2005 Annual Report - Investor Relations - Sherwin-Williams

INTERNATIONAL
COATINGS
SEGMENT
to the construction market. Expanding on the
strong consumer acceptance of our revolutionary
Twist and Pour ® containers in the U.S., we
introduced the concept in Brazil.
At a popular national trade show for hobbyists,
we launched several new products in
our market-leading Colorgin ® aerosol brand
geared towards the do-it-yourself customer. In
the industrial maintenance category, our
Sumaré ® brand remains the market leader and
is sold through our company-operated stores
and direct to end-users. The Sumaré ® brand
was recognized by sugar producers as the leading
supplier of protective coatings in Brazil.
CHILE – In addition to our existing solid distribution
platform, the Sherwin-Williams ® brand
was launched in the Chilean retail channel,
which includes home centers, mass retailers
and hardware stores. This important event has
significantly increased our national retail
opportunity and adds to our current retail,
wholesale and direct sales mix of architectural,
aerosol, industrial and marine, wood and
chemical coatings products. In support of this
launch, a completely new product line with
distinctive new labeling was developed, as well
as innovative point-of-purchase displays
intended to enhance our image and leverage
Sherwin-Williams awareness and perception.
In Valparaíso City, the most important
port in Chile, we have partnered with the
local municipality to paint 83,000 residences
with Sherwin-Williams ® paint and restore
Best Companies to Work For” survey. The
survey rankings are compiled by Great Places
to Work Institute Inc., and the results are
published in 20 countries.
The award winning design of our Twist
and Pour ® container has been modified for
local use and is now available in our Loxon ®
product line. This launch is consistent with
our desire to penetrate the do-it-yourself
home market, where we also introduced
“SherwinManía,” an integrated color concept
designed to connect with end-users.
In Rosario City, we opened a new color
studio, which attracted more than 600 attendees
to its grand opening, including
architects, designers, engineers, contractors,
painters and consumers.
PRODUCTS SOLD:
Architectural paints, stains,
varnishes, industrial
maintenance products, aerosols,
product finishes, wood finishing
products and related products
MARKETS SERVED: Do-It-Yourselfers,
professional painting
contractors, independent dealers,
industrial maintenance and
OEM product finishes
MAJOR BRANDS SOLD:
Sherwin-Williams ® , Dutch Boy ® ,
Krylon ® , Kem Tone ® , Martin
Senour ® , Pratt & Lambert ® ,
Minwax ® , Sumaré ® , Ronseal ® ,
Pulverlack ® , Colorgin ® , Andina ® ,
Tri-Flow ® , Thompson’s ®
WaterSeal ® , Marson ® ,
Metalatex ® , Novacor ® and Loxon ®
OUTLETS: Distribution in 26
countries through wholly-owned
subsidiaries, joint ventures and
licensees of technology,
trademarks and tradenames,
including 74 company-operated
architectural and industrial stores
in Chile, Brazil, Uruguay and
Argentina
this historic seaport city to its late 19th century
splendor.
ARGENTINA – For the second consecutive
year, Clarín Newspaper listed Sherwin-
Williams among its annual top 60 of “The
UNITED KINGDOM – During 2005, Ronseal
received accreditation as an “Investor in
People,” a UK quality standard that establishes
a set of best practices for improving an
organization’s performance through its
employees.
In the U.K., Ronseal grew market share
levels to all-time highs and experienced
growth in 16 of the 17 product categories in
which it competes. We also successfully
introduced a new product called 5 Minute
Fence Finish. The creation of a 90,000-
square-foot warehousing and distribution
center will consolidate our U.K. operations
and facilitate our continued growth.
As part of its international business development
strategy, Ronseal Limited is
re-launching its line of wood care coatings
into the Italian market. We have partnered
with a strong distributor in Italy and have
already established a solid distribution platform
for our products.
13