Bonus: Psychic Squeeze Pages - Bizknowledge.info

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Chapter 6: Why You’re a Bloody Genius For Sending Traffic To A Squeeze Page OK, so it should be pretty clear why websites suck. That’s half of the promise I stated so eloquently in the title of this book. Now before I explain why squeeze pages rule, let me explain what a squeeze page is in the first place. A squeeze page (also commonly referred to as a landing page) is a web page designed to compel the visitor to take one specific action upon the moment of landing on the page. If fact, its sole purpose is that single action. The conversion. With a squeeze page the visitor is not lost having to make a decision on their own. Rather than having to pick between the home, about us, contact us, or property listing pages, the visitor is given a clear path resulting in a way to tell you they’d like to do business. 36 33 If fact, it’s sole purpose is that single action. The conversion.
On this page the only action we’re asking visitors to make is to enter their email address and zip code. (You can ask for as much or as little as you want.) After visitors enter this information you can continue to communicate with them and further build the relationship. This equals more business. And speaking of more business, check this out. The conversion rates of squeeze pages are significantly greater than websites in general. Here’s the shocker. Through our research, testing, and development we’ve seen conversion rates around 15% - 20% and up to 40% or more. Some have seen results in the 60% range. You do the math. Squeeze Page Take a look at what I mean… 34 Website Remember what the percentage was for the average website? About 1%. 37
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Bonus: Psychic Squeeze Pages - Bizknowledge.info

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