Download - M-Industrie

M-INDUSTRY 

4 

EDITORIAL 

6 

M-INDUSTRY 

GROUP STRUCTURE 

7 

AT 

A GLANCE 

8 

M 

for Migros 

9 

Milestones 

to becoming 

an industrial group 

10 

Globalisation 

11 

SUSTAINABLE 

APPROACH 

12 

An Attractive 

Employer 

13 

COMPANY 

PORTRAITS 

COMPANY 

PORTRAITS 

14 

APROZ 

16 

BINA 

18 

CHOCOLAT FREY 

20 

DELICA 

22 

ELSA 

24 

JOWA 

26 

MÉRAT 

28 

Mibelle Group 

Personal Care & 

Biochemistry 

30 

Mibelle Group 

Home Care & 

Nutrition 

32 

MICARNA 

34 

MIDOR 

36 

MIFROMA 

38 

MIFROMA FRANCE 

Imprint 

February 2013 

42 

Cash+Carry Angehrn 

43 

Scana Lebensmittel 

M-Industry 

c/o 

Federation of Migros Cooperatives (FMC) 

Limmatstrasse 152 

PO Box 

CH-8031 Zurich 

Tel. +41 44 277 25 44 

E-mail info@mindustry.com 

www.mindustry.com 

Concept and design: 

unit38.ch, Zurich 

Text: M-Industry and 

FMC Corporate Communications 

Photos: Patrik Fuchs, Zurich 

3

Editorial 

Dear Reader 

Welcome to M-Industry. It gives me great pleasure to present 

this brochure which will give you some insight into our 

In dustry Group. 

M-Industry comprises 18 Swiss and three foreign business 

enterprises which together manufacture over 20,000 

high-quality food and near-food products, offering the best 

value for money and a traditional and deeply ingrained 

appreciation of Swiss quality. For M-Industry, Swissness is 

more than simply a declaration of origin. Swissness is our 

commitment to optimum quality and reliability. 

M-Industry is owned by Migros, the leading Swiss retailer. 

Migros is also our largest customer, because over 90 percent 

of the products in the Migros range are own brands. In addition, 

M-Industry supplies other customers within Switzerland 

and exports its quality products to more than 50 countries, 

where they are also sold and distributed – most of them as 

private labels – by top international retail groups and specialist 

markets. 

Over the decades, M-Industry has built up a unique expertise 

in the development, production and marketing of private 

label concepts. Today, we are able to react quickly and flexibly 

to the demands and needs of our customers, and 

offer them customized solutions. Our employees are passionately 

committed to working with their customers in 

the continuous development of food and near-food product 

ranges. Together, we set the trends and develop new 

products that inspire our customers. 

Innovation is one of the principal driving forces for our 

business. Every year, we develop several hundred new products, 

including “new-to-the-world products”. To continue 

to keep up with the best in the world, we have a team of 200 

or so research and development staff working on the technologies, 

concepts and products of tomorrow. 

4

In everything we do, quality and reliability are what we believe 

in above all else. But they are not the only values that are 

important for M-Industry: solidarity with Switzerland and a 

responsible and sustainable approach to the environment and 

the resources are also part of our ethos. We are constantly 

investing in improving energy efficiency in our production; we 

guarantee the traceability of raw materials; and we are 

winning customers over with products that are kind to the 

environment. 

We also act responsibly towards our employees. Our companies 

invest a great deal in secure jobs and offer aboveaverage 

social benefits. A good working environment is just 

as important as the provision of interesting development 

and career possibilities at all levels. 

Walter Huber 

Head of M-Industry 

I do hope you enjoy reading this brochure, and look forward 

to welcoming you to our group again very soon. 

Walter Huber 

Head of M-Industry 

Member of the FMC Executive Board 

5

M-INDUSTRY 

GROUP STRUCTURE 

The companies are divided into 

seven product-based segments 

Segment 1 Segment 2 Segment 3 Segment 4 Segment 5 Segment 6 Segment 7 

Meat, 

poultry, 

fish 

Dairy 

products, 

cheese 

Bakery 

products, 

ice cream, 

pasta 

Chocolate, 

coffee, rice 

Drinks, 

convenience 

products 

Near-food 

Wholesaling 

Ihr echter Gastro-Partner 

6

AT 

A GLANCE 

With its 18 high-performing business enterprises in Switzerland 

and three businesses in other countries, M-Industry is 

part of the Migros Group. It sells more than 20,000 highquality 

food and near-food products, offering the best value 

for money and making it one of the largest own-brand 

producers in the world. 

M-Industry actively supports Switzerland as an industrial 

location; it is constantly expanding its business, based on the 

values of quality and reliability. As the Migros Industry 

Group, it is close to the market, sets the trends and surprises 

customers with innovative products and services. It exports 

Swiss quality products to more than 50 countries, and 

famous major international concerns are numbered among 

its customers. M-Industry produces responsibly and sustainably. 

With around 11,000 employees, including 415 

trainees in more than 20 trades and professions, it is a major 

employer in Switzerland. 

M-Industry 

c/o 

Federation of Migros Cooperatives 


PO Box 


Tel. +41 44 277 25 44 



Facts and Figures 

> Net sales 2012: CHF 5,420 million 

> Number of employees 2012: 11,099 

> Produces over 20,000 food- and near-food-products 

> Manufactures 1 million tons of products every year 

> Annually invests about CHF 150 million in new technologies 

and production facilities 

> Approximately 10% of sales are generated from new 

products 

> Over 40% of transport is by rail 

> Largest customer for Swiss agricultural products 

7

M 

for Migros 

The owner and main customer of M-Industry is the Migros 

Group, Migros for short. The company was founded in 1925. 

Since then it has become an established part of Swiss 

society, and plays an active role in shaping the country’s 

future. Migros is not just Switzerland’s largest retail enterprise; 

with more than 80,000 employees it is also the country’s 

biggest private employer. In 2012 the Migros Group generated 

sales of around CHF 25 billion. 

The Migros Group comprises ten regional Cooperatives 

with over two million members, together with a number of 

companies and foundations. Key business areas, aside 

from the key cooperative based retail and industry are trade 

retail (Denner, the Swiss discounter, Globus, the department 

store chain, etc.), travel retail (Hotelplan, Interhome, 

etc.) and financial services (Migros Bank). 

Strong own-brand policy 

The cooperative retail business is characterized by a 

strong own-brand policy. Over 90 percent of the products 

sold are own brands, the majority of which are manufactured 

by M-Industry. 

Committed to sustainability 

Coporate’s activities have play major role over the year building 

values around sustainability, which embody ethical 

considerations and assume social responsibility from the time 

the company was founded. Every year, for example, a fixed 

per centage (over CHF 100 million a year) of the sales revenue 

of the Migros Cooperatives is set aside for cultural and social 

activities, therefore, becoming the largest private sponsor 

of cultural events in Switzerland. Around half of this “Culture 

Percentage” goes to the Migros Club schools, Switzerland’s 

largest adult education and training institutions. 

8

Milestones 

to becoming 

an industrial group 

The foundations for M-Industry were laid by Migros’ founder 

Gottlieb Duttweiler as early as 1928. His idea centered around 

eliminating brokerage and selling products at attractive 

prices. In doing so he met with some resistance, and many 

manufacturers refused to supply their products to Migros. 

This boycott proved to be the defining point for the future of 

the young company. It marked the beginning of Migros’ 

own-brand policy, which today still represents a key feature 

differentiating Migros from its competitors. By establishing its 

own industrial branch and buying up various factories, Migros 

was soon able to build up its comprehensive and competitive 

range of products, which enabled it to win the trust and 

acceptance of its customers. 

1925 1928 1931 1934 1945 1950 1954 1955 1957 1958 1960 1964 1993 2002 2004 

2008 2009 2010 2012 

2013 

USA 

CDN 


Growth at home and abroad 

Over the years, M-Industry has developed into an efficient 

industrial group, and continues to be committed to growth. 

In Switzerland, it focuses mainly on potential catering 

services and fast moving consumer goods, as well as within 

the Migros Group. Sales & marketing structures in its principle 

markets – Germany, the UK, France, Austria and North 

America – are aimed at strengthening M-Industry abroad. 

In both the USA and Canada, a subsidiary has been opened 

for that purpose. Strategic purchases have recently been 

made with the acquisition of Gastina, based in Vorarlberg 

(Austria), which specializes in ready meals and fresh dough 

products; or of the UK company Hallam Beauty Limited 

(now Mibelle Limited) by Mibelle, which has enabled Mibelle 

to expand its strong position in the manufacture and 

marketing of cosmetics and hygiene products internationally. 

9

Globalisation 

Surely everyone knows Swiss chocolate, Appenzeller cheese 

and Bündnerfleisch (air-dried meat). These Swiss favorites 

are extremely popular elsewhere as well: M-Industry exports 

these and many other specialties to over 50 countries. 

Chocolat Frey, for example, produces more than one-third of 

its total volume for export. Its customers appreciate the wide 

range, excellent quality and good value for money. Foreign 

sales of cosmetics, hygiene and personal care products by 

Mibelle AG Cosmetics make up more than half of their total. 

Many of the active ingredients developed by it are processed 

by leading cosmetics manufacturers. 

In its international business, M-Industry shows its particular 

strength in the tailor-made development and production of 

individual private label ranges. As a key supplier, it can 

develop entire private label ranges for its customers abroad, 

profiting from its many years of experience with Migros. 

Many of the concepts developed by M-Industry have been 

successfully launched onto the market through Migros 

the retailer. 

One-stop solution 

Private labels are gaining ground around the world, not only 

because they offer advantages in terms of price, but also they 

create differentiation. In M-Industry, customers will find a 

competent partner with a comprehensive range. They do not 

have to assess a different supplier for each type of product; 

they are able to rely on one partner who understands their 

needs and requirements, whilst developing and producing 

cross-range tailor-made solutions. Thanks to its size, 

M-Industry is in a position to supply its customers efficiently, 

flexibly and quickly with large volumes. 

In order to respond even better to the wishes of its customers, 

M-Industry is continuously expanding its marketing 

organization. In France, the USA and Canada, subsidiaries 

ensure that M-Industry has its finger on the pulse of the 

markets, are aware of local needs and can develop solutions 

quickly. Because of its local presence, it identifies trends 

early on and develops concepts and innovations that adapt 

to those trends. 

10

SUSTAINABLE 

APPROACH 

Adopting a responsible and sustainable approach is a 

fundamental principle for M-Industry. For Gottlieb Duttweiler 

himself, the founder of Migros, it was always more than just 

profit. People were at the heart of it all for him and his 

business, keeping the well being of society in mind. Today, 

these values remain very much at the heart of the corporate 

culture at Migros, and therefore of M-Industry too. M-Industry 

actively advocates fair working conditions, appropriate regard 

for animal welfare, and an effective protection of the environment 

and global climate. Its production is energy efficient, the 

traceability of raw materials and products is guaranteed, and 

its processes are transparent. The majority of its goods are 

even transported by rail. 

Ecological and social 

For the sourcing and manufacture of its products, M-Industry 

ensures that high ecological, social and ethical standards 

are maintained. Its businesses, for example, produce ecological 

products that are certified in accordance with the strict 

Bio Suisse guidelines, or for the Migros TerraSuisse label, 

which gives special consideration to aspects including 

biodiversity. M-Industry is also making a name for itself with 

its particularly energy-efficient – and thus climate-friendly – 

innovations. 

Social and ecological standards are reflected at M-Industry 

by Max Havelaar and UTZ Certified fair trade products. The 

Business Social Compliance Initiative, BSCI for short, follows 

similar criteria. The BSCI was initiated by Migros and 

advocates sound working conditions among all its suppliers 

around the world. All M-Industry suppliers are bound by this 

initiative. M-Industry also promotes the environmentally 

compatible cultivation of palm oil and soy. To this end, Migros 

was a cofounder, together with the WWF, of the Roundtable 

on Sustainable Palm Oil (RSPO). Migros is also a member 

of the Round Table on Responsible Soy Association (RTRS). 

High priority for food safety 

M-Industry also demonstrates responsibility when it comes 

to food safety. All M-Industry businesses are certified under 

one of the internationally recognized standards by the Global 

Food Safety Initiative. This improves food safety and raises 

levels of confidence among customers. 

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An Attractive 

Employer 

With some 11,000 employees, including 415 trainees in more 

than 20 trades and professions, M-Industry is a significant 

employer in Switzerland. Marketing, human resources, procurement 

managers and sales managers alike: there are 

positions for these as well as logistic specialists, truck drivers, 

laboratory technicians, bakers and foremen – just to name 

a few. 

Every year, M-Industry trains hundreds of apprentices, and 

offers interesting career opportunities for graduates. These 

include a two-year cross-company trainee program which 

provides a comprehensive insight into highly diverse sectors 

and processes involved in food and near-food production. 

Because of the diversity of its business enterprises and job 

profiles, M-Industry offers excellent development opportunities. 

Career planning is actively monitored and instituted. 

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COMPANY 

PORTRAITS 

M-Industry comprises 18 Swiss and three foreign business 

enterprises which together manufacture more than 20,000 

products in the food and near-food sector. The individual 

enterprises are introduced in the following short profiles. You 

will find further information on the companies’ Web sites, 

but we would be more than pleased personally to provide 

you with more details. 

M-Industry 

c/o 

Federation of Migros Cooperatives 


PO Box 


Tel. +41 44 277 25 44 



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Aproz Classic 

Purity from the heart 

of the mountains of 

Valais 

Orangina Blonde 

Shake and drink! 

With fruit pulp 

Raspberry Syrup 

A real classic among 

syrups 

Eau Valais 

Premium still mineral 

water sourced from 

the purity of the 

mountains of Valais 

Aproz O ² 

Oxygen-enriched mineral 

water in lemon, apple or 

orange flavor 

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Aproz 

PURITY FROM THE 

MOUNTAINS OF VALAIS 

Aproz Sources Minérales SA 

PO Box 16 

CH-1994 Aproz 

Tel. +41 27 345 51 11 

www.aproz.ch 

An M-Industry company 

since 1958 

Net sales 2012: CHF 96 million 

Number of employees: 124 

Aproz Sources Minérales SA sources natural water from the 

springs of the Valais Mountains. 

Market leader in the Swiss mineral water market 

Aproz is the market leader in the Swiss mineral water market. 

The company produces Aproz, Aquella and Valais natural 

mineral waters, as well as soft drinks and syrups. Aproz also 

bottles Pepsi, 7UP and Orangina under license. 

Power of innovation – benefits the environment as well 

With its excellent knowledge of the market, Aproz recognizes 

trends at an early stage and constantly develops new 

products. And this does not only apply to current products. 

A considerable amount of innovation goes into the redevelopment 

of packaging to preserve the environment and the 

natural resources. 

Efficiency and sustainability 

Efficiency is important. Aproz fills 75,000 bottles every hour. 

The bottles are made of PET, one-third of which is made 

from recycled material – and the trend is on the rise. The finished 

product is then transported to customers by rail, 

guaranteeing an even better carbon footprint. 

Pure product, pure quality 

The purity of Aproz products is derived from various natural 

springs in the mountains of Valais. The mineralized water 

is obtained from springs at altitudes of between 450 and 1,870 

meters. In order to ensure that this natural product reaches 

the customer in all its pure quality, production is strictly monitored. 

Customer confidence and satisfaction are, after all, 

based on impeccable quality. 

15

Sarasay Florida 

Orange Juice 

Made from selected 

fruit, sun-ripened in 

the country of origin 

Ice Tea Brik 

The classic drink – 

freshly brewed tea with 

natural ingredients 

Anna’s Best INDIA 

Chicken Tikka Masala 

Simple to prepare with 

the authentic quality of an 

original Indian recipe 

Favorit 

Strawberry Jam 

Wonderfully flavorful 

jam – with extra 

fruit and less sugar 

Rösti 

(Gourmet Hash Browns) 

The specialty of Germanspeaking 

Switzerland – 

a guaranteed success with 

BINA 

16

ina 

EXCELLENT PRODUCTS 

FROM SWITZERLAND 

Bischofszell Nahrungsmittel AG is one of the leading food 

manufacturers in Switzerland. 

Iced tea, rösti, jams and Anna’s Best 

BINA is one of the leading suppliers of noncarbonated drinks, 

potato products, fruit-based products and ready meals. 

The company has become especially well known for its iced 

tea, rösti (Swiss hash browns), jams and convenience 

products – the latter mainly under the Anna’s Best brand. 

Flexibility in a dynamic market 

Living and eating habits are constantly changing. This is 

also true of BINA, quickly adapting to new trends and operating 

flexibly. With many creative employees and a large development 

department, BINA quickly introduces innovations 

that are well suited to the needs of the market. 

Seven technologies – 2,000 articles 

BINA mainly works with seven technologies: aseptic cold 

filling, chilling, sterilizing, pasteurizing, concentrating, 

deep-frying and deep-freezing. Using the latest equipment, 

BINA is able to supply over 2,000 products to retailers 

and large-scale consumers – as own brands and brand products. 

The product range is completed by comprehensive 

services in the areas of contract bottling, product development, 

packaging design and logistics. 

Bischofszell Nahrungsmittel AG 

Industriestrasse 1 

CH-9220 Bischofszell 

Tel. +41 71 424 91 11 

www.bina.ch 


since 1945 



Gastina 

Schneebertschgasse 3 

A-6820 Frastanz (Austria) 

Tel. +43 5522 52871 

www.gastina.com 


since 2009 



Major investments 

The promise “The best from Switzerland” comes with an 

obligation. BINA therefore only produces high-quality food 

products and is committed to products made in Switzer land. 

This commitment is underlined by major investments in 

the technology, production and the logistics of chilled convenience 

food and beverages. 

Access to the European market 

BINA subsidiary Gastina develops and produces highquality 

convenience products such as chilled ready meals, 

lasagne, soups, filled pasta and roast meat specialties. 

With an EU base, it guarantees unlimited access to the European 

market for chilled convenience products. 

17

Assorted Truffles 

Smooth-melting truffles 

with tempting fillings 

Mutschli Bunny 

Original creations for 

a happy and colorful 

Easter celebration 

La Bijouterie de 

Chocolat Frey 

Pralines Prestige Box 

Assorted praline jewels 

embedded in a quality 

metal tin 

Frey Milk Extra Fine 

A hit for many years – 

milk chocolate 

from Chocolat Frey 

Skai Resealable 

Pocket Bag 

Trendy chewing gum 

packs that fit into any 

jeans pocket 

18

chocolat frey 

ENJOYMENT – INDULGENCE – 

TEMPTATION 

Chocolat Frey AG 

Bresteneggstrasse 

CH-5033 Buchs AG 

Tel. +41 62 836 26 26 

www.chocolatfrey.ch 


since 1950 



Chocolat Frey AG produces and sells a full range of highquality 

Swiss chocolate products and chewing gum. 

Everything that chocolate lovers could wish for 

Chocolat Frey is the number one company in the Swiss 

chocolate market. Its extensive range of products contains 

everything that chocolate lovers could wish for: chocolate 

bars, solid or filled, pralines, coated confectionery and snack 

bars, marshmallows, Easter and Christmas specialties, as 

well as semifinished products for the chocolate-processing 

industry. Chocolat Frey is also the only producer of chewing 

gum in Switzerland. 

Power of innovation – a clear strength 

Innovation is the clear strength of Chocolat Frey and is 

ensured by a sophisticated innovation management system. 

Close contact with customers and regular consumer tests 

support the development of innovations and concepts that 

are right for the market. 

Made in Switzerland 

“Made in Switzerland” comes with a commitment, as Swiss 

chocolate is generally recognized as the best in the world. 

Chocolat Frey chocolate is wholly produced in Switzerland. 

From the purchase of the high-quality cocoa beans to the distribution 

of the finished product, every single stage of production 

is overseen by specialists. Modern and flexible machinery 

allows Chocolat Frey to efficiently produce and package its 

wide range of chocolate and chewing gum products. 

International popularity 

Chocolat Frey products are also popular abroad. The 

company’s chocolate is sold in over 50 countries on all five 

continents under the Frey brand or as private labels of 

foreign retailers. 

19

Mango Slices 

Carefully dried delicacies 

from around the world 

Coffee Capsule System 

The Delizio Compact 

Automatic with a record 

heating up time of 

15 seconds and minimal 

energy consumption 

Coffee Capsules 

Delizio Crema capsules 

with a rich aroma producing 

a mild and balanced 

coffee flavor 

Exquisito ground 

This noblest Arabica 

coffee is gently 

roasted to produce 

a mild coffee 

PARTY Pistachios 

Super nut specialty – 

for every party 

20

Delica 

NATURAL – SUSTAINABLE – 

AUTHENTIC 

Delica AG 

Hafenstrasse 120 

PO Box 

CH-4127 Birsfelden 

Tel. +41 61 315 77 88 

www.delica.ch 


since 1954 

Delica AG sources, refines and markets high-quality gourmet 

products from all over the world. 



Pure indulgence 

Delica is one of the largest coffee roasting companies in 

Switzerland. Its products include coffee beans, instant coffee, 

Delizio capsule systems for Switzerland and Cremesso for 

international markets. Dried fruits, nuts and kernels, herbs 

and spices, pulses and dried mushrooms complete the range 

of gourmet products. Delica obtains these natural products 

worldwide through its own buyers directly from their original 

source. 

Complete marketing concepts on request 

Delica is constantly evolving by adapting existing or developing 

completely new products. The company offers complete 

marketing concepts from new product development until 

point of sale presentation, and for extra exclusivity also as 

own brand concepts. 

Refined and packaged 

Qualified specialists and modern flexible production facilities 

have made Delica into a recognized competence center for 

the refining and packaging of raw materials. The figures speak 

for themselves: every year, Delica supplies 25 million sales 

units of coffee and another 33 million sales units of gourmet 

products to consumers via retailers. 

Quality – the measure of all things 

For Delica, quality is the measure of all things. The company 

consequently only uses natural products that have been 

carefully selected, produced and processed. This exceptional 

quality is also evident in the Delizio capsule system. Not only 

does the Delizio coffee machine make excellent coffee; it 

is also particularly energy saving, and comes in an attractive 

design that has been honored with the red dot design award. 

21

Excellence Yoghurt 

Double-layered 

yoghurt: fine flavors, 

creamy and mild 

Premium Sauces 

Gourmet sauces in jars 

to refine every dish 

Anna’s Best 

Dressing Party 

A salad dressing 

that will delight your 

guests 

Milk 

Pure, highquality 

milk from 

Freiburgerland 

Bio Yoghurt 

The Bio Yoghurt 

range for food lovers, 

with environmentally 

friendly packaging 

22

elsa 

PASSION 

FOR MILK 

ELSA Estavayer Lait SA 

Rte de Payerne 2 

CH-1470 Estavayer-le-Lac 

Tel. +41 26 664 91 11 

www.elsa.ch 


since 1955 



ELSA Estavayer Lait SA is the largest dairy company in 

Switzerland, producing fresh milk products every day. 

Everything made from milk and a bit more 

ELSA is the Swiss specialist for dairy products. These include 

milk, milk drinks, cream, yoghurt, quark, cream cheese 

and deserts. The company also produces salad dressings, 

mayonnaise, tofu and vinegar. 

Attractive and current at all times 

With over 30 new products every year, the company offers 

an attractive range to meet the latest needs. Product lines 

such as Heidi, Léger, M-Budget or Sélection are continuously 

redeveloped. That is also true of Swiss Delice, a gourmet 

brand targeting the export market which is increasingly gaining 

in prominence and popularity. 

700 tonnes – by rail if possible 

Every day, 700 tonnes of fresh dairy products leave the 

company – where possible by rail. The products are sold by 

retailers and caterers in Switzerland and in a number of 

European countries. 

Products for every price category 

The skills of close to 600 employees and the latest technology 

ensure the perfect quality of the products. This applies 

to items of each and every price category: from product price 

entry-level to top premium brands such as Sélection and 

Swiss Delice. 

23

M-Classic Pizza Favorita 

Pizza just like the Italians 

make – quick and easy 

to prepare 

Butterzopf 

The plaited loaf 

everyone knows and 

loves, and not just 

on Sunday mornings 

Black Forest Gateau 

The ideal dessert 

Hörnli 

Classic, rustic 

Swiss pasta shapes 

Happy Hour 

Mini Gourmet Mix 

The perfect mix to accompany 

aperitifs: cheese / 

bacon, cheese and spinach 

24

jowa 

A BAKERY 

WITH HEART AND SOUL 

Jowa AG 

Erlenwiesenstrasse 9 

CH-8604 Volketswil 

Tel. +41 44 947 91 11 

www.jowa.ch 


since 1931 


Number of employees: 3,199 

Every day Jowa AG bakes a range of bread types, biscuits, 

patisserie and pastry products tailored to individual regions 

and produces specialties such as pasta, mustard and 

convenience products. 

Something for every taste 

Jowa offers something for every taste affinity: freshly baked 

bread, long-shelf-life pastries, biscuits or patisserie products, 

but also pasta, mustard and convenience products such as 

pizzas. And Jowa knows that not all bread is the same: the 

range is based on regional preferences and includes all local 

specialties. Each year Jowa develops up to 300 new products, 

introducing them with a very short time to market. 

What’s that lovely smell? 

Using customer-focused production methods, Jowa guarantees 

top quality and freshness. Eight regional and 90 

in-store bakeries ensure that bakery products are produced 

regionally and around the clock, even at local level, spreading 

the aroma of fresh baking through Migros stores. At its 

production sites in Buchs and Huttwil, Jowa produces pasta 

products, mustard and gluten-free items. The company also 

operates its own durum wheat mill in Wildegg. 

Indulgence, an individual pleasure 

Consumers are pampered by choice, as Jowa only offers 

products of the highest quality and freshness. This is guaranteed 

by selected raw materials, precisely defined processing 

stages, environmentally friendly production and, last but 

not least, systematic quality control. 

25

Mérat Hamburger 

A classic from the Mérat 

range offering consistently 

high quality 

Beef entrecote 

Best beef steak from 

the Swiss Gourmet Beef 

premium label 

Cordon bleu 

Escalope coated with 

breadcrumbs and filled with 

cheese and ham 

Veal steak 

A quality piece of veal 

Flurina 

Exclusive Grisons specialty 

made from Swiss meat 

26

Mérat 

MEATS 

AND FINE FOODS 

Mérat & Cie AG 

Mühlemattstrasse 55/57 

CH-3000 Bern 

Tel. +41 31 378 45 45 

www.merat.ch 


since 2004 



Mérat SA processes fresh meat, meat products and poultry 

which it supplies to Swiss catering companies. 

Meat for small and large customers 

Mérat is a major provider of high-quality meat, poultry and 

fish products, supplying catering establishments and bulk 

consumers. Its customers include small eateries, countryside 

restaurants and the very best gourmet establishments. 

The company also looks after and supplies the large-scale 

kitchens of staff canteens, hospitals or care homes. 

Focus on customer requirements 

The catering industry has many requirements that can quickly 

change with trends that come and go. Mérat is able to 

meet these challenges because of its considerable flexibility 

and special emphasis on service. The focus is always on 

what the customer wants – especially when it comes to improving 

existing products or developing new ones. 

Budget or Gourmet – the quality is right 

State-of-the-art facilities and the very highest standards of 

hygiene, product and occupational safety ensure perfect 

quality products. This applies also to standard items as well 

as tailor-made specialties, price entry and premium lines 

such as Swiss Gourmet Beef and Donald Russell. Because 

they are close to their customers, the company’s regional 

sites guarantee absolute freshness and regionality. 

Sustainable, appropriate and stress-free 

Mérat places great emphasis on sustainable farming and 

campaigns for appropriate rearing and stress-free transportation 

of animals. Mérat products offer full traceability and 

the company is BRC certified. 

27

Zoé EFFECT 

PhytoCellTec Night 

Renewal Booster 

Regenerates and 

protects cells 

I AM 

Natural Cosmetics 

A refreshing shower 

experience based on 

natural ingredients 

Candida 

Multi-care complete 

protection for the teeth 

and gums 

SUN LOOK 

Sun Milk SF30 

Protects like a second 

skin 

PhytoCELLTec TM 

Solar Vitis 

This active ingredient 

based on plant stem 

cells reinforces the 

resilience of the skin 

28

Mibelle Group 

Personal Care & 

Biochemistry 

THE NAME FOR BEAUTY 

AND CARE 

Mibelle AG 

Bolimattstrasse 1 

CH-5033 Buchs AG 

Tel. +41 62 836 11 11 

www.mibellegroup.com 


since 1960 



The Mibelle Group develops facial and body care products 

as well as innovative active ingredients for cosmetics which 

are precisely tailored to market requirements. They are always 

based on the latest scientific discoveries. 

Covering every need 

The Mibelle Group can be found in all cosmetics categories 

such as Face Care, Body Care, Hair Care, Sun Care and Baby 

Care, to name but a few. Every category is tended by an expert 

of marketing specialists, formulation developers and packaging 

professionals. In this way, the Mibelle Group is able to offer 

each customer the best possible range of care products. The 

Biochemistry Profit Centre, which operates independently 

within the Mibelle Group, specialises in research and the development 

and production of active ingredients which can be sold 

to companies in the cosmetics industry across the world. 

Mibelle Limited 

City Link Business Park 

Phoenix Way 

Bradford, BD4 8JP 

United Kingdom 

Tel. +44 1274 660 110 



since 2010 



From idea to successful product 

Fifteen percent of all employees in the Mibelle Group Personal 

Care division work in research and development. The Mibelle 

Group is thus able to introduce onto the market more than 

500 new, top-quality products every year in the Personal Care 

division, in line with the latest trends. Professional analyses 

of trends and marketing concepts derived from these are 

optimally coordinated with the company’s research operation, 

and innovations are developed and produced in the shortest 

possible time to market. The resulting products, which in terms 

of innovation are close to branded products, sometimes even 

surpass them. 

Production is more than just filling 

Over 20 filling lines guarantee the simultaneous production of a 

wide range of products. The high level of automation provides 

perfect process control and allows a just-in-time production of 

500 to 5,000 kilos. 

29

Sanissa au Beurre 

A universal product with 

a delicate buttery taste 

Handymatic 

Power Gel 

For sparkling results, 

even on short cycle 

washes 

Léger Half-Fat Butter 

Only 40 percent fat but still 

enjoyed by butter lovers 

Total 1 for all 

The first washing detergent 

to provide an optimal clean 

for all types of textiles 

Yvette Care 

Gentle fabric care 

for wool & silk based 

on natural nurturing 

proteins 

30

MIBELLE GROUP 

HOME CARE & 

NUTRITION 

FOCUS 

ON YOUR BRAND 

Mifa AG 

Rheinstrasse 99 

CH-4402 Frenkendorf 

Tel. +41 61 905 91 11 


The Mibelle Group specialises in the production of liquid and 

powder-based washing and cleaning agents and in butter, 

margarine and cooking fats. Thanks to its long-standing 

experience, the group has a good understanding of these 

markets. And it is sufficiently dynamic to develop new products 

which are tailored exactly to customer specifications. 

Tailor-made solutions 

The Mibelle Group is the largest producer of detergents and 

cooking fats in Switzerland, gearing everything it does to the 

needs of its customers. And the solutions are as individual 

as the needs of its customers: tailor-made product developments, 

efficient production and creative marketing concepts. 

Success through innovation 

Because of its manageable size, the Mibelle Group is flexible 

and versatile and is able to react quickly and follow trends. 

Its emphasis on innovation is thus also the success factor for 

the company. Every year, dozens of product and packaging 

innovations are created – in line with market requirements and 

many in direct collaboration with customers. 


since 1933 



Mibelle Limited 

City Link Business Park 

Phoenix Way 

Bradford, BD4 8JP 

United Kingdom 

Tel. +44 1274 660 110 



since 2010 



Production of customers’ own brands 

On request, the Mibelle Group produces customers’ own 

brands. In small or large quantities, packaging in boxes, 

bottles or refill bags, including advertising material or as multipacks 

– the Mibelle Group proves just how flexible it is. 

Perfect quality 

Careful selection of raw material suppliers, an efficient infrastructure, 

the many years’ experience of its employees and 

comprehensive quality management all guarantee perfect 

products. And in order to ensure that the environment also 

benefits from the Mibelle Group’s high quality standards, the 

company has been committed to using only sustainably produced 

palm oil since 2002. In 2008 it was the first company 

in the world to launch a detergent producing clean washing 

at temperatures as low as 20 °C. With these two measures, 

the Mibelle Group is actively contributing to the protection of 

tropical rain forests and the reduction of CO 2 

emissions. 

31

Grisons Meat Slices 

Traditionally dried in the 

Grisons mountains 

Cervelas 1+1 

The Swiss national 

sausage 

Optigal Fresh 

Chicken Mini Fillets 

The best of chicken 

in Swiss quality 

Minced Beef 

100 percent beef, versatile 

and quick to prepare 

Smoked trout fillets 

Freshly filleted and 

mildly smoked 

32

Micarna 

Quality meat is, above all, 

a question of trust 

Micarna SA 

PO Box 

CH-1784 Courtepin 

Tel. +41 26 684 91 11 

Micarna SA is the leading company in the Swiss meat 

market when it comes to quality, innovative strength, sense 

of responsibility and reliability. Quality meat is, above all, a 

question of trust. 

Trying, tasting, refining 

Micarna produces high-quality meat, poultry and fish products. 

But good is not good enough. Specialists are therefore 

constantly working on new recipes and products, holding 

tasting sessions and then refining the new products until they 

are perfected. All based on the Micarna maxim of “A good 

deal better”. 

Grisons meat specialties 

The fantastic specialty products from Micarna are now also 

available in other countries under the DeliSwiss label. They 

include the fine spicy Grisons meat specialties, processed at 

our site in the heart of Graubünden in the Natura meat drying 

plant following traditional old family recipes. 

Working in a friendly work place 

Thanks to the latest production facilities and highest standards 

of hygiene, product and occupational safety, Micarna is 

able to produce first-class quality products. The company 

also attaches great importance to the welfare of its employees, 

for which it has been awarded the “Friendly Work Space” 

label. Preserving the natural environment is also important for 

Micarna. The company constantly invests in environmentally 

friendly technologies, saves energy and water and promotes 

recycling and proper disposal methods. 

Commitment to animal welfare 

Micarna is committed to ensuring correct rearing and stressfree 

transportation of animals and guarantees that the 

origin of every individual piece of meat is fully traceable. 

With its labels TerraSuisse, Bio and MSC, Micarna ensures 

that proper consideration is given to the environment and 

biodiversity. 

Micarna SA 

PO Box 164 

CH-9602 Bazenheid 

Tel. +41 71 932 77 77 

www.micarna.ch 


since 1958 

Net sales 2012: CHF 1,246 million 

Number of employees: 2,462 

Favorit Geflügel AG 

Dorfstrasse 77 

CH-3273 Kappelen / BE 

Tel. +41 32 391 27 77 


since 2010 



33

Fasnachtschüechli 

The best Swiss Carnival 

fritters 

Crème d’or Vanille Bourbon 

Velvety ice cream creations for life’s 

sensual moments 

Brownies Baking Mix 

Ready-to-use baking 

mix for super chocolate 

brownies 

Créa d’Or Almond Biscuits 

Delicate crispy biscuits – one of many 

tasty Créa d’Or compositions 

PARTY Pizza Crackers 

Popular snack with 

cheese, tomato sauce, 

herbs and spices 

34

Midor 

REAL SWITZERLAND – 

REAL QUALITY 

Midor AG 

Bruechstrasse 70 

CH-8706 Meilen 

Tel. +41 44 925 81 11 

www.midor.ch 


since 1928 

Midor AG is the number one company for patisserie products 

and ice cream in the Swiss retail market. 



Wide range for all budgets 

Every day Midor produces the best quality biscuits, ice 

cream, savory snacks and puddings and dessert powders, 

as well as baking mixes. The range also contains seasonal 

products such as “Fasnachtschüechli” (carnival fritters). The 

Midor range covers every price category: top brands such 

as Créa d’Or (biscuits) or Crème d’or (ice cream), as well as 

popular classic Migros products – vanilla ice cream and nut 

“Stengeli”. 

Market success through innovation 

Combining its considerable market expertise and international 

experience with the latest production facilities, Midor has become 

the innovation leader in the Swiss biscuit and ice cream 

market. With over 50 new products each year, Midor sets 

trends and so manages to stand apart from other players in 

the market. Its obvious passion and considerable production 

skills help Midor to produce creations that consumers really 

like. 

Passionate about the environment as well 

Midor is a committed supporter of sustainable climate protection. 

The company is actively reducing CO 2 

emissions and 

constantly optimizing its energy efficiency. 

Highest quality, healthy added value 

Midor does not use any hydrogenated fats or artificial flavorings 

at all, uses only raw materials from sustainable sources 

and barn or free-range eggs and egg products. The company 

also uses reduced-fat products and products with additional 

benefits, such as vitamins, minerals and dietary fiber. Only 

selected, high-quality raw materials, mainly from Switzerland, 

are used. Established recipes and processes guarantee a 

consistently high quality. 

35

Le Gruyère Switzerland 

Traditional cheese from 

Western Switzerland 

Appenzeller 

The tasty specialty cheese 

from the Appenzell region 

Sbrinz Innerschweiz Grated 

Handed down from 

generation to generation: 

the original Sbrinz recipe 

Raccard Raclette 

Suisse Tradition 

A real piece of 

Switzerland – 

delightful, pleasant 

and simple to prepare 

Fondue Moitié-Moitié 

50 percent Gruyère, 

50 percent Fribourg 

Vacherin 

36

Mifroma 

CHEESE 

FOR EVERY TASTE 

Mifroma 

Rte du Plattiez 11 

CH-1670 Ursy 

Tel. +41 21 909 11 11 

www.mifroma.ch 


since 1964 



Mifroma matures, cuts, grates, packages and markets 

several hundred types of Swiss and foreign cheeses. 

Dörig Käsehandel AG, which stores and matures the wellknown 

Appenzeller cheese, and Bergsenn AG, the largest 

producer of Bündner Bergkäse mountain cheese specialities, 

are both part of the company. 

Market leader in Switzerland 

Mifroma leads the Swiss cheese market, with its range of over 

600 varieties of cheese. The cheeses are made by selected 

producers in Switzerland and other countries, with Mifroma 

handling the storage, maturation and further processing of the 

cheese into unrivaled gourmet products. 

Products at one with nature 

Depending on the variety, the cheeses are directly packaged 

at Mifroma or first matured for weeks or months. As part of the 

maturing process, the cheese is stored in sedimentary rock 

formed by nature over thousands of years. These natural cellars 

are the secret of perfect maturation. 

Know-how and technology 

After the maturation process, the cheeses are packed, labeled 

and then moved into the warehouse by a fully automated 

system. Mifroma has only recently invested in a new logistics 

system to make it even more flexible in meeting individual 

customer requirements. 

100 tonnes of cheese a day 

Every day over 100 tonnes of cheese are processed and 

supplied. They reach consumers via retailers or wholesale distributors 

such as restaurants, hospitals and hotels. Some of 

the cheese is exported to the EU through the French subsidiary 

Mifroma France. 

Dörig Käsehandel AG 

Unterdorf 

PO Box 142 

CH-9107 Urnäsch 

Tel. +41 71 364 11 04 

www.doerig-kaesehandel.ch 


since 2008 



Bergsenn AG 

Bürgenstockstrasse 2 

CH-6373 Ennetbürgen 

Tel. +41 41 624 44 77 

www.bergsenn.ch 


since 2013 


37

Fondue Moitié-Moitié 

50 percent Gruyère, 

50 percent Fribourg 

Vacherin 

Baïko Joghurt 

Made from high-quality 

alpine milk with a really 

natural flavor 

Le Gruyère 

The favourite cheese 

of the Swiss 

Swiss Delice 

Excellence Yoghurt 

Double-layered yoghurt: fine 

flavors, creamy and mild 

Rosette Tête de Moine 

Alpine – made from 

untreated mountain milk 

38

Mifroma France 

EXPORT PLATFORM FOR 

SWISS CHEESE AND 

YOGHURT 

Mifroma France SA 

Rte de Pont d’Ain 

F-01320 Chalamont (France) 

Tel. +33 47 446 99 46 

www.mifroma.ch 


since 1993 



Mifroma France SA is the export platform for the ELSA / 

Mifroma group for cheese and other dairy products. 

The company also distributes products from the French 

subsidiary Baïko. 

Sphere of activity Europe 

Mifroma France is a competence center for the packaging 

and distribution of Swiss hard and semihard cheese and other 

dairy products. Its market area is not limited to France: all 

other European markets can be supplied through this platform. 

Thanks to its modern and speedy logistics systems, fresh 

products such as yoghurts, dessert creams and milk drinks can 

also be handled by Mifroma France. These also include 

yoghurts under the French Baïko brand, which is owned by 

Mifroma France. 

A real sense of passion 

The skills and the passion of its cheese makers allow Mifroma 

France to supply high-quality products to satisfy a wide 

range of tastes. The products are marketed under the Swiss 

Delice premium brand. 

30 tonnes of dairy products a day 

Every day approximately 30 tonnes of dairy products leave 

Mifroma France. Its customers include small and large 

retail chains as well as specialty outlets and cheese shops. 

39

Thai Jasmine 

Full of flavour thanks 

to the mineralrich 

soils of Thailand 

Max Havelaar 

Basmati 

The “Queen of 

fragrances” from 

northern India 

Risotto 

During cooking, 

the grains become 

soft and sticky – 

ideal for making the 

perfect risotto 

Wild Rice Mix 

Wild rice creates 

a decorative appearance 

and a unique 

flavour 

Max Havelaar longgrain 

rice, parboiled 

Roughly the same 

nutritional value as 

whole-grain rice. 

Becomes bright white 

when cooked but 

retains a grainy consistency. 

40

Riseria 

Tutto il mondo 

del riso 

Riseria Taverne SA 

Via Ponte Vecchio 

CH-6807 Taverne 

Tel. +41 91 935 73 00 

www.riseria.ch 


since 1957 



Riseria Taverne SA is Switzerland’s largest and most productive 

rice-processing company. 

Exclusive varieties of rice and individual product lines 

Riseria sets the standard – with a comprehensive range of 

rice, top-class quality and personalised service. Riseria 

develops, produces and packs exclusive varieties of rice and 

individual product lines for its major customers. These 

are sold to end consumers in Switzerland and other countries 

under the La Riseria brand or as private labels. 

Ultra-modern and flexible 

An ultra-modern infrastructure gives Riseria the flexibility it 

needs to meet specific customer requirements on time. 

The company operates silos in which up to 10,000 tonnes of 

rice are stored, three full processing lines and a rice mill, as 

well as a laboratory for continuous quality controls. 

Full use of raw materials 

Riseria has a responsibility: It is consistent in its avoidance of 

genetically modified rice and in using up 100% of the raw 

materials by processing waste products into animal feed and 

rice flour. Wherever possible, Riseria buys European rice, 

helping to protect the environment by using short transport 

routes. 

41

Cash+Carry 

Angehrn 

Fresh goods 

for professionals 

Cash+Carry Angehrn 

Mooswiesstrasse 42 

CH-9200 Gossau 

Tel. +41 71 388 13 13 

www.cca-angehrn.ch 


since 2012 



Cash+Carry Angehrn is the traditional Cash+Carry wholesaler 

for the catering and retail industry. 

From professionals, for professionals 

Over 25,000 different items can be found under the CCA roof – 

divided between the fresh produce, foods and non-foods 

markets. The special thing about the Angehrn Cash+Carry is 

the unique shopping experience which is aimed specifically 

at professionals operating in the food and hospitality 

industries. Thanks to its unique logistics, this wholesale 

specialist offers a high level of product availability. Special 

customer requirements can be met within 24 hours. 

Freshness guarantee included 

«Fresh produce for professionals» is at the core of our 

day-to-day business. All nine sites are supplied with fresh 

products twice a day. CCA customers benefit from the 

best purchase prices, attractive special offers and top quality 

products thanks to the central purchasing using direct 

importers. 

Time-saving and comfortable purchasing 

Professionals from the catering and retail industry are provided 

with better ways of making time-saving purchases 

thanks to the streamlined and efficient purchasing process. 

And CCA meets customer requirements with its attractive 

opening times. 

Optimal addition 

Migros has held an 80% stake in CCA since July 2012. 

The other 20% is owned by the Angehrn family who continue 

to be involved with the operational business and are 

represented on the administrative board. CCA is the optimal 

addition to the Migros company Scana, which also operates 

in the delivery wholesale business. 

42

Scana 

FOOD 

EXPERTS IN 

INNOVATIVE CATERING 


Scana Lebensmittel AG 

Althardstrasse 195 

CH-8105 Regensdorf 

Tel. +41 44 870 82 00 

www.scana.ch 

Scana Food is the expert in innovative catering concepts, and 

sets itself apart with its extensive range as well as its performances 

and services. 


since 2002 



Partner to the catering industry 

Scana is the leading Swiss wholesale supplier. For over 

60 years the company has been supplying food, drinks and 

nonfood products to restaurants, hospitals, self-service 

restaurants and hotels. 

Everything the catering industry could want 

In recent years Scana has developed into a true competence 

center for the catering industry. That is also evident in its 

wide range of products, tailored to the needs of its customers. 

Scana stocks all major brands and offers unchilled, chilled 

and frozen products. In addition to its food range, Scana also 

offers an extensive non- and near-food range as well as 

nonalcoholic and alcoholic beverages. 

Always up to date 

For its customers, the excellent service provided by Scana is 

just as important as its range of products. The personal 

advice offered by the company’s sales force has always been 

one of its strengths. The success of Scana INTEGRALE, 

the Internet-based ordering and information platform, has 

made Scana even more customer-friendly. Orders can 

now be placed around the clock. But regardless of whether 

products are ordered online, by phone to the call center 

or through sales representatives, the Scana logistics system 

always ensures that orders are delivered smoothly and on 

time every day. 

At the end of 2011, Scana demonstrated its commitment by 

gaining certification in the fields of quality management, 

environmental management, food safety and green logistics. 

In doing so, the company now offers the ideal conditions 

for long-term sustainable partnerships with employees, customers 

and suppliers. 

43

M-Industry, c/o FMC 

Limmatstrasse 152, PO Box, CH-8031 Zurich 

www.mindustry.com

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