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can register it for only $9.95 a year. When selecting your domain name, consider using variations of keywords you’d like to be found as well as your local area. Examples are: • BrunswickProperties.com • Stopforeclosurestrongsville.com • CheapHousesKirkand.com Step 2: Hosting a website Your hosting account is where a website lives. This is a remotely located computer and its entire purpose is to make sure your website appears when your domain is entered into the address bar. When selecting a website hosting provider it’s important to know the reliability of the company. There are a lot of issues that need to be addressed when selecting a hosting provider including how they handle website downtime. We recommend using www.RackSpace.com as they have a long standing reputation for quality service. A hosting account will run you in the $29-$99 per month range (depending on the traffic) to get started on what’s called a shared plan. This is where your website is stored on the same computer as many others. Because of the volume we do with our squeeze pages, we host on a dedicated server which 48 • WeBuyHousesSanDiego.com 45
gives us breakthrough speed and reliability. Step 3: Auto-responders As I mentioned in the last chapter, by using an auto-responder you can trigger an unlimited series of emails to be sent to the prospect once they submit their email address. You do this to continue the conversation past your website and build a relationship with the reader. There are many auto-responder services available that range from $20 per month all the way up to $2000 per month or more. Here are a few auto-responder services we recommend: • Aweber.com – a basic auto-responder package is about $29 - $49 per month • LyrisHQ.com – high powered marketing tools for your business ranging in the $2000 and up range per month. • Infusionsoft.com – Infusionsoft is a customer relationship platform that features an auto- responder. There is a start up fee around $5000 and a $297 per month subscription. Step 4: Free report You can choose to write the report yourself or have someone do it for you. If creating a free report seems daunting, surprisingly most of the work can be outsourced for a relatively small cost and completed in a short time frame of as little as a couple weeks. Here’s how. First create the initial outline for your free report, 49 • iContact.com – high powered email marketing system with plans starting at $10/month 46
Page 3 and 4: Copyright Notice All rights reserve
Page 5 and 6: 5 Preface Over the last 3 years I h
Page 7 and 8: Chapter 1 - The Perfect “Lay On T
Page 9 and 10: dreaming constantly about what the
Page 11 and 12: autoresponders Video Let me paint t
Page 13 and 14: Chapter 2: What You Think You know
Page 15 and 16: The Pipeline Builder and the Labore
Page 17 and 18: a long road ahead and got busy. He
Page 19 and 20: Chapter 3: The Two Most Important W
Page 21 and 22: When I first got started on the Int
Page 23 and 24: Two things struck me immediately. 1
Page 25 and 26: Chapter 4: Why I Can Just About Gua
Page 27 and 28: If your lead pipeline is full, your
Page 29 and 30: one metric that comes into your bus
Page 31 and 32: our story. Who wouldn’t like that
Page 33 and 34: Yes, a website will add professiona
Page 35 and 36: What that breaks down to is for eve
Page 37 and 38: On this page the only action we’r
Page 39 and 40: Chapter 7: The 5 Headed Monster Tha
Page 41 and 42: Bullets have proven to be very effe
Page 43 and 44: that said, your free report must be
Page 45 and 46: Super HUGE and IMPORTANT tidbit of
Page 47: created by my guys, some of the top
Page 51 and 52: initial setup at least somewhere in
Page 53 and 54: But here’s the kicker. Once you p
Page 55 and 56: Let’s take a look at the guy. His
Page 57 and 58: few. And even if people are watchin
Page 59 and 60: Here are a number of other video we
Page 61 and 62: Chapter 11: Article Marketing Our s
Page 63 and 64: For example, if you live in Brunswi
Page 65 and 66: In fact, as a real estate investor,
Page 67 and 68: Once you sign up you can search by
Page 69 and 70: Chapter 13: Pay Per Click Marketing
Page 71 and 72: Now once again, because you’re sp
Page 73 and 74: 73 Bonus: Psychic Squeeze Pages On
Page 75 and 76: So why should it be any different o

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