751-Sabar Institute Of Management, Tajpur - Gujarat Technological ...

A major investment was finalized between MCC, its partner Mitsubishi Engineering-Plastics and
Chinese Oil Company Sinopec to form a $300m (€212m) joint venture to build bisphenol A
(BPA) and polycarbonate (PC) plants in Beijing, China by mid-2010. Poor profitability also
forced it to cut the operating rates of its three crackers to 80-85% between September and late
December, thanks to weak demand.Earlier this year, MCC had also decided to slash its
production of purified terephthalic acid (PTA) by up to 30% in Asia.
Separately, Tokyo-based subsidiary V-Tech had closed its 110,000 tonne/year polyvinyl chloride
(PVC) unit in Mizushima, Okayama prefecture, because of declining profits.
10 DUPONT
DUPONT plans to harness the potentially lucrative solar photovoltaic (PV) market will help it
reclaim its position next year. Its strategy is to more than triple sales to the PV industry. With
market growth of more than 30% anticipated each year, the company expects sales in several
product lines to exceed $1bn (€707m) within the next five years. As a result, it has announced
numerous plans, including a project to establish a PV lab in Hyderabad, India. The country is
identified as having huge potential for market growth in solar energy. DuPont is also looking to
install a PV array in Hyderabad to generate some of its energy requirements. Furthermore, the
company plans to more than double capacity for its Tedlar films by late 2009, to meet growing
demand, although site selection is underway.
SWOT Analysis
Strength
Weakness
Attractive Business Models
Aging workforce
Innovative Strength
Declining net immigration
Academic Excellence
Structural reforms
High Productivity through Innovation Social welfare system
Opportunity
Threat
Large and growing markets of chemical Currency fluctuation
industries
Eurozone breakup
Growing Export Markets
Regional crisis
Swift construction & planning procedure Financial crisis
Ample scope for research
High environmental cost
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