Exploring Best Practices in the Design of Experiments - JMP
Exploring Best Practices in the Design of Experiments - JMP
Exploring Best Practices in the Design of Experiments - JMP
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Example 2: Maximize recall <strong>of</strong> TV commercial<br />
Factors:<br />
A: Length <strong>of</strong> commercial (10 to 30 seconds)<br />
B: Number <strong>of</strong> repetitions (1 to 3)<br />
C: Amount <strong>of</strong> time s<strong>in</strong>ce last view<strong>in</strong>g (1 to 5 days)<br />
4/29/2013