A reproductive health needs assessment in Myanmar
A reproductive health needs assessment in Myanmar
A reproductive health needs assessment in Myanmar
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A Reproductive Health Needs Assessment <strong>in</strong> <strong>Myanmar</strong><br />
appears that these activities are not currently reach<strong>in</strong>g a broad range of youth <strong>in</strong> some<br />
townships. As mentioned above, a recent evaluation of the UNICEF life skills tra<strong>in</strong><strong>in</strong>g<br />
programme does suggest that there has been a significant multiplier effect from friend-tofriend<br />
counsell<strong>in</strong>g <strong>in</strong> programme townships, however, the selection of participants for the<br />
tra<strong>in</strong><strong>in</strong>g programme has resulted <strong>in</strong> some variation between programme effects <strong>in</strong> various<br />
townships.<br />
Mass media represents one of the most powerful <strong>in</strong>fluences of all. Comic books, magaz<strong>in</strong>es<br />
designed for young, radio and television programmes, publicity <strong>in</strong> the c<strong>in</strong>ema, newspaper<br />
articles and posters are be<strong>in</strong>g used. In some magaz<strong>in</strong>es, <strong>in</strong>formation is provided about<br />
physical, psychological and social aspects of young people’s development, <strong>in</strong>clud<strong>in</strong>g the<br />
rights and responsibilities of young people. There are currently many popular magaz<strong>in</strong>es<br />
designed for young girls that comb<strong>in</strong>e education with enterta<strong>in</strong>ment. Ensur<strong>in</strong>g that these<br />
provide accurate and sensitive <strong>reproductive</strong> <strong>health</strong> <strong>in</strong>formation could be a highly effective<br />
way to reach these girls.<br />
Various different formats were discussed for new <strong>in</strong>formation materials. There was some<br />
objection to the standard format of written <strong>in</strong>formation <strong>in</strong> brochures and posters, feel<strong>in</strong>g that<br />
the young did not take time to read and study such th<strong>in</strong>gs. Video, however, was a very<br />
common suggestion. Visit<strong>in</strong>g video houses is a popular pastime for the young boys,<br />
particularly <strong>in</strong> the urban areas. Provid<strong>in</strong>g short, <strong>in</strong>formative, and eye-catch<strong>in</strong>g videos to be<br />
shown <strong>in</strong> the <strong>in</strong>tervals was felt to be an effective way to reach youth. This <strong>in</strong>formation<br />
channel would not be as effective for girls, as they tend to frequent the video houses on a less<br />
regular basis.<br />
Television spots would also reach a large adolescent audience, particularly girls who tend to<br />
spend much of their time <strong>in</strong> the home. Most people have access to television, either <strong>in</strong> their<br />
own home, or <strong>in</strong> the home of friends and relatives.<br />
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