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eing as detailed as possible. Then you search for what’s called a ghost writer using a site like elance.com or workaholics4hire. com. This ghostwriter can take your ideas and make them into a book or special report for as little as $400-$500 for 20-30 pages. Next take the ghostwriter’s work (you now have total rights as your own) and have a graphic designer (you can also use elance.com to find one) and have it formatted into an attractive professionally designed format. Disclaimer: Remember, while we’re expanding on the DIY (Do It Yourself) model, it’s not the route I recommend. I’ve created tools for you where you can set up your squeeze page entirely at a fraction of the cost of doing it all yourself. However, if you still prefer to do this yourself you can take this <strong>info</strong>rmation and use it right away.) Step 5: Design and development: Sure, you have the pieces, but now you need someone to put it together. You can outsource this to a graphic designer and programmer. However, the average cost for a programmer (you can also find one on elance.com) is around $65 - $100 an hour. With that said, you need to be as specific with your requests as possible and be sure to include all of the elements we discuss in the last chapter. I hear horror stories from people who outsource this critical part of their project only to end up disappointed with the results (or having the outsourcer disappear completely leaving the project unfinished). So with that said, the Do it Yourself Model will cost you in 50 47
initial setup at least somewhere in the $1000-$2000 range and around $100 per month. That’s not accounting for the time spent learning the systems and working with outsourced vendors to get the job done. OK, so now that you have a squeeze page how do you get leads? Traffic! In the next chapter I show you my traffic strategies to have an army of virtual sales people working for you 24 hours 7 days a week. 51 48
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