BoxOffice® Pro - April 2014

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MGM TURNS A HISTORIC STUDIO APPROACHES THE CENTURY MARK WITH A NEW STRATEGY By Daniel Loria It’s hard to think of MGM without immediately conjuring up its iconic logo. Leo the Lion has introduced countless films for the studio and has seen the company undergo several important changes since its inception. MGM was founded in 1924 in a merger that brought Metro Pictures, Goldwyn Pictures, and Louis B. Mayer Productions together under the same roof. The company established itself as a major player throughout the golden years of Hollywood’s studio system, thanks in large part to the guidance and influence of Louis B. Mayer and Irving Thalberg. The pair gave MGM productions a distinct style that attracted top talent, setting the stage for a studio that would go on to include more than 175 Academy Award–winning films in its ranks. (continued on page 110) 108 BoxOffice ® Pro The Business of Movies APRIL 2014
8TH ANNUAL SILENT AUCTION AT CINEMACON PRESENTED BY AND BY IN ASSOCIATION WITH please visit www.VarietySoCal.org for more information
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