UniCredit Bank AG

Financial Statements (2) | Consolidated Financial Statements
Segment Reporting (CONTINUED)
F&A combines financing and advisory expertise in a heavily integrated product platform. The broad range of structured transactions in financing activities
includes advising the customer on corporate strategy and, in M&A situations, on acquisition and project loans, more complex transactions, syndications
and subordinated capital. Our global shipping activities now come under the F&A umbrella as well.
GTB pools our competencies (product development and services) in e-business, cash management and foreign trade financing. The Leasing unit covers
everything from small contracts to special financing solutions for larger transactions.
Major subsidiaries assigned to this division include UniCredit Luxembourg S.A., which is assigned to several divisions, UniCredit Leasing Finance GmbH,
HVB Global Assets Company L.P., HVB Capital Asia Ltd., and HVB Capital Partners AG.
Retail division
We divide our customers into three strategic target groups: mass market, affluents and business customers. In order to tie customers to the Bank, we
serve the three target groups with different service models that reflect their individual needs. Our main aim in the mass-market target group is to increase
product penetration by providing demand-based advice and expanding online banking. We are also looking to secure further growth in the target groups
of affluents and business customers. To do so, we are continuing to invest in systematic customer contact, constantly refining both our needs-based
approach and our products.
In our mass market operations, the Willkommenskonto continued to be warmly received by customers with demand remaining strong. The product
again succeeded in gaining a number of awards over the past financial year.
Demand from customers for the EC cards with special designs remained high. The number of cards issued has now passed the 100,000 mark and the
range of designs has been expanded to more than 150. As last year, we again succeeded in meeting the strong demand from our customers for overdraft
facilities and consumer loans with market-based terms. In this area, the financial crisis did not lead to any bottlenecks whatsoever in terms of lending.
The cooperation with Wüstenrot Bausparkasse AG initiated during the last financial year enabled us to offer our customers attractive, competitive savingsand-loan
products, for example one for owner-occupied residences financed as part of a state-subsidised pension scheme.
The continued uncertainty on the stockmarkets was also reflected among our affluent customers. Safe investments with capital guarantees proved
extremely popular as a result.
Secure investments also dominated on the securities side. Therefore, we added a new product type, the HVB VermögensDepot privat Defensiv to our
wealth management offerings, rounding out our portfolio of core investments. Strong inflows were also recorded by high quality bond funds, such as the
F&C HVB Stiftungsfonds, as well as satellite investments used to diversify portfolios, such as alternative investments and closed-ended funds.
The successful insurance product HVB AktivRente was enhanced by a new line of funds, with a tax-optimised variant added at the end of the third
quarter, targeted primarily at affluent and business customers.
The business model used by the securities experts for this customer segment was also modified. The specialists now focus on customers with an investment
volume of more than €250,000, notably in the field of securities but also for pensions as well. In addition, the specialists are specifically targeting
business customers with a view to meeting their private investment needs as well as to tying the customers more firmly to the Bank and drawing in new
money.
Despite the difficult economic climate, HVB remained a reliable lender to the target group of business customers in 2009. We had already met our
commitment to extend new credit lines worth €1 billion in 2009 after three quarters of the year. The strategic focus for lending products in 2009 was on
state-backed special credit programmes that enabled our customers to meet their financing requirements to best effect.
Moreover, we have expanded our Business Class service model, which allows customers to use their same account managers for both business and
private needs. We also extended the use of our all-round Business Dialog advisory tool in 2009.
F-25
112 2009 Annual Report · HypoVereinsbank