Bonus: Psychic Squeeze Pages - Bizknowledge.info

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Table of Contents
Preface
Chapter 1: The Perfect “Lay On The Beach And/Or Scuba Dive” Business Model ........................ 4
Chapter 2: What You Think You know about Internet Marketing is Wrong .................................. 10
Chapter 3: The Two Most Important Words in the New Internet Dictionary ............................... 16
Chapter 4: Why I Can Just About Guarantee You’re Probably Working Way Too Hard ............. 22
Chapter 5: Why You’re Nuts If You’re Sending Traffic To A Normal Website .................................. 29
Chapter 6: Why You’re a Bloody Genius For Sending Traffic To A Squeeze Page ........................ 33
Chapter 7: The 5 Headed Monster That Can Increase Conversions by 800% .............................. 36
Chapter 8: 2 Ways To Build A Squeeze Page ............................................................................................ 43
Chapter 9: Do Work Once Get Paid Forever ............................................................................................. 49
Chapter 10: Internet Video Traffic ................................................................................................................ 54
Chapter 11: Article Marketing ....................................................................................................................... 59
Chapter 12: Using Social Media Networks ............................................................................................... 62
Chapter 13: Pay Per Click Marketing ........................................................................................................... 67
Chapter 14: Realeflow Labs ........................................................................................................................... 70
Bonus: Psychic Squeeze Pages ............................................................................... 71
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Preface
Over the last 3 years I have completely changed my life, my kidsʼ lives and
probably my grandkids and great-grandkidsʼ lives simply by becoming an expert
at ONE thing – Internet Marketing.
You see, a little over 3 yrs ago I basically had no subscriber list, my company had
very few customers, around a few dozen, and I wasnʼt making any money from
the marketing that I was doing on the Internet.
Fast forward to just a few short years later and my list has grown to over 140,000
subscribers, I have over 10,000 active users on my software platform, Open
Road, and I now make millions of dollars of personal income strictly from my
Internet marketing efforts.
So to say that the Internet has exploded and has allowed me to explode my
earnings, my business, and my growth as an individual would be a HUGE
understatement. It has changed my life and the lives of those who will come
after me in my family.
But it hasnʼt always been easy; weʼve had to learn what works and what doesnʼt
work over the last few years. Weʼve had to roll with the punches and change as
the industry changes. Weʼve had to adapt and come up with new ways to do
things and new strategies to keep our online presence just as strong, if not
stronger from year to year.

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With this report Iʼm going to help you get up to speed on how to use the Internet
to really make a quantum leap forward in YOUR business too.
This is the 2nd revision of my WSSPR report and is the most powerful yet. The
original WSSPR report was downloaded over 30,000 times and Iʼm sure was
responsible for changing thousands of lives due to the ideas and strategies that I
revealed in the report.
But I had to revise this report this year because times, they are a changinʼ!
Because the Internet changes so quickly some of the strategies that worked
awesome last year simply donʼt work today. There are also strategies that
worked great 12 months ago that only sort of work today. And then there are the
few strategies that didnʼt work at all 12 months ago that are working great today!
See what I mean? With the Internet being so fluid and dynamic, there was a
huge need for this report to be updated, not to mention that many of my
subscribers have asked me to revise it as well to fit the current online situation.
So I have edited and revised this report based on my adaptations to whatʼs
happening online NOW.
Youʼll quickly find that this WSSPR report is the most powerful report available
anywhere on the topic of websites and squeeze pages, conversion, and the hows
and whys of each.
I hope you enjoy WSSPR 2.0, completely updated and revised , to help you
totally dominate your market.

Chapter 1 – The Perfect “Lay On The Beach
And/Or Scuba Dive” Business Model
I am 100% positive that I have a revolutionary
system that is about to be conveyed to you
in what you are now reading. I am also
100% positive that not everyone reading
this sentence will even fi nish this book.
WHY? Why do YOU think?
I think there could be many reasons:
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You may not believe that I’m for real, you may think I’m just some guy who sells stuff and is
trying to sell you something right now. You may never let your guard down.
You may be “thirsting” for success, dying to fi nally make a ton of money with something, and
hoping that this may be the answer, ONLY to have your life interrupt you halfway through
this book NEVER to pick it up again.
You may feel like you are “stupid” when it comes to technology or the internet, and therefore
telling yourself that this stuff is too hard OR too complicated.
You may have a severe fear of failure. I know I did… A fear of failing so strong that this single
mental roadblock is preventing you from doing ANYTHING substantial with your life.
You may just not want to mess up and feel perfectly comfortable with the status quo.
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You may not have enough time because you still have a regular job. It may seem that you
can never find the energy to put anything like this into ACTION.
You could believe that you don’t have enough money to put the ideas I’m about to give you
into motion… and telling yourself that it “takes money to make money…”
You could be thinking right now “I wish this idiot would get on with it already…. Let me see
what he’s got so I can be the judge” . By the way, quit thinking I’m an idiot…
These are all very good and very powerful excuses. Me personally, I’ve only used ONE of the
above excuses on a consistent basis. But that one thing really made me one of the biggest
slackers in the world for 21 years of my life. The one that kept grabbing a hold of me was the
“fear of failure” thing.
It had a vicious grip and wouldn’t let go until a major “shift” in my life. I’m very blessed to have
finally let go of that sucker, and now I feel like nothing can ever hold me back from doing
whatever I want. Nothing.
To watch a video on how I “BEAT” failure click here
The other ones – they never got their evil hold on me…
Luckily, I was never too skeptical about others. I’ve always known that people do sell stuff, but
if the stuff was any good then it was worth way more than what I was paying.
I’ve ALWAYS “thirsted” for success big time. I can remember as a kid thinking big things, and
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dreaming constantly about what the future would hold. I usually didn’t let little things “interrupt”
me in anything I wanted to do (other than that little fear of failure thing - lol).
I’ve always known I was “stupid” at some things and smart at others. By the way, I’ve always
thought of it as “mentally un-interested”, never stupid… I’ve never let that get in the way
because I have always known that I couldn’t be a master at everything. As long as I knew where
to go to for assistance I’d be alright.
I’ve always had a major problem with the status quo. I’ve always loved to shake things up.
I’ve always had a major
problem with the status quo.
I’ve always loved to shake
things up.
That time thing is the biggest crock in the world. Even with 3
kids now I always make time for what’s important in my life.
It’s just hard sometimes to choose what’s most important. I’ve
gotten pretty good at this though. I can help you here too…
I did NOT come from a rich family. I’m one of 7 kids and I know for certain that my Dad never
made more than $50,000 a year of his life – and my Mom never worked. For some reason
though I’ve always known instinctively that it does NOT take money to make money. I’ve since
made a ton of money with “ideas” and “execution”, not by investing huge sums in projects and
businesses.
And last but not least, I’ve never thought of myself as an idiot. I’ve done idiotic things at times,
like when I was a senior in high school and ripped off at least 18 door knobs inside school
property as a senior prank. I still don’t know why I did that… Maybe it was to be cool or to
impress some girl with my super human strength.
The ONE thing I do know for certain is that I’ve been absolutely OBSESSED with business models
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and more specifi cally “PASSIVE” income business models for at least two decades now. I’ve
always loved the idea of making a ton of money AND doing it with little or no eff ort. It’s just a
cool concept, isn’t it?
I now love what having a lot of money gives me and my
family. I love the freedom and the privilege of helping
those that we love, and helping those in need is a literal
dream come true.
This healthy obsession has naturally led me to real estate
to internet marketing. There may be no more powerful marriage of business concepts in the
world than what I am so excited to share with you.
What I’d like to do now is talk for just a minute about the end game. Talk a little bit about what
the end result should look like if you do things my way. For those who think they may know
“internet marketing”, then I’m bound to ruffl e your feathers. For those who know NOTHING,
then get ready because that’s about to change in a big way – fast.
I’d really like you to join me in this new world. This is a world
where properly applied eff ort can have exponential results.
I’m talking results so powerful that you may not really truly
believe it UNTIL the money and leads start pouring in. I’m fi ne
with a little healthy skepticism AS LONG AS it doesn’t interfere
with YOU taking action.
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(about 6 yrs ago) and recently, over the past few years,
I now love what having a
lot of money gives me and
my family. I love the the
freedom and the privilege of
helping those that we love
and helping those in need is
a literal dream come true.

autoresponders
Video
Let me paint this picture for you with a simple little graphic:
Social
Networks
Articles Email Postcards
Classified
Ads
Squeeze Page Squeeze Page
(Landing page)
(Landing page)
Squeeze Page
(Page 2 additional info)
Squeeze Page
(Page 3 financial info)
Core Website
(Professional brochure site)
Your Business
(same website)
YOU
Video
Social
Networks
So basically what’s happening here in very simple terms is you are:
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1. Driving traffi c to your squeeze page (landing page) using multiple sources
2. Your squeeze page is converting a high % of those visitors to solid leads
4. You connect with the leads by using our proven Auto-Responders
Articles Email Postcards
Squeeze Page
(Page 2 additional info)
Core Website
(Professional brochure site)
3. New leads are emailed to you AND dropped into your Open Road account
5. We help you sell Quality, high converting products, and services to this list.
Classified
Ads
autoresponders

7. Rinse and Repeat – I mean take the money out of your pocket before it goes
through the washer
What you’re about to learn is a system that took years to develop and is considered by many
people who I’ve shown it to – to be the most powerful online lead generation strategy ever
developed for online business owners
Enjoy!
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6. You also process any real estate leads and deposit small, medium, and large checks
into your bank account, if you still want to be a Real Estate Investor.

Chapter 2: What You Think You know about
Internet Marketing is Wrong…
I’m hoping to “demystify” internet marketing with this report AND, in turn, allow you to easily
set up powerful traffic funnels to your site(s). I need you to focus and spend an hour of your
life reading and highlighting the ideas presented. It will mean a world of difference for you
and your business.
Over the last two years I’ve created and perfected a system that lets me generate high volumes
of high quality leads for all my businesses (9 in all).
The best part is I have it set on complete autopilot and it’s all done through using simple little
internet systems.
So really what I want to do is show you exactly how I do it. It’s Over the last two years
a proven method for attracting potential new real estate I’ve created and perfected
investors, motivated sellers and hungry home buyers like a a system that lets me
magnet, all with a few clicks of the mouse. It’s a simple system generate high volumes of
Iʼve used for the past two years to make a killing in today's high quality leads for all
market.
Yes I did say simple. (It’s easy too.) But just by leveraging a few small points in my business, I
enjoy QUANTUM growth year after year. One of the really cool things about internet marketing
is that many of the ideas I’m going to share will gain “momentum” as time goes by. So as the
days turn into weeks and the weeks into months the amount of leads that will come in from each
little “internet robot” will grow larger and larger. That’s exactly the opposite of most marketing
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for all my businesses, 9 in all.

methods, where if you stop the method, then the leads stop cold turkey.
I’ve NEVER laid it out like I’m about to (for you). At some point in time while you read what I’m
about to share, you are going to sit back and shake your head and JUST PLAIN KNOW that your
business and your life will now never be the same.
In this book I reveal my secrets.
I must warn you: What I’m about to share with you goes
against everything you may have heard when it comes to
business on the Internet, especially when it comes to your
of your comfort zone and stretch your perceptions, it’ll pay
off. A lot of what you thought you knew is WRONG. Very
wrong.
This concept requires you to see things very differently when
Once you understand these concepts and apply them to your business, you will create a
completely new and powerful profit machine.
Before I go any further, I want to share with you a story I came across not too long ago. It’ll
help me better explain the objectives of this book and give you a better understanding of the
underlying concepts I share. Just roll with me here for a minute…
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your own business. But if you’re willing to take a step out
looking at your business and how to use the Internet as a marketing tool.
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The Pipeline Builder and the Laborer
Once upon a time, far, far away, was a quaint little village.
Along this village ran a spring providing the village with fresh water. Everyone was happy.
That was until one day the spring ran dry. The villagers were devastated.
Suddenly the only way to get fresh water was to cross the valley, climb the mountain to fill up
buckets from the mouth of the river, and carry them back to the village.
Fortunately two friends, Sam and Max, both big dreamers, saw an
opportunity to help the village and make a better life for themselves.
They approached the village chief, and he agreed to pay them for every
bucket of water they brought to the town.
So the pair borrowed buckets and ventured up and down the mountain
from morning to night delivering water to ecstatic village people.
Everyone was happy again and the two friends were making a better life for themselves.
Now the first friend, Sam (who was big and strong), was satisfied with his new mission and the
money he earned and the fact that, soon, he could achieve his dreams.
He thought the more and the harder he worked, the more he would earn. By getting bigger
buckets, he could increase his earning and soon afford everything he always wanted.
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Now the other friend, Max (who was small and weak), wasn’t as content. His back and hands
were aching from the daily treks. He was sick and tired of his daily grind back and forth, and
knew he couldn’t sustain his current level of effort for much longer. He wanted to find a way to
make A LOT more and do much less.
Right then, an idea struck him. He imagined a pipeline that could deliver water from the mountain
to the village. With this pipeline he could make much more money without carrying buckets
back and forth. Excited with his new idea, he got to planning.
He also eagerly shared his idea with his friend and asked him join in on this new endeavor.
Sam wasn’t as excited; in fact, he thought
the idea was crazy. He was more concerned
with doing what he knew would work and
what his money could get him today.
Disappointed by Sam’s reaction, Max
ventured to create the pipeline on his
own.
So Sam worked on - day in and day out,
getting bigger buckets and making more
trips to the mountain and then back to the
village. Sure he was making more money,
but he was working much harder.
Max, on the other hand, knew that he had
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a long road ahead and got busy. He carried water from the mountain to the village just like
before, but on nights and weekends he started digging and building his pipeline. He knew it
could take what seemed like forever to finish and he wouldn’t have much to show right away.
Sam and many of the villagers even laughed at him, but he didn’t care. He was sure it would pay
off big in the long run.
While Max worked to build his pipeline, Sam’s income doubled. He bought his dream house
and started spending more time at the tavern celebrating with his wages after a long hard day’s
work.
What Sam didn’t realize was that as the months passed it got more difficult for him to make the
daily voyage with the same intensity as before. He was worn out and tired and started carrying
less and less water until one day he had to give up entirely.
At the same time Max’s pipeline was finally complete and his work paid off. Instead of carrying
heavy buckets, he could now throw the lever and deliver water in massive quantities to the
village and surrounding area.
Instead of carrying
heavy buckets, he could
now throw the lever and
deliver water in massive
quantities to the village
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He was making more money than ever before, even while he
wasn’t working. While Max was eating, sleeping and playing
he still made money and the village had fresh water.
And the more water the village had, the more prosperous it
became; the farms ran better and more people were attracted
to live, trade and work there.
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All because of Max’s single idea and his determination to accomplish it.
It’s a great story right? But now I have another question for you.
Are you a pipeline builder or a laborer?
In these pages you’re about to discover exactly how to create your own pipeline. It may seem
strange, different, or even difficult at first, but I assure you what I’m about to share with you is
simple to apply, and will mean massive growth to your business and your income. The BEST part
about it is that it WON’T require a tremendous amount of work like Max’s pipeline cost him.
I' m going to show you exactly how to set it up so you can become an expert almost
overnight and then exactly how to have someone else do all the work for you.
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Chapter 3: The Two Most Important Words
in the New Internet Dictionary
Let’s rewind about 3 years back. I didn’t know a thing about doing business on the web. Yes I
knew what the Internet was - I regularly used email and surfed the web, but that was about it.
No it wasn’t some weird voodoo. And I didn’t get lucky…
It’s two amazingly simple words, but knowing them and
putting them to proper use can put you among the top in
the internet marketing field.
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But while I knew people were making
money using the Internet the whole
“how to” part of it was completely
foreign.
Now let’s fast forward back to today. In
just about 36 months time I’ve been able
to leap frog over all of my competition to
become the premier Internet Marketing
Company in the real estate investing
industry.
In just about 36 months
time I’ve been able to
leap frog over all of my
competition to become
the premier Internet
Marketing Company in
the real estate investing industry.

Before if go any further I’d like to ask you a few questions to see if
your head’s in the right place...
oYes oNo Do you know how to set up a blog or have you ever “blogged” in the past?
oYes oNo Are you an expert at Myspace, Twitter, Facebook, Digg, Friend Feed or any
other Social Media websites?
oYes oNo Do you know what Web 2.0 or Social Media is?
oYes oNo Do you know how to aggregate web video?
oYes oNo Can you FTP PHP to your ISP? (I threw that one in just to mess with you!)
If you failed to answer any (or all) of these questions, join the club. I couldn’t tell you the answers
either.
Yep, that’s right. I hope that’s not a shocker. Those
tools are a big part of my business. I just didn’t have
the slightest clue about how to use them.
So today I’ve set up systems and use resources that
do it all for me. Pretty sweet, huh?
Wouldn’t you like to do the same?
HERE’S MY SECRET: I really don’t care whether or
not I personally know how to use a lot of these web
tools. I ONLY care that I can tell someone what I want
done so they can create the tools for me to achieve
my end result…
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When I first got started on the Internet I thought I had a huge mountain to climb. I was overrun
by “geek-speak” and didn’t have the first clue how to translate.
Honestly I was intimidated.
I went through as many programs as I could and attended as
many seminars as Kelly (my wife) would allow me. Hey, there
was traveling involved…
At events I would listen in on conversations and hear success
stories of how the Internet was transforming people’s
businesses. Then the conversations would turn to techie
stuff and I would zone out.
I felt lost— and, at times, completely hopeless.
“Why can’t I make sense of this stuff?” - A common question I kept asking myself.
I was at the end of my rope. I just knew in my gut the Internet was where the future of marketing
AND business was, I just didn’t know how to get there.
The simple truth was if I never wanted my family to go hungry I had to be online. It was a MUST—
no ifs, ands, or buts about it.
There was just so much information flying at me from every angle—and I had to master it all. (At
least I thought).
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When I first got started
on the Internet I thought
I had a huge mountain to
climb. I was overrun by
“geek-speak” and didn’t
have the first clue how to
translate.

Again I asked, “Why isn’t this stuff working for my business?”
But with a spark of inspiration (or utter despair…one of the two) I realized I was asking myself
the wrong question.
So I sat back in my chair, closed my eyes and wiped my mind clear. I decided that I had to FORGET
EVERYTHING I was told about Internet marketing, and instead focus on ONE SINGLE question.
I knew I had to take an approach that was so simple a fifth grader could get it (and use it) in
minutes.
So instead of asking myself the same (negative) questions, I asked…
“What Do I Want The Internet To Do For Me?”
The answer was obvious, and I’m sure it’s very similar to what your answer would be. Make more
money, right? Right…
Ok that was easy, but here’s the million-dollar
question. (Literally, it’s made me millions.)
“How is the Internet Going to Make
Me a LOT More Money?”
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Two things struck me immediately.
1. Get a WAY for more people to find me, my websites, and my offers.
2. Get those people to take action. I needed to “convert” them from prospects
to customers.
It’s the magic formula. If you take everything I’ve learned from the tens of thousands I’ve spent,
and months invested in seminars, books, and courses, it all comes down to…
…the two most powerful words in the new Internet marketing dictionary.
If you can get your arms around that then you’re golden. That’s all you have to know! Keep
these two words in your mind as you go through the book. It’ll change your life as it has mine.
It’s pretty simple…
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…Traffic and Conversion…
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How can I get more traffic to my websites and offers?
How can I get that traffic to convert – to do what I want them to do?
There you have it. Now, in the following chapters I’m going to explain exactly how to generate
a tremendous amount of traffic to your sites (even if you don’t have one yet) and THEN how to
get those visitors to do what you want them to do.
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Chapter 4: Why I Can Just About Guarantee
You’re Probably Working Way Too Hard
Ok, the big 800 pound gorilla in the room when it comes to real estate is…… drum roll
please ……today’s CRAPPY market.
Yes I’ll say it - it’s REALLY tough for (most) real estate professionals right now.
It’s a buyers market, but no one’s lending. The government is passing all these crazy rules and
regulations that hinder creative real estate, the economy is in the crapper. Yada, yada, yada—I
could go on and on but I’m sure you’ve heard it all by now.
Honestly, today’s market presents investors with a perfect opportunity to make a LOT of money
right now and very easily. That is, if you have the right systems in place.
The sad thing is most people in real estate don’t have the right
operational (marketing) set up to take advantage of today’s
market. (Remember building your pipeline?)
handful of deals either. Even big time players used to doing
5 to 10 deals or more a month are feeling a major pinch in
today’s market.
I see it every day from investors all across the country.
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Honestly, today’s market
presents investors a
perfect opportunity to
I’m not talking about new investors who’ve only done a make a LOT of money
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right now and very easily.
That is, if you have the
right systems in place.

As you may know I created Realeflow Open Road
a few years ago - the leading business management
software for real estate investors. Over the past two
years weʼve grown to over 10,000 users, most of which are
investors. vestors.
I’m in a unique position to understand the trials and tribulations that real estate investors face all
across the country.
I hear about it every day through sessions with our coaching students or through support calls
with Open Road users and my team.
I know what’s going on in the market and I can tell you for sure that there’s money to be made
and money to be lost. It all depends on your approach.
However there is one factor that seems to be the difference between winning and losing in
today’s market…
So hereʼs the reason Iʼm telling you all
this.
Lead Generation
This one single area of business is the make it or break it factor. Unfortunately most investors lack
in this area in some way or another, and that’s if they even do it at all.
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If your lead pipeline is full, your business will succeed. End of story.
And yes I know, easier said than done, right? But think of the pipeline builder. (And you know
what—I’m going to make this much easier for you.)
Let’s look at it this way, if you’re not finding sellers, you can’t do
deals. If you’re not finding A LOT of motivated sellers, you can’t
get the best deals. And if you’re not bringing in buyers (you
guessed it!), you can’t really make any money.
It’s all a numbers game.
financial planning. I learned something very important from that experience.
The idea was a simple one, but very profound. If you can get your head around this one extremely
important concept, you’ll see that it’s very simple but very powerful.
This one idea could translate to huge paydays and have a huge impact in your business.
The idea was that every single person we spoke with had some revenue number attached to it.
Or, to put it another way, every lead that came into my business was worth something… even
the no’s led to a yes.
Like I said… a numbers game.
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If your lead pipeline is
full, your business will
succeed. End of story.
When I started out in real estate investing just about six years ago, I was working full time in
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This one concept is going to have a huge impact on your business.
Now check this out…
The company I worked for was a real
stickler for numbers, so we literally
had to keep track of how many phone
calls we made every day, how many
people we reached, and how many
appointments we set up.
We kept track of how many cases we
opened, how many cases we closed, and how many referrals we got. We kept track of literally
This one concept is going
to have a huge impact on
your business.
dozens of sets of numbers but it all boiled down to one metric -
how many times we picked up the phone.
In a sales position, the only way to sell your product is by getting
in front of a prospect. Obviously to get in front of a prospect
you’ve got to pick up the phone and make a call. What I quickly
realized was that every time I picked up the phone, it was worth something.
When I was a first year agent, I calculated that each call was worth about $17. $17 every single
time I picked up the phone! It was much easier for me to sit in front of the phone for an hour
and just pick it up and open myself up to rejection once I knew that regardless of whether this
person said yes or no, every time I picked up the phone to make a call, it was $17 in the bank.
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Now how does this transfer to real estate? It’s all about how many leads you have. The number
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one metric that comes into your business, the one that you want to try to control and improve,
is how many leads are coming through your pipeline.
I’m Going To Tell You Something
I Learned Early On In The Real Estate Business…
We learned that we basically had to bring in about 13 leads before we got one deal out of it. We
had a lot of sellers who wanted full asking price and lot of people who we couldn’t help. But for
every 13 sellers we talked to, we’d be able to get one good deal out of it.
We quickly realized that we had to kiss 13 frogs before we got one prince, but that prince was
worth about $18,000 to our business (our average profit per deal our first year in the business).
So, why is this important? Well, because this means that every single lead, every time we got
the phone to ring through our marketing, that seller was worth $1,384.61. If every time we got
our phone to ring we made $1,300, almost $1,400, we could live with
that. So out of 13 frogs, one was a prince, and the prince equaled
$18,000. We had to go through those twelve dead deals to get the
one “true” deal, but the cool thing is that the 12 no’s were
each worth $1,400 a piece.
Now, when we got better in our business,
we actually converted much better -- if we
generated 13 leads after our second year in
the business, we were converting at a 3.5 clip,
so for every 13 leads we brought into the
system, we would be able to convert 3.5 of
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26

them to a deal that we could make money on.
At that time, our average profit per house didn’t go up much, but it went up from $18,000 to
$22,000. You do the math - $22,000 was our average profit per deal and we were generating 3.5
solid deals on every 13 leads, making every single lead coming in to the system worth $5,922,
almost $6,000!
I hope you’re beginning to understand why lead generation is so important.
If you can funnel all these awesome solid leads into your system, even if they’re not leads that
you can work on, they’re still worth something.
If your website is doing a poor job of converting traffic to visitors,
then you’re losing anywhere between $1,000 and $6,000 for every
lost pair of eyeballs.
Think of it that way and you’ll quickly begin to see how important
it is to set your business up the right way. It is unbelievably
important to have a system to help you run an
efficient, organized, money making machine of
a business, starting with bringing leads
in the door and finishing by closing
huge deals.
Then, you can retire in
paradise in a few years just
like the pipeline builder in
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27

our story. Who wouldn’t like that?
take the time to build their lead systems, and if they do start,
they don’t follow through. So instead of letting the power of
lead generation compound, they start from scratch each and
every month. This is a totally inefficient way to do it – but
normal for many.
Way too much effort.
The NEW internet business model I’m going to show you allows you to do the work once and
cash in over and over again.
Then, you can retire in
There are plenty of business owners out there using proven paradise in a few years
systems to attract hot prospects and creating $250K, just like the pipeline
$500k, even $1,000,000 and up incomes for themselves with builder in our story. Who
very little effort. I know these super successful investors are wouldn' t like that?
out there because they’re friends of mine.
Want similar results? You don’t need to reinvent the wheel, just copy what we do and use it in
your own business.
Congratulations, you’re about to learn how to join the club.
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The problem is most investors don’t see it that way, they don’t
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Chapter 5: Why You’re Nuts If You’re
Sending Traffic To A Normal Website
“You need a website to be successful in your business. Nothing beats the credibility and
professional image a website gives you. If you’re not online you’re missing out on this huge
opportunity.”
I’m sure you’ve heard something like this somewhere. We all have.
So if you’re like many online business owners you went out, found
a company that sells websites, or even built one
yourself.
Now you’re cool – you have a website. Now you’re a
professional.
At least that’s what I thought when I got
my first real estate website up and running. I
soon found out (from my own trial & error and
money invested) my new real estate website
wasn’t quite the goose that laid the golden egg
like they claimed it to be.
In fact, I discovered that my website was terrible for lead generation. And when I thought about
it, I realized things just didn’t add up.
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Yes, a website will add professionalism, but you need more than that. You need leads. Let me
explain…
Recently at a live event with close to 300 investors I asked the question, “How many of you have
a website?”
Over 80% of the room raised their hands.
I then asked a second question. “Does that website generate even ONE good lead a month?”
Only 5 people raised their hands.
Why? It’s simple really…
Websites Are Not Effective!
The truth is everything you’ve heard or everything you
know about Internet marketing is about to be flipped on
its head.
Honestly, what I’m about to reveal to you will make a few of people in the industry who sell
websites a little upset. And that’s fine by me.
The cold hard truth is websites suck as a tool to attract people who may want to do business
with you.
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30
I then asked a second
question. “Does that
website generate even
ONE good lead a month?”
Only 5 people raised their
hands.

To understand what I’m getting at, let’s look at the anatomy of a website.
Common elements are:
• The home page
• The about us page
• The contact us page
For a real estate website you may even see a
“property listings” page and a “we buy houses”
page.
Again, yes it’s cool to have a website but let me
ask you, what part of this thing actually makes
the prospect take action?
Most websites are created by people who have little to no clue about marketing. Especially
internet based marketing… Consequently the web pages on these sites end up as fluff and
filler.
In fact, a recent study by Forrester Research places average conversion rates around 2% - 3%.
And that’s among major online retailers who spend thousands, if not millions, on improving
performance.
Our own research indicates that average websites average only about a 1% conversion
rate.
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31

What that breaks down to is for every 100 people you send to your website, MAYBE
one of those people will take action to do business with you. Sucks doesn’t it? Can you believe
that?
Fortunately, in the next chapter I’m going to show you a way to tilt the odds in your favor: a way
to increase your conversion by 20-40 times what you’re getting right now.
That’s right, you heard me right… I can show you how
to get up to 50 times more results out of your “website”;
if you send 100 people there, then you’ll have 20, 30,
even 40 or more leads to work with.
Now that’s SWEEEEEEEEET.
So basically to summarize:
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2. the copy usually stinks
3. too many things to do
4. terrible design
5. no benefit to the prospect for taking action
6. etc… (I could keep going on and on)
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What that breaks down
to is for every 100 people
you send to your real
estate website MAYBE
one of those people
will take action to do
business with you. Sucks
1. websites usually un focus the prospect doesn' t it?

Chapter 6: Why You’re a Bloody Genius
For Sending Traffic To A Squeeze Page
OK, so it should be pretty clear why websites suck. That’s half of the promise I stated so eloquently
in the title of this book. Now before I explain why squeeze pages rule, let me explain what a
squeeze page is in the first place.
A squeeze page (also commonly referred to as a landing page) is a web page designed to
compel the visitor to take one specific action upon the moment of landing on the page.
If fact, its sole purpose is that single action. The conversion.
With a squeeze page the visitor is not lost having to
make a decision on their own. Rather than having
to pick between the home, about us, contact us, or
property listing pages, the visitor is given a clear path
resulting in a way to tell you they’d like to do business.
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33
If fact, it’s sole purpose
is that single action. The
conversion.

On this page the only action we’re asking visitors to make is to enter their email address and zip
code. (You can ask for as much or as little as you want.) After visitors enter this information you
can continue to communicate with them and further build the relationship. This equals more
business.
And speaking of more business, check this out. The conversion rates of squeeze pages are
significantly greater than websites in general.
Here’s the shocker. Through our research, testing, and development we’ve seen conversion
rates around 15% - 20% and up to 40% or more. Some have seen results in the 60% range.
You do the math.
Squeeze Page
Take a look at what I mean…
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Website
Remember what the percentage was for the average website? About 1%.
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How would you like to tap into the power of squeeze pages and get more than 50 times the
results of a standard website?
With results like these, I’m sure you’ll agree that squeeze pages are pretty effective. Now why?
The squeeze page only has one purpose, there’s no thinking involved, and it’s almost instinctual
to act on. In fact, it’s the simplicity that makes it so effective.
Visitor lands on a squeeze page. The squeeze page turns the visitor into a lead.
The great part is if you’re already spending money on
marketing, then your website squeeze pages let you
maximize every dollar you spend. Think about it, if
with your current website you get one lead, now you
can get 20.
In the next chapter I show you how to increase those
results even more.
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35
The squeeze page only
has one purpose, there’s
no thinking involved and
it’s almost instinctual to
act on. In fact, it’s the
simplicity that makes it
so effective.

Chapter 7: The 5 Headed Monster That Can
Increase Conversions by 800%
Our team at Realeflow and Realeflow Labs works tirelessly to find
and implement the most effective marketing tools for our users.
We kill it here!
We’ve spent thousands of man-hours and hundreds of thousands of dollars in research and
development of new web technologies ALL for the express purpose of making YOU more
money. We’ve got the finest marketing minds in our industry dedicating their professional lives
to constantly improving our systems and results.
So when we’re talking about internet marketing – well, we’ve found THE working formula and
common points of leverage for maximizing squeeze page conversions.
In this chapter I’m going to share with you the five most powerful conversion secrets. These
secrets are: The headline, bullets, opt-in form, free report and what I like to call “performance
lifts.”
Below I go into detail of what they are
and how they help.
The Headline: The headline is the most important
piece of a squeeze page (or any advertisement for
that matter). It establishes the immediate benefit
that the visitor should expect from submitting their
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information (often called opting-in).
Headlines should be direct and succinct. Very Benefit driven. They can raise a question you
intend to answer, arouse curiosity, or direct the reader to take action.
The headline’s role is to also move the reader from the headline to the body copy and rest of
the page.
Here are examples of highly effective and proven headlines:
• How To Win Friends And Influence People
• Discover the 5 fastest Ways to STOP Foreclosure in under 48 hrs or less
• They Laughed When I Sat Down At The Piano…But When I Started To Play!
• How To Achieve Total Financial Freedom: “Millionaires Are Not 50 Times Smarter Than
You, They Just Know The Wealth Formula”
• Released At Last – 137 Perfectly Legal Ways To Get A Check Out Of Uncle Sam!
So there’s some really cool powerful headlines to give you a really solid idea on how to come
up with some yourself.
Bullets: Bullets are used in copy to support the headline
and reinforce the benefits to the reader. They add to
the reasons of why someone would want to submit
their information in exchange for what you offer.
Each bullet is designed to further move the reader
toward taking the desired action—in this case,
completing the opt-in form.
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Bullets have proven to be very effective if you layer them properly. What I mean with that
statement is to vary the length and tone of the bullet from point to point.
Opt-in Box: The opt-in box captures the
visitor’s data and enters it into your database
or auto-responder (more on that in a second)
in exchange for your offer.
To download this book, chances are you
entered your name and email to get access.
Our successful opt-in boxes stop the reader and draws their attention. These are simple, but
powerful, forms that are easy to understand and quick to fill out. Often
they ask for first name and email address, but you can request as much
or as little information from the visitor as you wish. Keep in mind the
more you ask the lower the conversion, usually… unless you do it in
layers like we do. Layers allow you to ask for information a little at a time.
The fewer fields you have in your opt-in box, the more
likely someone will complete it. (Our unique system uses
a 2 and 3 step process proven to increase conversion rates
as well as ensure you get all the information you need from
your prospect.)
Through testing we’ve found the most effective opt-in boxes
work when placed to the right of the page “above the fold” so the
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visitor does not have to scroll down to fill out the form. Check out the picture below if you don’t
know what I mean by “above the fold.”
As for collecting information, I mentioned the term auto-responder above. This is an important
whatever…
Auto-responders are simply email programs that let you
collect information for a list of people and send messages to
them, either preset or triggered or as a onetime broadcast.
They are a VERY powerful way to “connect” with your list on
an automatic basis. Basically you “set it and forget it.”
Free Reports or Videos: The free report is the “ethical bribe”
that your visitors are exchanging information for. With
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The “Fold”
part of your business and building any type of list. Buyers, sellers, centers of influence,
42

that said, your free report must be a compelling valuable offer that the visitor feels is worth
sharing their information for. While, technically, the “Free Report” is indeed free, actually the
visitor is paying for the information in exchange for the opt-in. The NAME of your report is of
ultra importance and the content has to be second to none. It should deliver the benefits you
promised on your squeeze page tenfold.
“Performance Lifters”: Below are three specific
things that you may add to your squeeze page
to greatly increase (or lift) your conversion rates.
We’ve tested combinations of one, two, and three
together and have had exceptional results across
the board.
The first lift is graphics. Having a strong
professionally designed image adds additional
credibility to your page and can help catch the visitor and direct their eyes to exactly where
you’d like them to focus. Usually you place this right around the “opt-in” box to draw their
attention.
Your graphics could include a strong top banner to help support the benefits of your headline.
This could be positive images of people enjoying the results of what you have to offer. For
example, happy homeowners in front of a home sold sign. You can also use bold graphics such
as arrows, buttons and call outs to draw attention.
The next lift is audio. You can use audio to play a personal message for the visitor as soon as he
or she lands on your page. The audio could also be testimonials or instructions on what to do
next.
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Video is the last, and most effective, lift and is really where the
Internet is moving to. Think YouTube and the impact it’s made on
the web. Video gives you an incredible opportunity to immediately
connect “face-to-face” with the visitor.
While the thought of using video may seem overwhelming, it’s
actually quite simple. Most digital cameras, and even some cell
phones, have video recording options that allow you to easily
send video to your computer. I use a Flip (available at TheFlip.com) which plugs right into the
computer and is already formatted for Youtube.
Video is the last and most
effective lift and is really
where the Internet is moving
Beyond simple videos, you can also use screen shots and
record your voice over a power point, or walking through
a program or website. Services like Jing.com have made
this incredibly simple.
If you don’t like to be on video, you can even use a service like OMGNational.com which offers
professional actors reading scripts you provide. Or even one more option for people who may
be ‘camera shy’ is to create a “cartoon” version of yourself quickly and easily to read your script
using sitepal.com. This is a killer site and we’ve used it to increase conversions on a bunch of
sites.
When using the five elements in this chapter correctly you’re almost guaranteed a powerful
lead generating machine. The next chapter will show you how to put all the pieces together (I’ll
also show you how to have it ALL completely done for you).
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Super HUGE and IMPORTANT tidbit of info:
Squeeze pages are designed for CONVERSION. They will usually NOT
generate Traffic by themselves. Before I tell you exactly how to build one
or buy one, it’s imperative that you know once you have them up that YOU
have to drive traffic to them to generate leads. With that said, don’t worry,
45
because I’ll show you numerous FREE ways to drive traffic to your squeeze
pages to ensure massive success!
Remember it’s TRAFFIC and CONVERSION that ensures an
effective online marketing strategy.
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Chapter 8: 2 Ways To Build A Squeeze Page
There are two ways to go about this depending on how you want to approach it. My job is to
make you an EXPERT no matter how you end up getting your pages up. Simply put, you can do
it yourself or have it done for you.
I’ve always liked the done for you model myself. Why worry about the small details? It’s less
expensive, less effort, and less frustrating to just use an already proven system. Plus the results
are usually WAY higher because the “experts” are taking care of all the important stuff.
Look at it this way, you can change your own oil and brakes in your car, replace your own
furnace, fix your own pipes, do your own rewiring when fixing up the house, and try to be your
own handyman OR you can hire a professional to do it for you quickly and easily - without any
frustration…
In this chapter we’re going to go into great
detail on how you can do everything
yourself. It’s cool to know the
basics even if you will never
do one yourself.
I will also tell you
about an offer on how
you can get access
to high performing
squeeze page systems
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created by my guys, some of the top internet marketers in the industry for your own use.
We''
ll even do the backend selling for you, automatically.
One of the biggest differences in the two approaches is while it may take at least two weeks
(often even longer) to have your own squeeze page created yourself, we can have multiple
pages up within a day. Plus, they are proven and tested to ensure you get maximum bang for
your buck.
DISCLAIMER: In no way shape or form do I want to force you to use our “stuff.” I do
recognize that a majority of the business owners that we work with would rather
cut to the chase and get massive results quickly if the cost is the same. If the cost is
less (which it is) AND you get to results quicker, then an even higher % often want to
Now most people don’t consider themselves super tech savvy. And that’s fine because I don’t
consider myself a techie either. In fact, I’ve never set up a page, hosting account, or auto-
responder myself and don’t ever plan to. Yet I still have all this technology working for me 24
hours a day.
Here’s your step by step blueprint on how you can set up your own squeeze page.
Step 1: Register a domain name.
The domain name is your unique web site address and how people will find you on the Internet.
They are fairly inexpensive and take only minutes to set up. You can do this through sites like
http://www.godaddy.com.
Godaddy.com has a simple search tool that tells you if your domain name is available. If it is you
47
use our “stuff,” plus we have a proven backend selling process that will turn your leads
into cash.
44

can register it for only $9.95 a year.
When selecting your domain name, consider using variations of keywords you’d like to be found
as well as your local area. Examples are:
• BrunswickProperties.com
• Stopforeclosurestrongsville.com
• CheapHousesKirkand.com
Step 2: Hosting a website
Your hosting account is where a website lives. This is
a remotely located computer and its entire purpose
is to make sure your website appears when your
domain is entered into the address bar.
When selecting a website hosting provider it’s important to know the reliability of the company.
There are a lot of issues that need to be addressed when selecting a hosting provider including
how they handle website downtime.
We recommend using www.RackSpace.com as they have a long standing reputation for quality
service.
A hosting account will run you in the $29-$99 per month range (depending on the traffic) to
get started on what’s called a shared plan. This is where your website is stored on the same
computer as many others.
Because of the volume we do with our squeeze pages, we host on a dedicated server which
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• WeBuyHousesSanDiego.com
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gives us breakthrough speed and reliability.
Step 3: Auto-responders
As I mentioned in the last chapter, by using an auto-responder you can trigger an unlimited
series of emails to be sent to the prospect once they submit their email address. You do this to
continue the conversation past your website and build a relationship with the reader.
There are many auto-responder services available that range from $20 per month all the way
up to $2000 per month or more.
Here are a few auto-responder services we recommend:
• Aweber.com – a basic auto-responder package is about $29 - $49 per month
• LyrisHQ.com – high powered marketing tools for your business ranging in the $2000
and up range per month.
• Infusionsoft.com – Infusionsoft is a customer relationship platform that features an auto-
responder. There is a start up fee around $5000 and a $297 per month subscription.
Step 4: Free report
You can choose to write the report yourself or have
someone do it for you. If creating a free report seems
daunting, surprisingly most of the work can be
outsourced for a relatively small cost and completed
in a short time frame of as little as a couple weeks.
Here’s how.
First create the initial outline for your free report,
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• iContact.com – high powered email marketing system with plans starting at $10/month
46

eing as detailed as possible.
Then you search for what’s called a ghost writer using a site like elance.com or workaholics4hire.
com. This ghostwriter can take your ideas and make them into a book or special report for as
little as $400-$500 for 20-30 pages.
Next take the ghostwriter’s work (you now have total rights as your own) and have a graphic
designer (you can also use elance.com to find one) and have it formatted into an attractive
professionally designed format.
Disclaimer: Remember, while we’re expanding on the DIY (Do It Yourself) model,
it’s not the route I recommend. I’ve created tools for you where you can set up your
squeeze page entirely at a fraction of the cost of doing it all yourself. However, if you
still prefer to do this yourself you can take this information and use it right away.)
Step 5: Design and development:
Sure, you have the pieces, but now you need someone to put it together. You can outsource
this to a graphic designer and programmer. However, the average cost for a programmer (you
can also find one on elance.com) is around $65 - $100 an hour. With that said, you need to be
as specific with your requests as possible and be sure to
include all of the elements we discuss in the last chapter. I
hear horror stories from people who outsource this critical
part of their project only to end up disappointed with the
results (or having the outsourcer disappear completely
leaving the project unfinished).
So with that said, the Do it Yourself Model will cost you in
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initial setup at least somewhere in the $1000-$2000 range and around $100 per month. That’s
not accounting for the time spent learning the systems and working with outsourced vendors
to get the job done.
OK, so now that you have a squeeze page how do you get leads? Traffic!
In the next chapter I show you my traffic strategies to have an army of virtual sales people
working for you 24 hours 7 days a week.
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Chapter 9: Do Work Once Get Paid Forever
Do you remember the formula we discussed earlier in this book?
Traffic + Conversion
In our discussion of squeeze pages we’ve reallllllly covered the second part of that equation—
conversion. The better performing your squeeze page, the greater the percentages of someone
taking action and submitting their information.
But let me ask you…. What good is a high performing squeeze page if no one sees it?
In this chapter and throughout the next few chapters of the book
we’re going to tackle the all important subject of Traffic. Getting
eye balls on your squeeze pages.
Master traffic and you can transform your life and business. Don’t
take the statement lightly. Traffic is a game changer and here’s
why.
Even with a website that just plain sucks if you have a flood of qualified traffic pouring in you
Look at it this way. If you have a website converting at 1% but get 20 visitors a day, that’s still
1 lead every 5 days (not the best but you get the idea). Over a month’s time that’s 6 potential
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But let me ask you….
What good is a high
performing squeeze
page if no one sees it?
will convert SOME of those to sales. It’s a volume game. The more that come in, the more that buy.
Get enough traffic and anything will work.
new sales.
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But here’s the kicker. Once you pair your-soon-to-be-master-level traffic generation skills I’m
about to share with you with the high-powered, high-converting squeeze pages you now know
how to develop (or use my already proven squeeze pages), you’ll be unstoppable.
Take that same 20 visitors a day at a 20% conversion rate (very reasonable for a squeeze page.)
You’ll get 4 leads EACH AND EVERY day. Over a month’s time that’s
120 new leads working their way through your funnel.
scenario would you rather have?
It’s a no brainer, huh?
So now that you know the value of generating traffic, how’d you
like to know how to get it?
Below I’ll share with you my very own system I’ve perfected over
and that compounds over time to create exponential results.
And here’s the cherry on top—once you set up many of these systems, you can set it and forget
it and continue to reap the benefits.
I’ve built my traffic pipeline—done once, get paid forever.
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But here’s the kicker.
Once you pair your-
Since we already know it is a numbers game, which soon-to-be-master-level
traffic generation skills
I’m about to share
with you with the
high-powered, high-
converting squeeze
pages you now know
how to develop (or use
my already proven
the last two years to generate floods of traffic quickly and easily squeeze pages) you’ll
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be unstoppable.

Now it’s your turn to do the same.
It’s very simple really.
I’m sure by now you’ve noticed the “simple” theme throughout the book. Essentially I don’t like to
work so I try to systemize everything I do. The result is a package the can easily be duplicated.
Let’s take a look at my lead generation strategy. It’s two steps.
1. Identify my squeeze page profile. Here I create a squeeze page for exactly the person I
want to attract. I have multiple squeeze pages floating around the web working for me
attracting different types of prospects in my target market.
(And this is my favorite part) Release my Traffic Generating Robot!
I know what you’re thinking. What the heck is a Traffic
Generating Robot?
Let me introduce you… Here’s my good buddy ROBBY the
Robot.
2. Each page is razor focused to the person searching, whether I’m after real estate newbies,
wholesalers, rehabbers, first time buyers, lease options, private money lenders—I have a squeeze
page set up for each of them and have many other proven squeeze pages for other niches as well.
you can use the internet to have little virtual sales people
working for you day in and day out.
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I have multiple
squeeze pages
floating around the
web working for me
attracting different
The robot is my little analogy for your business and how types of prospects.
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Let’s take a look at the guy.
His head represents your business. That’s you and
the systems you use to run your operation. It’s what
connects your online marketing to the rest of what
you do day in and day out.
His body is your squeeze page. This connects the
pieces of your online marketing strategy together
and is the core of your Internet efforts.
Now you’ll see his arms and legs. Each represents one
of four online advertising channels I use to flood my
squeeze pages with traffic. There are tons more than
4 actually…
• Video
• Articles
• Social Media
• Pay Per Click Marketing
Put together, you create a traffic machine. Spend just a few minutes a day on any of the areas
and, over time, your business will resemble an avalanche.
Remember, traffic is a game changer. Continue on to the next chapter and I’ll go through each
traffic channel in detail and how you can put them to use for yourself.
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Chapter 10: Internet Video Traffic
Video is the future of the web. No exaggeration needed.
It’s a very powerful tool and I’ve used it as a pillar to build
my business and that’s why it’s an integral part of our traffic
generation robot.
Video is such an awesome traffic and conversion tool and you can quickly, simply, and easily
implement it into your business right away.
As I mentioned in the earlier chapters, video can help you greatly increase the conversion rates
on your squeeze pages and let you reach through the screen and connect with your visitor. Do
this the right way and instantly increase your squeeze page results dramatically.
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But the focus of this chapter isn’t
conversion—it’s traffic.
In previous chapters I touched on how you
can easily create video. Now you’re about
discover my secret to creating a video traffic
generation machine.
Video is the future
of the web. No
exaggeration needed.
When it comes to Internet video the first thing you might think of is YouTube. I know I did.
But even with its size and power if you’ve ever posted a video to YouTube, especially for the
first time, you may notice that just because your video is out there for the world to see you’re
probably not getting too many “views”. If you are getting video views you’re among the lucky
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few.
And even if people are watching your video, it probably isn’t coming up too high in search
engines or video searches.
Over the past two years I’ve become recognized
as an expert in simple online video marketing.
I’ve got millions of views on my videos – more
than any other major real estate “Gurus”, even
the big ones. A lot of my success has been
because of a very specific video strategy that
I’m about to share with you.
Video syndication.
Video syndication is simply uploading the
SAME video to multiple video sharing websites.
There are magical things that happen when
you syndicate video properly. Your video views
skyrocket, you get amazing results in search
engines (the search engines love video), and
traffic finds its way to your squeeze page.
In addition to YouTube, there are hundreds of websites out there that allow you to post your
video. And because search engines love video so much you can literally dominate the first page
of listings for a keyword search in your local market even within the hour.
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Here’s the proof taken from a test in my local market that I just finished:
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A search in Google revealed
among 387,000 results... my
videos are 5 of the top 10
viewed .
This is killer... and it’s still
going strong 4 months later!

Here are a number of other video websites that you can use right now:
ClipFish Clipser ClipShack Crackle
CurrentTV Dailymotion Dalealplay eSnips
Filecabi.net Flickr Flukiest Flurl
Gawkk Glumbert GoogleVideo GrindTV
Guba HotClips Ikbis iKlipz
Imeem Jaycut Joost Jumpcut
Kewego Ku6 LiveLeak LiveVideo
MedicineFilms Metatube.com Motionbox Mpora
MyVideo Netlog NothingToxic OnfuegO
Ovi PandoraTVnew Photobucket Putfile
Revver RuTube SelfcastTV Sevenload
ShareNow Sharkle ShowMeHowto SmartVideoChannel
Snotr Spike/iFilm Spymac Stickam
Streetfire StupidVideos Sumo.tv Tanglenew
TinyPic Tudou uGoto Veoh
Viddler VideoJug Videolog.tv VideoSift
VideoVat Vidiac vidiLife Vidivodo
Vidmax Vimeo Vodpod vSocial
Wideo.fr Wixi YouAreTV Youku
Yourdailymedia YourOpenMedia Zango Zeec
ZippyVideos
Now I know that’s a lot of websites. I suggest you stick with the ones that provide the most
views and those that are the most popular, like YouTube, MetaCafe, and Viddler.
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But don’t feel overwhelmed, I have an even better shortcut to save you hours of effort. You
won’t have to visit each of these sites individually and post your video one by one.
The tool I use is TubeMogul.com and it’s completely free!
With TubeMogul you can distribute your video to multiple video sites with a few clicks of the
mouse and start benefiting from the awesome traffic building power of video right away.
TubeMogul uploads your video to the top video sites on the web and even provides powerful
statistics on where your video is being shown.
So there you have it. I consider video one of my most powerful traffic builders in my arsenal.
Now it’s your turn to go out and use these strategies for yourself.
In the next chapter I show you how to leverage articles for even more traffic.
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Chapter 11: Article Marketing
Our second traffic strategy is article marketing.
Writing and distributing articles not only helps you create instant credibility and a professional
image, it’s an awesome traffic driver and an important part of our robot.
On the web, content is king and the more valuable content you provide, the more search
engines pay attention to you, and the more website visitors see you as a credible resource for
information. When you put those pieces together traffic starts to flow.
When writing an article you’re going to want to create a
powerful piece of information around 300 – 500 words. This
article should contain the words you’d like to be found in the
search engines.
and found easier than articles of a more general topic.
At the end of your articles include a small author bio. In this bio you can include your information
and experience, and also one or two links to your squeeze page.
When a reader finds your article and thinks it’s interesting or valuable, they may click on your
link and follow it to your page.
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On the web, content
is king and the more
valuable content you
provide, the more
search engines pay
If you’re writing for your real estate business I highly attention to you and
recommend the articles you write focus on a subject relevant the more website
to local keywords. Search engines, especially Google, love visitors see you as a
articles related to local areas and may be listed in the index credible resource for
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information.

Now this only works if someone finds your article so like video we distribute content across key
sites, many of which are free or very inexpensive.
Here are a few places I recommend you submit articles.
• www.Squidoo.com
• www.Hubpages.com
• www.EzineArticles.com
• www.GoArticles.com
• www.ArticleCity.com
• www.Buzzle.com
• www.Isnare.com
As I mentioned above, if your real estate investor, you’re going to want to focus on the local areas
you work in.
Here’s an example of why this works.
Let’s say you focus on attracting sellers in
preforeclosure situations. Of course your
squeeze page will be focused on “How To Stop
Foreclosures.”
The keyword searches around “How To Stop Foreclosures” is extremely competitive.
By simply writing articles around that topic and focusing on your specific local area, you can
circumvent your competition and have people looking for this information.
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For example, if you live in Brunswick, OH your articles will focus on “How To Buy Foreclosures
Brunswick, OH”.
Not only will this position you as a local expert dealing with foreclosures, the search engines will
see your listings as relevant to your local area giving you preference when someone searches
that key phrase in your area.
Because the links to your squeeze page are at the bottom of your article in your author bio
box (and even in the article itself), interested visitors will follow through to your squeeze page
converting them to a lead. The best part is these visitors are pre-qualified because they have
already read an article you wrote on the subject.
Now this strategy only works if you continue to build it Now this strategy only
over time. One article alone won’t cut it. To get maximum works if you continue
effectiveness you must constantly produce more articles to build it over time.
and submit them to the distribution sites to keep fresh and One article alone won’t
relevant content circulating to stay fresh.
cut it.
In the next chapter I’m going to show you how to take your articles and leverage them even
further using the awesome power of Social Media.
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Chapter 12: Using Social Media Networks
Remember that BIG Facebook idea I told you
about? Here it is… This is a $1,000,000 idea
leveraging one of the fastest growing social
networking websites on the planet.
But before we go any further, let me tell you
what this whole Social Networking thing is
about.
The concept is to build communities of like-
minded people who share similar interests,
activities, or are just looking to connect with
others.
Over the last few years these sites have
been popping up everywhere and many
of them are getting a lot of attention.
You’re probably familiar with many of them
through mainstream media. Myspace,
Twitter, and Facebook are just a handful of
the most popular.
While there are hundreds of social networking sites on the web, I suggest you only spend your
time with a select few.
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In fact, as a real estate investor, if I had to choose just one to grow my own community with it
would be Facebook.
Why Facebook? The simple answer is it is one of the largest social networking sites on Earth.
As of Early 2010, Facebook has over 400 Million active users, spending more than 500 Billion Minutes
per month on Facebook.
If you think about that for a second, imagine how many new prospective buyers, sellers, private
money lenders, and fellow real estate investors are coming online each and every day.
Up until recently there was no real way to directly monetize
social networks. It was a complete puzzle many marketers
hoped to solve. For the longest time there was a lot of buzz
presented, the money that could be made… blah, blah, blah.
Honestly, it was all just talk.
So yes, sites like Facebook were a great way to build relationships and add transparency, but up
until now, there was no way to make money. What I found was that there was no steak behind
the sizzle.
the most powerful tools the Internet has ever seen.
It’s called Facebook Friend Search. This amazing tool lets you find people around the city you
live in who fit different search key words.
So check this out. I recently did a search for my city, Brunswick, OH, and the term real estate. I
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Why Facebook? The
simple answer is it
about social networking potential—the big opportunity it is one of the largest
social networks on Earth.
But then I stumbled upon a feature that Facebook added that could easily be one of
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had 80 results.
Thatʼs 80 people interested in real
estate in my area. Chances are this
list includes realtors, brokers, private
money lenders, and even other real
estate investors. It’s almost like an
immediate buyers list, sellers list,
and power network all rolled up
into one.
I hope you see where I’m going with
this.
If applied the right way you can literally make a million dollars or more by growing your network
and expanding these relationships.
You gotta feel me here – the more sellers you can help and the more buyers you can pool
together means the more money that you are going to make. It’s that easy. The internet has
NEVER had a tool so simple and powerful for building groups. This is absolutely ridiculous…
This technique is so stupid simple you can start right now (after you read the rest of this report
of course!)
Just to go Facebook.com and sign up for an account if you don’t have one already. It’s free and
only takes a few minutes.
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Once you sign up you can search by name, location, and keyword.
Be sure to add a note to each friend you invite letting them know you’re in their area and
interested in real estate. Remember, you’re building relationships not spamming people.
Warning: you can friend everyone but I suggest you do it slowly. I say add 10 – 20
people a day. If you go out of control and try to add 100’s of friends a day, they’ll
give you one warning before shutting down your account. Don’t get mad at me if
you abuse this technique and your account gets frozen.
Do it little by little (or have an assistant do it) and build real relationships with fellow real estate
investors and professionals in your area.
As you continue to grow your network, at the same time, add value to your followers. You can do
this easily by taking the articles and videos you created and link to them or post them through
your Facebook profile.
Remember to include links to your squeeze pages with that content and soon you’ll have a
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natural flow of traffic from Facebook (and other social networks) to your squeeze pages.
If any of this sounds complicated, believe me, it’s not. You just need to get into Facebook and
look around a bit. It’s all really simple to use.
And make sure to invite me to be you friend too! Iʼd be happy to add you to my network. My Facebook
name is Greg Clement and network is Cleveland, OH.
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Chapter 13: Pay Per Click Marketing
If you want to start driving traffic to any website or squeeze page within the next five minutes,
pay per click marketing may be your answer.
Pay per click advertising is a form of search engine marketing that allows you to advertise on
search engines, blogs, and other trafficked websites and pay only when someone clicks on your
ad.
Currently Google is the most popular search engine offering a pay per click (or PPC) platform, but
Facebook is currently making a strong push.
If you’re a regular web surfer, pay per click advertising is easy to spot.
There are many courses on PPC available so
I won’t go into great detail in this chapter.
Instead I will go over the basics of setting up a
campaign and refer you to where you can get
more information on the subject.
Getting started in PPC is easy. Go to adwords.
google.com to sign up for your account. After
that the process can be broken down into 3
easy steps.
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1. Select the keywords you wish your ad to appear under when someone does a search. You
want these keywords to be as relevant to your squeeze page offer as possible. Because
you’re paying for each click, you want to be sure every visitor is qualified and willing
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to complete the opt-in box on your squeeze page. Google even offers a free keyword
research tool to find what people are searching for and the amount of searches done.
2. Write your ads. Again, you’re paying for clicks, so your ads need to be relevant to the
offer to make sure you get qualified clicks. You have a limited amount of space when
writing ads so they need to be clear and concise, offering the web surfer a direct benefit
as to why they would click. The best way to get ideas on what to write in your ads is
simply to do a Google Search. See what your competitors are doing and adapt it to your
business. (Please notice I said adapt and not copy!)
3. Finally, set your budget. PPC engines allow you to select how much you want to spend
per day and per click. This has a direct affect on where your ad appears.
BIG WARNING: You want to make sure you set a budget. I’ve heard many horror
stories of first time campaigns being run without a budget, only for the owner
to find out their campaign has run up thousands of dollars in fees. Don’t let this
happen to you - set a budget of the maximum amount per day you’re willing to
spend.
These are the basic steps to setting up a PPC campaign, but there are many nuances you need to
understand before starting. With that said, I’d like to point you to a resource to learn everything
you need to know about PPC and how to get the most out of your dollar. Best of all, this training
course is free.
You can find this at https://adwords.google.com/select/KeywordToolExternal.
One of the very best training courses I’ve found is offered by Google itself. You can find it at
http://www.google.com/adwords/learningcenter/.
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Now once again, because you’re spending per click you MUST send this traffic to a squeeze
page. If you do PPC now and you’re not directing traffic to a squeeze page, point blank you’re
losing money.
In the real estate market, clicks can be quite costly. On Google, the keyword “Stop Foreclosure”
can cost as high as $9.70 per click. Pretty crazy, huh?
Imagine if you were only converting .5% of visitors that you pay $9.70 for. You’re going to burn
a lot of money quickly. A squeeze page converting at 20% makes a bit more sense.
Now, there’s a way around this high per click cost—go local.
Search engines allow you do to this several ways. For example,
you can use your city name in the keyword or you can use
what’s called geotargeting where the search engine will only
display ads for the area from the person searching. (For more
about geotargeting go to Google’s learning center at the link I
gave you above.)
By going local with your pay per click marketing you can cut your per click cost to a small fraction
of what you would pay by being “generic”. In fact, you may be able to bid on the keyword “Stop
Foreclosure Cleveland” for as little as ten cents a click. Now that’s cheap…
Now that you’re familiar with the arms and legs of the traffic robot, in the next chapter I’ll tell
you how we put it all together in Realeflow Labs.
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Now, there’s a way
around this high per
click cost—go local.

Chapter 14: Realeflow Labs
Realeflow labs is the research and development arm of Realeflow. It’s a marketing laboratory
and the home to some crazy mad scientists who are uber passionate about finding what works
best in the online marketing industry. Then they take what’s working
best and make it even better. A tireless pursuit of perfection.
Staffed with the best and brightest designers, copywriters,
programmers, and marketing minds in the online space, our secret underground brain trust is solely
focused on increasing conversions, driving traffic, and crea2ng systems that make oodles of
cash for our users.
This is where we test new technology, develop the latest techniques, and explore new terrains
of Internet Marketing and business automation.
From squeeze pages, and lead generation tools to complete hands-off business models.
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Everyone on the Realeflow Labs staff including
myself is committed to the success of our partners.
We’re constantly improving our current systems and
technologies and delivering them to partners as
soon as we prove their effectiveness.
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Bonus: Psychic Squeeze Pages
On top of everything that you just learned, I am also going to teach you about a
brand new state-of-the-art advancement in lead generation technology on the
internet – a tool that we have developed and refined in the last few months that
will make a huge difference in your business – Psychic Squeeze Pages.
Hereʼs the deal: itʼs not that hard to drive traffic to a squeeze page. The hard
part comes when itʼs time to convert your traffic to customers.
Because the Internet is so impersonal, itʼs your job to make it more personal and
to compel leads to trust you and take that first step with you without ever having
talked to you. Itʼs important to ENGAGE people and really grab their attention.
So HOW can you do that? Psychic squeeze page is the answer.
The idea is that once a lead initiates contact with you online, you literally walk
them through a process that will convert them from the lead to a customer
without ever talking to them on the phone or in person.
I know this sounds crazy, but it works.

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There are so many websites that are really good at talking about their business,
but not at converting leads to customers. Then there are lots of other websites
that may be good at the initial conversion, but that totally blow it when it comes to
engaging the lead and so those leads are never converted to customers.
What you want to do is take your lead by the hand and walk them through a
process that speaks directly to them and is specific to why they are visiting your
page.
Hereʼs an example: letʼs talk about buyers.
How many different types of buyers are out there? Letʼs see, there are retail
buyers, rehab investors, investors who buy properties to rent, investors who buy
properties to rehab and then rent, lease option buyers, and renters just to name a
few.
Now if you were meeting face-to-face with these buyers wouldnʼt you talk to them
all differently? For example, you would have very different conversations with a
retail buyer and a rehab investor. Their goals are totally different and if you try to
have the same conversation with them, you will probably lose both as customers.

So why should it be any different online?
With Psychic Squeeze Pages, the website actually takes each different type of
visitor by the hand and walks them through a very individual process that is
specific to them and their goals and speaks directly to them.
So how does a squeeze page do all that? Seriously, do you even care how it
does it as long as it does? Iʼm kidding.
But seriously, this is something that weʼve been working on and refining for
months and itʼs finally ready to be unleashed into the online world for everyone to
use. This state-of-the-art technology is my newest advancement in lead
generation and youʼll see that itʼs going to blow away your boring old websites
and convert leads like crazy!
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You can see that there is work you have to do even though I provide the some of the most
effec$ve business systems for Real Estate investors.
I hope WSSPR 2.0 was everything that you thought it would be (and more!).
Don’t forget: Psychic Squeeze Pages will be available July 13, 2010 along with dozens
of other powerful tools and Internet markeFng strategies as part of the SIMS 2.0
launch. Be on the lookout for more informaFon to come that you can use to
dramaFcally change your business and increase profits big-­‐Fme!
Live Free,
Greg
Thanks and many Happy Days Ahead,
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