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Bonus: Psychic Squeeze Pages - Bizknowledge.info

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Bullets have proven to be very effective if you layer them properly. What I mean with that<br />

statement is to vary the length and tone of the bullet from point to point.<br />

Opt-in Box: The opt-in box captures the<br />

visitor’s data and enters it into your database<br />

or auto-responder (more on that in a second)<br />

in exchange for your offer.<br />

To download this book, chances are you<br />

entered your name and email to get access.<br />

Our successful opt-in boxes stop the reader and draws their attention. These are simple, but<br />

powerful, forms that are easy to understand and quick to fill out. Often<br />

they ask for first name and email address, but you can request as much<br />

or as little <strong>info</strong>rmation from the visitor as you wish. Keep in mind the<br />

more you ask the lower the conversion, usually… unless you do it in<br />

layers like we do. Layers allow you to ask for <strong>info</strong>rmation a little at a time.<br />

The fewer fields you have in your opt-in box, the more<br />

likely someone will complete it. (Our unique system uses<br />

a 2 and 3 step process proven to increase conversion rates<br />

as well as ensure you get all the <strong>info</strong>rmation you need from<br />

your prospect.)<br />

Through testing we’ve found the most effective opt-in boxes<br />

work when placed to the right of the page “above the fold” so the<br />

41<br />

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