Bonus: Psychic Squeeze Pages - Bizknowledge.info

one metric that comes into your business, the one that you want to try to control and improve,
is how many leads are coming through your pipeline.
I’m Going To Tell You Something
I Learned Early On In The Real Estate Business…
We learned that we basically had to bring in about 13 leads before we got one deal out of it. We
had a lot of sellers who wanted full asking price and lot of people who we couldn’t help. But for
every 13 sellers we talked to, we’d be able to get one good deal out of it.
We quickly realized that we had to kiss 13 frogs before we got one prince, but that prince was
worth about $18,000 to our business (our average profit per deal our first year in the business).
So, why is this important? Well, because this means that every single lead, every time we got
the phone to ring through our marketing, that seller was worth $1,384.61. If every time we got
our phone to ring we made $1,300, almost $1,400, we could live with
that. So out of 13 frogs, one was a prince, and the prince equaled
$18,000. We had to go through those twelve dead deals to get the
one “true” deal, but the cool thing is that the 12 no’s were
each worth $1,400 a piece.
Now, when we got better in our business,
we actually converted much better -- if we
generated 13 leads after our second year in
the business, we were converting at a 3.5 clip,
so for every 13 leads we brought into the
system, we would be able to convert 3.5 of
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