationship between and future <strong>of</strong><br />
the boroughs town centres, neighbourhood<br />
shopping centres and out <strong>of</strong> town retail parks,<br />
in the context <strong>of</strong> what is located outside the<br />
borough boundary. A <strong>strategy</strong> for the future<br />
<strong>of</strong> our town centres will incorporate views<br />
about community and environmental impact,<br />
changes to our retail centres and plan action<br />
to support an area through change.<br />
• In collaboration with town centre partners, a<br />
brief should be developed for a modal<br />
transport interchange in Uxbridge town centre.<br />
• A key aspiration <strong>of</strong> this <strong>strategy</strong> is the<br />
<strong>development</strong> <strong>of</strong> a Hayes Town Centre Action<br />
Plan, exploring the following issues and<br />
opportunities:<br />
o Training centre – linked to Heathrow<br />
Training Centre. Hayes Town Centre could<br />
be the catalyst for joining-up skills,<br />
business needs and trainers. Opportunity<br />
for major public sector relocation from decentralisation<br />
<strong>of</strong> Government<br />
departments.<br />
29 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH
HILLINGDON FOR BUSINESS AND THE HILLINGDON BRAND<br />
o Image – a possible way to improve the<br />
image <strong>of</strong> Hayes Town Centre would be to<br />
improve the current range and quality <strong>of</strong><br />
retail outlets. This may involve attracting<br />
multiples, developing niche markets<br />
and/or using Compulsory Purchase Orders<br />
(CPO) powers to assemble improved retail<br />
sites. A retail study would support the<br />
Hayes Town Centre Action Plan and<br />
support the area’s broader regeneration.<br />
o Capital investment taking place in and<br />
around Hayes Town Centre presents an<br />
opportunity to manage growth and create<br />
a sustainable community and<br />
environment.<br />
o <strong>London</strong> Gate – large <strong>of</strong>fice population<br />
could sustain a lunchtime and evening<br />
economy.<br />
o Options associated with CPO action could<br />
be explored with LDA/English Partnerships.<br />
• Conference centre – explore more and<br />
improved hotel and conferencing facilities. It<br />
is generally felt that a first-class<br />
conference/exhibition facility would be a<br />
great asset for the borough. However, there<br />
are problems with the environmental impact<br />
<strong>of</strong> high-trip generating <strong>development</strong>s –<br />
hotels and conference centres - in the<br />
Heathrow area. Furthermore, hotels and<br />
conference centres would not be able to<br />
compete with residential and commercial<br />
land values. Such a facility would need to be<br />
part <strong>of</strong> a mixed-use <strong>development</strong> and/or<br />
include a hefty public sector subsidy. Further<br />
exploration <strong>of</strong> the market for such a facility is<br />
required.<br />
The <strong>Hillingdon</strong> brand<br />
<strong>Hillingdon</strong> has a very local flavour, with many<br />
people having lived here all their lives. As such<br />
promoting the borough’s image and commercial<br />
‘<strong>of</strong>fer’ has in the past not been a priority. In looking<br />
forward and driving a vision for the economic future<br />
<strong>of</strong> the borough in a climate <strong>of</strong> increased competition<br />
and external pressures, there is a growing need to<br />
develop and promote the <strong>Hillingdon</strong> ‘<strong>of</strong>fer’. A<br />
contemporary vision <strong>of</strong> the borough is required and<br />
this should be marketed to residents, those working<br />
in the borough and those living outside the<br />
borough, and the business community.<br />
Hotel accommodation, catering and conference<br />
facilities clustered around Heathrow Airport comprise<br />
the largest tourism sector in the region. More could<br />
be done to encourage business tourists to spend time<br />
and money in <strong>Hillingdon</strong> and the sub-region. Work<br />
undertaken in partnership with neighbouring<br />
boroughs, the LDA and hotels themselves will<br />
promote regional attractions to business tourists.<br />
Developing the tourism market may entail<br />
investment in facilities that will attract visitors and<br />
tourists to spend time and money in the borough.<br />
The borough <strong>of</strong>fers a diversity <strong>of</strong> opportunity that<br />
few other boroughs in the region can boast, such as<br />
excellent communications, a pioneering knowledge<br />
economy, quality shopping facilities, an accessible<br />
and highly regarded natural environment and<br />
through this, a quality life/work balance.<br />
Developing a stronger sense <strong>of</strong> the brand and using<br />
it to promote the borough is an important<br />
foundation for the creation <strong>of</strong> a sustainable<br />
economic future.<br />
HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH<br />
30
HILLINGDON FOR BUSINESS AND THE HILLINGDON BRAND<br />
Development <strong>of</strong> the brand would reflect the<br />
interests <strong>of</strong> the different target audience:<br />
• Residents – to develop and reinforce the image<br />
<strong>of</strong> a borough where people can live, work and<br />
play in safety and health.<br />
• All employers seeking to attract and retain good<br />
quality staff.<br />
• Customers <strong>of</strong> the borough’s shopping centres,<br />
particularly Uxbridge Town Centre where 54% <strong>of</strong><br />
customers come from out <strong>of</strong> the borough.<br />
• Business tourists – to encourage them to bring<br />
some <strong>of</strong> their spending power to <strong>Hillingdon</strong><br />
shops and businesses.<br />
• University students and their visiting friends and<br />
families.<br />
• Businesses, who although initially attracted by<br />
advantages <strong>of</strong> location, would become<br />
participants in a dynamic vision for the future <strong>of</strong><br />
the borough.<br />
The <strong>Hillingdon</strong> brand will closely link with the LDA’s<br />
work on tourism <strong>development</strong> at a regional and<br />
sub-regional level.<br />
31 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH
Housing,<br />
environment and<br />
quality <strong>of</strong> life
HOUSING, ENVIRONMENT AND QUALITY OF LIFE<br />
Housing, environment and quality <strong>of</strong> life<br />
A key objective <strong>of</strong> the <strong>strategy</strong> is to address<br />
residents’ ’well being’ and to look at the economic<br />
impact on quality <strong>of</strong> life and the environment.<br />
Quality <strong>of</strong> life<br />
Deprivation (as measured at a regional level) is limited<br />
in <strong>Hillingdon</strong>, contained within the Townfield, Yeading<br />
and West Drayton wards. However it is the relative<br />
differences in health, wealth, opportunities and quality<br />
<strong>of</strong> life between the best and worst electoral wards that<br />
are the greatest threat to social cohesion in the<br />
borough. For example there are gross inequalities in<br />
health, with an eight-year difference in life expectancy<br />
between the borough’s best and worst wards and a<br />
nearly three-fold difference in the rates <strong>of</strong> low birth<br />
weights. It is relative rather than absolute deprivation<br />
and people’s perception <strong>of</strong> how well <strong>of</strong>f they are in<br />
comparison to others, which is a key influence on<br />
health, quality <strong>of</strong> life and ultimately social cohesion. If<br />
the widening gap between the better and worst <strong>of</strong>f is<br />
not challenged in <strong>Hillingdon</strong>, there is a danger <strong>of</strong> rising<br />
racial tensions and a diminishing quality <strong>of</strong> life for all.<br />
Homes<br />
An adequate supply <strong>of</strong> housing is crucial to meet the<br />
growth in household formation and to accommodate<br />
the workforce for a growing economy. Within this, it<br />
is important to promote mixed and balanced<br />
communities to redress the trend towards social<br />
polarisation, whereby many households are squeezed<br />
out <strong>of</strong> inner <strong>London</strong> by the high cost <strong>of</strong> housing and<br />
either travelling long distances to work or leaving<br />
<strong>London</strong> altogether. <strong>Hillingdon</strong> house prices are on<br />
average 86% <strong>of</strong> <strong>London</strong> prices and this differential is<br />
larger for terraced houses (75.2%) and<br />
flats/maisonettes (63.0%).<br />
Almost 17% <strong>of</strong> <strong>Hillingdon</strong>’s housing stock is social<br />
rented housing, provided by the council and<br />
registered social landlords (census 2001). The need<br />
for social housing is <strong>of</strong>ten only a household’s<br />
presenting problem, as low skills, low aspirations,<br />
unemployment, language barriers, etc are at the<br />
core <strong>of</strong> their inability to secure a job and thereby<br />
housing on the open market. Past <strong>development</strong>s <strong>of</strong><br />
large-scale social housing have created large<br />
concentrations <strong>of</strong> worklessness. The Social Housing<br />
Policy as detailed in the LDF together with a choicebased<br />
lettings programme will help to prevent<br />
further large-scale concentrations <strong>of</strong> economic<br />
exclusion, however co-ordinated action is required<br />
to address the economic exclusion <strong>of</strong> many <strong>of</strong><br />
<strong>Hillingdon</strong>’s social housing residents.<br />
Environmental<br />
Air quality standards based on nitrogen dioxide<br />
(NO2) concentrations are extensively breached<br />
especially in the following locations: Heathrow, M4,<br />
M40, A316, and industrial areas in the south <strong>of</strong> the<br />
borough. Poor air quality is linked to a range <strong>of</strong><br />
respiratory complaints including asthma and thus<br />
compounds the economic deprivation <strong>of</strong> residents in<br />
the south <strong>of</strong> the borough.<br />
In contrast to this, <strong>Hillingdon</strong>’s environmental<br />
attributes include a canal, lido, marina, ancient<br />
woodland, sites <strong>of</strong> special scientific interest, country<br />
park and numerous parks and woodland areas. The<br />
natural environment contributes to biodiversity,<br />
diversity in landscape and has a positive effect on<br />
people’s health and perceptions <strong>of</strong> quality <strong>of</strong> life.<br />
<strong>Hillingdon</strong>’s diverse environment presents an<br />
opportunity to enhance the borough’s image, range<br />
<strong>of</strong> leisure pursuits and promotional opportunities.<br />
The image and environment <strong>of</strong> an area together with<br />
access to good public services such as schools and<br />
health care services are fundamental to sustaining a<br />
thriving borough where people want to live and<br />
work, and businesses want to locate and grow.<br />
33 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH
HOUSING, ENVIRONMENT AND QUALITY OF LIFE<br />
Improving quality <strong>of</strong> life: Action<br />
Area Pr<strong>of</strong>iles, being pioneered by the Audit<br />
Commission, will attempt to assess the level <strong>of</strong><br />
well being within a community. It is anticipated<br />
that this will be implemented in all local<br />
authorities over the next few years. This<br />
<strong>development</strong> in Audit Commission assessment<br />
validates and gives emphasis to the integration<br />
<strong>of</strong> quality <strong>of</strong> life issues within this <strong>strategy</strong>.<br />
• The desire to erode the difference between<br />
the best and worst-<strong>of</strong>f wards - by improving<br />
the worst wards - is central to this <strong>strategy</strong><br />
and will underpin most <strong>of</strong> the activity<br />
generated through the Delivery Action Plan.<br />
• It is hoped that this <strong>strategy</strong> will engage<br />
employers in embracing wider values that<br />
support economic sustainability for example,<br />
healthy lifestyle, physical activity, leisure,<br />
culture and community cohesion. Employers<br />
could address these issues through conditions<br />
and the atmosphere created in workplaces,<br />
promoting and facilitating healthy life styles<br />
and work/life balance. The strategic action<br />
plan could be a vehicle for mainstreaming<br />
diversity and tolerance.<br />
• Planning for a high quality, accessible<br />
infrastructure in <strong>Hillingdon</strong> to ensure<br />
serviced, cohesive, ‘sustainable’ communities<br />
needs to be embedded in the LDF process.<br />
Infrastructure needs to include leisure<br />
facilities, childcare, cultural pursuits,<br />
transport and parking, green spaces, schools,<br />
health facilities etc.<br />
• Work in partnership to realise the borough’s<br />
aspirations for ‘decent homes and decent<br />
neighbourhoods’, and in so doing, address<br />
the problem <strong>of</strong> worklessness in social<br />
housing.<br />
• There needs to be investment in the<br />
environment, particularly in areas that attract<br />
visitors.<br />
• Where possible residential communities need<br />
to <strong>of</strong>fer a range <strong>of</strong> sizes and affordability<br />
levels to ensure a mixed resident pr<strong>of</strong>ile that<br />
will support a range <strong>of</strong> commercial services<br />
and amenities.<br />
Work also needs undertaking to create business<br />
and public sector involvement in:<br />
• Grow-your-own initiative to support and<br />
nurture local employment and local<br />
entrepreneurs.<br />
• Action to improve employees’ work/life<br />
balance.<br />
• Work in partnership to promote health<br />
messages and support people to participate<br />
in healthy activities as outlined in the <strong>London</strong><br />
Health Impact Assessment.<br />
HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH<br />
34
APPENDIX 1<br />
Partners involved in developing this <strong>strategy</strong><br />
External representatives<br />
Ian Frost – BAA<br />
Joe Hardman – BAA<br />
John Rider – BAA<br />
Roz Rossington – Brixton Estates<br />
Ian MacKay – Brixton Estates<br />
Keith Robson – Brunel University<br />
Lesley Mortimer – Brunel University<br />
Brian Noble – Business Link <strong>London</strong><br />
Tony Dunn – The Chimes Shopping Centre<br />
Peter Sale – Education Business Partnership<br />
Sue Stock – Education Business Partnership<br />
Isobel King – Groundwork<br />
Neil Sherman – Harlington School<br />
Mike Langham – <strong>Hillingdon</strong> Chamber <strong>of</strong> Commerce<br />
Andy Janson – Jansons<br />
Jashoda Pindoria – Job Centre Plus<br />
David Boyer – Learning & Skills Council<br />
Charles Shaw – Paradigm Housing<br />
Mick Morris – Metropolitain Police<br />
John Aldous – Primary Care Trust<br />
Shirley Goodwin – Primary Care Trust<br />
Maxine Johnson – Primary Care Trust<br />
Andrew Knight – Primary Care Trust<br />
Uma Purohit – Primary Care Trust<br />
Melanie Smith – Primary Care Trust<br />
Barbara Wood – Primary Care Trust<br />
Michael Farley – Uxbridge College<br />
Peter Alder – West <strong>London</strong> Business<br />
<strong>Hillingdon</strong> Council representatives<br />
Andy Codd – Transport<br />
Nigel Cramb – <strong>Economic</strong> Development and<br />
Community Partnerships<br />
Zaid Dowlut – Social Services<br />
Gerry Edwards – Corporate Property<br />
Angela Flux – Healthy <strong>Hillingdon</strong><br />
Sally Hamblin – <strong>Economic</strong> Regeneration<br />
Ann Lander – Housing<br />
Brian Murrell – Corporate Policy<br />
Chandra Raval – Transportation<br />
Mark Silverman – Planning Policy<br />
Andy Stubbs – Uxbridge Initiative<br />
Ian Dunsford – Planning Policy<br />
Helena Webster – <strong>Economic</strong> Development<br />
Martin White – Corporate Property<br />
Mary Worrall – Environment<br />
35 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH
APPENDIX 2<br />
Table illustrating the link between regional,<br />
sub-regional and local economic strategies<br />
<strong>London</strong> Development Agency <strong>Economic</strong><br />
Development Strategy<br />
Ensure that <strong>London</strong>’s growth respects the need<br />
for social progress, environmental protection<br />
and conservation <strong>of</strong> scarce resources.<br />
Support <strong>London</strong>’s economy, both as a world<br />
business centre and as a balanced regional<br />
economy.<br />
West <strong>London</strong> <strong>Economic</strong> Development Strategy<br />
Secure a sustainable economy through the<br />
appropriate utilisation, including mixed use<br />
<strong>development</strong>, <strong>of</strong> West <strong>London</strong>’s land and property<br />
by promoting, managing and enhancing the quality<br />
<strong>of</strong> the existing stock <strong>of</strong> key strategic employment<br />
locations, and promoting higher standards <strong>of</strong> design<br />
and environmental good practice. Support the<br />
rejuvenation <strong>of</strong> town centres in West <strong>London</strong> as<br />
centres for employment, shopping and living.<br />
Establish a competitive economy underpinned by<br />
sustained and sustainable growth and value-added<br />
output principally through ensuring high and effective<br />
levels <strong>of</strong> appropriate support for both indigenous and<br />
foreign-owned investors. There is also the need to<br />
further develop knowledge-based economic activity<br />
through increased linkages and interaction between<br />
businesses and the academic community, as well as<br />
businesses in sub-regional economies.<br />
<strong>Hillingdon</strong>’s Strategy for a Sustainable Economy<br />
1. Pursue opportunities to promote balanced and<br />
sustainable economic <strong>development</strong> in <strong>Hillingdon</strong>.<br />
2. Enhance and maintain <strong>Hillingdon</strong>’s competitive<br />
position as a location to do business and to work.<br />
3. Develop initiatives to maximise the unique<br />
advantages <strong>of</strong> <strong>Hillingdon</strong>’s strategic location i.e.<br />
Heathrow Airport, rail and road connections,<br />
Brunel University, <strong>Hillingdon</strong> Hospital, etc.<br />
Invest in public transport infrastructure, in<br />
particular to support the suburban centres and<br />
where the main employment and housing growth<br />
will occur. Plan public transport to link residential<br />
areas and town centres in West <strong>London</strong>.<br />
Develop <strong>London</strong> as a city <strong>of</strong> knowledge and<br />
learning in order to fulfil the potential <strong>of</strong> its<br />
people and its businesses.<br />
Support <strong>London</strong>’s continuing renewal as a<br />
vibrant and inclusive city, acknowledging the<br />
diversity <strong>of</strong> <strong>London</strong>’s people as an asset.<br />
Increase the supply <strong>of</strong> affordable housing and<br />
supported housing, improve the quality <strong>of</strong> older<br />
housing stock and ensure the sustainability <strong>of</strong><br />
housing <strong>development</strong>s. Focus on developing an<br />
appropriate mix <strong>of</strong> housing in terms <strong>of</strong> type, size<br />
reception and move-on property and ensure higher<br />
density build where appropriate, particularly where<br />
there is good access to public transport.<br />
Improve levels <strong>of</strong> employability and reduce the<br />
polarisation <strong>of</strong> the skills economy primarily by<br />
improving training access opportunities for<br />
excluded groups, improving literacy and numeracy<br />
skills and fostering a culture for lifelong learning<br />
and workforce <strong>development</strong>.<br />
Invest in sustainable business communities, and<br />
encourage businesses to play a greater role in the<br />
management, maintenance and improvement <strong>of</strong> their<br />
environmental management systems. Ensure high<br />
quality design <strong>of</strong> future housing and employment site<br />
<strong>development</strong>s. Improving access to quality green spaces<br />
and cultural resources. Quality <strong>of</strong> life issues must also<br />
address crime and the underlying causes <strong>of</strong> crime.<br />
4. Enable <strong>Hillingdon</strong> people to realise their full<br />
potential through education and training.<br />
5. Maximise opportunities for local employment<br />
and career progression for <strong>Hillingdon</strong> residents.<br />
6. Maximise opportunities <strong>of</strong>fered by the diversity<br />
<strong>of</strong> the borough’s population.<br />
7. Engage employers in addressing community<br />
needs including crime and anti-social behaviour,<br />
academic underachievement, social exclusion, etc.<br />
HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH<br />
36
APPENDIX 3<br />
Community <strong>strategy</strong> targets<br />
Aspirations for <strong>Hillingdon</strong><br />
A place where enterprise is encouraged, businesses<br />
supported and new jobs created for local people.<br />
A thriving, self-sufficient centre for commerce.<br />
As home <strong>of</strong> the world’s busiest airport and one <strong>of</strong><br />
<strong>London</strong>’s most successful centres for shopping,<br />
<strong>Hillingdon</strong> is well poised to increase its relative<br />
prosperity. The key for us is to ensure that this<br />
prosperity benefits our entire community.<br />
We want the next decade to bring unprecedented<br />
economic growth and <strong>development</strong> to the entire<br />
borough. We want firms up and down <strong>Hillingdon</strong> to<br />
benefit from the success <strong>of</strong> business hubs such as<br />
Heathrow Airport and Uxbridge town centre. We<br />
will bring local business people together to<br />
encourage trade within, as well as outside the<br />
borough. We also value the importance <strong>of</strong> the right<br />
vocational training for some <strong>of</strong> our young people,<br />
matching the skills we teach them to the needs <strong>of</strong><br />
local firms; where <strong>Hillingdon</strong>’s businesses have a<br />
skills gap, it should be filled with local workers.<br />
By 2015, we will:<br />
• encourage new business, through initiatives such<br />
as the Hayes Business Incubation Unit and closer<br />
working with Brunel University business school.<br />
• encourage the <strong>Hillingdon</strong> Partners to buy services<br />
from local small and medium sized businesses<br />
where possible.<br />
• have ensured that Uxbridge remains one <strong>of</strong><br />
<strong>London</strong>’s top 10 shopping centres.<br />
• operate a skills centre in Hayes to train young<br />
people, raise their aspirations and increase their<br />
chances <strong>of</strong> finding rewarding employment.<br />
A prosperous borough<br />
Activity areas 1 year targets 3 year objectives 10 year sustainable<br />
outcomes<br />
Delivering a prosperous economy<br />
1) Establish the business/economy<br />
theme group <strong>of</strong> the LS P and the<br />
‘Strategy for a Sustainable<br />
Economy’ is adopted.<br />
(Nigel Cramb, LB <strong>Hillingdon</strong>)<br />
2) Establish a <strong>Hillingdon</strong> Business<br />
Forum with wide business<br />
representation.<br />
3) Develop a Corporate Social<br />
Responsibility programme which<br />
business signs up to.<br />
(Nigel Cramb, LB <strong>Hillingdon</strong>)<br />
4) Complete Feasibility Study and<br />
Business Plan to release <strong>London</strong><br />
Development Agency (LDA) capital<br />
funding for the construction <strong>of</strong> the<br />
Hayes Business Incubation Units.<br />
(Nigel Cramb, LB <strong>Hillingdon</strong>)<br />
Strong economic growth achieved<br />
through the delivery <strong>of</strong> the<br />
<strong>Economic</strong> Strategy for the <strong>Borough</strong><br />
within a sub-regional context.<br />
Business Forum thriving and<br />
providing focus for wider business<br />
engagement in community<br />
programmes as part <strong>of</strong> their<br />
corporate social responsibility.<br />
20 new businesses created as<br />
occupants <strong>of</strong> the Hayes Businees<br />
Incubation Units.<br />
Within 10 years the <strong>Hillingdon</strong><br />
Partners will be contributing<br />
positively to the economic<br />
prosperity and vitality <strong>of</strong> the<br />
borough and the sustainability <strong>of</strong><br />
the local economy; in particular<br />
working with businesses to achieve<br />
strong economic growth.<br />
37 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH
APPENDIX 3<br />
A prosperous borough<br />
Activity areas 1 year targets 3 year objectives 10 year sustainable<br />
outcomes<br />
Improving training and skills<br />
5) Develop proposals to improve the<br />
balance <strong>of</strong> local small and medium<br />
enterprises (SME) and large-scale<br />
contractors within LB <strong>Hillingdon</strong>’s<br />
procurement arrangements.<br />
(Nigel Cramb, LB <strong>Hillingdon</strong>)<br />
6) In partnership with Brunel<br />
University and the West Focus<br />
Project, identify barriers and<br />
weaknesses affecting the long-term<br />
financial sustainability <strong>of</strong><br />
<strong>Hillingdon</strong>’s voluntary sector.<br />
(Nigel Cramb, LB <strong>Hillingdon</strong>)<br />
7) Hold 3 events during 2005/06 in<br />
relation to Business Planning,<br />
Sources <strong>of</strong> Finance and<br />
Procurement/Commissioning.<br />
(Nigel Cramb, LB <strong>Hillingdon</strong>)<br />
8) As part <strong>of</strong> the business start up<br />
initiative run a programme to<br />
include the following:<br />
150 Business Information Sessions<br />
69 Business Advice Sessions<br />
31 Business Consultancies<br />
25 Business Start-ups<br />
Evaluate success with Brunel<br />
Business School.<br />
(Nigel Cramb, LB <strong>Hillingdon</strong>)<br />
9) Maintain Uxbridge’s position as<br />
one <strong>of</strong> <strong>London</strong>’s top ten shopping<br />
centres.<br />
(Brian Murrell, LB <strong>Hillingdon</strong>)<br />
10) Firm up plans and <strong>strategy</strong> for<br />
improving Hayes Town Centre in<br />
partnership with key stakeholders.<br />
(Brian Murrell, LB <strong>Hillingdon</strong>)<br />
11) Develop a firm proposal with<br />
partners for creating a multifunctional<br />
skills centre in Hayes.<br />
(Nigel Cramb, LB <strong>Hillingdon</strong>)<br />
Significantly increased numbers <strong>of</strong><br />
SME’s involved in procurement.<br />
Council signed up to Small Business<br />
[SME] Friendly Concordat.<br />
Voluntary and community sector<br />
organisations better able to access<br />
mixed funding sources and less<br />
dependant on grant funding.<br />
Greater levels <strong>of</strong> new business<br />
start-ups and survival rates within<br />
<strong>Hillingdon</strong> in particular, minority<br />
ethnic businesses.<br />
Vibrant and sustainable town<br />
centres supported by effective and<br />
inclusive town centre partnerships.<br />
Demonstrable improvement and<br />
significant regeneration <strong>of</strong> Hayes<br />
Town Centre.<br />
Programmes in place to address<br />
low aspirations, low attainment<br />
and low skills/low pay in the 19+<br />
age group and vocational training<br />
opportunities extended for the<br />
14-16 age group.<br />
Vocational training and the skills<br />
level <strong>of</strong> the workforce will have<br />
increased significantly, thereby<br />
improving the employability <strong>of</strong><br />
local people. High quality jobs and<br />
training opportunities will be<br />
available for which local people,<br />
including ‘excluded’ groups will be<br />
suitably qualified.<br />
HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH<br />
38
APPENDIX 3<br />
A prosperous borough<br />
Activity areas 1 year targets 3 year objectives 10 year sustainable<br />
outcomes<br />
Maximising the benefits <strong>of</strong><br />
Heathrow Airport<br />
12) Deliver employment-training<br />
schemes, youth enterprise<br />
initiatives, as part <strong>of</strong> the Hayes,<br />
Heston, Southall regeneration<br />
scheme, that produce benefits for<br />
local people.<br />
(Nigel Cramb, LB <strong>Hillingdon</strong>)<br />
13) Contribute to Hayes, Heston<br />
Southall training programmes on<br />
the needs <strong>of</strong> ‘excluded groups,’<br />
specifically (16–24 years) providing<br />
training for 100 young people not<br />
currently engaged in education or<br />
employment.<br />
(Nigel Cramb, LB <strong>Hillingdon</strong>)<br />
14) Extend programmes to a new<br />
facility at Jupiter House, Hayes for<br />
16–19 years not in education or<br />
employment.<br />
(Nigel Cramb, LB <strong>Hillingdon</strong>)<br />
15) Devise with key partners a pilot<br />
training programme for hotels and<br />
the construction industries to<br />
address their future employment<br />
skills requirements.<br />
(Peter Sale, LB <strong>Hillingdon</strong>)<br />
16) Expand the ‘Meet the Buyer’<br />
programme to ensure local<br />
businesses are able to maximise<br />
the opportunities the programme<br />
<strong>of</strong>fers. Evaluate the outcomes.<br />
(Joe Hardman, British Airports<br />
Authority; Nigel Cramb, LB<br />
<strong>Hillingdon</strong>)<br />
17) Work with BAA and other<br />
regional partners to ensure that<br />
BAA’s Local Labour Strategy<br />
delivers employment opportunities<br />
to local people.<br />
(Nigel Cramb, LB <strong>Hillingdon</strong>)<br />
Successful delivery <strong>of</strong> Hayes, Heston,<br />
Southall programmes;<br />
LDA commitment to continue<br />
funding further work on<br />
regeneration <strong>of</strong> the sub-region.<br />
Work collaboratively at regional<br />
and sub-regional level with a range<br />
<strong>of</strong> partners and possible funders to<br />
secure investment over the medium<br />
term for improving skills and<br />
employment opportunities.<br />
Complete programme with hotels<br />
and construction industries, identify<br />
future skills needs and create a<br />
direct link between the aspirations,<br />
training and employment<br />
opportunities <strong>of</strong> local people.<br />
Greater involvement <strong>of</strong> local<br />
business and the local workforce in<br />
airport related business.<br />
39 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH
APPENDIX 3<br />
A prosperous borough<br />
Activity areas 1 year targets 3 year objectives 10 year sustainable<br />
outcomes<br />
18) Organise a seminar to examine<br />
successful local initiatives to extend<br />
procurement/supply chains and the<br />
introduction to travel plans.<br />
(Joe Hardman, British Airports<br />
Authority; Nigel Cramb, LB<br />
<strong>Hillingdon</strong>)<br />
Improving Transport<br />
19) Work with partners to secure a<br />
firm plan for the re<strong>development</strong> <strong>of</strong><br />
the Hayes Station site.<br />
(Brian Murrell, LB <strong>Hillingdon</strong>)<br />
Lobby Transport for <strong>London</strong> and<br />
Mayor’s Office for investment in<br />
transport infrastructure in the<br />
borough. Major improvements<br />
made to Hayes Station. Continue to<br />
argue the case for extension <strong>of</strong> the<br />
Central Line to Uxbridge and the<br />
benefits <strong>of</strong> linking the West <strong>London</strong><br />
Tram to the Hayes Transport Hub.<br />
The business partnership will have<br />
developed strong links with local,<br />
regional and national transport<br />
bodies and providers and be able<br />
to promote and lobby for<br />
improvements to transport<br />
infrastructure that support a<br />
sustainable and growing economy<br />
in the borough.<br />
HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH<br />
40
YOUR VIEWS AND COMMENTS<br />
Your views and comments<br />
We hope that you have found the information in<br />
this <strong>strategy</strong> interesting. If you’d like to tell us<br />
your views please contact:<br />
<strong>Economic</strong> Partnership Unit<br />
<strong>Hillingdon</strong> Civic Centre<br />
High Street<br />
Uxbridge UB8 1UW<br />
Telephone 01895 277345<br />
Fax 01895 250823<br />
Email: hwebster@hillingdon.gov.uk<br />
or visit www.hillingdon.gov.uk<br />
41<br />
HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH
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