Women's Empowerment and Good Governance Through - amarc
Women's Empowerment and Good Governance Through - amarc
Women's Empowerment and Good Governance Through - amarc
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71<br />
Best Experiences for an Action Research Process<br />
on the development of institutional communication than on democratization of local life, which<br />
has been relegated to second place.<br />
The lack of autonomy of the stations <strong>and</strong> the conformism of the program schedules still weigh<br />
too heavily in the balance, in the face of an excessively dispersed <strong>and</strong> poorly integrated civil<br />
society, for radio to represent a serious counterweight <strong>and</strong> give impetus to a real dynamic of<br />
proximity to its audience. Without consistent advertising resources, without measurements of<br />
audience fidelity, exposed to foreign competition, local Algerian radio stations are timidly attempting<br />
modest international cooperation.<br />
It is clear that despite major efforts to catch up with a 15 year technological <strong>and</strong> professional<br />
lag, local Algerian radio broadcasting, which has the merit of covering many places that were<br />
previously cut off <strong>and</strong>, even more importantly, of filling the gap left by other media such as the<br />
national <strong>and</strong> local written press as well as the State agency, could do a better job if it respected<br />
the terms of reference of the information society, especially those terms of reference which<br />
refer both to openness <strong>and</strong> training, on the one h<strong>and</strong>, <strong>and</strong> to parity <strong>and</strong> cooperation, on the<br />
other.<br />
To manage this, local Algerian radio will first have to imagine for itself a new simple <strong>and</strong> innovative<br />
status, in order to interest all the actors of local life in a medium open to playing a<br />
useful social <strong>and</strong> cultural role. A point of view shared by everyone, or almost everyone. A<br />
status for local radio that must open the way to other reforms which will ensure civil society’s<br />
full involvement in formulating communication strategies focused on a proximity medium close<br />
to its audience. The future l<strong>and</strong>scape of local radio stations, needs to be better equipped <strong>and</strong><br />
in a better position to be able to face the sets of conditions imposed by globalization of the<br />
information society.<br />
The progress made by computer science <strong>and</strong> the new information <strong>and</strong> communications technologies<br />
over the last years has offered new possibilities which will make visible women’s<br />
contribution to the evolution of society <strong>and</strong> to the improvement of their status within it, women<br />
being a priority concern of our association. This openness toward the New Information <strong>and</strong><br />
Communication Technologies has allowed women to become organized <strong>and</strong> to communicate<br />
amongst themselves nationally, regionally <strong>and</strong> internationally.<br />
The “Women in Communication” Association, for its part, is in the process of creating a website<br />
that will host its Web radio, with a view to responding to the situation as quickly as possible.