751-Sabar Institute Of Management, Tajpur - Gujarat Technological ...

2.5 Environmental Factors:
Temperate seasonal climate in most of Germany (more oceanic climate in northern
Germany; more continental climate in eastern Germany)
Strong environmental record compared to other industrialized countries
Fall in greenhouse gas emissions since 2008
CO 2 emissions declining since 2006
Strong focus on renewable energy
Efforts to incorporate EU regulation (e.g. emissions trading, sustainable transport policy
etc.)
Dangerous levels of air pollution in different cities (Establishment of “green zones” in
urban areas to counteract against this trend)
Increase in emissions due to coal-fired power plants (Germany phases out the use of its
nuclear power plants.
For those planning to open a business or start business relations in Germany, one key
factor could be the environment.
German ecology could affect a number of different businesses "from clothing retail,
determining what people will buy and when, to real estate and land development.
Therefore, when approaching a business venture in Germany, it is advisable to have at
least a basic understanding of the climate, wildlife, and environment in the area, as well
as the government policies associated with the protection of the environment
Knowledge of matters relating to German ecology could spell the difference between
success and failure for an individual or small business seeking to expand its operations in
Germany.
Much like North America, Germany is located in a temperate climate zone. However,
Germany experiences moderate seasons that are dominated by humid westerly winds.
The climate is further tempered by warm water, carried into the North Sea by the North
Atlantic Drift, which is the northernmost part of the Gulf Stream.
Germany experiences rainfall during all seasons, but the most rain tends to fall during the
summers
Further from the ocean, the climate tends to become less moderate; winters are colder,
summers are warmer, and there is usually less rainfall
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