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Bonus: Psychic Squeeze Pages - Bizknowledge.info

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that said, your free report must be a compelling valuable offer that the visitor feels is worth<br />

sharing their <strong>info</strong>rmation for. While, technically, the “Free Report” is indeed free, actually the<br />

visitor is paying for the <strong>info</strong>rmation in exchange for the opt-in. The NAME of your report is of<br />

ultra importance and the content has to be second to none. It should deliver the benefits you<br />

promised on your squeeze page tenfold.<br />

“Performance Lifters”: Below are three specific<br />

things that you may add to your squeeze page<br />

to greatly increase (or lift) your conversion rates.<br />

We’ve tested combinations of one, two, and three<br />

together and have had exceptional results across<br />

the board.<br />

The first lift is graphics. Having a strong<br />

professionally designed image adds additional<br />

credibility to your page and can help catch the visitor and direct their eyes to exactly where<br />

you’d like them to focus. Usually you place this right around the “opt-in” box to draw their<br />

attention.<br />

Your graphics could include a strong top banner to help support the benefits of your headline.<br />

This could be positive images of people enjoying the results of what you have to offer. For<br />

example, happy homeowners in front of a home sold sign. You can also use bold graphics such<br />

as arrows, buttons and call outs to draw attention.<br />

The next lift is audio. You can use audio to play a personal message for the visitor as soon as he<br />

or she lands on your page. The audio could also be testimonials or instructions on what to do<br />

next.<br />

43<br />

40

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