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Midor
REAL SWITZERLAND –
REAL QUALITY
Midor AG
Bruechstrasse 70
CH-8706 Meilen
Tel. +41 44 925 81 11
www.midor.ch
An M-Industry company
since 1928
Midor AG is the number one company for patisserie products
and ice cream in the Swiss retail market.
Net sales 2012: CHF 220 million
Number of employees: 615
Wide range for all budgets
Every day Midor produces the best quality biscuits, ice
cream, savory snacks and puddings and dessert powders,
as well as baking mixes. The range also contains seasonal
products such as “Fasnachtschüechli” (carnival fritters). The
Midor range covers every price category: top brands such
as Créa d’Or (biscuits) or Crème d’or (ice cream), as well as
popular classic Migros products – vanilla ice cream and nut
“Stengeli”.
Market success through innovation
Combining its considerable market expertise and international
experience with the latest production facilities, Midor has become
the innovation leader in the Swiss biscuit and ice cream
market. With over 50 new products each year, Midor sets
trends and so manages to stand apart from other players in
the market. Its obvious passion and considerable production
skills help Midor to produce creations that consumers really
like.
Passionate about the environment as well
Midor is a committed supporter of sustainable climate protection.
The company is actively reducing CO 2
emissions and
constantly optimizing its energy efficiency.
Highest quality, healthy added value
Midor does not use any hydrogenated fats or artificial flavorings
at all, uses only raw materials from sustainable sources
and barn or free-range eggs and egg products. The company
also uses reduced-fat products and products with additional
benefits, such as vitamins, minerals and dietary fiber. Only
selected, high-quality raw materials, mainly from Switzerland,
are used. Established recipes and processes guarantee a
consistently high quality.
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