BoxOffice® Pro - April 2014

great for us and was always a very profitable operation, but we were a
distant-third player and we prefer to be in a more leading position, as we
are in every other country where we have a presence.
Is Latin America tapped out? Where is there room for growth
in the region?
If you look at a country like Mexico in terms of number of visits per
year and number of screens divided by population, you’ll see that most
other Latin American countries are way, way behind those figures.
I’m not necessarily saying that we need or plan to get to the same level
of maturity that Mexico has achieved, but even if we get half of what was
developed in Mexico, we see there is room for another five, seven, or ten
years of continuous growth in other countries in the region, and that’s
where we’re placing our bets.
There is room for growth as more countries continue to develop and
more populations move to the middle class, as has recently happened
in Brazil. There will be more moviegoers, and we want to offer more
theaters for them to see their favorite movies.
LATIN AMERICA CINEMARK THEATRES
Cinemark is the most geographically diverse circuit
in Central and South America with 148 theaters and
1,106 screens in 13 countries as of December 31, 2013.
Cinemark screens can be found in Argentina, Bolivia,
Brazil, Chile, Colombia (website at right), Costa Rica,
Ecuador, El Salvador, Guatemala, Honduras, Nicaragua,
Panama, and Peru.
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