16.02.2014 Views

Economic development strategy - London Borough of Hillingdon

Economic development strategy - London Borough of Hillingdon

Economic development strategy - London Borough of Hillingdon

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

TRANSPORT AND HEATHROW<br />

policies are complemented by services such as park<br />

and ride or integrated transport networks with<br />

effective coverage <strong>of</strong> residential areas with fast,<br />

efficient and affordable bus services. <strong>Hillingdon</strong><br />

would have difficulties meeting the land<br />

requirements <strong>of</strong> a park and ride scheme;<br />

furthermore the <strong>development</strong> <strong>of</strong> new bus routes are<br />

frequently met with opposition from residents,<br />

who, although happy to see improved network<br />

coverage, do not want to see new routes and bus<br />

stops outside their homes.<br />

Heathrow Airport uses its commercial capabilities to<br />

develop its own bus network at the airport. BAA are<br />

currently working to promote improvements to the<br />

efficiency and effectiveness <strong>of</strong> the existing bus and<br />

coach network through marketing, improvements<br />

to interchanges, the provision <strong>of</strong> high quality and<br />

high frequency links with identified key local and<br />

regional transport interchanges and complementing<br />

local and regional transport strategies. This work is<br />

based around three principles:<br />

1. Quality – A holistic journey approach, exceed<br />

customers expectations, provide seamless,<br />

integrated journeys.<br />

2. Sustainability – minimise environmental impacts<br />

(air quality, reduce private single occupancy car<br />

use).<br />

3. Commercial vitality – Pr<strong>of</strong>itable public transport<br />

services meeting customers’ and airport’s<br />

demands.<br />

This network is extending out from the airport to<br />

create routes to work, to childcare facilities and to<br />

training facilities throughout the sub-region. There<br />

may be opportunities for other companies to<br />

participate in such schemes to overcome transport<br />

problems that impact on their business, for example<br />

utilising finance generated by a Business<br />

Improvement District to sponsorship <strong>of</strong> a park and<br />

ride facility.<br />

Along with the rest <strong>of</strong> West <strong>London</strong>, <strong>Hillingdon</strong><br />

suffers from a lack <strong>of</strong> orbital road and public<br />

transport routes. The economic and social exclusion<br />

experienced by communities predominantly<br />

clustered in the south <strong>of</strong> the borough is<br />

compounded by their remoteness from public<br />

transport facilities and thus poor access to amenities<br />

and facilities. Furthermore, as the south <strong>of</strong> the<br />

borough has the largest concentration <strong>of</strong><br />

employment opportunities, improving accessibility<br />

and permeability <strong>of</strong> the borough is <strong>of</strong> major<br />

importance in efforts to tackle exclusion. These<br />

problems are particularly acute for those who are<br />

less than fully mobile, particularly in terms <strong>of</strong> their<br />

access to essential public services such as health<br />

care.<br />

Future major transport infrastructure projects<br />

include the West <strong>London</strong> Tram and Cross Rail. The<br />

tram should ideally service Hayes station and in<br />

doing so doing link with the new Heathrow<br />

stopping service. Such a <strong>development</strong> would create<br />

an effective transport hub. There are concerns<br />

however that the Cross Rail <strong>development</strong> will not<br />

really improve the transport options for local<br />

people, but will only serve to enable commuters<br />

from outside <strong>London</strong> to reach central <strong>London</strong> more<br />

quickly. There are other transport infrastructure<br />

projects that would more effectively address the<br />

transport needs <strong>of</strong> the borough. These are outlined<br />

in the action points overleaf.<br />

Better integration <strong>of</strong> transport strategies at both a<br />

local and sub-regional level would ensure<br />

customers’ needs are at the forefront <strong>of</strong> planning so<br />

that services, charges, regulations etc can be<br />

compatible or complementary.<br />

11 HILLINGDON’S ECONOMIC STRATEGY FOR A SUSTAINABLE ECONOMY 2005-2015 - A PROSPEROUS BOROUGH

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!