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751-Sabar Institute Of Management, Tajpur - Gujarat Technological ...

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SWOT Analysis:<br />

Strength:<br />

Represent 90% of the world trade.<br />

Most effective form of transportation that costs only 11% and 20% of what<br />

transportation..<br />

High return on capex of 25% per year, as shown by historical data.<br />

Shipping invests in researching and developing new technology.<br />

Weakness:<br />

Cyclical industry: depends on global trade and business cycles<br />

Tend to have a lemming mentality (build the largest fleet, the biggest tanker…)<br />

which may not best to help the company profitability<br />

Shortage of skilled labour and management<br />

Poor image of the industry ; Pollution: CO2<br />

Emissions - dispose of waste - subsea noise.<br />

Opportunity:<br />

Proactive developments for making ships environmental friendly.<br />

Long term planning for recruitment.<br />

Education and training skilled seafarers.<br />

Improved propulsion technology: larger ships, nuclear ships.<br />

E-navigation, less resistant.<br />

Hull forms, more efficient engines.<br />

Improved computerized cargo handling.<br />

Threats:<br />

Prolonged recession;Political instability.<br />

Increase in oil cost.<br />

Over supply.<br />

Environmental analysis<br />

64

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