A Region at the Head of the Table

Where are they from?
Demand from the Swiss surpasses that of the Germans
While at the beginning of the year, the percentage of foreigners does not exceed 16%,
between April and September they represent approximately 25% of all customers. The
remaining percentage is 22% composed of customers from other Italian regions.
During the October-December trimester, 30% of the clientele in the best restaurants is
foreign.
Provenance of customers
October-December
Provenance of foreign customers
October-December
20,0%
29,71%
7,0%
47,52%
40,0%
22,77%
30,0%
3,0%
Piedmont
Other Italian Regions
Abroad
Germany
France
Other Nations
Switzerland
United Kingdom
Analysing the foreign market alone, the Swiss are the chief customers at 40%, while the
Germans comprise 30%, followed by the French and English.
We would like to thank all the chefs who contributed to
creating this guide, as well as the editors of the cited
restaurant guides for having provided their publications
in electronic format.
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