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751-Sabar Institute Of Management, Tajpur - Gujarat Technological ...

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After decades of lagging behind its economic strength, Germany's international profile has been<br />

growing. The country sent peacekeepers to the Balkans and its forces have been involved in<br />

operations in Afghanistan.<br />

The country has famous beer brewing traditions. Beer purity laws dating back to 1516 limit the<br />

fermentation ingredients to malted grain, hops, yeast and water.<br />

As the birthplace of Johann Sebastian Bach, Ludwig van Beethoven and Johannes Brahms,<br />

among others, Germany's gift to European classical music is colossal, while Goethe, Heine, Kant<br />

and Thomas Mann are giants in the world of letters and philosophy.<br />

1.4 Industry Overview<br />

Germany is one of the world's largest and most technologically advanced producers of:<br />

Iron, Steel, Coal, Cement, Chemicals, Machinery, Vehicles, Machine tools, Electronics, Food<br />

and beverages, Shipbuilding, textiles<br />

Industry and construction accounted for 29% of gross domestic product in 2011, and employed<br />

29.7% of the workforce.<br />

Major German Companies<br />

Volkswagen, Allianz, Daimler, Siemens, Metro, Deutsche Telekom, BMW, Mercedes Benz,<br />

Audi, T-Mobile, Nivea, Porsche, Merck, Adidas<br />

Industry and construction accounted for 29% of gross domestic product in 2010, and employed<br />

29.7% of the workforce. Germany excels in the production of automobiles, machinery, electrical<br />

equipment and chemicals. With the manufacture of 6.1 million vehicles in 2010, Germany was<br />

the world’s fourth largest producer and largest exporter of automobiles. German automotive<br />

companies enjoy an extremely strong position in the so-called premium segment, with a<br />

combined world market share of about 90%. Small- to medium-sized manufacturing firms<br />

(Mittelstand companies) which specialize in technologically advanced niche products and are<br />

often family-owned and form major part of the German economy. It is estimated that about 1500<br />

German companies occupy a top three position in their respective market segment worldwide. In<br />

about two thirds of all industry sectors German companies belong to the top three competitors.<br />

7

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