751-Sabar Institute Of Management, Tajpur - Gujarat Technological ...

Power of buyer:
Market is highly segmented
Insurance industry very return oriented and switches easily
High Switching cost creates buyers lock in and makes a buyers bargaining power
Exercise bargaining leverage over premium
Threat of new entrants:
The German market is highly brand oriented .so it is difficult to introduce new brand
The acceptability of new brand is also very low
Economies of scale is difficult to find in the initial stage of entry in to market
Special permission is required from the Federal Financial Supervisory Authority to enter in the
insurance sector
Major Players:
Allianz is a German multinational financial services company headquartered in Munich,
Germany. Its core business and focus is insurance. Its Allianz Global Investors division ranks as
a top-five global active investment manager, having €1,443 billion of assets under management
(AuM), of which €1,131 billion are third-party assets (as of 2010-09-30), with specialized asset
managers including PIMCO (Bonds), RCM (Equities) and Degi (Real estate). Allianz sold
Dresdner Bank to Commerzbank in November 2008. As a result of this merger, Allianz gained a
14% controlling stake in the new Commerzbank.
G. & J. E. Pinckernelle is a Hamburg insurance broker firm, established on 1 December 1857
by the brothers Gustav and Johann Ernst Pinckernelle (1827–1906).
Generali Deutschland Holding AG is the management holding company of the second largest
primary insurance group in the German market. It is the parent of the German entities of
Assicurazioni Generali which has activities worldwide. Generali Deutschland Holding is the
engine for the continuous development of the German business units and has the function of a
brace for its Group companies. Generali Deutschland Holding controls the Group and ensures the
concentration of expertise and the realization of economies of scale, such as in IT, asset
management, issues of value and risk based management and the implementation of major
projects.
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