Download - M-Industrie

Milestones
to becoming
an industrial group
The foundations for M-Industry were laid by Migros’ founder
Gottlieb Duttweiler as early as 1928. His idea centered around
eliminating brokerage and selling products at attractive
prices. In doing so he met with some resistance, and many
manufacturers refused to supply their products to Migros.
This boycott proved to be the defining point for the future of
the young company. It marked the beginning of Migros’
own-brand policy, which today still represents a key feature
differentiating Migros from its competitors. By establishing its
own industrial branch and buying up various factories, Migros
was soon able to build up its comprehensive and competitive
range of products, which enabled it to win the trust and
acceptance of its customers.
1925 1928 1931 1934 1945 1950 1954 1955 1957 1958 1960 1964 1993 2002 2004
2008 2009 2010 2012
2013
USA
CDN
Ihr echter Gastro-Partner
Growth at home and abroad
Over the years, M-Industry has developed into an efficient
industrial group, and continues to be committed to growth.
In Switzerland, it focuses mainly on potential catering
services and fast moving consumer goods, as well as within
the Migros Group. Sales & marketing structures in its principle
markets – Germany, the UK, France, Austria and North
America – are aimed at strengthening M-Industry abroad.
In both the USA and Canada, a subsidiary has been opened
for that purpose. Strategic purchases have recently been
made with the acquisition of Gastina, based in Vorarlberg
(Austria), which specializes in ready meals and fresh dough
products; or of the UK company Hallam Beauty Limited
(now Mibelle Limited) by Mibelle, which has enabled Mibelle
to expand its strong position in the manufacture and
marketing of cosmetics and hygiene products internationally.
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