STUDENT PROFILES THE KENT MBA - University of Kent

16
Kent Business School The Kent MBA
Jun Shao
Personal statement
Entered the international advertising and media agency after
graduating from university. From WPP Group, IPG to Aegis Group,
has worked from a creative assistant to a professional mediaplanning
director.
MBA programme: Full time
Entry year: 2012
Country of Origin: China
Most recent employer:
Aegis Group
Position Held: Account Director
Industry: Media agency
Kent Business School email:
js734@kent.ac.uk
Personal email:
tracyshao29@gmail.com
Over seven years of experience in communications with a media
agency, and has provided professional marketing communication
strategy to the marketing personnel from multinational corporations
such as Nokia, UPS, Microsoft, and INTEL.
Over the past seven years, has enjoyed the professional challenges
experienced.
Three key achievements
- Many of the projects that Jun Shao has lead have been widely
praised and awarded. For instance, “Nike-Ginger campaign” was
awarded the grand prize in the propaganda of customer market;
and also the activity she organized was awarded the Jintoushang
Prize in the Nokia N8 BUS SHOW campaign. Moreover, “Nokia X7
Transformers” activity was short listed for outdoors prizes.
- Successfully helped Nokia open more than 180 new rural markets
by using outdoor media in China.
- Independently obtained service contracts from a new client and
built a coherent team that was awarded more than 120 millions
(RMB) commissions, which was the strongest one among other
teams.
Professional interests
Proficiency in implementing integrated marketing with major mass
media and new media.
Career aspirations
Many of the projects
that Jun Shao has
lead have been
widely praised and
awarded.
The media industry is changing fast and most of the employees
enter into it and then give up half-way, although talents are the main
factor enabling a media agency to survive. I hope I could realise my
own value, but also during the next five years to conduct my work to
influence and lead more employees in a managerial role.